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The Search Engine Update - Number 189 - January 18, 2005

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In This Issue

+ SES New York Agenda Posted
+ Search Engine Watch Articles
+ More From The Search Engine Watch Blog
+ About The Newsletter

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SES New York Agenda Posted

The program of our next Search Engine Strategies show coming to New York from Feb. 28-March 3, 2005 is now available. Many of our popular sessions on search marketing are returning and offer information of interest to search marketers of all level.

A number of new and special sessions have also been added. The Search Landscape session will involve rating services looking at who is tops generally and in vertical areas. The Searcher Behavior panel will examine new research on how people search. Search Algorithm Research & Development session offers a look at new papers and technologies aimed at improving search.

Those are just some of the new sessions from the first day alone. We also have two "summits" planned, one on indexing issues and one on branding, where we'll see if there are resolutions to some concerns publishers and advertisers have. Search executives will participate in a roundtable on "Search Convergence," looking at how search is escaping the web and becoming embedded in other areas.

For a full rundown, see the conference web site. You can also view the entire program at-a-glance or use the session planner to get itineraries designed for those new to search marketing, interested in ad issues, interested in organic/free listings or even what's new in the Been Before category.

Dates for other events around the world next year have also been set for next year. Those dates and basic information can be found on the Search Engine Strategies site.

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Search Engine Watch Articles
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Here's a recap of major articles, important blog postings and some interesting forum discussions from Search Engine Watch since the last newsletter:

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Confirmed: New Google Nofollow Link Attribute Is Coming
By Danny Sullivan, Jan. 18, 2005

Google is to introduce a new link attribute today design to combat blog comment spam and other types of spam. Watch the Google Blog for the announcement, and see this blog post as well as Google To Add "Nofollow" Tagging Of Links To Fight Spam? for more information on what's coming. Also see also these related articles on what search engines might do to help publishers fight spam and with other issues: Comment Spam? How About An Ignore Tag? How About An Indexing Summit!; FyberSearch Gains Ignore Tag To Help With Blog Spam.

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Photo Search: Google Picasa 2 Vs. Adobe Photoshop Album 2
SearchDay, Jan. 18, 2005

A look at how photo management in Googe's new Picasa 2 measures up against Adobe Photoshop Album 2 and Photoshop Elements 3. See also A Controlled Vocabulary to Assist in Describing Images for a look at meta data and photos.

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Yahoo Doesn't Need Six Apart Or Blog Ownership For Ad Purposes
SEW Blog, Jan. 18, 2005

As the only portal without a blogging feature, it wouldn't be surprising for Yahoo to acquire someone like the makers of Movable Type to stay competitive. But the Google experience has shown that owning a blogging tool does not translate into guaranteed revenues.

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Online Ads & Search: Looking Back, Looking Forward
SearchDay, Jan. 17, 2005

Paid search led the resurgence of online advertising in 2004 with a 34% increase in growth, and this trend is expected to continue over the coming five years. This longer version of the story for Search Engine Watch members goes into detail about the specific drivers of growth for online search ads, including demographics, searcher behavior and other factors. The longer article also details eight "things to pay attention to" that JupiterResearch believes will be crucial for successful search marketing campaigns in 2005.

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Questions When Hiring An SEM Firm
SEW Blog, Jan. 17, 2005

Over in our forums, the Outsourcing SEM FAQs Be Prepared to Answer! thread gets kicked off by forum moderator Nacho Hernandez with a variety of questions he thinks those seeking to hire an SEM firm should ask. Work for an SEM firm and have your own questions you think clients should ask? Drop by and add to the list. Have you hired an SEM firm (or two, or three)? Even better -- come contribute the questions you ask!

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Revisiting Google Censorship In Germany & France
SEW Blog, Jan. 17, 2005

Google Blogoscope updates sites previously identified as censored by Google in Germany and France. A look at the comparison chart created, plus background on issues about disclosing when material is removed and why.

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More On The Endless Betas Of Google
SEW Blog, Jan. 14, 2005

Caveat beta, Google fans from ZDNet UK picks up on what I raised in my Most Of Google In Beta post in December. Google's playing the beta game with its products far too long. Some further comments on me in this post about when a beta loses the right for that title and Google News coming up on its three year anniversary of being in beta.

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Search Engine Forums Spotlight
SearchDay, Jan. 14, 2005

Links to this week's topics from search engine forums across the web: MSN Search Out of Beta Feb. 1 - How To Get Inbound Links For An E-commerce Site - Duplicate Content Penalty Time Span - Fixing IE Security Risk Blocks AdSense - Desktop Search from Yahoo - It's Official : AdWords Policy Takes Aim at Affiliate Ads, and more.

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MSN Search To Gain New Technology Feb. 1
SEW Blog, Jan. 14, 2005

Rumors say MSN will move its beta out onto the main site on Feb 1 -- but it may happen even sooner than that. Details in this post.

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Yahoo Gains Financial Feeds; A Revisit To Yahoo News Feeds
SEW Blog, Jan. 14, 2005

Yahoo gained RSS feeds for news content last fall, and now it has regained them for the Yahoo Finance service. A look at the addition, as well as how to get news feeds from Yahoo, as well.

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More Seth Godin Cluelessness On Search Marketing
SEW Blog, Jan. 14, 2005

Often revered Seth Godin as a marketing guru, Seth Godin's recent question of "Is there a "search engine industry" leaves me and others wondering how he's missed this over the past few years. Yes, Virginia, there is a search industry! More on this in the post.

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Complete Boston Globe Archive Set for Digitization
SEW Blog, Jan. 13, 2005

The complete archive (both text and images) of the Boston Globe will be digitized and made full text searchable by ProQuest, a well-known database publisher. The Globe will be the seventh paper that ProQuest has digitized as part of their Historical Newspaper program. More on newspaper digitization in this post.

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NYT On Google Ad Copy Policies - Overture Barely Gets A Mention
SEW Blog, Jan. 13, 2005

The New York Times looks at how it's not anything goes with ads on Google, in terms of language, spelling and grammar -- and pretty much misses that Overture has similar rules longer than Google. No big deal? Imagine if the NYT did an article about ad policies on the major ABC television network but didn't bother to talk or examine those at NBC or CBS. A rant, along with some related resources on the topic of ad relevancy.

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Yahoo & MSN Closing the Google Gap
SearchDay, Jan. 13, 2005

While Big G continues to maintain its leadership position in the eyes of web searchers, a new study finds that Yahoo, MSN Search and Ask Jeeves have all made significant improvements over the past year and are narrowing Google's mindshare advantage.

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More On Making Feed Discovery & Subscription Easier
SEW Blog, Jan. 12, 2005

Finding and subscribing to feeds could be a heck of a lot easier. The issue's been reawakened this month. In this post, I look at various discussions, plus provide some suggestions of my own for making things easier, as well as tips on finding feeds. My Problems Identifying Feed Links post is an earlier article that also looks at the problem.

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Three Cool Search Gizmos
SearchDay, Jan. 12, 2005

These three simple little search gadgets each do one thing, but do their tasks very, very well. Sometimes less is more.

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Yahoo Launches Desktop Search
SearchDay, Jan. 11, 2005

Long anticipated, Yahoo's new Desktop Search beta is a solid contender in the increasingly crowded desktop search playing field. This is Chris Sherman's review of the new product. Also see Gary Price's comments in A Few Thoughts About Yahoo Desktop Search.

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SMA-NA Forming - Now A Direct Challenge To SEMPO?
SEW Blog, Jan. 11, 2005

Last year, the Search Marketing Association formed chapters in the UK and Europe. Now one for North America is being founded, with Ian McAnerin leading the charge. A look at why he's starting SMA-NA, how it may be seen as direct challenger to SEMPO and lots of background on both organizations.

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Speeding Up Acrobat Reader
SearchDay, Jan. 10, 2005

If you dread opening PDF files found in search results because of Acrobat Reader's painfully sluggish startup time, take heart: A nifty free utility tweaks Acrobat to load in a flash.

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Search Engine Forums Spotlight
SearchDay, Jan. 7, 2005

Links to this week's topics from search engine forums across the web: Time For An Indexing Summit? - The Don'ts of Directory Development - Which Directories Would You Pay To Be Included In? - PageRank for Firefox 1.0 - The Value Of Using A Good Web Analytics Package - Blocking 'Generic' AdSense Ads

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Kraft Supports Pro-White Groups? Lack Of Search Ad Targeting Makes It So
SEW Blog, Jan. 7, 2005

I've long written that advertisers should be able to pick and choose exactly where they show up in a search company's network. A new story about Kraft ads through showing up on a pro-white web site illustrates why this is so. Details and comments in this post.

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Google To Restrict Affiliate Ads
SEW Blog, Jan. 7, 2005

Google is to limit the number of affiliate ads that show up in search results, as has been rumored over the past few weeks. Advertisers are now being notified of the change, and it will go into effect over the coming weeks, Google says.

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Up Close On Google Affiliate Ad Changes
Search Engine Watch, Jan. 7, 2005

This article for Search Engine Watch members provides additional details on the Google "one ad per merchant per query" changes, along with some illustrations and examples of how things work now and what will be allowed after the change. See also ClickZ: Dealing With Google's New Affiliate-Linking Policy; iMediaConnection: Google on New Listing Guidelines.

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More On Rumored MSN Search Ad Program
SEW Blog, Jan. 6, 2005

Is Microsoft launching its own paid listings program in the near future. A look at the rumors and if true, when this might happen.

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Looking Back, Looking Ahead: Developments With Consumer Search
SearchDay, Jan. 6, 2005

Danny Sullivan reflects on how this year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas. He also reflects on other major developments that have emerged over the past year.

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More From The SEW Blog
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Building Roomba's Brand Through Search
By Danny Sullivan, Jan. 18, 2005

Roomba Cleans Up With Search Engine Marketing from AdAge is a good read on how the makers of the Roomba automatic vacuum cleaner helped built their brand through search. The company became the seventh most popular brand name search on Google in 2004. The company didn't rely on search alone. Heavy TV and radio ads were run, with the assumption that this would drive consumers onto the web to do research. There, search-targeted ads awaited them.

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An In-Depth Look at Ask Jeeves UK
By Gary Price, Jan. 18, 2005

Internet Works has published an in-depth look at Ask Jeeves UK: The Butler Speaks. It features comments from Tony Macklin, Ask Jeeves' UK director of product and Aylin Sakvan, VP of marketing.

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Google Heading Into Telecommunications?
By Danny Sullivan, Jan. 18, 2005

A job ad for a fiber optic contract negotiator has some wondering if Google's planning a jump into telecommunications. Details in Google wants 'dark fiber', from News.com.

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Report: Paid Search Still Hot In 2005, But Growth Will Slow
By Danny Sullivan, Jan. 18, 2005

MediaPost's Report: Rich Media's The New Paid Search looks at eMarketer's predictions that 2005 will see rich media overtake paid search in terms of growth. But paid search spend will still dwarf rich media, $4.7 billion predicted versus $1 billion for rich media. Paid search will make up 42 percent of the predicted online advertising spend this year.

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Shame On You: Tsunami Search Spammers
By Danny Sullivan, Jan. 18, 2005

From Silicon.com, Tsunami scammers manipulate Google rankings explains that an alleged phishing site is ranking higher on Google than the actual China Charity Federation web site, potentially causing people donating to tsunami relief to send their money to the wrong place. In this blog post, a look at how it hit more than Google.

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Googlefone: Fast Way To Use Google's Phone Book
By Danny Sullivan, Jan. 18, 2005

Google has a phone book search service, but you might not realize it. New site Googlefone makes it easier to tap into the Google PhoneBook. Enter a name of a person or business, plus some location data, and you'll be shown any matching publicly-listed numbers that Google knows about. And in this blog post, other ways to use the phonebook, plus some alternatives to consider.

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Revenue Model For Free Products? We'll Figure It Out Later, Says Google
By Danny Sullivan, Jan. 18, 2005

Free-for-All Could Pay Off for Google from the LA Times looks at the Google model of building a quality product and figuring out how to monetize it later. Locking people into an array of Google services may prove profitable for Google's current ad-driven model, down the line.

Covering similar ground, Entrepreneur lets Google fly with his creation from USA Today looks at how Picasa general manager Lars Perkins was freed by Google not to worry about the revenue side of things. Google units include social networking, photos, maps from USA Today also recaps some of Google's many services that don't cost users but also don't necessarily earn money for Google right now.

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Yahoo Profits To Rise On International Advertising
By Danny Sullivan, Jan. 18, 2005

Bloomberg looks at how Yahoo may announce higher profits due to international expansion, in Yahoo May Say Profit Doubled on International Advertising Sales. Exactly what's the primary driver is unclear. Overture expanded to Brazil, Canada and China in the fourth quarter, but most of its European activity happened last year. The article itself looks at display ads, the Yahoo purchase of the European Kelkoo shopping search engine and online auctions.

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Google Releases New Interactive AdWords Demos
By Gary Price, Jan. 18, 2005

Changes on the Google AdWords Demos page add new "blurbs" describing what they're about and interactive guides that discuss Account Navigation and Understanding your Billing Statement are now available.

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Yahoo and Verizon Announce Partnership
By Gary Price, Jan. 17, 2005

This just announced partnership is similar to one that Yahoo has had with SBC (a telephone company) since 2002. Yahoo will provide Verizon's DSL customers (as well as users of their upcoming fiber-to-the-home service) with, "greater email storage, video and radio as well as access to a cobranded home page." Btw, MSN also has a similar deal with Verizon. However, this summer Yahoo will become the "preferred" (aka "default") provider. Additional details in this news release.

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Google = Pornking? Fun With the Google AdWords Keyword Tool
By Gary Price, Jan. 17, 2005

As some of you already know, I'm a librarian and come at web search with the background of a researcher. I've always monitored SEM to some degree but I've still got plenty to learn. Some of my education comes from reviewing sites and trying different resources aimed at web advertisers. Just the other day I was checking out the Google AdWords Keyword Tool. I tried various terms and was interested to see what terms it tossed back at me for the search term "Google." I had a chuckle when reviewing the list. Why? One of "expanded broad matches" was the term "pornking." I have a screen capture here.

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Mainstream Press Tells Clickfraud Story
By Gary Price, Jan. 17, 2005

An article in the new issue of Newsweek titled When Mice Attack tells the story of one PPC customer who claims to have "lost $50,000 in potential business" due to clickfraud even after complaining to Google. The story mentions that the search engines, through the IAB, have formed a "measurement task force" looking at the problem and trying to develop a standard of what's a "real" click. Both Google and Yahoo are asked -- and decline -- to state how much they have refunded due to clickfraud.

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Security Issue With Google Accounts Cookie Said Fixed
By Danny Sullivan, Jan. 17, 2005

Google says it has now fixed a security problem with its Google Accounts service, which provides a cookie-based way for people to log into various Google services. More in this blog post.

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Google Domains For 10 More Countries Now Available
By Gary Price, Jan. 16, 2005

A note on Google Blog points out that 10 new Googles are now online for ten more top-level domains ranging from Indonesia to the Cook Islands.

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RSS Feed Submission Tools & Resources
By Danny Sullivan, Jan. 14, 2005

News of two new feed submission tools as well as a manual list to follow. Links and details in this blog post.

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LookSmart Reorganizes, Raises Loss Projections
By Danny Sullivan, Jan. 14, 2005

LookSmart has revised the loss it expected to make last quarter from less than $1 million up to $1.4 to $1.7 million. Reason? Lower revenues due to not getting as many new advertisers as hoped. In reaction, the company has reorganized into two divisions: consumer products and paid listings/syndicated technologies, with new execs named to lead those. More details from ClickZ: LookSmart Warns, Shuffles Execs.

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SEC Will Not Pursue Case Against Google
By Gary Price, Jan. 13, 2005

We've learned from an SEC 8-K filing that the Securities and Exchange Commission will not pursue a case against Google regarding the pre-IPO publication of a Playboy interview with Sergey Brin and Larry Page. The filing also points out that Google has also settled with the SEC "relating to its stock option practices." Google will not be fined. Links to key documents in this post.

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Google's Mayer: Searcher Behavior & Google Factoids
By Danny Sullivan, Jan. 13, 2005

If Google's full of smart people, product manager Marissa Mayer's one of the smartest there. She gave a talk at PARC on the user experience at Google. A nice write-up of this can be found in An Evening With Google's Marissa Mayer. See also this post for links to similar stories in the past from SEW.

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WPP Pushing More Into Search Marketing
By Danny Sullivan, Jan. 13, 2005

Ad agencies don't get search? Well WPP Group says it gets it in a big way. From Revolution, WPP eyes world domination with search marketing arm tells us briefly that the organization plans to launch a network of 47 offices worldwide to focus on search marketing through a new agency, mSearch. More in this post.

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Shopping Search, Contextual Ads & General Search Blogs Offered
By Danny Sullivan, Jan. 13, 2005

Three topics -- three blogs on them worth checking out. Links and more info in this post.

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Yahoo Testing Sponsored Links at Yahoo Auctions
By Gary Price, Jan. 13, 2005

A brief post on the AuctionBytes web sites mentions that Yahoo is running a test (this week only) and placing sponsored links inside Yahoo Auctions listings. More in the story: Yahoo Inserts 'Sponsored Links' Ads Inside Auction Listings and this page on the Yahoo Auctions site.

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New Search ROI Tracking Tool Launched
By Danny Sullivan, Jan. 13, 2005

Search marketing firm Oneupweb's released a new ROI tool designed for search campaigns. ROI trax starts at $150 per month and rises depending on visitors per month. A bit more coverage from ClickZ: Oneupweb Unveils New ROI Tool for Search.

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Baby Yahoo is Born
By Gary Price, Jan. 13, 2005

No kidding. A Romanian couple have named their son Yahoo as a, "sign of gratitude for meeting over the Internet..." A bit more in this Reuters article. We will be monitoring maternity wards for babies named Google, Jeeves, Eurekester, and Topix. We will also be on the lookout for newborns with the initials RSS. (-:

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SMA-UK At Halfway Point
By Danny Sullivan, Jan. 13, 2005

From a mailing to those on the SMA-UK interest list, news comes that the group has half the 50 members it needs to move forward with a formal meeting, ratification of its constitution and board elections. Those interested in this search marketing group for the UK can visit the SMA-UK site to apply. Some background on SMA-UK is here: SMA-UK Posts Rules & Membership Rates. An associated SMA-EU group is also forming for Europe, as is SMA-NA for North America. More recent details on both of those here: SMA-NA Forming - Now A Direct Challenge To SEMPO?

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Search Ads Were Hot In December 2004
By Danny Sullivan, Jan. 13, 2005

DoubleClick-owned Performics has provided more figures about the holiday shopping period and search, finding consumer searches were way up in December. More in this post.

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2005 Ad Spend To Rise 30 Percent; Search In 2004 Ranked Third
By Danny Sullivan, Jan. 13, 2005

A Deutsche Bank/MediaPost survey predicts ad spend will increase 30 percent in 2005. MediaPost has more details in Deutsche Bank: Online Ad Spend Could Grow By 30 Percent In 2005. The blog post also provides a summary of key details.

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Bug Found in Gmail
By Gary Price, Jan. 12, 2005

Gmail Bug Exposes E-mails to Hackers explains how a bug in Gmail was found that potentially allowed people access to other people's email. Google says they've now fixed this. See also Slashdot: Gmail Messages Are Vulnerable To Interception.

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PubSub Unveils First "Content" Page
By Gary Price, Jan. 12, 2005

The gang over at PubSub have just released their first "content" page. Content pages (look for more of them in the future) feature one-click access to manually built queries on selected topics. This one features "subscription" links to track info about the actors, directors, films, and television programs nominated for Sunday's Golden Globe Awards. When I was working at George Washington University, we often constructed these types of pages to help students take full advantage of various databases, save them some time, and perhaps gently teach them a few search techniques.

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Mobile Search: New and Improved Access to Hoover's Business Data
By Gary Price, Jan. 12, 2005

Those of you who are mobile web (yes, I love my Treo 600) searchers might be interested to learn that Hoover's, the well-known provider of business data, has recently released a new and improved mobile interface to access/search their content. You can access Hoover's company profiles (more than 40,000), news headlines, etc. for free (just like you can do on their "regular" web site) and also login for more comprehensive data if you have a Hoover's subscription.

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Is Google Ready to Ask More Libraries to Join Google Print Program?
By Gary Price, Jan. 12, 2005

Is Google about to name another library as a member of the Google Print library digitization project? We haven't heard anything (but we're asking). The article: Google plans to enable students to search Purdue libraries in the university newspaper makes it sound like some type of announcement could be coming soon. Of course, it could just be a bit of Googlemania hitting the Purdue campus since the article goes on to say that Google has only requested a list of their collections.

BTW, I'm surprised that the folks at the Googleplex just didn't search their own database (or a competitor's) to find plenty of detailed info about what Purdue holds in their many library collections. Of course, Purdue's OPAC (online public access catalog) is also available on the web.

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$$$ in Desktop Search?
By Gary Price, Jan. 12, 2005

Can money be made in desktop search? Business Week's Ben Elgin offers his thoughts in a new article: Can Desktop Search Find Profits? He writes, "The money-making potential of desktop search is dubious in the short term. The various players haven't announced business blueprints, but it's likely that some will experiment with ways to cash in, such as placing relevant ads alongside search results."

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Part 2: Mentioning Google For Good PR
By Gary Price, Jan. 12, 2005

A few months ago I blogged about people mentioning their number Google position or high PageRank in press releases and on some online news sites. Well, it looks like this silly (but fun) trend? will continue in 2005. A look at the latest example, plus more about past ones.

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Google At $235 Per Share?
By Danny Sullivan, Jan. 12, 2005

RBC analyst Jordan Rohan thinks that expansion in Western Europe, more spending on search advertising, and more searches generated through broadband growth means Google is going to be worth more. His previous target price was $200. Details from The Street: Google Target Rises.

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My MSN To Gain Feed Reading & Blog Search Features
By Danny Sullivan, Jan. 12, 2005

John Battelle mentioned news that the My MSN service will gain feed reading features and blog search functions, and SiliconBeat provides even more details in MyMSN introduces RSS aggregation. More in this blog post.

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Tips On Protecting Against Clickfraud
By Danny Sullivan, Jan. 12, 2005

Click Fraud: Somebody Is Cheating You from ClickZ is another look at protecting yourself from clickfraud. Many of the tips and information may be familiar to our readers but refreshers never hurt. It also mentions to online tools you might tap into. For more on the subject of clickfraud, see also the Search Ads: Clickfraud of our Search Topics area available to Search Engine Watch members, which summarizes stories on the topic going back for years.

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MSN Search Makes RSS Search Feeds Official
By Danny Sullivan, Jan. 12, 2005

Gary spotted on Monday that MSN was offering query results via RSS. Yesterday, MSN made it official. RSS Feeds for Search Results from the site's blog explains how this is an alpha feature for the beta MSN Search service and provides step-by-step instructions.

Right now, it's clunky -- involving you doing a search, then adding the &format=rss command to the end of your query string. The blog calls for suggestions. For a start, adding a link or icon to the bottom of the search results page with the right command already embedded would be a big help.

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SEMCares: Calling On SEM Industry To Help With Tsunami Relief
By Danny Sullivan, Jan. 12, 2005

A new SEMcares web site was launched with the intention of helping those in the SEM industry rally behind needy causes, such as tsunami relief. More in this blog post.

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Steve Jobs Talks Desktop Search at Macworld
By Gary Price, Jan. 11, 2005

Jobs centers Spotlight on desktop search from News.com share Apple CEO Steve Jobs had to say about desktop search during his keynote speech at the Macworld Expo today. You can view a webcast of the keynote address online. In short, Apple's "Spotlight" search technology is on target for release in the first half of 2005. At launch, Spotlight will index more than 12 file types. The News.com story also describes a smart folders feature similar to what Blinkx unveiled yesterday.

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Exalead's Index Passes 1 Billion Page Mark, Prepares to Launch Desktop Search App
By Gary Price, Jan. 11, 2005

News that Exalead's database of web pages has passed the one billion page mark. The total page count on the home page now reads: 1,031,065,733 pages. If you've never tried Exalead, I think it's more than worth a look. I blogged an overview post focusing on a few of its numerous advanced search features back in October. A couple of weeks ago I posted about personalizing the Exalead home page. Exalead's Paris-based CEO, Francois Bourdoncle, tells me that the company plans to have a two billion page web index online in the near future. He also said that his company is about just ready to introduce a desktop search tool.

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Web Search Clustering from Microsoft (and other Clustering Tools)
By Gary Price, Jan. 11, 2005

An excellent post on the SQL Full Text Search blog alerts us to a few clustering tools from Microsoft, including a demo from Microsoft Research Asia. More in this blog post.

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NHN Plans to Stop Japanese Web Search Offering
By Gary Price, Jan. 11, 2005

NHN (the Korean search engine/portal) is planning to stop offering web search in Japan on January 31, 2004. However, "portal, blog, and other services will continue to be offered..." NHN began offering search services in Japan in 2003. According to Asia Pulse, NHN will no longer offer its search services in Japan because the company, "has been unable to dent Yahoo Japan Corp.'s dominance in the country." The article goes on to say that Yahoo Japan has about 80 to 90 percent of the country's search market.

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Making Sites Search Engine Friendly
By Danny Sullivan, Jan. 11, 2005

From Search Engine Guide, David Wallace looks at the key components for a site built to please search engines naturally in Ingredients of a Search Engine Friendly Site. Nothing new for those familiar with SEO, but a nice, short summary for the new.

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Marckini On 2005 SEM Predictions
By Danny Sullivan, Jan. 11, 2005

The SEM CEO's Predictions from ClickZ has iProspect's Fredrick Marckini looking at what's to come in 2005. Search will get more tightly mixed with traditional marketing, vertical search will grow and thrive while personalization still needs more time to cook. Also interesting are reader predictions.

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RocketNews Adds Local Television News Content
By Gary Price, Jan. 11, 2005

RocketNews has added content from hundreds of local television news broadcasters (U.S. only) to their database. Aside from this, it continues to be a news search tool that I use on a very regular basis. I often spot articles and postings via Rocket that I don't see when searching using other tools. At the moment, Rocket is crawling and organizing material from more that 13,000 sources (very strong in business news) and 70,000 weblogs.

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Montoring Super Bowl Ad "Buzz"
By Gary Price, Jan. 10, 2005

A new article in the Cincinnati Business Courier: Intelliseek to watch superbowl 'buzz', you'll read about the Intelliseek's plans to offer (for paying customers) real-time analysis of what people have to say about Super Bowl commercials on blogs, chat rooms, and other sites. What gives an ad buzz? Volume, emotion, appeal factors, and penetration among influential consumers are some of the variables. Intelliseek will also put together a panel of "consumer" bloggers to critique ads during the game.

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New Tool: Is Your Site is Google "Hack" Proof?
By Gary Price, Jan. 10, 2005

The News.com article McAfee automates Google hacking introduces SiteDigger 2.0, some new and free software from Net security firm McAfee that will help webmasters see if sensitive info from their site is being indexed and exposed by Google. You'll need a Google API license to use SiteDigger 2.0.

Good idea. Sure. However, I don't understand why Google is always the only web engine mentioned when it comes to "hacking." Yes, Google is most popular engine right now but other large web databases exist and simply thinking that sensitive and unsecure info can only be found in one specific web database is not accurate. Here's an August post from Search Engine Optimization and Marketing News North that shows material from MoveOn.org which was then available in Google (and reported on by News.com) was also accessible via Yahoo.

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Google's Usenet Timeline and Early Search Engine Announcements
By Gary Price, Jan. 10, 2005

Slashdot has a thread about a "new" timeline from Google that highlights interesting and historic posts from their 20 year Usenet (aka Google Groups) archive. If you've never seen it, it's a lot of fun. However, as several people including Michael Fagan correctly point out on Searchblog, this timeline has been around for several years. Speaking of Google's Usenet Archive, web search history types, take note. In 2001 I used the Usenet archive to build this compilation of early search engine announcements that I posted on my ResourceShelf site.

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FindWhat.com Licenses Fast Search And Transfer Technology
By Gary Price, Jan. 10, 2005

I said last week that Fast Search and Transfer was continuing to add big name info industry clients when I posted about the company adding Factiva and AOL. Today, word of another new client FindWhat.com. They'll use FAST Data Search across "multiple applications."

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Tension at the Googleplex?
By Gary Price, Jan. 10, 2005

News.com offers up a discussion of some of the human resources issues that Google has to or will need to deal with: Google riches outed on the Web. The News.com article focuses on "unaccustomed tensions" at the Googleplex since even small sales of stock (by many Googlers NOT just top shareholders) need to be reported to the SEC. The story also cites sources that "many other" early Googlers will leave the company early this year after a stock option lock-up ends. Google's VP of corporate marketing has already announced her plans to leave the company.

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Yahoo Maps vs. MapQuest
By Gary Price, Jan. 10, 2005

The LA Times Chris Gaither in: Overtaking MapQuest a Challenge for Yahoo, takes a look at what Yahoo is doing to gain market share from MapQuest in the online map arena. A summary and a bit more on the topic, in this post.

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Leading Korean Search Engine Launches Desktop Search App
By Gary Price, Jan. 10, 2005

The Korean Herald reports in NHN joins desktop search competition that NHN Corp owners of leading Korean search engine Naver.com are now offering a desktop search application. The article goes on to say that Daum Communications Co., Korea's largest email service provider, has plans to offer a desktop search client this year.

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Yahoo Launches Print and Online Ad Campaign
By Gary Price, Jan. 10, 2005

Yahoo will launch an online and print advertising campaign today (aimed at media buyers, ad agencies, etc) promoting their ability to target advertising to specific audiences and groups. More in the Media Post article: Yahoo Plugs Targeting Power

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Some of the Stranger Queries from the BBC's Search Engine
By Gary Price, Jan. 10, 2005

The BBC has posted an article letting us know that their search engine received over 227 million queries in 2004. It also includes a list containing several of the "strangest queries." BTW, the news search engine from the BBC offers a very useful advanced interface that allows you to limit by date range and section.

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Former Enron CEO Using Paid Search Listings
By Gary Price, Jan. 8, 2005

AP is running a story about how the legal team of former Enron CEO Ken Lay is using paid search engine listings to get people to visit his web site.

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Gigablast Passes the One Billion Page Mark
By Gary Price, Jan. 8, 2005

A congrats and kudos goes out to Matt Wells (and his team) as the Gigablast web index passes the one billion page mark. The official number listed is: 1,014,363,952. Previously, Gigablast was using a total page count of about 640 million pages. Gigablast has been a very busy place lately. In the past few weeks they've launched several new services. If you're interested in learning more about Matt Wells and Gigablast, take a look at this interview he did with Infoseek founder and Matt's former boss, Steve Kirsch.

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Semel Speaks on Monday
By Gary Price, Jan. 7, 2005

Those of you who closely follow Yahoo might want to listen to a webcast of Yahoo CEO Terry Semel's presentation at the Smith Barney Citigroup Entertainment, Media and Telecom Conference on Monday (Jan. 10, 2004 at 3:30pm ET/12:30pm PT). A link to the webcast will be available here.

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Gmail Trademark Infringement Lawsuit News
By Gary Price, Jan. 7, 2005

AFX News has a brief item about the Gmail trademark infringement suit that Independent International Investment Research filed against Google over the summer. The article says that IIIR has sent a "independent valuation" of the trademark to Google. Gmail is the of a web-based email service that IIIR has operated since 2002. More about this and other Gmail trademark disputes in a ZDNet article published in August.

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New Numbers: Value of China's Search Market
By Gary Price, Jan. 7, 2005

Asia Pulse reports that China's search market in 2004 was valued at $113.6 million/U.S. and is growing at 60%-70% annually.

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$10 Billion From Paid Search In 2009
By Danny Sullivan, Jan. 7, 2005

From MediaPost, Merrill Lynch Bullish On Paid Search, 'Neutral' On Google has Merrill Lynch predicting that paid search might generate $10 billion in 2009, up from $3.4 billion estimated last year. Google gets rated neutral given its stock is already considered "fairly valued."

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Getting Free Of Search Spam
By Danny Sullivan, Jan. 7, 2005

Learning From SEM Blunders at ClickZ has PJ Fusco looking at extracting sites from actual or potential search engine spamming situations, based on her own experiences. For a similar article, see Bungled Search Engine Optimization - Cleaning Up the Mess from a panel at one of our SES conferences. Search Engine Watch members should also see the SEO: Spamming category of Search Topics for an annotated guide to stories on spamming for SEW and around the web over the years.

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MarketingSherpa Puts Call Out For SEM Firms To Be Reviewed
By Danny Sullivan, Jan. 7, 2005

News that if you're a search marketing firm and want to be included in the next edition of MarketingSherpa's long-running Buyer's Guide to SEM firms, get moving! You have until the end of the month. Nominations (yes, you can nominate yourself) can be done here. Be sure to read the criteria at the top of that page to ensure you qualify to be included. A bit more on the guide in this post.

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University FAQs On Google Scholar
By Danny Sullivan, Jan. 7, 2005

The On Google Scholar blog points to two university FAQs about the Google Scholar program designed to help those considering using the research service. The one from UNLV is fairly short but gives some illustrations that Google Scholar's own FAQ lacks. The one from the University Of Connecticut is great for the "Yes, but..." tone it takes. Yes, Google Scholar is a great new resource, but consider other options and limitations, it details.

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Mac Version of Blinkx Coming Next Week
By Gary Price, Jan. 6, 2005

On Monday, Blinkx will launch a version of its app for the Mac. It includes desktop search functionality. Mac versions are something that many other well-known desktop search tools (Google, Copernic, Microsoft, X1, Jeeves, etc.) are not offering at the present time. Details in the InternetNews.com article: Blinkx Brings Desktop Search to Macs. The full text of the Blinkx announcement is posted on Searchblog.

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Howard Stern is a Yahoo Guy
By Gary Price, Jan. 6, 2005

Popular and often controversial radio host Howard Stern declares himself a Yahoo user because that's what he has set on his browser. I wonder if we'll see Stern in Yahoo ads anytime soon. He went on to call the 60 Minutes story about Google an "infomercial." Note: Howard Stern is currently employed by Viacom (also the owner of CBS) but is leaving next year when he moves to satellite radio. Stern also commented on the Google "were not in it for the money" mindset. This unofficial show transcript includes those comments, and see also this full transcript.

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Sergey and Schmidt Sell Shares
By Gary Price, Jan. 6, 2005

Both Sergey Brin and Eric Schmidt have sold shares of GOOG shares in the past week. According to Bloomberg, Brin sold about 200,000 shares for approximately $40 million on Monday. Bloomberg also reports that Eric Schmidt sold about 113,000 shares on December 31 for about $22 million. These sales are part of the "prearranged" sales announcement that Brin, Schmidt, and Page announced in November. The three planned to sell 16.6 million shares over 18 months.

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Keyword Prices Rise Again, But Only Slightly
By Danny Sullivan, Jan. 6, 2005

The Keyword Price Index from Fathom Online for December showed a 2 percent rise from last month, the smallest month-to-month change since the index began in September. The average keyword price rose from $1.66 in November to only $1.70 in December. A chart and more details in this blog post.

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Looking at Image Searching
By Gary Price, Jan. 6, 2005

John Gartner at Wired News takes an interesting look at the future of image searching in the article: Search Looks at the Big Picture. A summary and some related resources in this blog post.

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Convergence: Yahoo and Microsoft Announce Relationship
By Gary Price, Jan. 6, 2005

Yahoo has announced in this news release that the "Best of Yahoo" (including My Yahoo and Yahoo Premium Video) will be available to consumers through Microsoft Windows XP Media Center Edition 2005. Yahoo also announced the launch of the Yahoo Digital Home Developer Program. It will "allow consumer electronics companies and other software integrators to make Yahoo content and services accessible to their Internet-enabled stereos, televisions and other home electronic devices."

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Bill Gates: "Today's Search is Nothing"
By Gary Price, Jan. 5, 2005

News.com has just posted a Q&A interview with Bill Gates on a variety of issues including search, web browsers, and why he doesn't have a blog. A summary and observations in this post.

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Findory and Technorati Offering New Services
By Gary Price, Jan. 5, 2005

Technorati is now offering keyword alerts. Just enter a search strategy, hit the "Make this a Watchlist" link and add the URL to your aggregator. Feedster, Bloglines, and Daypop all offer similar services. Additional details in this post from Technorati CEO, David Sifry.

Findory has just introduced personalized RSS feeds based on keyword searches of their weblog and/or news databases. A Findory personalized feed will suggest new articles and postings based on YOUR reading history. This new service is in addition to the other personalized tools Findory makes available. Greg Linden, Findory's CEO, has instructions on how to get your personalized feeds running.

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Google Testing Images On Web Results Pages
By Gary Price, Jan. 5, 2005

Google Blogoscoped points out that Google is testing placing few thumbnail images from their image database at the top of web search results pages. I tried a few searches but wasn't able to see any examples. Luckily, the GB post also includes a screen capture. BTW, embedding a few thumbnail images directly onto a page of web results is not a new idea. Ask Jeeves has done this for almost two years, such as with pictures golden gate bridge.

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New Version of Acrobat Includes Yahoo Toolbar and Search Options
By Gary Price, Jan. 5, 2005

A new version (7.0) of the


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