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The Search Engine Update - Number 188 - January 5, 2005

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In This Issue

+ SEW Search Term Research Resources Updated
+ SEW Awards Later This Month
+ SES New York Comes Next
+ Search Engine Watch Articles
+ More From The Search Engine Watch Blog
+ About The Newsletter

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SEW Search Term Research Resources Updated

I've updated our long-standing What People Search For - Most Popular Keywords page to provide updated links to the ways major search engines let the public see what's popular.

Another long-standing page, Researching Keywords for our SEW members, has been updated to provide a fresh, annotated guide to major search term research tools, including the new Trellian one (more on that via this SEW Forum discussion) plus some high-end tools from Hitwise, comScore and Yahoo.

SEW members should also see our SEM Tips: Search Term Research and Stats: Search Behavior categories of Search Topics for articles generally on the topic of search term research, targeting and how people search.

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SEW Awards Later This Month

Later this month we'll start on the 5th Annual Search Engine Watch Awards. As with last year, we'll have a nomination round open to anyone who is an SEW member. Then we'll have general voting open to anyone who is a subscriber to one of our newsletters.

I'll post news of when things get going both on the Search Engine Watch Blog and in the Search Engine Watch Awards section of the site. Members will be informed via email of when the nomination period opens, so you won't miss out. Everyone who gets a newsletter, including members, will also be sent instructions on voting when that opens.

As with last year, the email you receive will be a one-time key allowing you to vote. So don't pass on the URL you are sent to other people. If they use it before you do, they will have cast your vote!

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SES New York Comes Next

With Chicago behind us, our next Search Engine Strategies show comes to New York from Feb. 28-March 3, 2005. The show will feature a wide variety of sessions focusing on all aspects of search engine marketing plus an extensive expo hall.

A full agenda should be up by January 10 or earlier. Until then, you can get basic information about the event location, accommodations and so on at the conference web site.

Dates for other events around the world next year have also been set for next year. Those dates and basic information can be found on the Search Engine Strategies site.

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Search Engine Watch Articles
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Here's a recap of major articles, important blog postings and some interesting forum discussions from Search Engine Watch since the last newsletter:

Search Resolutions for the New Year
SearchDay, Jan. 5, 2005

Now's an ideal time to reflect on your searching habits and ring in some changes that will make you a more effective searcher in the year to come.

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Talking About Search Engine Spam
SEW Blog, Jan. 5, 2005

This article for Search Engine Watch members draws comments and observations that came out of two sessions at our recent SES Chicago show on search engine spam and "white hat" versus "black hat" SEO.

Overall, one of the key points I felt that came out was that tactics have to be appropriate to the space you are in. Yes, you could use black hat tactics to get a top ranking for some relatively non-competitive queries. But do that, and you stand out like a sore thumb. As I note in the article, STO -- sore thumb optimization -- is to be avoided.

The article also looks at the myth of the top ten results being the most relevant results out there, as well as the sad state of how spam continues to be defined by particular tactics, rather than intent and end result.

Those seeking more background about spam should see the Search Engine Spamming article available to SEW members, as well as the SEO: Spamming category of Search Topics for an annotated guide to stories on spamming for SEW and around the web over the years.

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Comment Spam? How About An Ignore Tag? How About An Indexing Summit!
SEW Blog, Jan. 5, 2005

Bloggers seem increasingly upset at the comment spam they have to deal with, something driven primarily by those who seek higher search rankings by posting links to their sites into comment areas.

To me, the solution seems simple. Why not give designers a tag telling search engines to ignore portions of a web page? Or better yet, how about a coordinated summit among search engines and webmasters to advance the state of site indexing overall?

The solution would help more than bloggers. That's good, because more than bloggers need it. The problem bloggers face has already been an issue for those who run forums, guest books or any other type of venue allowing public contributions. All are -- and have been -- targets of those who want to promote web sites.

In this article, a look why it might be time for search engines to coordinate with themselves and webmasters -- something that hasn't happened since May 1996!

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The Best Online Reference Sites
SearchDay, Jan. 4, 2005

Looking for an answer to a specific question? Check out this list of the best reference sites of 2004, as compiled by the American Library Association.

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What Is Relevancy?
SEW Forums, Jan. 4, 2005

How do you measure the relevancy of search engines? That's a topic of discussion right now in one of this forum thread. I've dropped a post with a lot of background material on the subject into the thread. Have thoughts on this tricky subject? Please come by and contribute.

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GuruNet Becomes Answers.com and Is Now Available Free!
SEW Blog, Jan. 3, 2005

GuruNet, the very useful and formerly subscription-based ready-reference web database and client app, full of fast facts and other information from over 100 reference sources, has launched a new site, Answers.com, and is now available for free. A look at what's offered, in this post.

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Where O Where Have My Results Gone, Google?
SEW Blog, Jan. 3, 2005

Out of 278 million matches for a search on Yahoo, only 38 unique documents are found? That's what our forum members are discussing over here: Only 31 results shown for Yahoo. And it's not just for searches on Yahoo. Check out the thread for comments, including those from Google and how the command &filter=0 can bring back more results.

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Yahoo Offers Real-Time Traffic Reports
SearchDay, Jan. 3, 2005

Largely overlooked during the holiday craziness last month, Yahoo introduced real-time traffic information for 70 major U.S. cities.

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Google on 60 Minutes
SEW Blog, Jan. 2, 2005

Google was featured on the major US news show 60 Minutes and a summary of the story is now available here. In this blog post, a look at some oversights, including the fact that Overture deserves the real "revolutionary" credit for pioneering paid search. See also the prior Google Will Be Featured on 60 Minutes this Sunday post for an even longer review of the text article of the story. Missed seeing it? You can download it here in AVI format. Be aware it will be a big download.

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Search Engine Forums Spotlight
SearchDay, Dec. 30, 2004

Links to this week's topics from search engine forums across the web: The Little Engine That Could - What Is Your Greatest AdSense Advice? - Search Engines and FrontPage Shared Borders - Can Look And Feel Be Copyrighted? - My Experience With Site Match and Trusted Feed - Spam Reporting: Obligations and Issues

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Search Publishers Not Friends Of Agencies, SEMs
By Danny Sullivan, Dec. 29, 2004

In Buy Your Own Search Listings from iMediaConnection, Kevin Ryan writes of a concern I've heard from many search marketers over the years. Search engines aren't the friends of agencies and SEM firms. If they can, they want to go direct to the client and cut out the middleman. Heck, shoot back to 2002 when search marketer Greg Boser condemned "monetization targeting" at our SES San Jose show as just one example of this. More on this issue and some related resources and articles, in the blog post.

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Positioning by Press Release
SEW Forums, Dec. 29, 2004

Though brief at the moment, this forum thread touches on how Google News has almost become like a trusted feed service into Google, for those who know how to play the press release game.

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What Do Ad Agencies Think Of Search?
By Danny Sullivan, Dec. 29, 2004

What do media buyers in traditional ad agencies think about search? That's something one of our forum members asked recently in our Media Buyers & Search Engine Advertising thread. I responded in that thread with a variety of resources on the topic of ad agencies and search, including the fact that we've seen some recent acquisitions. But most of this is from the perspective of SEM firms who tend to think agencies "don't get it." Got some other resources giving the view from the agency side? Have your own viewpoints to contribute? Please come by!

FYI, the SEM Industry category of our Search Topics area available to Search Engine Watch members has some additional stories compiled on this subject stretching back to 1996

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The Little Engine That Could
By Danny Sullivan, Dec. 29, 2004

Our Ask Jeeves forums moderator Barry Schwartz feels Ask Jeeves has great potential but wondered what it would take to turn that into widespread popularity. So over the holidays, he fired up this forum discussion. Check it out for comments from me and other search commentators such as Andrew Goodman and Mike Grehan, as well as from Ask Jeeves senior vice president Jim Lanzone. Feel free to contribute your own thoughts, as well.

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New Patents for Google, IBM, Yahoo & Others
By Gary Price, Dec. 27, 2004

Another helping of new patents and published patent applications via U.S. Patent and Trademark Office, including those for IBM, Google, Yahoo, Microsoft and others. A rundown via the blog post.

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And Expect More SEM Firm Acquisitions
By Danny Sullivan, Dec. 29, 2004

Search Agencies Ripe for Picking from ClickZ takes a look at how further acquisitions of SEM firms may occur following in the iProspect acquisition last week. Several quotes, though mainly from those at SEM firms, rather than agencies. But no doubt we'll see more cashing out. Proceed's acquisition was announced (see below) the day after this was written. And while iProspect might have kicked off the latest round, the reality is that 2004 already had a number of acquisitions prior to that. A recap of those, in handy chart form, in my past post: Will 2005 Bring More SEM Acquisitions?

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CGI Holding To Acquire Proceed:
By Danny Sullivan, Dec. 29, 2004

Only days after the acquisition of iProspect by a major marketing group, CGI Holding Corporation goes the other direction and intends to gobble up Proceed Interactive, which specializes in search marketing. More on the move in this blog post.

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Google Victorious in Trademark Lawsuit with Geico
SEW Blog, Dec. 15, 2004

This was in the last newsletter but buried among other items, so I've moved it up in case readers missed this major story. Google won a landmark trademark infringement case filed against it by Geico, involving ads linked to works that are also Geico's trademarks. USA Today and Reuters have coverage of the win. And in the blog posts below, some related articles that have followed:

  • Can We Solve Trademark Issues Outside The Courts?: Nothing burns ClickZ columnist James Hering more than "a cheap competitor" trying to "hijack a customer" by purchasing ads linked to keywords that are also the trademarks of his clients, as he writes in Will Branded Keywords Kill Search? Sure, that act would upset any brand holder. But as I've written often before, the issues aren't so simple. A look at that and how Herings idea for a brand summit among marketers and search engines would be a great development for moving forward, in this blog post.
  • Legal Threats Still Loom For Google: A recap and look ahead on the Google-Geico case from MediaPost. Geico pledges to fight on; Google feels vindicated. Interesting commentary on the consumer confusion evidence introduced and how the survey was found lacking in part because Google no longer allows terms that are trademarks to be used in ad copy, except by trademark owners.
  • Google Versus Geico: What Does It Mean for Search Engine Marketers?: Matt Naegar, one of our legal panelists at SES Chicago and general counsel for search marketing firm IMPAQT, looks at the Google-Geico ruling from a marketer's perspective in this MediaPost article.

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More From The SEW Blog
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Gigablast Offering Search Feeds
By Gary Price, Jan. 5, 2005

It's now possible to create customized XML-based "search feeds" at Gigablast. Matt Wells has posted instructions along with a complete list of parameters that any one can use in building a query (cool!) here.

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Google Breaks $200; Time For Stock Split?
By Danny Sullivan, Jan. 5, 2005

This CNN/Money article Google sticker shock looks at Google breaking the $200 per share barrier this week and asks if it's time for a stock split to better lure individual investors.

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SideStep Allows Travel Search On Site
By Danny Sullivan, Jan. 5, 2005

Travel search engine SideStep now allows you to perform searches via its web site, rather than having to do that through browser integration. More from ClickZ: Travel Search Company SideStep Launches Site.

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MSN Looks For PPC People
By Danny Sullivan, Jan. 5, 2005

Andy Beal got some email about job openings at MSN relating to paid listings, which he posts at his blog: MSN Search Staffs-up for PPC Product. A sign that MSN is planning its own paid listings product? They've long had one already, the Featured Sites program. I have no doubt in the future they'll also move into a full-blown self-serve system in the way that Google and Overture have -- but I'm not sure that these openings are a sign that this is happening yet. Andy notes that the job postings mention the jobs being part of a "new search engine initiative being launched in the near future." Whether that is a reference to the new MSN search engine itself being launched (that definitely will happen in the near future) or a new self-serve PPC program from MSN program in the near future remains to be seen. I wouldn't expect a self-serve program from MSN until late 2005, at the earliest.

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Survey Says: Google Workers Use Google 100 Percent!
By Danny Sullivan, Jan. 5, 2005

In What Search Engines Do Search Engine Companies Use?, Nathan at InsideGoogle provides stats from Visitorville Intelligence showing what top search engines are used by those who work at particular search engines. Those at Google apparently use Google 100 percent of the time. Those at Yahoo use Yahoo 69 percent of the time, followed by Google 30 percent of the time. How does Visitorville know this? Can I trust these stats? Some more on this in the blog post.

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Questions & Answers Recap On Google Library
By Danny Sullivan, Jan. 5, 2005

Barbara Quint does an excellent roundup of the many questions surrounding the Google Library project in Googles Library Project: Questions, Questions, Questions from Information Today. What will it cost Google? How can it actually get done in the timeframe predicted? How are duplicates between libraries handled? What do publishers think? This and more are in her article, compiled from talking with Google and gathering from various sources. In the related Google Scholar program, Gary has a bit more info from Google in his Creator of Google Scholar Answers a Few Questions. And some discussion of the Google library book scanning program and questions it raises is ongoing over in our forum thread Something fishy with Google library project?

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ObjectGraph and Other Dynamic Search Term Suggestion Tools
By Gary Price, Jan. 4, 2005

If you find Google Suggest interesting and/or useful, check out the ObjectGraph Dictionary. It has the look and feel of the new Google new term suggestion tool. It allows you to find definitions based on a word list using a version of the 1913 edition of Webster's Unabridged Dictionary (about 200,000 words) or the Free Online Dictionary of Computing (about 14,000 terms).

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AOL Will Use Fast Search and Transfer Technology
By Gary Price, Jan. 4, 2005

Enterprise search player (and former owner of AllTheWeb) Fast Search and Transfer has started the new year much like it ended 2004, adding new big name clients. A brief news release (also picked up by Reuters) informs us that the America Online has signed a contract to use Fast ESP, "across multiple applications throughout the organization." Precisely where the technology will be used (internal databases or external, publicly accessible databases) was not disclosed. About a week ago, Fast announced that their technology was licensed by Factiva, a fee-based news and info database that is owned by Reuters and Dow Jones.

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Google: The Little Search Engine
By Gary Price, Jan. 4, 2005

The SmartMoney.com article: The Little Search Engine That Could is a review of the author's 2004 investments. Like many people, he did well with GOOG. What gave me a smile and why I'm mentioning this article, is its title: "The Little Search Engine That Could." Google, a little search engine in 2004? (-: That's news to me.

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Did you mean...
By Chris Sherman, Jan. 4, 2005

The Yahoo search blog just posted a fun entry looking back at the top searches of 2004. Included on the list were the top "misheard" queries, which caused me to laugh: 1. Presidential Poles; 2. King Author; 3. Serious Satellite Radio; 4. Eyes of March. Wasn't King Author the guy in that Shakespeare play about the Eyes of March? ;-)

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1500 Advertisers Now Part of ThomasB2B Network
By Gary Price, Jan. 4, 2005

Word in MediaPost, Thomas to Send PRWeb Sponsored Ads, that the ThomasB2B PPC ad network that debuted in September will soon begin placing ads on the PRWeb news release site.

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Topix.net Adds New Channels
By Gary Price, Jan. 4, 2005

The San Jose Mercury News and Searchblog report that Rich Skrenta and his team at Topix.net have added three new channels that will be of interest to those of you who track startup companies. 1) http://topix.net/startups for news about 2500 privately-held startups automatically culled from the Topix database of 10,000 sources. 2) http://topix.net/startups/pr for press releases only from the list of 2500 companies. 3) http://topix.net/vc for the Topix.net venture capital channel. More in the Topix.net blog.

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Local Search Lacking Ads
By Danny Sullivan, Jan. 4, 2005

Local search is hot? Not yet among advertisers, ClickZ finds in Local Advertisers Lack Search Zeitgeist. It takes the top local search terms in 2004 from Google (the first time the company has reported these) and discovers that only 1 in 20 bring up ads. Now there's a benchmark to test against next year!

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Ego Searching Is Good Business
By Danny Sullivan, Jan. 4, 2005

In Small Businesses May Benefit from Ego Surfing from Search Engine Guide, Jennifer Laycock looks at how even small businesses need to be aware of how people may be searching for them by name. Do a little ego searching and make sure your reputation online is good. If not, she offers some tips on fixing it. Jennifer was inspired by a recent USA Today article on the same topic but looking at how bigger business are ego searching and surfing to see what people are saying about them: Some CEOs surf Web to see how they're being portrayed

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Resolutions For SEMs To Consider
By Danny Sullivan, Jan. 4, 2005

Shari Thurow makes up a list of resolutions she'd like those in the SEM industry to adopt for this year over at ClickZ: SEM New Year's Resolutions. They include not focusing on positioning as a benchmark, being clearer with search marketing jargon and terminology, integrating search marketing into the design process, making statements based only on testing and verification, avoiding falling back on design excuses and following all search engine guidelines.

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Search Spend To Rise 25-30% in 2005
By Danny Sullivan, Jan. 4, 2005

Media forecaster Jack Myers predicts search spending will rise 25-30 percent this year, based on a survey of 225 ad industry executives. A few more details here from DMNews, Forecast: 2005 Online Ad Spend Will Rise 30%, and also from this summary at Myers's own site.

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Search & The Tsunami
By Danny Sullivan, Jan. 4, 2005

Tara Calishain has put together a short link rundown on how various search engines have responded to the tragic tsunami that hit the Indian Ocean: Search Engine/Blogosphere Response to the Earthquake/Tsunami. They've primarily set up special pages linking to news and donation information.

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Desktop Search Rated: Copernic Tops
By Danny Sullivan, Jan. 4, 2005

Keeper Finders from Slate gives you a fast rundown on new programs in desktop search, along with grades. Copernic comes up tops with an A. MSN follows with a B. Google's third with a C+, followed by HotBot (C) and Ask Jeeves (D).

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The Google Charity
By Gary Price, Jan. 4, 2005

News.com's Paul Festa reports in Google readies charitable foundation that the Google charitable foundation as described in the Google's "owners manual" (aka the first portion of Google's IPO filing) is getting ready to launch. The foundation will give 1 percent of Google's equity and profits to charity.

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Pro Pay-Per-Call
By Danny Sullivan, Jan. 4, 2005

Dick Larkin's a long-time yellow pages hand who's spoken on the topic at our SES show before. In Pay-Per-Call Will Revolutionize Online Advertising, he looks at why he thinks pay-per-call systems will be a big hit.

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A Look at the Yahoo Buzz Index
By Gary Price, Jan. 4, 2005

The January 2005 issue of the e-journal First Monday was published yesterday and includes the article: What's the Buzz about? An empirical examination of Search on Yahoo It offers a detailed look at the Yahoo Buzz Index over a 45 week period. The authors conclude, "the data available on the Index is symptomatic of a celebritycrazed, entertainmentcentered culture." See the blog post for a summary of key findings.

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Google's Search for an Ad Agency
By Gary Price, Jan. 4, 2005

The New York Post reports in: Google's Ads Ogled By Crispin, that Miami-based ad agency Crispin Porter + Bogusky, might have the inside track to win the job for a rumored "traditional" marketing campaign by Google. Google has done very little "traditional marketing" to this point. Crispin Porter + Bogusky has already done work for GOOG. They're the ad agency that designed the billboard campaign used to recruit Google engineers.

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Defining Click Fraud
By Danny Sullivan, Jan. 3, 2005

Sure, concerns are rising about clickfraud -- but do we even know how to define what a fraudulent click is? ClickZ gets Google and Overture to provide their own definitions in Google and Overture Define Click Fraud. Overture goes basically with calling it any click not done in "good faith," while Google leans towards clickfraud involving artificial or malicious clicks.

And hey, is it "clickfraud" or "click fraud?" I'm sticking with the single word for now, while ClickZ goes with two words. I asked our regular presenter on the subject at our SES shows Jessie Stricchiola which she favored. Two words, she replied. Hmm -- maybe I'll have to change my mind!

For more on the subject of clickfraud, see the Search Ads: Clickfraud of our Search Topics area available to Search Engine Watch members, which summarizes stories on the topic going back for years. FYI, here's one of the earliest we list, from Wired in 2001: Spam Scam Targets GoTo Listings.

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Yahoo, SBC, and Others Partner to Create Home Entertainment Box
By Gary Price, Jan. 3, 2005

About six weeks ago I posted that Yahoo and SBC were planned to extend the types of services available via their partnership. Today, we're learning about some integrated services that will be available by mid-2005. Say hello to the SBC/Yahoo set-top box. More in this blog post.

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Using a Video Camera to Help Organize and Search Your Documents
By Gary Price, Jan. 3, 2005

A report from Technology Research News: Video Organizes Paper Documents, discusses protoype technology that utilizes a video camera to, "track physical documents on a desk and automatically link them to appropriate electronic documents." A bit more on the topic can be found in this post.

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Customize the Look of the Exalead Home Page
By Gary Price, Dec. 29, 2004

The Exalead home page now lets you customize its look with shortcut links and preview images (thumbnails) to just about any web page. More in this blog post. Exalead is a search engine that launched (beta) in October, is loaded with advanced search features, and will soon have an index containing more than one billion pages. It's definitely one to watch in the new year.

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What's in Your Collection of National Geographic Magazines?
By Gary Price, Dec. 29, 2004

The National Geographic Publications Index provides indexing (including subject descriptors) for every story, map, etc. contained in most National Geographic publications back to 1887. It's also possible and very easy to limit your search to a specific publication. Just follow the instructions on this page.

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New Way To See Ads -- And Only Ads -- At Google
By Danny Sullivan, Dec. 29, 2004

Spotted via Andrew Goodman's great SEM 2.0 mailing list, news of a special Google Sponsored Links service that you can use to see all the sponsored ads Google has for a particular query. In other words, it's all ads, all the time -- none of those pesky editorial listings to get in the way! When you first arrive at the service, you'll get what looks to be an error page: "Your search - - did not match any sponsored links." Just enter the term you are interested in, and the ads will come your way.

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Google Scholar's New Advanced Search Interface
By Gary Price, Dec. 28, 2004

The Google Scholar team has released an advanced search interface. More details on features in this blog post.

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Site Search From Gigablast
By Gary Price, Dec. 28, 2004

Gigablast has announced a new service allowing you to quickly create a site search tool. You can search for pages from the main Gigablast index or "add your root url via the site search addurl page and it, and the pages it links to either directly or indirectly, will immediately be indexed at the rate of about one page every five seconds."

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One-Stop Travel Search
By Gary Price, Dec. 27, 2004

Search engines revved up for one-stop travel service takes a look at some of the new travel search meta search engines including Kayak (they just announced a deal with AOL), Sidestep (download required), Mobissimo (just out of beta), and Quixo. Pam Parker also reports that Kayak is about to launch a ppc ad campaign to help bring traffic to their site. See Kayak.com Readies New Year PPC Campaign. I've used Kayak for several months and particularly like its use of "sliders" to help modify and focus result sets.

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Waypath Debuts New Look and Service
By Gary Price, Dec. 27, 2004

Waypath, the blog search and discovery engine, is online today with a new look and new service. First, the Waypath home page has a new look. Second, the Seattle-based company has released "Blogs on the News." Find what the blogosphere is saying about a specific Yahoo News story. BOTN utilizes semantic matching analysis. You'll find blog comments even if the post doesn't link back to the underlying news story.

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Google's HR Challenge
By Gary Price, Dec. 27, 2004

The News.com article: Will Google stay as hot as its lava lamps takes a look at what the company will faces from a human resources perspective as it works to keep its top spot. We've read similar articles in the past. For highlights of the article, see this blog post.

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IBM and Search
By Gary Price, Dec. 26, 2004

James Fallows' article in The New York Times: At I.B.M., That Google Thing Is So Yesterday, reports on his visit to IBM's Thomas J. Watson Research Center and some of what Big Blue is up to in the search arena, including their Piquant "answer agent", OmniFind, and other projects that utilize their unstructured information management architecture (UIMA). More on this and other IBM search projects in this blog post.

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Positive Press for the Butler
By Gary Price, Dec. 24, 2004

The LA Times looks at Ask Jeeves in the article: Which Search Engine Firm Is Coming Back? "The aim for Ask Jeeves is to become the first stop for Web searches, not just a service to try if Google doesn't deliver the goods, said Chief Executive Steve Berkowitz."

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