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The Search Engine Update, August 22, 2001, Number 107

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About The Update

The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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In This Issue

+ Site News
+ Search Engine Strategies Coming To Dallas
+ Image Search Faces Renewed Legal Challenge
-- (full story online, link provided)
+ Forget Smart Tags; TopText Is Doing What You Feared
-- (full story online, link provided)
+ We're In The Money, Says Google
+ SearchDay Articles
+ Search Engine Articles
+ List Info (Subscribing/Unsubscribing)

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Hello Everyone--

I've just come back from a two week trip to California. The Golden State is my native home, but as some of you know, I live in the United Kingdom and have done so for about five years now. I'm forced to live here against my will (he says half-jokingly) by my wife, who is British. Consequently, I especially look forward to my trips back to California, where I can almost always depend on sunshine, Taco Bell and friends who I see all too rarely.

Of course, my trip had other highlights -- visits with all the major search engines in the area, capped off by another successful Search Engine Strategies conference -- our best yet.

I'll be bringing you news and tips from my trip and the conference in the coming newsletters, as I fight off the jet lag and get my notes together. Chris Sherman also has a series of reports scheduled to begin in September in SearchDay, so be sure you are on that mailing list (see the SearchDay articles section, below). I'll also provide links to articles from others across the web, about the conference.

In the meantime, this issue dwells mostly on two big stories that I feel are important, about legal issues over image searching and the adding of third party links to web sites.

Once the newsletter goes out, I'll be finishing off the updates to my pages about searching tips, power commands and special features. This will also include updates on how to locate your URL in search engines and do backward link lookups. I'm hoping to have this ready by the end of this week or the beginning of next week. Watch the What's New page, and you'll know when everything goes live.

What's New
http://searchenginewatch.com/whatsnew.html

Finally, a bit of housecleaning. We've been upgrading the membership database, and some of you who have chosen NOT to get this newsletter mailed to you may begin to get it again. There are only very few of you like this, who prefer to pick up your newsletter online only. If you do start getting the newsletter again and don't want it, just use the unsubscribe instructions at the very end of the newsletter, or you can message [email protected] for help.

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Search Engine Strategies Conference Coming To Dallas

Did you miss the Search Engine Strategies conferences held earlier this year in Boston and San Francisco? Don't worry! You've got one more chance in 2001. On November 14, Search Engine Strategies will be coming to Dallas, Texas.

As usual, the conference features an entire day devoted to marketing your site on search engines. Sessions are designed to bring beginners up to speed on promotion issues, while there are also in-depth sessions designed for more advanced marketers.

Those interested in sponsoring or exhibiting should contact Frank Fazio Jr, [email protected], for more information. Those interested in attending can sign-up via the URL below to learn when registration is open and when the conference agenda will be posted.

Search Engine Strategies
http://searchenginestrategies.com

Use the email box on this page to be notified when the conference agenda is ready.

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Image Search Faces Renewed Legal Challenge

If Les Kelly has his way, image search engines will face tough legal restrictions over what they can list similar to how Napster has been constrained over linking to MP3 files. A look at the issues behind his appeal that comes up next month in a case involving image search engine Ditto.com, along with tips on how you can keep your images out (or in) image search engines.

Image Search Faces Renewed Legal Challenge
The Search Engine Update, Aug. 22, 2001
http://searchenginewatch.com/subscribers/articles/0108-image.html

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Forget Smart Tags; TopText Is Doing What You Feared

Bad press got Microsoft to recently abandon plans for "Smart Tags" that turned words on web pages into hyperlinks that it or others could control. However, another company's system to do this, called TopText, is live, growing in popularity, and has some site owners up in arms. The full story can be found online (or if you receive SearchDay, you'll get it emailed to you on Thursday).

Forget Smart Tags; TopText Is Doing What You Feared
SearchEngineWatch.com, Aug. 22, 2001
http://searchenginewatch.com/sereport/01/08-toptext.html

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We're In The Money, Says Google

Google's profitable and has been so on an operating basis for the past two quarters, the company says. Along with being profitable, the company also has a new chief executive officer, Dr. Eric Schmidt.

Schmidt was named to Google's board of directors as chairman last March. Now the former Novell CEO takes over from Larry Page, one of Google's cofounders. Page has moved into the new position of president of products. Google's other cofounder Sergey Brin, has changed his title from president to president of technology.

The profitability announcement begs the question -- if Google's been profitable for the past two quarters, then why didn't it say this earlier rather than its constant refrain that the company would be profitable later this year. I'd give you the answer, but I forgot to ask before doing this write up! If one comes in later, I'll add it to this report.

In another key development, Google previously said its revenue was half from advertising, half from powering search for others. Now the revenue is described as two thirds from advertising, one third from powering search.

Google hits on profit formula
The Guardian, Aug. 8, 2001
http://www.guardian.co.uk/business/story/0,3604,533679,00.html

Not just profitable but "quite" profitable, with $35 million in cash and one analyst somehow coming up with an estimate that Google will earn $50 million in revenue next year.

Eric Schmidt's lucky search
News.com, Aug. 8, 2001
http://news.cnet.com/news/0-1014-201-6807878-0.html

Q&A with Schmidt, which notes the current revenue split at Google.

Google joins elite of profitable net firms
Reuters, Aug. 7, 2001
http://news.zdnet.co.uk/story/0,,t269-s2092668,00.html

Being a private company, we don't really know what's happening with Google's finances. But I agree entirely with what this story points out -- a visit to the Google offices gives no indication of a company that is strapped for cash.

Google Picks a Seasoned Exec
InternetNews.com, Aug. 6, 2001
http://www.internetnews.com/bus-news/article/0,,3_860491,00.html

Overview of Schmidt's appointment.

Google Names Former Novell Chief As CEO in Strategy to Raise Its Profile
Wall St. Journal, Aug. 6, 2001
http://public.wsj.com/sn/y/SB99704575910000000.html

In case you saw this story, here are some notable disagreements. Google's business model is seen as questionable because it doesn't sell banners. That's not questionable at all. The other major search engines are in the trouble they in part exactly because they offered banner ads rather than targeted paid listings. Banners have bottomed out while the paid listing market is exploding. Google is also seen as perhaps in danger for holding to closely to search, versus portals that broadened out from their search roots. In contrast, it is actually the companies that largely abandoned search that are facing difficulties while Google capitalizes on their oversight.

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SearchDay Articles
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Here are some recent articles that may be of interest, from Search Engine Watch's daily SearchDay newsletter:

AltaVista Launches Trusted Feed Program
SearchDay, Aug. 16, 2001
http://searchenginewatch.com/searchday/01/sd0816-av-trusted.html

AltaVista's new Trusted Feed program offers unprecedented control to webmasters, allowing submission of 500 or more URLs directly to the search engine via an XML feed.

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Reader Tips 1
SearchDay, Aug. 15, 2001
http://searchenginewatch.com/searchday/01/sd0815-sdtips1.html

SearchDay reader tips on Google, quotation marks, link building.

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All About XML
SearchDay, Aug. 14, 2001
http://searchenginewatch.com/searchday/01/sd0814-xml-nl.html

XML, or Extensible Markup Language, has finally graduated from being a promising idea to a real technology that's transforming the web in new and powerful ways.

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Keeping Up with the Patent Office
SearchDay, Aug. 7, 2001
http://searchenginewatch.com/searchday/01/sd0807-patent-alert.html

PatentAlert searches the U.S. Patent and Trademark Office database on your behalf, and sends you emails that include descriptions of patents in the fields of your choice.

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On the archive page below, you'll find more articles like those above, plus have the ability to sign-up for the free newsletter.

SearchDay Archives
http://searchenginewatch.com/searchday/archives.html

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Search Engine Articles
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Search Engine Strategies 2001 Report
About.com Web Search Guide, Aug. 21, 2001
http://websearch.about.com/library/weekly/aa082101a.htm

Watch this page for a series of reports out of last week's Search Engine Strategies conference.

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New uses for Internet address system could strain it
SiliconValley.com, Aug. 17, 2001
http://www.siliconvalley.com/docs/news/svfront/025550.htm

Some fear that adding new top level domain names will bring the current system crashing down around us.

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How to net results in search-site seas
USA Today, Aug. 13, 2001
http://www.usatoday.com/life/cyber/bonus/qa/2001-08-13-search.htm

A look at paid placement on search engines, along with tips for searching better.

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Internet portals wrestle for ad dollars
MSNBC, Aug. 12, 2001
http://www.msnbc.com/news/612080.asp

Three remaining major portals -- AOL, MSN and Yahoo -- are fighting it out even harder to capture advertisers and be number one.

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The Atomz website search engine
Pandia, Aug. 9, 2001
http://www.pandia.com/sw-2001/45-atomz.html

Review of using Atomz's software-free site search solution.

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Google gains popularity among Russians
Europemedia.net, Aug. 7, 2001
http://www.europemedia.net/shownews.asp?ArticleID=4947

Russians are growing to love Google, which probably makes Google cofounder and Moscow-native Sergey Brin pretty happy. Also mentions Russia's three major search engines, for those interested in the line-up there

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Search by Date at AltaVista and Google
About.com Web Search Guide, Aug. 6, 2001
http://websearch.about.com/library/searchtips/bltotd010806.htm

Searching by date sounds great, but when the dates may have little to do with when the page was actually authored, it may not be so helpful. On the other hand, it can help you determine how fresh or stale a search engine's listings are.

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Search Engine Optimization FREE!
Wired, Aug. 6, 2001
http://hotwired.lycos.com/webmonkey/01/23/index1a.html

This how to guide on optimizing your web site has been updated with tips from Google. If you read it before, reread page 5 for new tips.

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The Search Engines' Little Secret
BusinessWeek, Aug. 6, 2001
http://www.businessweek.com/bwdaily/dnflash/aug2001/nf2001086_115.htm

Commentary on the issue of labeling paid listings at search engines.

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Search Engine-Friendly URLs
WebmasterBase, Aug. 2001
http://www.webmasterbase.com/article/485

Tips on making dynamic URLs search engine friendly via PHP with Apache on Linux.

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