The average price for search ads rose slightly last month, according to the latest Keyword Price Index from Fathom Online. The average price paid in June grew to $1.72, up 3 percent from $1.67 in May.
The wireless category had the greatest gain, rising to an average of $1.19 or up 19 percent from last month. No other category saw a double-digit percent rise. Only the broadband category saw a drop, dipping a slight 2 percent down to $1.97.
The chart below gives a per category breakdown, sorted by most expensive category:
Category | June 2005 | Change From Last Month | Percent Change |
Mortgage | $4.66 | $0.14 | 3% |
Broadband | $1.97 | -$0.05 | -2% |
Investing | $1.89 | $0.08 | 5% |
Automotive | $1.53 | $0.03 | 2% |
Wireless | $1.19 | $0.19 | 19% |
Consumer Services | $1.12 | $0.03 | 3% |
Travel/Hospitality | $0.88 | $0.01 | 1% |
Consumer Retail | $0.53 | $0.04 | 9% |
Average | $1.72 | $0.06 | 3% |
Below are figures sorted by percent change:
Category | June 2005 | Change From Last Month | Percent Change |
Wireless | $1.19 | $0.19 | 19% |
Consumer Retail | $0.53 | $0.04 | 9% |
Investing | $1.89 | $0.08 | 5% |
Mortgage | $4.66 | $0.14 | 3% |
Consumer Services | $1.12 | $0.03 | 3% |
Automotive | $1.53 | $0.03 | 2% |
Travel/Hospitality | $0.88 | $0.01 | 1% |
Broadband | $1.97 | -$0.05 | -2% |
Average | $1.72 | $0.06 | 3% |
More information on the latest figures and past stats should be posted by Fathom later today -- see the company's home page. If not, review the Fathom press release page. Below, a graphical look at the prices over time. Prices for the mortgage category are broken out from the others, so that you can better see trends:
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