Paid listings from GoTo are now appearing at Netscape and will soon appear at AOL Search, through a new deal between GoTo and AOL. At Netscape, the top two paid results from GoTo for any term are displayed in the "Partner Search Results" section of the results page.
So, if you wanted to be listed for a particular term, you'd need to go to GoTo, bid so that you were number 1 or 2 for the term there, and then you'd show up in the Partner Search Results at Netscape. At AOL, it will be the top three links from GoTo that are displayed. They are to go live sometime within the next three months.
Unlike the situation at Netscape, AOL Search says it will be labeling the paid links from GoTo in some way as advertisements. Both Netscape Search and AOL Search continue to derive most of their listings from the Open Directory.
How GoTo Works
Basic tips on getting listed.
GoTo Redevelops, Reaches Out
The Search Engine Update, Sept. 4, 2000
Recent article that talks about other partnerships that have GoTo results appearing in places across the web.
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