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The Search Engine Update - Number 191 - February 11, 2005

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In This Issue

+ SES NY Coming Up Fast!
+ Top Stories
+ More From The Search Engine Watch Blog
+ About The Newsletter

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SES NY Coming Up Fast!

Search Engine Strategies runs from Feb. 28-March 3, 2005 and also features speakers from all the major search engines of AOL, Ask Jeeves, Google, MSN and Yahoo, along with experts on search marketing. Register by Feb. 15, if you want the "early bird" discount!

Yahoo cofounder Jerry Yang will be delivering the keynote speech at our upcoming Search Engine Strategies show in New York, just in time for the company's 10th anniversary.

I'll be doing my usual evening forum, where we talk about a range of topics. Chris Sherman and I both also will be moderating sessions throughout the conference.

A full conference agenda is now available. Many of our popular sessions on search marketing are returning and offer information of interest to search marketers of all levels.

For a full rundown, see the conference web site. You can also view the entire program at-a-glance or use the session planner to get itineraries designed for those new to search marketing, interested in ad issues, interested in organic/free listings or even what's new in the Been Before category.

Dates for other events around the world next year have also been set for next year. Those dates and basic information can be found on the Search Engine Strategies site.

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Top Stories
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Here's a recap of major articles, important blog postings and some interesting forum discussions from Search Engine Watch since the last newsletter:

Google's Feb. 2005 Update
Search Engine Watch, Feb. 11, 2005

It's not your imagination. If you've noticed some changes to Google's web search results over the past week, there has indeed been an update to how those results are generated. More in this article.

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Yahoo Tips On Crawling Issues
SEW Blog, Feb. 11, 2005

The Yahoo Search Blog has some webmaster tips out today. Gzip your files, and they'll unzip and save you bandwidth when crawling. Respond with the right HTTP code, and it will only download pages if there's been a change to them. Getting slammed by the Slurp crawler? Make it sip rather than slurp through the crawl-delay mechanism. More in this post.

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Fresh comScore & NetRatings Stats Posted
By Danny Sullivan, Feb. 11, 2005

I've updated the long-standing comScore Media Metrix Search Engine Ratings and Nielsen NetRatings Search Engine Ratings pages I maintain with figures that show search engine popularity for December 2004, the latest available. A summary of what they show in this post, and stats directly on those pages.

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Search Engine Forums Spotlight
SearchDay, Feb. 11, 2005

Links to the week's topics from search engine forums across the web: Ask Jeeves Acquires Bloglines - Bored With SEO - GoogleFox or FireBot? - The Case of Google and the Disappearing Employee - Does Yahoo Sandbox? - Term Weight Formula - New Google Maps, and more.

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Web Standards vs. Search Friendly Sites: Can You Have Both?
SearchDay, Feb. 10, 2005

Web designers don't understand search optimization, and search marketers are clueless about usability and styleat least according to conventional wisdom. The good news is, those attitudes are slowly starting to change.

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Big Four Confirmed For Indexing Summit
SEW Blog, Feb. 10, 2005

The Indexing Summit is on! The what? Earlier this year, I said it would be great to have some type of indexing summit, where search engines could hear and discuss ideas on what web site owners would like in terms how their content gets indexed. I went forward with scheduling one for our upcoming SES New York show and just got a last confirmation for the panel. All four major crawlers, Yahoo, MSN Search, Google and Ask Jeeves, will be taking part -- and much thanks to all of them for stepping forward to participate. In this post, a call for ideas from you on what to raise.

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Closer Look At Yahoo Toolbar For Firefox
SEW Blog, Feb. 10, 2005

Move to Firefox but missing options the Google Toolbar allows. The new Yahoo Toolbar For Firefox along with some other things helps fill that gap. More in this post, along with other search features it offers.

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Surveying the Search Landscape
SearchDay, Feb. 9, 2005

Danny Sullivan's keynote address at Search Engine Strategies has become a must-see event for conference attendees. At the Chicago conference he took the opportunity to look back over the year's search engine events and gaze into his crystal ball toward the future.

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Google The Registrar
SEW Blog, Feb. 9, 2005

We first blogged about Google becoming an authorized domain registrar about a week ago. Since then, lots of speculation but nothing about Google's exact plans with its new status. Bob Tedeschi offers a review of what we do and don't know about "Google the Registrar" along with comments from people in the domain name business in the article: A New Direction at Google. Also see our earlier post, Register with Google.

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Former Google Employee Mark Jen Was Fired For Blogging
SEW Blog, Feb. 9, 2005

Yahoo blogvangelist Jeremy Zawodny has confirmation that Mark Jen was fired from Google because of his blogging activities. Until now, this was suspected but not confirmed. A Chat with Mark Jen from Jeremy provides more. More background and a timeline on Jen's blog in this past post from us, Mark Jen, Controversial Google Blogger, At Google No More. In this post, a summary of what Jen said and observations from Zawodny on how blogging and corporate concerns can get along. Just in -- see our Mark Jenn Posts His Story post for more directly from him.

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Report: Most Search Marketers are Unsophisticated
SearchDay, Feb. 8, 2005

The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch.

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Revisiting Google's Counts & Drops When Searching The Same Word Twice
SEW Blog, Feb. 8, 2005

Jean Vironis takes another look at trying to figure out Google count oddities covered before, such as why an OR search for two different words brings back FEWER results that a search for either of the words individually (it should bring back more, since the possible matching set is larger). In this post, a summary of what he found, with my own observations on how these meshes with the Google architecture we already know. And why it is useful that a search for tom versus tom tom might yield different results!

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New Google Maps Now Live
SEW Blog, Feb. 8, 2005

Google has released a new Google Maps service via its Google Labs site. Covering the United States, it allows you to drag maps around to find a new location, rather than the usual method of clicking to recenter and reload a page. It's well worth checking out, and this post explains more. Also see:

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It's Official: Ask Jeeves Acquires Bloglines
SEW Blog, Feb. 8, 2005

Today, Ask Jeeves is announcing that they've acquired Bloglines, a well-known, critically acclaimed, and free web-based RSS aggregation tool for an undisclosed sum of money. The move confirms rumors that have been around since Saturday. More in this article on Bloglines, the acquisition and this further step toward Ask rebuilding its search engine. Also see Ask Jeeves To Buy Bloglines? for an update on where other portals stand in terms of blogging and feed searching services.

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Lobbying for Your Search Marketing Budget
SearchDay, Feb. 7, 2005

Total marketing spend is not growing at most companies, and marketers are working hard for every part of their budget. To accommodate new ideas, most have to reallocate money from other programs, going through a justification and lobbying process that can seem more like high level diplomacy than marketing.

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Google Images Updates, Expands, Enters Main Results
SEW Blog, Feb. 7, 2005

Google has announced its Google Images database now includes 1.1 billion images. In addition, it confirms what some have been seeing before, that images will now be displayed inline with regular web search results, depending on the query. More on that, inline image display and search done by others and Google Image's past problems with freshness in this post.

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All Ads At MSN Search? How First Impressions Count
SEW Blog, Feb. 7, 2005

Is MSN super-commercial. It's more likely a consequence of its search quality still needing to improve rather than anything intentional. But the Chicago Tribune came away with a bad taste after trying MSN. In this post, a closer look at that review and a compare-and-contrast of answers for one query on Google and MSN -- along with the usual warning to be wary of judgments based on only a few queries.

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Google Images In OneBox Display Further Supplant Main Results
SEW Blog, Feb. 7, 2005

Google's long done what it calls OneBox insertions -- but the new ones from Google Images are further pushing down the "regular" results. Another reason marketers need to be looking strongly at how they get listed in vertical search results, as this post explains more.

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Overture Says No To Guns, Sort Of
SEW Blog, Feb. 7, 2005

Google's pretty well known for not allowing gun ads, which can get gun merchants upset that porn ads are allowed but gun ads aren't. But Overture doesn't allow some gun ads, as well. Turns out this isn't new -- but neither is it disclosed to advertisers before hand. That's something Overture says it's working on fixing. More in this article.

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Search Engine Forums Spotlight
SearchDay, Feb. 4, 2005

Links to the week's topics from search engine forums across the web: Yahoo Testing Contextual Search Tool - MSN Launches Search Engine - Turning AdWords On/Off - Does Adsense Help With Link Building? - Hand Coding vs. HTML Editors, and more.

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GoFish Multimedia Shopping Search: IceRocket Deal & Closer Look
SEW Blog, Feb. 4, 2005

Multimedia shopping search engine GoFish gained its first significant partnership this week, now providing the multimedia results for meta search engine IceRocket. Significant is a relative term, of course -- while IceRocket counts billionaire Mark Cuban as an investor, it has practically no usage or brand reach compared to one of the major search engines such as Google, Yahoo or even Ask Jeeves. How about some more about GoFish? A rundown on the service, in this post.

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Yahoo Offers New Y!Q Contextual Search Tool
SearchDay, Feb. 3, 2005

Yahoo has rolled out a nifty new tool that lets you use content you're viewing as the basis of a search query, providing results that are difficult to get otherwise without using advanced search commands.

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MSN Search's RSS Feeds
SEW Blog, Feb. 3, 2005

Want web search results via RSS? MSN is the only major search engine to offer them. How it works and how to subscribe, in this article. Also see the follow-up, MSN Search Fixes Country-Specific Feed Bug.

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Search Engine Optimization For New MSN Search
SEW Blog, Feb. 3, 2005

In our SEO for MSN thread in the forums, members are looking at the new MSN Search site and discussing what seems best to improve rankings there. Looking for tips or want to contribute? Stop by!

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Google Local Moves To Home Page But Stays In Beta
SEW Blog, Feb. 3, 2005

News from Google that its Google Local service has now moved to the home pages of the US-based Google site and Google Canada. Previously, the service was only accessible to those who knew to go directly to the Google Local site or who saw Google Local results inserted into Google through a OneBox display. Despite the move, the service remains in beta. First launched as a Google Labs project in September 2003, then released as a formal beta in March 2004, Google Local has been in development for between a year and two and a half years, depending on what start date you go with. More on that and Google Local, in this article.

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Escaping MSN Search's Country Redirection
SEW Blog, Feb. 2, 2005

Annoyingly, the launch of the new MSN search engine came along with a helpful "feature" forcing me to MSN UK, because I'm based in the UK. Even if I went to search.msn.com, I was redirected to search.msn.co.uk. In a similar situation? Here's how to escape the redirection.

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Meet the Local Search Engines
SearchDay, Feb. 2, 2005

Local search has been hot over the past year, with the major search engines jostling for eyeballs, offering new features for both searchers and advertisers alike.

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More From The SEW Blog
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More Press Attention Given to Clickfraud
By Gary Price, Feb. 11, 2005

Clickfraud continues to get mainstream press attention. This time around, the AP's Michael Liedtke has the story, Click fraud looms as threat to search engine advertising growth. Liedtke tells the story of online advertiser Tammy Harrison who says clickfraud cost her $100,000 in sales. The article also includes opinions from Chris Churchill at Fathom, Lisa Wehr at Oneupweb, and many others. Churchill says that, "Click fraud exists, but it's mostly a big paranoia," while Wehr says, "Click fraud is like a big elephant standing in the middle of the living room. Everyone sees it and knows it's there, but no one is quite sure what to do about it."

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eBay President Says Keyword Pricing "Bubble Like"
By Gary Price, Feb. 11, 2005

An article from Reuters: eBay: Key word pricing 'a little wild', includes a comment or two from eBay North America president Bill Cobb about keyword advertising. "Pricing is a little wild right now. We have to focus on getting fair value," Cobb said at eBay's analyst meeting in San Jose, California.

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Google and Its Betas
SEW Blog, Feb. 11, 2005

Danny wrote about Google's many betas a couple of weeks ago. It was also discussed at the Google's Analyst Day on Wednesday. During the event Larry Page said that a beta could go for as long as five years. Today, News.com has posted the story, A long winding road out of beta with more from Larry Page. And in this post, observations from Gary on beta as brilliant marketing.

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Australia's Ansearch Set for March Launch
By Gary Price, Feb. 11, 2005

We've been tracking Ansearch, a new search engine from Australia, since November. The ZDNet article: Fledgling Aussie search engine eyeing growth, says that Ansearch should officially launch in March. The article also offers details on how they say Ansearch works versus Google and other engines.

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Gates: Microsoft Was Stupid
By Gary Price, Feb. 11, 2005

A new AdWeek article: MSN Draws Its Sword In Search Battle With Google, offers some more details about how Microsoft plans to promote their new search service. In this post, highlights ranging from admitting it was "stupid as hell" to allow Google to establish a clear lead in the industry and the massive ad campaign for MSN now underway.

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Become Shopping Search Beta Now Open
By Danny Sullivan, Feb. 11, 2005

Want to beta test the new Become shopping search engine? The public is now invited to take part, if you're willing to register. Some background on Become in this earlier post. Want to discuss? Visit our forum thread, Become.com Launches Public Beta

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Did-It Nabs Ask Jeeves/MaxOnline Exec
By Danny Sullivan, Feb. 11, 2005

Did-it Hires New CEO Away from Ask Jeeves from ClickZ covers SEM firm Did-It getting a new CEO, courtesy of a steal from Ask Jeeves. Specifically, Wise comes from the MaxOnline advertising unit Ask Jeeves acquired last year. A sign of bigger things to come for Did-It. Lee says there's no plans to be acquired yet (but go on, make Kevin an offer!). Biggest SEM steal from search firm to date probably remains WSPS nabbing the former Overture Europe president Nick Hynes last year.

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Google Local Pulls More Than Froogle
By Danny Sullivan, Feb. 11, 2005

Interesting interview from Fortune, Google: Going Beyond the Web, where Google surprisingly says that its Google Local service was getting more page views than its Froogle shopping search service, even before the recent placement of Google Local on the home page. Also some comments from director of consumer web products Marissa Mayer (who I agree deserves a much better title) on the long-term "moonshot" project of Google Print.

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Insiders Sell Some Google Shares
By Gary Price, Feb. 10, 2005

Brief articles from both AFX News and Marketwatch.com report about some recent selling of GOOG shares by company insiders. On Tuesday, Sergey Brin sold 67,500 shares worth about $33.3 million. Google director, John Doerr sold roughly 150,000 shares worth about $30 million. Next week, 177 million Google shares held by insiders become available for sale. Google shares closed down $3.60 at $187.98 on Thursday.

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GooglePedia? Google Wants to Help the Wikipedia
By Gary Price, Feb. 10, 2005

A post at Dirson kicked off a Slashdot discussion about Google offering to host "some" Wikimedia content. What this precisely means is not spelled out. A post on the Wikimedia wiki says that "terms" of the offer are being discussed and that a private IRC meeting is scheduled for March. It also mentions that Google's offer "does not mean" there will be a requirement to include advertising on Wikimedia sites. Stay tuned. And in this post, a bit more about Wikipedia.

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4info.net Enters Mobile Search Space
By Gary Price, Feb. 10, 2005

I've blogged many times about the rapidly growing world of mobile search and info tools. Chris has also written about mobile search in SearchDay. Today, I've learned about another new company entering the mobile space called 4info.net. In this post, a bit more on what they're offering -- so far, they've made a good impression with me.

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CNET Gains Web-Based Feed Reading Service
By Danny Sullivan, Feb. 10, 2005

Steve Rubel's CNET to Launch Web-Based RSS Reader article has the scoop on a new web-based feed reading service called Newsburst that's now live.

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Things We Learned From Google's Analyst Day
By Gary Price, Feb. 10, 2005

Plenty of press coverage (even though the press wasn't invited to attend in person) of Google's first Analyst Day. Among things discussed? Google cofounder Larry Page seeing no problem with beta going for five years, Google denying again browser plans, a worker shortage slowing plans to expand mobile search, growth of a Google that "knows more about you" and eyebrows raised over an event where when the CFO spoke, it was the chief food officer rather than the chief financial officer. A webcast of the event (with slides) is available online. In this post, a look at some of the press coverage.

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Gmail is "Very Profitable" for Google
By Gary Price, Feb. 9, 2005

BBC Online looks at web-based email services in the article: E-mail is the new database. Comments from Google's Georges Harik include the fact that Gmail is "very profitable" for Google. How profitable? Harik doesn't say. Yahoo Mail (which is also searchable), Hotmail, and AOL Mail are also mentioned. Two charts containing the Top 10 email services (by audience) in Europe and the US are included.

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Bug Found in Some Releases of Blinkx 2.0
By Gary Price, Feb. 9, 2005

If you've been using the Blinkx beta (any 2.0 release before version 2.0.10 ) it might be a good idea to download the latest release with the bug removed asap. A flaw was found in some versions of the Blinkx 2.0 release in the Smart Folders feature.

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Yahoo Rebrands Its Music Properties
By Gary Price, Feb. 9, 2005

Yahoo is rebranding Launch and its other online music properties as Yahoo Music. You'll spot the new Yahoo Music logo on the top left side of the page. In 2004, Yahoo acquired music download and online jukebox service, Musicmatch for $160 Million in cash. The new Yahoo Music logo is also now visible on this site. I wonder if one of these days Google will begin trying to organize (and sell) all of the world's music. Only time will tell. We do know that Google owns the GoogleMusic.com domain.

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Latest Jobs At Yahoo
By Gary Price, Feb. 9, 2005

It's always interesting to review what positions the various search companies are looking to fill. In the past week, I've noticed many new openings posted on the Yahoo Careers web site. In this post, a sample, including an SEM Manager job opening at Yahoo.

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Is Hatemongering A Problem On Orkut?
By Gary Price, Feb. 9, 2005

Free speech versus providing an outlet for people to spread hate is an issue that Google will need to deal with on its Orkut social-networking service. The New York Times article: Hate Messages on Google Site Draw Concern, offers an overview.

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Kayak Travel Site Leaves Beta, Launches Paid Listings
By Danny Sullivan, Feb. 9, 2005

Kayak is a travel search site that went up in beta back in October, as Gary covered more here: New Travel Search: Take a Trip with Kayak. It officially left beta yesterday and announced (link to Word document press release) that it would do a cobranded travel search deal with USA Today. It already has a partnership to do the same for AOL. The company also launched a paid listings program for its results, as covered more in this ClickZ article: Kayak.com Launches Beta of Ad Bidding Engine. A self-serve system isn't up yet, but contact details on starting are here.

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The Aussie Search Scene
By Gary Price, Feb. 9, 2005

Although some of the article: The changing world of the search engine, includes extended sections about Google, Yahoo, and MSN (you've heard most of it before) it also includes comments about Australian web search players Mooter, Ansearch, and Sensis.

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Google's Skyrocketing Value & Today's First Analyst Day
By Danny Sullivan, Feb. 9, 2005

In case you missed it, Google has now overtaken eBay as the highest-valued internet company out there. Google Surges Past eBay as Valuation Debate Rages from Reuters looks at what people thing about Google now being worth $56 billion -- making it nearly as large as people like Walt Disney and bigger than companies like GM and Alcoa. Some analysts think that's fine -- others find it too much. Of course, Boggled by Google: Wall Street Way Off Mark explains that the analysts themselves have trouble accurately predicting how Google. See also our Google's Stock Soars One Day After Earnings Announcement for a summary on the earnings.

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Job Search Vertical Indeed.com Profiled
By Gary Price, Feb. 9, 2005

In December we first blogged about a new federated job search vertical Indeed.com that allows users to simultaneously search job listings from "hundreds" of sites. This morning, The Stamford Advocate has published a profile of the company titled: Indeed.com to be a hub for job seekers.

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WebSideStory Acquires Atomz
By Gary Price, Feb. 9, 2005

Web analytics firm WebSideStory has announced that it plans to acquire Atomz (aka Avivo Corporation) in a stock and cash deal. This news release has more info about WebSideStory's plans.

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Search APIs & The Build Or Buy Management Question
By Danny Sullivan, Feb. 9, 2005

In Search Engine APIs: Right for You? at ClickZ, Kevin Lee looks at the how the Google AdWords API now means all major paid listing programs allow for direct, automated bid management. Should you then build your own tool or outsource to someone like Kevin who might do it for you? He lists a number of things to consider.

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Search Engine Tools Network Offers Free SEO Utilities
By Danny Sullivan, Feb. 9, 2005

Olivier Andriew, editor of the well-known Abondance site that covers the French search space and search engines in general, in the French language, has launched a new Search Engine Tools Network offering some free optimization utilities ranging from rank checking to page analysis. In this post, a short rundown on some utils I found interesting.

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Google and Trademark Infringment Issues Discussed on NPR
By Gary Price, Feb. 8, 2005

For those of you who track trademark infringement issues and search engines, National Public Radio aired a five minute story this morning discussing recent trademark infrigement lawsuits and court decisions in France and the U.S. The story is titled, "Corporations Sue Google over Results for Competitors" and can be listened to online (RealAudio). The report includes comments from the attorney representing American Blinds and Wallpaper in a case against Google.

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Searching for iPod Info
By Gary Price, Feb. 8, 2005

Since I was given an iPod as a birthday present last year I've joined the ranks of addicted users. I came across a news release today about a new vertical search engine for iPod info called FINDiPod.com. The site offers searches of iPod content drawn from large databases (Teoma, Lycos, AllTheWeb). FINDiPod.com also allows you to open live versions of the pages you find directly into the results list by clicking the "Quick View" link. Clusty also offers this option. Unfortunately, the site offers little documentation. Bottom Line: Worth a look for iPod users and enthusiasts.

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Pinging Moreover To Feed MSN
By Danny Sullivan, Feb. 8, 2005

Back in December, we wrote of the Moreover ping server that helps the news search engine understand when you've published new feed content. Think of it as a sort of Add URL system for feeds. Robin Good takes a closer look in Submit Your RSS Feed To MSN Search Via XML-RPC on why pinging Moreover is even more important due to its feed discovery partnership with MSN.

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More On Yahoo's Hollywood Plans
By Gary Price, Feb. 8, 2005

The LA Times has more on Yahoo's plans in Hollywood in the article: Yahoo Seeks Spotlight in Hollywood. For more on Yahoo in Hollywood, we've recently blogged about: Yahoo opening an office in Los Angeles; a product placement Deal with Mark Burnett Productions; talk of something something "big" coming soon with Showtime Networks.

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Yahoo Shareholder Meeting Set for May 19
By Gary Price, Feb. 8, 2005

I just received an email alert that the Yahoo Annual Shareholder meeting will take place on May 19, 2005 at 1pm EST. The location of the meeting will be announced shortly. Google's shareholder is scheduled for May 12.

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Are You Ready To Try AOL's Standalone Browser and Desktop Search App?
By Gary Price, Feb. 8, 2005

Nate Mook over at BetaNews reports in AOL Opens Browser, PC Search Beta that standalone AOL Web Browser and Desktop Search Application are now available for download and use by anyone with an AOL or AIM screen name. The browser uses Microsoft Internet Explorer technology but, "packs on additional features such as tabbed browsing and advanced pop-up blocking." The desktop search app (see: Yes, AOL Desktop Search Uses Copernic!) will eventually index previously viewed web pages and AOL Instant Messenger chat transcripts. As far as I know, Google Desktop Search is presently the only major player offering these options.

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New Video Search Resources from Autonomy and Vodium
By Gary Price, Feb. 8, 2005

Autonomy has released IDOL IPTV that allows users to search for and manipulate films, TV programmes and music broadcast over the internet, while there's an announcement from Vodium about the release of their MediaTracker technology, which now allows customers to optimize their video content for crawling by large web engines like Google. More on both, in this post.

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Yahoo, Google, and AOL Place Bids To Purchase About.com
By Gary Price, Feb. 8, 2005

The New York Times article: About.com, Primedia's Web Venture, Is for Sale, alerts us to the fact that the About.com property is for sale but also that both Yahoo, Google, AOL, and The New York Times are bidding to purchase the site. Final bids must be received by today. According to The Times, the asking price is $350 million to $500 million.

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More Yahoo Mobile Services Coming to Yahoo Europe
By Gary Price, Feb. 7, 2005

Netimperative's article: Yahoo expands mobile services, reports that Yahoo Europe has signed a deal with Mobile 365 to provide mobile connectivity for various Yahoo Europe services. About two weeks ago, Yahoo Local (U.S.) began offering a service that offers the user the ability to quickly send a Yahoo Local entry (phone number, address) from their web browser to their cell phone or mobile device via SMS.

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Rating Super Bowl Advertisers From A Search Marketing Perspective
By Danny Sullivan, Feb. 7, 2005

How did Super Bowl advertisers do in terms of ensuring they had a post-game search presence? Despite last week's big New York Times article looking at how search advertising has arrived in terms of Super Bowl advertisers and take up, search marketing firm Reprise Media concluded efforts could have been better. More in this post.

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Vertical Search Tools Getting More Attention
By Gary Price, Feb. 7, 2005

The "buzz" that verticals are are receiving is very evident in Lisa DiCarlo's article on Forbes.com. She calls Answers.com the best Internet innovation in years." The Forbes article is also proof of what a high quality service, a name change, and some buzz can do. As many of you know, Answers.com has been around since 1999. It was first known as GuruNet, then Atomica, and then back to GuruNet before renaming the public site, Answers.com. More on why I like the service and verticals in general, in this post.

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PubSub Offers Real-Time Feed of Earthquake Information
By Gary Price, Feb. 7, 2005

PubSub, the matching engine and alert service that offers feeds of newsgroup and weblog content, is online this afternoon with a new real-time feed (delivered via RSS, email, or PubSub Sidebar) with up-to-the-minute earthquake information from around the globe. The content comes via a data stream provided by the United States Geological Survey. You can limit your alert feed to earthquakes that reach a certain magnitude and by region. PubSub offers a growing list of real-time alerts including U.S. airport delays, SEC EDGAR filings, and press releases from a variety of services. I've also noticed that PubSub has plans to begin delivering alerts and other information via SMS (text messaging).

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Non-Converting Searches May Count, Too
By Danny Sullivan, Feb. 7, 2005

Fredrick Marckini revisits a recent comScore study that found for every search that results in a sale, 12 other "non-converting" search will also happen. He argue that because of this, it's important to stick with both non-converting searches as well as those that convert, as part of a campaign. More in the ClickZ article: Nonconverting Keywords and the Search Continuum, Part 1

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Fast Overture Counts For Final Word Lists
By Danny Sullivan, Feb. 7, 2005

Want the volume of searches from Overture for different words? The Overture Keyword Selector Tool is well familiar to search marketers as a way to enter a term and see the volume in a given month for that term and those related to it. But what if you want just the counts for a particular set of terms you already know, say a group you've finalized on? A new tool out lets you do exactly this. Cut and paste your list into the web form, then you'll get back counts for just those terms. Want to discuss the tool? Visit our forum thread about it.

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Google's Believers vs. Google's Doubters
By Gary Price, Feb. 6, 2005

The NY Post article: Googley-Eyed, offers a solid roundup of comments from stock market analysts about Google. One group of comments comes from Google "Believers" while another set of comments comes from Google "Doubters." Here are just two examples from the article.

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Google is a Loser in a French Court, Again
By Gary Price, Feb. 4, 2005

News.com is reporting in Google loses trademark case in France that a Paris District Court today ruled against Google in a October 2003 lawsuit filed by high-end fashion deisgner Louis Vuitton. Google has been ordered to pay $257,430 (200,000 euros) for trademark counterfeiting, unfair competition and misleading advertising. On January 20, we posted about Google losing a trademark case filed in France by Le Meridien Hotels and posted a translation of that decision a few days later.

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Search Advertising Comes of Age
By Gary Price, Feb. 4, 2005

John Markoff and Nat Ives from The New York Times take a two page look at search advertising in: Web Search Sites See Clicks Add Up to Big Ad Dollars. The article says that web advertising has come of age since several Super Bowl advertisers are also Google advertising "regulars." A summary of some points also, in this post.

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Time-Warner Owns More than 5 Million Shares of Google
By Gary Price, Feb. 4, 2005

The Reuters article: Broadband boosts Time-Warner profit discusses the media conglmerates latest earnings and also points out that T-W is a major shareholder of Google stock. In this post, the key section of the SEC filing.

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Search Marketing To The Hispanic Market
By Danny Sullivan, Feb. 4, 2005

Gaining Web Site Traction With a Spanish Flare from MediaPost hands out some numbers to back the idea that online marketers need to be tapping into Hispanics. Meanwhile, also considering checking out hispaSEO -- a directory of SEM firms that deal with Spanish language web sites that was started at the end of last year. Also see our forum thread SearchInsider's "Gaining Web Site Traction With a Spanish Flare" to discuss that article, plus our SearchDay article from earlier this year, Search Marketing & the Spanish Speaking Internet.

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Google Satire Times Three
By Danny Sullivan, Feb. 4, 2005

A satirical stream-of-consciousness style look at Larry and Sergey doing Davos, predictions in infographic form what Google will be doing this year and people with too much time and PhotoShop have been making things strange and wonderful with the Google home page. More in this post.

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SEO For Video Search
By Danny Sullivan, Feb. 4, 2005

Video Search and Online Marketing from Search Engine Journal is a brief look trying to rise to the top of Yahoo Video and other video search services.

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Safa Sez: Search Worth $14 Billion In 2007, But No One Amazed
By Danny Sullivan, Feb. 4, 2005

Piper Jaffray analyst Safa Rashtchy has been covering the paid search space for ages, offering one of the earliest independent predictions of future spending. Rashtchy's Golden Search Turns Platinum from MediaPost looks at how his March 2003 projection that search would hit $7 billion was greated with amazement, while his recent November 2004 estimate increasing that figure to $13.5 billion seems to have caused hardly a ripple. Why? "I think search is now accepted as a big business," Rashtchy said. In this article, a closer look at his latest estimates -- though as always, I dispute that "contextual search" is search or that those figures should be lumped in with search.

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Deepy Aims For Broadband Searchers
By Danny Sullivan, Feb. 4, 2005

Billed as a search engine for broadband users, Deepy provides access to Gigablast-powered search results along with a "View TextShot" feature that lets you preview a page before viewing it. It's somewhat similar to the binoculars feature at Ask Jeeves that lets you see a preview of a web site. Much more similar is the preview feature that Vivisimo offers. Pretty cool is the "Jump to keyword" feature that lets you jump to your keywords in the preview. Tabs at the bottom of the page also let you jump to the next page of results without a reload page delay -- or at least, much of one. To learn more, check out entries on Deepy's blog. Image results, by the way, come from Picsearch.

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Disabling Google Ads With Bots?
By Danny Sullivan, Feb. 3, 2005

Botnets strangle Google Adwords campaigns from The Register looks at how bots might be used to generate views of ads on Google but not clicks. Why? A low clickthrough rate might get the ad disabled, making it easier for a competitor to then come in at a lower price.

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How Much Are Top Rankings Worth?
By Danny Sullivan, Feb. 3, 2005

How much is being in the top results of a search engine worth? Wired tries but doesn't really get an monetary answer to the question in Googling the Bottom Line. Yep, we know that top rankings can generate traffic. A Oneupweb study of 30 clients done for Wired found that getting on the second or third page of the results increases traffic five times in the first month, nine times in the second. Move to page one, and it's even better -- I think. More in this post.

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More Google & Yahoo Employee Blogs
By Danny Sullivan, Feb. 3, 2005

I posted earlier about a list of Google and Yahoo employee blogs. Here are two more spotted via Nathan at InsideGoogle, one for Google, one for Yahoo. And Microsoft employee blogs? Nathan notes blogs.msdn.com is the place for them.

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SMA-UK Takes Flak Over Lack Of Updates
By Danny Sullivan, Feb. 3, 2005

The honeymoon is over for SMA-UK, as SMA-UK get's a Kickin' in the Forums over at Threadwatch notes. The failure to update the site with information has drawn criticism. SMA responds in the thread above, saying things have gone slower than wanted -- but that the group only wants to update when it has real news to report. A bit more on developments, in this post.

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Australians To Gather And Talk Search Marketing
By Danny Sullivan, Feb. 3, 2005

Search Engine Room being held April 12 in Sydney will cover various aspects of search marketing in an all-day agenda. Cost is $475 Australian.

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Google AdWords Review 2004
By Danny Sullivan, Feb. 3, 2005

Dave Krane, Google's acting vice president of corporate communications, has posted a link off his personal blog to what looks like an internal slideshow made up for Google employees celebrating and informing them about the Google Adwords program that pays the bills.

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Gruuve Offers Multimedia Search
By Danny Sullivan, Feb. 3, 2005

Got an email from GRUUVE, a multimedia search engine that says it crawls the web to find audio, video, image and text files organized by artists. Over 20 million files are said to be indexed, so far. Worth a look. Some things are impressive; some not. Gwen Stefani has no discography, it appears. Audio and video listings are sparse, to say the least. Showing PowerPoints files would have been cool if the Gwen that created them was Orange County's-own Gwen Stefani, but they aren't. But the photo listings were pretty cool, as were the Topix-powered blog & news listings.

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Average Keyword Prices Drop For First Time Since September
By Danny Sullivan, Feb. 3, 2005

The Keyword Price Index from Fathom Online for January showed a 3 percent drop from last month, the first decline since the index began in September. The average keyword price dropped from $1.70 in in December to $1.64 in January. In this post, a table with a per category breakdown, trend charts and highlights.

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SEM Firms Get Specialized
By Danny Sullivan, Feb. 3, 2005

What to do when search marketing firms seem a dime a dozen? Specialize. Over a year ago, we saw Local Launch dive to focus on local search. SEO PR has been out for even longer focusing on search as a public relations tool. Here's a recent example, from ClickZ: Icrossing Moves Beyond Search. The company is branching out into reputation management and monitoring.

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SciNet For Science & Tech Info
By Danny Sullivan, Feb. 3, 2005

Looking for science and technology information? You might check out SciNet, a long standing service that provides search results focused to this area. It lists thousands of sites that have been submitted over the past years plus has a collection of photos in different scientific areas -- though unfortunately, you can review these via thumbnails all at once. This site also offers original content on various topics.

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Topix.net and NY Times Announce Deal
By Gary Price, Feb. 2, 2005

Topix.net has made a deal with the New York Times. The AP is reporting that The Times has purchased the right to have some headlines featured on various Topix category pages (aka channels). The New York Times will have three of its story headlines featured at the top of 80 categories for an undisclosed price. All but a few of the topics are focused on New York City and New York state.

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The Butler Now Has a Weblog
By Gary Price, Feb. 2, 2005

Ask Jeeves has launched a weblog. The AJ Weblog joins blogs from Yahoo, Google, and MANY other search providers. The first post shares some info about and photos of the new AJ offices in Oakland, CA. You'll also find links to the Bloglines popular feeds list as well as a weblog search button. A click on the Ask Jeeves weblog button sends the query to the Bloglines database. You'll find the Ask Jeeves feed here.

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Visualize A Weblogs "Neighborhood"
By Gary Price, Feb. 2, 2005

Findory, the "personalized" news and weblog tool (yes, you can also search the database) has introduced a new service today. It's now possible to "visualize" a blogs "neighborhood." In other words, you can see how "connected" or "related" a specific blog is to others. More in this post.

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Feedster's New Look
By Gary Price, Feb. 2, 2005

Feedster has just introduced a new and I must say sleeker looking user interface. It includes a list (updated every three minutes) with some of the latest search queries. If you want to compare the new UI with the old one, here's a cached copy of how Feedster used to look. Scott Johnson points out that a great deal of the development was done by FaganFinder's, Michael Fagan (he's interning at the Feedster HQ for the next few months).

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Big Company SEO Can Take Time
By Danny Sullivan, Feb. 2, 2005

Corporate SEO Implementation: From the Inside Out from ClickZ looks at how SEO can be a complicated process when trying to push across search engine friendliness changes through a bureaucratic structure.

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IBM's WebFountain Takes A Blow
By Danny Sullivan, Feb. 2, 2005

IBM's WebFountain search engine has gott


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