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The Search Engine Update, Sept. 3, 2002, Number 132

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About The Update

The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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In This Issue

+ Search Engine Strategies Comes To Munich
+ Google: Can The Marcia Brady Of Search Stay Sweet?
+ Yahoo To Go With Google?
+ Inktomi Increases Size, Introduces Anti-Proximity
+ German Search Engine Resources
+ Search Engine Resources
+ SearchDay Articles
+ Search Engine Articles Review
+ List Info (Subscribing/Unsubscribing)

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Hello Everyone--

It's been one of those terrible weeks. First I sat down to begin working on the newsletter, only to find myself so ill that I needed to lie down. The next day, it was my computer that got ill, showing me a new dreaded blue screen of death I'd never seen before, this time in Windows XP. Microsoft, here's a tip. Make it the default behavior that the blue screen actually stays up for more than one second, so it's easier to understand exactly what is wrong!

Of course, understanding that my "hive" file was damaged didn't help. It turned out to be unrecoverable even when using the mystery Recovery Console, since a password was required that did not match what I knew it to be. "Must be a virus," said the folks at Dell. Hmm -- isn't that what Norton Antivirus that loads at start-up is supposed to be protecting me from? Well, apparently it could be many things.

Who cares -- the end result was another day gone, as I enjoyed the always fun task of reinstalling my operating system and essential software. No, don't send me info on mirroring my system. I know I should do it. At least be happy that NO DATA WAS LOST. One thing I'm religious about now is backing up every day.

Lest you think you've tuned into www.Lockergnome.com, that great source for Windows tips, let's dive into search engines. The bulk of my work for this issue has focused on a giant article about the role Google plays in the current search universe. Is Google too powerful? Are there things to fear? These are questions being raised more and more, so I felt it worthwhile to take some time out and examine some of the issues.

Ironically, while I'm critical about people being too Google obsessive in the article, it also means that this issue is pretty focused on Google. We'll return to a more varied set of stories next time!

While speaking of Google, for the past week or so, I've noticed that Google's logo is completely messed up on its results page. Normally, something like that causes me to get a stream of email from others seeing such oddities, but not this time. So, I asked Google. It turns out that a few other people have also been getting the strange logo, and these are all NTL internet access customers in the UK.

Unfortunately, by the time Google figured this out, it was the weekend in the UK. Google's tried anyway to reach someone at NTL and get them to flush its network cache but has not yet had a response. Google says it will keep trying, so NTL users, hang in there.

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Search Engine Strategies Comes To Munich

Search Engine Strategies continues on its 2002 tour, this time coming to Munich on Oct. 17 & 18. As with all SES shows, there will be a variety of sessions about improving editorial listings in search engines and how to advertise effectively on them. There will also be an emphasis on German search engine marketing. Both search engine marketing experts and representatives from major search engines themselves will be speaking. Search engines confirmed so far include AltaVista, Espotting, FAST, Inktomi and Overture. A full agenda can be found below:

Search Engine Strategies Munich
http://www.intmediaevents.com/sew/munich02/

For those in North America who missed our recent San Jose show, you have a last chance this year: Dallas, on Dec. 11 & 12. You can sign-up via the URL below to be informed when the conference agenda is ready.

Search Engine Strategies Dallas
http://www.intmediaevents.com/sew/fall02/

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Google: Can The Marcia Brady Of Search Stay Sweet?

Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained, especially given that Google faces plenty of competition. But in a "Google, Google, Google" world, it can be easy for people to forget that Google competitors exists, which puts more pressure on the company. In recent weeks, the search engine has been banned by China, seen a third-party try to capitalize by selling Google's "PageRank" ratings, been accused of censorship and selling out its listings and even had a dispute over its ad policies with Body Shop founder and political agitator Anita Roddick. A look at these issues and more, just some of the new challenges Google's popularity has posed for the company.

Google: Can The Marcia Brady Of Search Stay Sweet?
The Search Engine Update, Sept. 3, 2002
http://searchenginewatch.com/subscribers/articles/02/09-google.html

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Yahoo To Go With Google?

Any time this month, Yahoo is expected to announced whether it will stay with Google to provide some of its "fall through" results or shift to another provider. Search engine watchers across the web are looking at some recent changes as a clues to which way Yahoo will go. A look at what's happened and my take on what it might mean.

Yahoo To Go With Google?
The Search Engine Update, Sept. 3, 2002
http://searchenginewatch.com/subscribers/articles/02/09-yahoo.html

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Inktomi Increases Size, Introduces Anti-Proximity

Last month Inktomi rolled out a larger, 2 billion web page index, as well as making some internal changes designed to improve the relevancy of its listings. The article below looks at some of the changes.

Inktomi Increases Size, Introduces Anti-Proximity
The Search Engine Update, Sept. 3, 2002
http://searchenginewatch.com/subscribers/articles/02/09-inktomi.html

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German Search Engine Resources

To prepare for the Search Engine Strategies show in Munich next month, I've been talking with a number of German search engine marketing experts. From these conversations have come a number of resources that should be useful to anyone who is a German speaker or interested in German search engines. They can be found via the story below:

German Search Engine Resources
The Search Engine Report, Sept. 3, 2002
http://searchenginewatch.com/sereport/02/09-german.html

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Search Engine Resources
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Searchengineblog.com
http://www.searchengineblog.com/

When this man Sullivan stopped laughing (see the Aug. 29 entry), he thought he should recommending checking out Searchengineblog.com, a light, easy-to-read round-up of search engine developments. "It's a weblog about search engines."

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Search Engine Optimization Support Forums
http://www.supportforums.org/

I don't actually see much "forum" activity going on here, but one nice thing is how the home page centralizes headlines from various search engine news sources. Guess Search Engine Watch will have to get its own RSS feed going!

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SearchDay Articles
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Here are some recent articles that may be of interest, from Search Engine Watch's daily SearchDay newsletter:

Why Search Engines Fail
SearchDay, Aug. 29, 2002
http://searchenginewatch.com/searchday/02/sd0829-search-failure.html

Two major research studies stress-tested web site search engines around the world, analyzing search failures and offering important insights for dramatically improving search usability.

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New Search Engine Resource Center
SearchDay, Aug. 28, 2002
http://searchenginewatch.com/searchday/02/sd0828-llrx.html

The Law Library Resource Xchange (LLRX) offers an excellent collection of articles, links and news that should be on every serious searcher's short list of must-read resources.

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Find It Online: A Searcher's Baedeker
SearchDay, Aug. 27, 2002
http://searchenginewatch.com/searchday/02/sd0827-schlein.html

The third edition of Alan Schlein's 'Find It Online' is both a guided tour of the web's most interesting and exotic information resources, and a hands-on tutorial for becoming a searching expert.

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Science Search Engine Scirus Gets New Features
SearchDay, Aug. 26, 2002
http://searchenginewatch.com/searchday/02/sd0826-scirus.html

Elsevier Science and Fast Search & Transfer have launched a new release of Scirus, a science-specific Web search engine that won Search Engine Watch's Best Specialty Search Engine Award in 2001.

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Why Good Sites Lack Search Engines
SearchDay, August 22, 2002
http://searchenginewatch.com/searchday/02/sd0822-stools.html

A new survey attempts to explain the inexplicable: why some perfectly good web sites fail to provide a search engine to improve user navigation.

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On the archive page below, you'll find more articles like those above, plus have the ability to sign-up for the free newsletter.

SearchDay Archives
http://searchenginewatch.com/searchday/archives.html

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Search Engine Articles
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Google searches for exposure--overseas
ZDNet, Aug. 30, 2002
http://zdnet.com.com/2100-1106-956000.html

Google is seeking out new markets, growing ad sales staff in Europe and Japan.

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Search Engine Results You Can Control
ClickZ, Aug. 29, 2002
http://www.clickz.com/media/media_buy/article.php/1453811

Media buyers need to be aware that good search engine marketing can build brand, as well as drive traffic.

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PPC Versus "Free" Listings: Which is Best?
SearchEngineGuide.com, Aug. 27, 2002
http://www.searchengineguide.com/wi/2002/0827_wi1.html

Which is better to go for, free listings or cost-per-click ads? Why not find a balance between them both?

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Free Full Text: FindArticles and MagPortal
Online, July/August 2002
http://www.infotoday.com/online/jul02/OnTheNet.htm

Review of two sites that allow free access to full-text articles from periodicals.

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Search-Engine Marketing Will Boost Your Business
Wall St. Journal, Aug. 19, 2002
http://startup.wsj.com/howto/marketingsales/20020819-trampsteamer.html

Overview of how different small businesses are using search engine marketing to gain customers.

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Fast AlltheWeb Alchemist Competition
Pandia, Aug. 17, 2002
http://www.pandia.com/sw-2002/29-alchemist.html

I haven't yet played with it, but I think AllTheWeb.com's Alchemist feature is a great idea. It allows you to "skin" the site to have the appearance you would like. To popularize the use of Alchemist, AllTheWeb is now holding a content for the best skins.

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HomeClick Profits From Keyword Prospecting
DMNews.com, Aug. 12, 2002
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=21236

HomeClick, an online high-end housewares merchant, says search engines are bringing it 70 percent of its new customers. The company makes $1 million in sales per month and has one full-time employee dedicated to managing paid listings on search engines.

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