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The Search Engine Update - Number 236 - Jan. 16, 2007

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THE SEARCH ENGINE UPDATE

Copyright (c) 2007 Incisive Interactive Marketing LLC

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In This Issue
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+ Upcoming Search Engine Strategies Events
+ Membership Survey
+ Special Coverage from SES Chicago
+ Farewell, Chris Sherman
+ Top Stories from January
+ More From The Search Engine Watch Blog
+ Our Search Newsletters & Feeds
+ About The Newsletter

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Upcoming Search Engine Strategies Events
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Meet the new editorial staff of Search Engine Watch! Join me, Rebecca Lieb and Kevin Newcomb at the next Search Engine Watch LIVE! networking event, to be held at the Adams Mark Hotel in Dallas, Texas, on January 25, 2007. This informal, afternoon event features local speakers from the Search Engine Strategies series, and other special guests, discussing the hottest topics in search marketing.

There are just a few slots remaining for the morning training session, which focuses on strategies for Keyword Research with Christine Churchill of Key Relevance and Dan Thies of SEO Research Labs, as workshop leaders.

See the SEW LIVE! in Dallas Web site for full details. Here are other upcoming SES events:

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Brief Reader Survey for SEW Members
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As we begin a new year at Search Engine Watch, we would truly appreciate some explicit feedback from you as a subscriber of this newsletter, and as a paid member of Search Engine Watch. We have created a very brief (5 minutes or less) survey to get your specific comments on the format & delivery of this newsletter.

Please visit the following link to take the survey.

The survey is completely anonymous, as we respect your privacy. Rebecca, Kevin and I look foward to reviewing your responses, in our quest to deliver the best value to you and your organization.

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Top Stories since our last SE Update:
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In our last issue, I introduced you to our new editorial staff and bloggers, who have done an amazing job covering search industry news since our last newsletter. Due to the holidays and the transition of new staff, we did not deliver an SE Update earlier this month, so there is a fair amount of search related news to cover in this issue. See below for headlines & recaps.

Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

Special Reports From Search Engine Strategies Chicago 2006:

=== Dec. 20, 2006 ===

A Keynote Conversation with Danny Sullivan and Jason Calacanis - Andrew Goodman covered this hot session from SES Chicago 2006, recapping the widely controversial comments of Jason Calacanis.

=== Dec. 21, 2006 ===

Optimizing Video for Search Engines - Guest writer Amy Edelstein of Ascent Copywriting, shares key optimization tips for video files and video search, a special report from SES Chicago.

=== Dec. 26, 2006 ===

Meet the Mobile Search Engines - Mobile was hot in 2006, and is still building steam going into 2007. Shari Thurow continues the series of SES reports, with insight on usability issues and optimizing for mobile search.

=== Dec. 27, 2006 ===

Contextual Search Ads: Boon or Bust? - Sara Holoubeck reports on this session, noting that the two agency reps and Comedy Central employee on the panel were all "bullish" on contextual advertising.

=== Dec. 28, 2006 ===

Optimizing Images for Search Engines - Grant Crowell's coverage is loaded with practical optimization tips for the hottest photo sharing sites such as Flickr, Webshots, PBase, Fotki, and covers the use of images on social sites such as mySpace and Facebook.

A Special Goodbye from Chris Sherman

=== Dec. 29, 2006 ===

Farewell, Search Day! - This issue marked Chris Shermans' last day at Search Engine Watch as Executive Editor. Join him as he looks back on the history of the publication. Chris Sherman will continue to organize SES events for us in 2007, but we'll miss him on the editorial side. Goodluck, but not goodbye, Chris!

2007: A New Year in Search - Top Stories in January

=== Jan. 2, 2007 ===

In the First Week of New Year’s, My SearchDay Gave to Me: - The jolly ol' soul of Greg Jarboe shares a yuletide carol to the tune of search.

=== Jan. 3, 2007 ===

Are Vertical Search Engines the Answer to Relevance? - In Eric Enge's debut as a Search Engine Watch contributor, he focuses on some leaders in specialty search, and has commentary from Tim Mayer of Yahoo and Shashi Seth of Google on building custom search tools.

=== Jan. 4, 2007 ===

It's Time to See What's In the PPC Sausage - The first scoop from our recently appointed news editor, Kevin Newcomb! Kevin dove head first into Jeffrery Rohrs' "Sausage Manifesto" document, which added fuel to the click fraud fire.

=== Jan. 9, 2007 ===

In the Second Week of New Year's, My SearchDay Gave to Me: - Part II of Greg Jarboe's exclusive look at at some of the organizations that will set the agenda in 2007.

=== Jan. 10, 2007 ===

The Bigger Question of SEO - John Tawadros of iProspect weighs in on the recent debate over the complexity and value of SEO, a conversation ignited by the comments by Dave Pasternack and Kevin Lee of Did-It.

=== Jan. 11, 2007 ===

Social Features Key to Yahoo Local - Kevin Newcomb dives into Yahoo's local search offering and the impact of social utilities and user generated content on the relevance of Yahoo Local results.

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Top Posts from the SEW Blog
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Below are important posts from the Search Engine Watch Blog since the last newsletter. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed.

=== Dec. 20, 2006 ===

Podzinger Powers Search Capabilities for Thames Valley - Amanda Watlington Reports on the international growth of this podcast search tool.

Visits by college students to MySpace power its lead in page views - More reports solidify that that MySpace is not just for teens anymore.

The Link Building Conundrum - Eric Ward's View - Chris Boggs recaps an interview with Link Moses, aka Eric Ward.

Regifting SEO tools, calculators and images for the holidays - SEO tools you can really use.

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=== Dec. 21, 2006 ===

NYTimes.com hires former Yahoo executive - The print world struggles to catch up with digital advertising.

Wall Street Journal getting comfortable with blogs - A spotlight on traditional media evolution as it shifts to the popular online format.

Bloggers must disclose sponsored posts - The controversial topic of pay-per-post.

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=== Dec. 22, 2006 ===

Bringing Small Businesses Online - Small businesses get creative with their online advertising and using the social medium.

Do top news stories drive top news searches? - Greg Jarboe investigates the descrepancies between popular news and Web search terms.

Australian Court Ruling Could Impact Search - Aussies crack down on illegal Video downloads.

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=== Dec. 23, 2006 ===

Wikipedia and Amazon Taking on Google - More details on the plans to compete with Google in search.

Yahoo! Organic Rankings Update Confirmed - Yahoo! has been updating its organic search results database since Sunday night and states they will complete the process by the end of today, December 13, 2006. Initial feedback is naturally louder on the negative side, but the topic is being discussed in various areas, including the Yahoo! Search Blog announcement from Tim Mayer.

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=== Dec. 26, 2006 ===

Google Adsense the New Gator? - A spotlight on contextual advertising bloopers.

Yahoo's Panama Not Enough? - More speculation on how the new advertising platform will compete with others.

Google Maps Offers Speech-Friendly Alternatives - Another win for visually impaired users.

Vertical Strategies in Local Search - Mike Boland takes a closer look at the verticalization of search.

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=== Dec. 27, 2006 ===

Image Search Engine in Beta - Photo recognition software gets sophisticated, and privacy issues arise.

ClipBlast! Top Video Searches in 2006 - The meta video search tool released its Top Ten list of most popular videos.

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=== Dec. 28, 2006 ===

Branding Buys in the Social Whirl - Deborah Richman discusses the validity of brand-oriented advertising in SEM.

Google Still OK With Erotica - A look at how adult oriented sites are appearing in Google.

Google's blog search engine takes over top slot - Google Blog Search tops Technorati in market share.

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=== Jan. 1, 2007 ===

Searching for the next Google - Will any search engine get as big as Google? Here are some contenders.

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=== Jan. 2, 2007 ===

Louisville Grad Student Gets Grant To Study Click Fraud - News about the National Science Foundation supporting the study.

Collected Predictions for 2007 - Kevin Newcomb does a roundup of prediction posts.

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=== Jan. 3, 2007 ===

Yahoo, Dash to Offer Local Search On the Go - GPS gets a boost from geo-targeted ads.

Placeblogger: Searchable Directory for Local News Blogs - Blogs get their own localized search engine.

Windows Live for TV Enters Public Beta - The latest in the convergence of the Web and traditional broadcast.

China Fines Sohu For Posting US Movies Online - Chinese courts crack down on illegal video distribution.

Google Gets New Patents - The engine is granted two more patents on technology.

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=== Jan. 4, 2007 ===

Has Google mastered shameless self-promotion? - The engine starts marketing itself.

Miva Drops Yahoo Adds Google - The new deal starts Google ads in late January 2007.

MapQuest Enhances Mobile Mapping Products - The market leader keeping up the pace.

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=== Jan. 5, 2007 ===

Google Buys Into Chinese Video Download Site - Google keeps acquiring video sites.

PayPerPost/Performancing Deal Called Off - The controversial deal falls through.

Online Spending Tops $100 Billion in 2006 - Cyber Monday gets beat out by other top shopping days.

Video Ads Are Small Potatoes - Limited inventory may prevent revenues from growth.

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=== Jan. 8, 2007 ===

Yahoo! China To Become Business Search Engine - The engine will shift to a vertical business focus.

Online video usage increasing as TV viewing declines - Solid evidence Web viewing is growing.

ChaCha Gets Big Boost in Funding in 2006 - News breaks about private funding for the human search tool.

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=== Jan. 9, 2007 ===

Yahoo Acquires MyBlogLog - Confirmation of the deal.

You May Target With Trademarks - A US court rules you can use other trademarks when bidding for search ads, just not in the ad copy itself.

New Social Search Engine Targets Boomers - Kevin Newcomb has an indepth look at Cranky.com.

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=== Jan. 10, 2007 ===

Google Number One Place To Work - According to Fortune Magazine. See what other Search Engines made the cut.

Is Apple iPhone the Key to Unlock Mobile Search? - More on the Apple iPhone, the most wanted gadget of 2007.

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=== Jan. 11, 2007 ===

Friendster Using Google Search and Ads - The social site stops being friends with Yahoo.

Microsoft Live Analytics Enters Alpha Stage - Confirmation of rumors on the rival to Google Analytics.

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=== Jan. 12, 2007 ===

Analyst Says Google/CBS Radio Deal Near - Google Radio spreads its frequency of ad sales and revenue.

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=== Jan. 14, 2007 ===

Video From The Professionals - Video sharing and search sites get a shot at the big time.

DMOZ Taking Site Suggestions - The sleeping giant awakes.

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=== Jan. 15, 2007 ===

The Neutrality Debate - Regulation of open Web access continues to be a hot topic.

Findory Set to Coast to a Halt - Is it fair to let it die a slow death or put it out of its misery?

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Our Search Newsletters & Feeds
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News each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more -- we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsgator, Pluck and My Yahoo. Thanks to FeedBurner for providing our feed tracking and management services!

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About The Search Engine Update
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The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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