LinkExchange Offers Low Budget Yahoo Ads
From The Search Engine Update
April 30, 1998
LinkExchange has introduced a new service that lets those with small budgets advertise on Yahoo. Packages start from as low as $100 for 10,000 impressions. Until this program, a campaign with Yahoo would require a minimum commitment of $1,000.
You get access to real-time stats, just like a major advertiser does. The disadvantage is that you can't target your ads by keyword or by placement, though this may come in the future. But for $100, it might be a worthwhile experiment and certainly an inexpensive way for those with smaller sites to see how banner ads work on one of the web's most popular services.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!