The pages in this section offer background and primer material for those getting started with search marketing, including:
A look at major resources that help search marketers perform essential search term research.
Link Analysis And Link Building
Explains how search engines make use of links from across the web to find pages and rank them in relation to searches. Includes tutorial on how to build links in an appropriate manner to generate traffic.
Submitting And Encouraging Crawlers
Explains how to ensure that more of your content with a web site is indexed by crawler-based search engines.
Search Marketing Tools Overview
A general guide to the types of tools that search marketers may employ to help in their work.
Log Analysis: Seeing The Keywords Used To Find Your Web Site
How to analyze your log files to determine what words people are using to find your site.
Blocking Crawlers With Robots.txt
Explains how the robots.txt standard lets you tell search engines which web pages NOT to index via a text file placed in your server's root HTML directory.
Blocking Crawlers With The Meta Robots Tag
Explains how to use this alternative to the robots.txt file method of blocking crawlers.
Search Engine Spamming
A summary of common techniques that may get you in trouble with the search engines.
Countries And Languages
Explains issues about using domain names and page language to please country-specific search engines.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.