NewHoo: Yahoo Built By The Masses
From The Search Engine Update
June 22, 1998
An interesting new directory was launched on June 5 that is produced by a staff of volunteer editors.
Called NewHoo, the idea is that by enlisting people from across the web to serve as editors, the service will better be able to keep up with listing requests and changes that produce backlogs and dead links at services such as Yahoo.
The service is a pet project created and supported by two California-based computer programmers, Rich Skrenta and Bob Truel. Its name and inspiration is derived from the GNU project, the long-standing volunteer effort to produce a free, UNIX-like operating system.
In fact, the service was originally launched as NewHoo, but the name was changed in order to avoid confusion with the project.
Building a directory requires a category framework, and for that, NewHoo turned to Usenet.
"We toyed with the Dewey Decimal System, but it didn't really seem to fit well with the content on the web. Eventually we hit on the idea of using a list of Usenet groups as an outline for our category structure. That would provide representative breadth for what people talked about on the Internet. I took a long list of groups and hand-edited them into a hierarchy," Skrenta said.
The next challenge was filling this framework, but converts have been signing up in droves. The site now boasts 350 editors, who have categorized 30,000 sites into 3,700 categories. In contrast, Yahoo's surfer staff is in the 80-person range, with over 750,000 sites categorized. Skrenta said they hope to scale the system so that it can handle between 10,000-100,000 editors.
Much of NewHoo definitely feels empty, as could be expected. But there are a few pockets where the listings have more depth than at Yahoo.
For example, Yahoo's Thyroid Disorders category lists 19 links, while NewHoo's Thyroid Disorders page, run by an enterprising editor, lists 148 resources.
NewHoo hopes that these pockets will become the norm, as a large staff means that each editor has more time to spend covering a particular category. It also helps that many volunteers already have an interest or an expertise in the areas they cover, Skrenta said.
Some may also think that NewHoo sounds familiar to the Mining Company model, which is a network of over 500 specialty sites maintained by independent specialists.
The main difference is that the Mining Company is not a search service, though it is often seen in that light. Actual content resides within its sites, and link lists are only a part of that. In contrast, NewHoo is an attempt to categorize the web, not to provide topical content.
With a staff of volunteers, there's always the fear that editors could enlist to promote their own sites. This has already happened, Skrenta said, but the volunteer community is policing itself.
"We have had some instances of editors signing up just so they could list their own site and put a 'cool' icon next to it. Other editors complain when they notice such abuses, so the peer-review system seems to be working so far," Skrenta explained.
Want to become an editor? Applying is easy. Search for an existing category that you'd like to edit, and if it has no editor, apply using the "Become an Editor" link at the top of the category page. You can tell if an editor exists by looking at the bottom right-hand corner of the page, where the editor's screen name is displayed.
In fact, this is one of my favorite features of NewHoo. Clicking on the screen name brings up the name and email address of the person responsible for the particular area. This makes it easy to get in contact with them, and because there are so many, they are not as likely to be as overwhelmed by mail as would be the case for Yahoo editors.
If a category has an editor, you can still apply to edit a subcategory. Simply follow the same procedure, but on the application form, indicate a proposed name for the new subcategory.
How about submitting? Basic Yahoo guidelines work well at NewHoo. Do a search for keywords related to your site, and that will bring up likely categories for you to submit to. The main problem here is that there are fewer categories, so you may have to submit to a broader area than you might expect, for the moment.
On each of the category pages, you'll find an Add URL link at the top of the page. Select this to submit your site. You'll need to enter a title, a description, a URL and an optional email address. Follow basic Yahoo guidelines to optimize your submission, and you'll be fine.
Unlike Yahoo, there is no limit to the length of a description you can submit. Each NewHoo editor decides what's acceptable. Since most existing descriptions are in the 25-word range allowed by Yahoo, it makes sense to use this as a guide.
NewHoo also differs from Yahoo in that you can't suggest an alternative category on the Add URL form. If you think your site is suitable for more than one category, you must go to each place and submit.
There is no limit to how many different categories you can submit to, but editors can tell if a site is listed in more than one area of NewHoo. Thus, it makes sense not to go overboard. Pick your key categories, and leave it at that.
You can also submit a change request. Again, the appropriate link is at the top of the category pages, called "Update URL."
Forgotten how to submit to Yahoo? Read this page for a step-by-step guide on optimizing your submission, which will also help with NewHoo.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!