Looking for RealAudio or RealVideo files? The new Excite Audio/Video search service will help you find them. The service's search interface is built into the recently released RealPlayer G2 software, which allows users to hear and see these types of files.
Those with RealPlayer G2 will find the Excite search box at the bottom of the player window, next to the Excite logo. Simply replace the existing "Enter your Audio/Video search here" text with terms you'd like to look for. Then pages linking to matching clips will be displayed within your browser.
For example, entering "furby" brings up results that list a page from ABCnews.com. That page has a link to a RealVideo clip which shows the electronic toy in action. You'll often also discover other audio-video files on pages listed, such as QuickTime clips, though Excite isn't explicitly cataloging these.
Excite is not actually indexing the RealNetwork files themselves. Instead, it scans within a collection of web pages that actually link to RealNetwork files. Those containing the query words are displayed. It's a best guess method similar to that used by other media search services.
RealNetwork files can have metadata attached to them, but Excite is not currently utilizing this information. That could change in the future, especially if more media producers provide trustworthy metadata, said Excite search product manager Kris Carpenter.
"I think that absolutely is something that publishers should start thinking about. I don't think it is something that is so far off in the industry," Carpenter said.
So how do you prepare? Carpenter says that the most important metadata to provide is an effective title, an accurate description and a date.
RealPlayer G2 is available as a free download, via the link below. For those without the player, try the second link as a workaround to see how the service works.
There are two options: RealPlayer G2 and RealPlayer Plus G2. The first option is free and provides A/V search capabilities.
Excite Audio/Video Search
Excite A/V Search is designed to be accessed from the G2 player. But if you haven't yet downloaded it, you can go to the URL above, then enter a query in the search box.
Specialty Search Engines
See the Multimedia Search section for other media search services.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!