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The Search Engine Update - Number 245 - July 24, 2007

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THE SEARCH ENGINE UPDATE
July 24, 2007 - Number 245

By Kevin Newcomb
News Editor, Search Engine Watch
Copyright 2007, Incisive Interactive Marketing LLC

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In This Issue
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+ Upcoming Search Engine Strategies Events
+ Editor's Notes
+ Top Stories Since Our Last SE Update

+ Our Search Newsletters & Feeds
+ About The Newsletter

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Upcoming Search Engine Strategies Events
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Editor's Notes
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Things have been busy here at Incisive Interactive Media. We've been busy planning our vertical search marketing event for the travel sector, which takes place this week in Seattle, and we're also working hard to put together another world-class event in San Jose next month.

If you've been to the site this week, you'll also notice that we've been busy with a major redesign of Search Engine Watch and ClickZ. Please share your comments on the new design in the SEW Forums.

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Since Our Last SE Update:
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Below is a recap of major articles from our daily SearchDay newsletter, SEW Experts columns, and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

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Organic Search
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=== SearchDay: June 21, 2007 ===
The Crowded World of Press Release SEO

=== SearchDay: July 10, 2007 ===
Google Universal: Friend or Foe?

=== SEW Experts: June 19, 2007 ===
Defining SEO Success

=== SEW Experts: June 22, 2007 ===
Flash: The Pink Elephant or the Spark

=== SEW Experts: June 26, 2007 ===
Five Fundamental Questions of Keyword Research

=== SEW Experts: July 3, 2007 ===
7 Questions for Conducting an SEO Site Review

=== SEW Experts: July 10, 2007 ===
Hosting Issues as They Relate to SEO

=== SEW Experts: July 17, 2007 ===
Creating Synergy in Your SEO Efforts

=== From the SEW Blog ===

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Paid Search
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=== SEW Experts: July 2, 2007 ===
Zen and the Art of Paid Search Maintenance

=== SEW Experts: July 9, 2007 ===
The Beginning of the Fragmentation of Search

=== SEW Experts: July 16, 2007 ===
Boosting CTRs in a Search Fragmenting World

=== From the SEW Blog ===

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Linking Issues & Social Media
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=== SearchDay: June 20, 2007 ===
Finding Success in Social Media

=== SEW Experts: June 21, 2007 ===
Does Your Site Deserve Link Love?

=== SEW Experts: June 28, 2007 ===
7 Ways to Promote Your Content as Link Bait

=== SEW Experts: July 5, 2007 ===
How Many Links Could a Link Lover Love?

=== SEW Experts: July 12, 2007 ===
Exploiting Your Current Backlinks and Link Referrals

=== SEW Experts: July 19, 2007 ===
Creating Link Love With Informational Videos

=== From the SEW Blog ===

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Analytics & ROI
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=== SearchDay: June 26, 2007 ===
Coordinating Search with External Media: Can Less Be More?

=== SEW Experts: June 20, 2007 ===
The Impact of User Registration on Generating Real Estate Leads

=== SEW Experts: June 25, 2007 ===
Can Google Analytics Be Evil?

=== SEW Experts: July 11, 2007 ===
The Role of Trust in E-Commerce Sales

=== SEW Experts: July 18, 2007 ===
Analyzing Data to Lower Your CPA

=== SEW Experts: July 20, 2007 ===
The Guts of an Enterprise-Level Web Analytics Audit

=== From the SEW Blog ===

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Local & Mobile Search
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=== SEW Experts: July 20, 2007 ===
Getting Started in Local Search

=== From the SEW Blog ===

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Vertical & Specialty Search
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=== SearchDay: June 27, 2007 ===
Latin American Search Market Poised for Growth

=== SearchDay: June 28, 2007 ===
Savvy Little Searchers

=== SearchDay: July 11, 2007 ===
Can You Translate a Successful Search Campaign?

=== SearchDay: July 12, 2007 ===
Opportunities in the Latino Search Market

=== SearchDay: July 17, 2007 ===
Challenges of the Latino Search Market

=== SearchDay: July 18, 2007 ===
Planning your Search Strategy for the Latino Market

=== SEW Experts: June 27, 2007 ===
ZoomInfo – People Finder and Company Intelligence Tool

=== SEW Experts: June 29, 2007 ===
Video Search Optimization Tech Tips – Knowing the 4 P’s

=== SEW Experts: July 6, 2007 ===
Why Should I Book My Vacation Via Your Travel Site?

=== SEW Experts: July 13, 2007 ===
Call for Production Value Standards in Search Marketing Videos

=== From the SEW Blog ===

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Small Businesses & Big Brand SEM
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=== SEW Experts: June 19, 2007 ===
Can Social Media Work in Big Business?

=== SEW Experts: June 26, 2007 ===
Using WordPress to Manage Your Web Site Content – Part 1

=== SEW Experts: July 3, 2007 ===
Can You Purchase Text Links for Big Business Sites?

=== SEW Experts: July 10, 2007 ===
Using WordPress to Manage Your Web Site Content – Part 2

=== SEW Experts: July 17, 2007 ===
Don't Panic Over Sudden Traffic Changes

=== From the SEW Blog ===

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In-House & Outsourcing Issues
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=== SearchDay: July 5, 2007 ===
SEMPO Institute Sees Early Success

=== SEW Experts: June 18, 2007 ===
The Five Characteristics of Highly Effective PPC Specialists

=== SEW Experts: June 29, 2007 ===
Stop In-house SEO Disasters Now!

=== SEW Experts: July 6, 2007 ===
Enterprise SEO Project Pricing: One Size Does Not Fit All

=== SEW Experts: July 11, 2007 ===
Up Your SEM Knowledge

=== SEW Experts: July 18, 2007 ===
Housebreaking the Search

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SEM Industry Issues
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=== SearchDay: June 19, 2007 ===
Search Engine Strategies Toronto Was ... Different

=== SearchDay: July 3, 2007 ===
5 Questions on Innovation

=== From the SEW Blog ===

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Search Engines, Tools & Technology
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=== From the SEW Blog ===

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Our Search Newsletters & Feeds
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Get the latest news each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more -- we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds page for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsgator, Pluck and My Yahoo. Thanks to FeedBurner for providing our feed tracking and management services!

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About The Search Engine Update
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The Search Engine Update is a monthly update of search engine news. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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