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Search Ad Prices Up 11% In April 2005

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The average price for search ads rose sharply for the second month in a row, according to the latest Keyword Price Index from Fathom Online. The average price paid in April rose to $1.95, up from 11 percent from $1.75 in March. It's the only the second month-to-month double-digit rise since the index began in September.

The mortgage category saw the most significant rise, jumping 20 percent from last month to $6.49. That places it well above the amounts paid in other categories. Broadband follows at $2.09. The only categories to show drops were automotive and travel/hospitality, slight 1 percent declines with each. The chart below gives a per category breakdown:

Category

April 2005

Change From Last Month

Percent Change

Mortgage

$6.49

$1.10

20%

Broadband

$2.09

$0.24

13%

Investing

$2.03

$0.17

9%

Automotive

$1.40

-$0.02

-1%

Consumer Services

$1.13

$0.05

5%

Wireless

$1.01

$0.06

6%

Travel/Hospitality

$0.92

-$0.01

-1%

Consumer Retail

$0.52

$0.01

2%

Average

$1.95

$0.20

11%

More information on the latest figures and past stats can be found in this release from Fathom. Below, a graphical look at the prices over time. Prices for the mortgage category are broken out from the others, so that you can better see trends:

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