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The Search Engine Update, Dec. 17, 2002, Number 139

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About The Update

The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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In This Issue

+ Search Engine Strategies Dates In 2003
+ Getting Listed In Google's "Froogle" Shopping Search Engine
+ HotBot Is Reborn
+ Year End Top Searches Lists Posted
+ SearchDay Articles
+ Search Engine Articles
+ List Info (Subscribing/Unsubscribing)

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Hello Everyone--

Hard to believe that another year has (nearly) past. Best wishes to all of you, for the holiday season. Rest up and relax. There's no doubt that 2003 will be busier than ever, in the world of search.

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Search Engine Strategies Dates In 2003

Ready to do some forward planning? Then I have some Search Engine Strategies dates to make note of, for 2003!

As a reminder, the SES show provides a variety of sessions about improving editorial listings in search engines and how to advertise effectively on them. Both search engine marketing experts and representatives from major search engines themselves are involved in the sessions.

In 2002, SES returns to Boston from March 4-6 and to Australia from March 26-27. We expect the London show to occur in mid-June, our San Francisco show to be in mid-August and in mid-October, we expect to bring the show for the first time to Chicago.

You can sign-up to be notified about all of our events via the URL below. Agendas for the Boston and Australia shows should be posted just after the New Year, if not sooner.

Search Engine Strategies
http://searchenginestrategies.com/

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Getting Listed In Google's "Froogle" Shopping Search Engine

Last week, Google unveiled its long anticipated shopping search engine. Called "Froogle," the service is available to searchers in experimental "beta" form. Chris Sherman provides an overview of how the shopping search engine operates in his recent SearchDay report (second link below). In the first article listed, I take a closer look at how merchants get listed within Froogle.

Getting Listed In Google's "Froogle" Shopping Search Engine
The Search Engine Update, Dec. 17, 2002
http://searchenginewatch.com/subscribers/articles/02/12-froogle.html

Online Shopping with Google's Froogle
SearchDay, Dec. 12, 2002
http://searchenginewatch.com/searchday/02/sd1212-froogle.html

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HotBot Is Reborn

Terra Lycos has been saying for ages that the HotBot site was slated for desperately-needed improvements, and now they've come. And what a welcome change they are! In one spot, you can now query the important crawler-based results of FAST/AllTheWeb.com, Google, Inktomi and Teoma. Sadly, you can't meta search all at the same time. Chris Sherman has an in-depth look in the SearchDay article below, and I've also included some other views on the changes.

HotBot is Hot Once Again
SearchDay, Dec. 17, 2002
http://searchenginewatch.com/searchday/02/sd1217-hotbot.html

HotBot has been redesigned for the power searcher, delivering, speed, control, and a unified interface to four of the web's best search engines.

New and Improved HotBot Search Tool Debuts on the Web
The ResourceShelf, Dec. 16, 2002
http://resourceshelf.freepint.com/archives/2002_12_01_resourceshelf_archive.html/#90057448

Research expert Gary Price takes a look at the changes at HotBot.

HotBot Redesign: Four Search Engines in One
Boston.internet.com, Dec. 16, 2002
http://boston.internet.com/news/article.php/1557361

Terra Lycos plans to promote HotBot through a multi-million dollar ad campaign. As for this article calling Google the pioneer of the "bare look," that credit really belongs more to AltaVista. It sported a "clean" look before Google existed but dropped that look when it aimed to be a portal.

Hill, Holliday Fashions Relaunch Ads for HotBot
AdAge, Dec. 16, 2002
http://www.adweek.com/adweek/iq_interactive/interactive_display.jsp?vnu_content_id=1778934

More about the HotBot ad campaign.

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Year End Top Searches Lists Posted

(Sung to the tune of "It's the most wonderful time of the year, with apologies to the song author and my readers!)

It's the most wonderful time of the year!
The search engines are telling, yea they are yelling,
"Come see the top searches of 2002 here!"
It's the most wonderful time of the year!

There's Spider-Man the top climber at Google,
and Dragonball most popular at Lycos,
PlayStation 2 and Britney (boo hoo!)
come up tops for Ya-hoo

It's the most wonderful time of the year!

2002 Year-End Google Zeitgeist
http://www.google.com/press/zeitgeist2002.html

A look back at what people search on at Google, over the past year.

Dragonball: Web's Most Wanted 2002
http://50.lycos.com/

What people searched on at Lycos in 2002. Note that in a week or so, you'll have to go to the archives and use the "Top 100 of 2002" for the year-end review.

Yahoo 2002 Buzz Leaders
http://yir.yahoo.com/2002/buz/

Top search terms overall for 2002 and in various categories, according to Yahoo.

Ask Jeeves Reveals Top Searches for 2002
Ask Jeeves, Dec. 10, 2002
http://www.irconnect.com/askjinc/pages/news.mhtml?d=34661

Top searches at Ask Jeeves, via a press release.

Tattoos, Britney top Web search list
CNN, Dec. 13, 2002
http://europe.cnn.com/2002/TECH/internet/12/13/lycos.search/

Write up on the Lycos list.

Linux out-Googles Microsoft
ZDNet, Dec. 16, 2002
http://news.zdnet.co.uk/story/0,,t269-s2127587,00.html

Write up on the Google list.

UK's most popular searches
The Guardian, Dec. 17, 2002
http://media.guardian.co.uk/newmedia/story/0,7496,861210,00.html

Top searches by UK users of Google.

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SearchDay Articles
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Here are some recent articles that may be of interest, from Search Engine Watch's daily SearchDay newsletter:

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Search Engine Lingo
SearchDay, Dec. 16, 2002
http://searchenginewatch.com/searchday/02/sd1216-glossaries.html

The world of search has its own specialized language that can be intimidating at times, but these glossaries offer definitions and examples that will get you speaking the lingo in no time.

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Outsourcing Search Engine Optimization
SearchDay, Dec. 11, 2002
http://searchenginewatch.com/searchday/02/sd1211-outsourcing-seo.html

Choosing a firm to do search engine optimization needn't be confusing or frustrating if you start by creating a request for proposal that focuses on your own specific needs.

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Using Search Engines to Fill in the Blank
SearchDay, Dec. 10, 2002
http://searchenginewatch.com/searchday/02/sd1210-blank.html

Rather than agonizing over formulating the perfect query, take advantage of the power of search engines to easily "fill in the blank" for the answer to many types of questions.

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AlltheWeb Alchemist Contest Winners Announced
SearchDay, Dec. 9, 2002
http://searchenginewatch.com/searchday/02/sd1209-atw.html

Now there's a quick and easy way to change the look of the AlltheWeb search engine, by downloading one of the wining entries from the company's Alchemist contest.

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The Wondir Search Engine Needs Your Help
SearchDay, Dec. 5, 2002
http://searchenginewatch.com/searchday/02/sd1205-wondir.html

Wondir is a new and different kind of information service that seeks to unify cutting edge search technology with the web's original egalitarian vision of people freely helping people.

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Ferrari Searching on a Volkswagen Budget
SearchDay, Dec. 4, 2002
http://searchenginewatch.com/searchday/02/sd1204-budget.html

Don't let the "high cost" of value-added information services such as LexisNexis, Dialog and Factiva scare you away -- all three offer reasonable pay-as-you-go options appealing even to searchers on a limited budget.

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On the archive page below, you'll find more articles like those above, plus have the ability to sign-up for the free newsletter.

SearchDay Archives
http://searchenginewatch.com/searchday/archives.html

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Search Engine Articles
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Google vs. Evil
Wired, January 2003
http://www.wired.com/wired/archive/11.01/google_pr.html

Yet another look at issues Google has to deal with at the company matures, such as pulling content due to legal requirements, trying to balance principles versus advertising, fighting to reappear in China and the emerging role that Google cofounder and copresident Sergey Brin is now playing as policy czar.

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The World According to Google
Newsweek, Dec. 16, 2002
http://www.msnbc.com/news/844175.asp

Another story documenting the incredible popularity of Google and how it has become synonymous with search, while also touching briefly on the responsibilities that go with being the world's most popular search brand.

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Claims and counter-claims
The Press, Dec. 11, 2002
http://www.stuff.co.nz/stuff/0,2106,2135207a28,00.html

New adventure sport for Queenstown, New Zealand. Forget jet boats, bungee jumping and white water rafting. Now you can debate what's acceptable in promoting sites on search engines. A tour operator complains that a marketing company uses duplicate pages and sites, while the marketing company defends itself by saying if the content matches the search term, that's not spam. Um, not really. If you are doing things search engines specifically warn against doing, then regardless of how relevant you think your content is, the search engines may still view your techniques as spamming them.

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Optimizing Pages with JavaScript and Style Sheets for Search Engines
SearchEngineGuide.com, Dec. 11, 2002
http://www.searchengineguide.com/dale/2002/1211_d1.html

Tips on offloading JavaScript and other code to make a leaner page for search engines.

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Branding Metrics for Search Engine Marketing?
ClickZ, Dec. 11, 2002
http://www.clickz.com/search/opt/article.php/1554941

How can you measure the branding value of paid listings? Kevin Lee offers up his Branding Effectiveness Index, or BEI, as a possible solution.

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Sites Become Dependent on Google
New York Times, Dec. 9, 2002
http://www.nytimes.com/2002/12/09/technology/09NECO.html

The "should we fear Google" and "is Google too dominant" questions long raised online now firmly jump into the traditional media. This New York Times piece examines the Google dependency that some sites have and how they fear being cut-off. In case you missed it, my own in-depth look at these type of issues from October can be found at http://searchenginewatch.com/sereport/02/09-google.html

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New Overture UK Rule: 5 Searches Per Month Minimum
Web Marketing and Site Promotion, Dec. 9, 2002
http://www.webmarketingplus.co.uk/overture_uk_5_search_minimum.html

Overture UK announces that you can no longer bid on terms that receive less than 5 searches per month, especially because they require too much editor time to review. Ammon Johns looks at the change and suggests that Overture hires more advertisers.

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Making his mark on the Internet map
Ottawa Citizen, Dec. 9, 2002
http://www.canada.com/technology/story.html?id={8D08C8C1-FA08-499A-964D-0340E5B18AB5}

Profile of one of the founding parents of web search, Tim Bray of Open Text fame, and how he's currently looking into ways of mapping information.

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Australias Top 100 Company Sites Incompatible With Search Engines
Web Rank, Dec. 9, 2002
http://www.high-search-engine-ranking.com/Top100PressRelease.htm

Top Australian companies have top problems that could make them inaccessible to search engines, finds optimization firm Web Rank. A summary of findings with copies of the full report also available.

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Getting Honest With The Search Engines
SearchEngineGuide.com, Dec. 3, 2002
http://www.searchengineguide.com/goetsch/2002/1203_dg1.html

Search engine marketer Daria Goetsch lists techniques she believes are best avoided, to stay out of trouble with search engines.

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My introduction to search engine optimization
Pandia, Dec. 2002
http://www.pandia.com/sw-2002/45-michelle.html

When I was in college in the 80s, no one thought, "I want to be a search engine marketer." After all, we didn't have search engines! But what's struck me over the past year is that now we indeed do have people who aren't transitioning into search engine marketing from other jobs, as was the case in the 90s, but instead thinking that search engine marketing is the first job or career they want to undertake. I don't know if SEO is Michelle Stoltz first job or one she's transitioning to, but regardless, those established in the industry can follow her thoughts as she discovers the world of being an SEO consultant for the first time.

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Interview with Mike Grehan
SearchEngineBlog, December 2002
http://www.searchengineblog.com/interviews/interview_mike_grehan.htm

Author and search engine marketer Mike Grehan talks about trying to pin down the mechanics of how search engines work by talking to those who built them, killing SEO myths, makes me blush, ponders the often shrill debate over search engine ethics and much more.

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Ten Questions with: Kenneth Norton
SearchEngineBlog, December 2002
http://www.searchengineblog.com/interviews/interview_ken_norton.htm

Inktomi's director of marketing and product strategy Kenneth Norton talks about recent changes to the company's search engine, the role of paid inclusion and the future of search.

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