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The Search Engine Update - Number 187 - December 23, 2004

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In This Issue

+ SES New York Comes Next
+ Search Engine Watch Articles
+ More From The Search Engine Watch Blog
+ About The Newsletter

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Hello Everyone--

Every time you think the news can't get even heavier, it amazingly does -- even during a month when you'd expect things to be quiet. There's lots covered in this newsletter, which is coming out a bit later in the month than usual. But the upside? The next newsletter after the New Year should, fingers-crossed, be rather light. I'm also working my own wrap-up of events out of the SES Chicago show held earlier this month. Lots of interesting things came out for marketers, and I'll be itemizing them for you. Until then, happy holiday wishes to you all and the best in 2005!

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SES New York Comes Next

With Chicago behind us, our next Search Engine Strategies show comes to New York from Feb. 28-March 3, 2005. The show will feature a wide variety of sessions focusing on all aspects of search engine marketing plus an extensive expo hall.

A full agenda should be up by January 10 or earlier. Until then, you can get basic information about the event location, accommodations and so on at the conference web site.

Dates for other events around the world next year have also been set for next year. Those dates and basic information can be found on the Search Engine Strategies site.

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Search Engine Watch Articles
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Here's a recap of major articles, important blog postings and some interesting forum discussions from Search Engine Watch since the last newsletter:

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Will 2005 Bring More SEM Acquisitions?
SEW Blog, Dec. 23, 2004

Yesterday's purchase of iProspect has people wondering if there will be more buy-ups. DMNews.com looks at this in iProspect Deal Could Ignite Agency Buying Frenzy with various quotes. And in this blog post, I make a little chart illustrating SEM firm acquisitions over time.

Remember, Search Engine Watch members have access to categorized lists of stories on about revenues and acquisitions stretching back for years, within our Search Topics area. Our search revenues category covers material of all types relating to revenues in the search space, while our search acquisitions category covers items relating to the purchasing and mergers of companies.

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Search Engine Forums Spotlight
SearchDay, Dec. 23, 2004

Links to this week's topics from search engine forums across the web: Having Trouble Believing In Crosslinking Penalties - Directory Wars - Local Search is just Hype - 20 Guidelines To Create Successful Landing Pages - Google as Web King, For Now... - Robots.txt Issue With Duplicate Content

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Searching for Quick Answers To Odd Questions
SearchDay, Dec. 22, 2004

Looking for an obscure fact, and need the answer right now? Forget search engines: Specialized search tools can help you track down offbeat information in a flash.

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A Skeptic's Guide to Internet Research
SearchDay, Dec. 21, 2004

In this era of drive-by searching, when most people are satisfied with just about any 'information' that surfaces in a top ten result list, it's refreshing to read a book by a professional researcher who's an unabashed skeptic about virtually all sources of online information.

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Searching for Live Music
SearchDay, Dec. 20, 2004

Want to listen to a live recording, but don't want to risk potential problems from using a file sharing network like Kazaa or Morpheus? The Live Music Archive offers thousands of hours of free, legal music, available on demand.

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Search Engine Forums Spotlight
SearchDay, Dec. 17, 2004

Links to this week's topics from search engine forums across the web: Live from SES Chicago 2004 - White Hat/black Hat SEO Panel - So Now You Can Search Videos - Google Wins Major Legal Victory vs. Geico - Google Suggest Beta - The Dark Side of Exchanging Reciprocal Links

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Ask Jeeves Launches Desktop Search
SearchDay, Dec. 16, 2004

Ask Jeeves has launched a beta desktop search application, capping off a very busy year in the desktop search space.

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State of the Search Marketing Industry 2004
SearchDay, Dec. 15, 2004

Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry. This longer version of the story for Search Engine Watch members describes additional findings from the SEMPO report, including how search marketing budgets are poaching funds from other types of advertising, attitudes and concerns regarding the paid listing click fraud issue, and a finding that stands in opposition to one of the key findings in Jupiter's report.

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Yahoo Launches Video Search Prototype, New Media RSS Format
SEW Blog, Dec. 15, 2004

Yahoo has just unveiled a video search beta available via a link on its Yahoo Next site. The company is also introducing a new RSS-based video enclosure for producers to include with video content. Using the enclosure will help Yahoo (and others) discover and index media content. More about the moves in this blog post.

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Google Partners with Oxford, Harvard & Others to Digitize Libraries
SearchDay, Dec. 14, 2004

Google is working closely with five new content partners on a massive scanning project that will bring millions of volumes of printed books into the Google Print database.

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MSN Joins the Desktop Search Fray
SearchDay, Dec. 13, 2004

Microsoft has launched its long anticipated desktop search application, and it's packed with promising features and tools that make it a strong contender coming out the gate.

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Yahoo Details Desktop Search Plans; Ask Jeeves & MSN Launch This Month
SEW Blog, Dec. 10, 2004

Yahoo has announced that it will release a desktop search product after the New Year, putting the search engine firmly in the desktop search race that Google kicked off earlier this year and that other major search engines have already declared that they'd be entering as well. A detailed look at what will happen, in this post.

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Yes, AOL Desktop Search Uses Copernic!
SEW Blog, Dec. 10, 2004

Deep in my write-up on Yahoo's desktop search plans earlier today, I recapped the status of desktop search for the other players including AOL. An important point buried in there I should have broken out -- AOL's tool, bundled into its browser, is powered by the Copernic tool. More on that in this post.

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Search Engine Forums Spotlight
SearchDay, Dec. 10, 2004

Links to this week's topics from search engine forums across the web: SEO Thoughts on Google - Yahoo Local Listings - New Program - User Reviews and Local Search Optimization - Data Providers: The Engine That Drives Local Search - Google Affiliates Update - Confessions of a White Hat Content Spammer: What I've Learned by Ignoring Google

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Google Suggest Offers Query Refinement
SEW Blog, Dec. 10, 2004

Google was long, long overdue to provide query refinement tools that other search engines have had for ages. And now the new Google Suggest feature finally lets anyone use it. More in this blog post. It's grown on me a bit more since the post, by the way.

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Friendster, Eurekster Team Up for Personalized Search
SearchDay, Dec. 09, 2004

Friendster has rolled out a new internet search service powered by Eurekster that taps into your online social network to personalize and enhance search results.

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Forrester Stats, Search Defection & Vertical Search
SEW Blog, Dec. 9, 2004

Charlene Li shares some stats from internal Forrester research about search loyalty in The battle for search loyalty drives innovation. Is Google facing defections? Will vertical search wipe out the big boys? Those are the suggestions, but things aren't that simple. I explore more in this blog post.

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Yahoo Bolsters Local Search Business Listings
SearchDay, Dec. 8, 2004

Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. This longer version of the story for Search Engine Watch members goes into detail about Yahoo's new enhanced local listings, including a complete description of the additional features available, how they're used in both merchant information pages and in local search results and how to add or enhance an existing enhanced search listing.

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Getting The Google Text Banner Position
SEW Blog, Dec. 7, 2004

Occasionally you'll see that some paid listings on Google appear above search results, in a space once occupied by the old CPM-based "premium listings" or what were once called by Google to be "text banners." How do AdWords listings end up in this premium spot? AdWordsRep, Google's always busy official rep for AdWords on our forums, provides information in this thread, Top position? Impossible?

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Accoona Launches, But Isn't Ready for Prime Time
SearchDay, Dec. 7, 2004

New search engine Accoona launched with great fanfare last night, but hold the applause. It's a promising start, but testing shows Accoona isn't yet ready to play ball in the big leagues.

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My Letter To Playboy
SEW Blog, Dec. 7, 2004

After the now infamous Playboy cover story on Google, I along with other people such as Daniel Brandt of Google Watch and Andreas Heldal-Lund of Xenu.net were invited to contribute letters to the magazine about the article. Andy Beal's convinced his wife that in the sake of research, he needed to buy a copy -- so you can see a scanned version of what I wrote over at Search Engine Lowdown. My letter was edited for space, as was Brandt's. You can see Brandt's original copy here, and Heldal-Lund's original copy here. My original letter can be found in this post.

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Wishing For Better Anchor Text Searching
SEW Blog, Dec. 7, 2004

I've written before that on my wishlist would be for Google and its competitors to offer the ability to search for links across the web that point at a particular page with certain terms in the links. In this post, another plea for one of the major search engines to step up and make it happen.

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The Future of the Internet, Eleven Years Ago
SearchDay, Dec. 6, 2004

It seems hard to imagine, but the Internet was still a wild frontier just a decade ago. But at a leading industry conference of the time a group of seers offered some remarkably prescient predictions of what was to come.

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Search Engine Forums Spotlight
SearchDay, Dec. 3, 2004

Links to this week's topics from search engine forums across the web: The Great SEO Myths of our Time - Let's Test Hijacking A Google Listing - Internet Searches Getting Re-directed - Search Engines Offering SEO Services? - Shopping Search Arrives as an Important Vertical - Is Having A Yahoo Directory Listing A Hindrance? - Google Not Reporting All Backlinks

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Shopping Search Around the World
SearchDay, Dec. 2, 2004

Although U.S. based shopping search and product comparison services receive the lion's share of traffic, other services are emerging throughout the world that serve specific regions and countries with more localized information.

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Google: Fortune's Cover Story
SEW Blog, Dec. 2, 2004

The December 13, 2004 issue of Fortune arrived today with Brin and Page on the cover. It asks the question, "Is this company worth $165 a share. The full text of the article is also online but requires a Fortune subscription. Highlights in this blog post.

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MSN's Third Portal To Gain Blogs; Where's The Blog Search?
SEW Blog, Dec. 2, 2004

MSN is now offering blogging space through its new MSN Spaces service, making it the third major portal to jump into this area. The first? Google, of course. More details in this blog post.

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Most Of Google Remains In Beta
SEW Blog, Dec. 2, 2004

Google's release of a new Google Groups service today ironically causes the majority of features offered via the Google home page to be in beta status. Overall, 4 of the 6 major services on the home page -- 66 percent -- are in beta. If you don't use Google Desktop, then it's 3 out of 5 services in beta, or 60 percent of them.

My article for Search Engine Watch members takes a longer look at this: Breaking Out Of Google's Beta Limbo. It's complete with a chart showing all the major Google services, when they launched and how long to emerge or remain in beta. For things like Google News or Froogle Shopping, we're talking two years or longer in beta.

Overall, that article concludes that at some point, it's time for these services to either emerge from beta or be dropped as ready for promotion to the general public.

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More From The SEW Blog
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Asking Search Engines Who's The Top Search Engine
By Danny Sullivan, Dec. 23, 2004

It's been done before, but Gord Hotckiss takes a fresh look at what comes up tops for a search for "search engine" at, well, various search engines in his Of Serendipity and Search Engines article at MediaPost. More in this blog post, including coverage of similar past looks.

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Copyrighting For Search Ads
By Danny Sullivan, Dec. 22, 2004

Kevin Lee's got a two-parter at ClickZ on writing copy for search ads. PPC Search Copywriting Strategies, Part 1 looks at the importance of keywords in the title and description, while PPC Search Copywriting Strategies, Part 2 looks at crafting compelling copy, such as price points and "power" words, along with other tips.

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Search Year In Review, With A Laugh
By Danny Sullivan, Dec. 22, 2004

Peter Da Vanzo's 2004: The Search Engine Year in Review article over at SearchEngineBlog.com (soon to gain the rightful tag, The Original Search Engine Blog) not only gives you a short summary of major events in search with a search marketing perspective but also provides plenty of chuckles along the way. And in this blog post, just what is the deal with results for "why is the sky blue?"

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Google, Yahoo Post 2004 Most Popular Search Terms
By Danny Sullivan, Dec. 22, 2004

The list of most popular search terms from 2004 continues, with Google weighing in today. More about that, plus top searches from Yahoo, in this blog post. And for other terms, see these blog posts:

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JavaScript & Search Engines
By Danny Sullivan, Dec. 22, 2004

Shari Thurow shares some tips on how search engines interact with JavaScript in the aptly-named ClickZ column Search Engines and JavaScript.

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Fire Them Search Spammers!
By Danny Sullivan, Dec. 22, 2004

Patricia Fusco, one of the new SEM columnists at ClickZ, comes out swinging with an argument that if the firm you outsource SEO work to uses "black hat" techniques, they should get axed: Search Engine Spam? You're Fired! The caveat, of course, is this assumes you hired a firm and weren't aware they might use frowned-up techniques. Firing a firm that went aggressive with the search engines after they told you they would, or because you told them to do so, doesn't make much sense. You shouldn't have hired them in the first place!

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Trademarks and Search Engines
By Gary Price, Dec. 22, 2004

IDG's Juan Carlos Perez offers a lengthy look at trademarks and search engine advertising in the Infoworld article: Trademark owners battle search engines.

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MSN Launches a Search Wiki
By Gary Price, Dec. 22, 2004

The new MSN Search Wiki is another way of interacting with the MSN Search team. MSN also offers a msnsearch WebLog, newsgroup. A bit more about this and how you can contribute in this blog post.

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A Conversation With MSN's Justin Osmer
By Gary Price, Dec. 22, 2004

Internetnews.com's Susan Kuchinskas had a chat with MSN product manager Justin Osmer last week during SES and her report is now available. Microsoft Search to be Pervasive. You'll read about the development of the MSN's algorithmic search engine (it took about 18 months) and their just released desktop search app/toolbar suite. The article also includes comments from Osmer about beta releases (including a knock at Google?) and Microsoft's plans for releasing API's once MSN Search officially launches.

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iProspect Acquired by Aegis Group
By Gary Price, Dec. 22, 2004

Search marketing firm iProspect was acquired today by the UK-based Aegis Group and will become part of their Isobar digital network. According to a report on the Revolution web site, Aegis paid about $50 million for iProspect.

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Google Now Blocking Santy Worm
By Gary Price, Dec. 22, 2004

The good news is that Google is now blocking the Santy worm. The the bad news is that people in the antivirus and computer security communities believe that Google could have and should have responded sooner, as this News.com article covers more. And past blog coverage of the worm here: Web Worm Uses Google To Spread.

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Happy Belated Birthday to AltaVista
By Gary Price, Dec. 21, 2004

A bit of web search history! Last week, December 15th to be precise, was the ninth anniversary of AltaVista's launch. Some links in this post, for those who want to learn more about the history of this former Google of its day.

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Search Mandatory On All U.S. Government Web Sites by End of '05
By Gary Price, Dec. 21, 2004

According to a just released memo (PDF) from the U.S. government's Office of Management and Budget, all publicly accessible federal government web sites and main entry points must have search capabilities by the end of 2005. More info in this Federal Computer Week article. You can read the full text of the OMB memo here (PDF). Section 5 deals with search.

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Time Life Photo Archives
By Chris Sherman, Dec. 21, 2004

Gary blogged below about Time Magazine's new article archive. This joins a complete archive of Time Magazine cover photos the company launched last year. Time Life also offers a searchable database of over 425,000 photos that appeared in Time, Life and other Time Life magazines over the past century. Want more? See my SearchDay article Searching Images of Popular Culture.

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Shopping: About.com and PriceGrabber.com Announce Partnership
By Gary Price, Dec. 21, 2004

Word that About.com and PriceGrabber.com have announced a partnership. Access to the shopping database is now integrated into the About.com site. The news release mentions that the new partnership is "exclusive." Hmm. PriceGrabber.com currently powers the shopping search on other sites including Ask Jeeves, PCWorld, and MSN Latino.

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Clickfraud: Rampant or a Manageable Problem?
By Gary Price, Dec. 21, 2004

Some believe that clickfraud is a huge problem. Others, say it's around but manageable. Brian Morrisey's article: Click-Fraud Threat: 'Staggering' Or 'Overblown'? offers comments from both sides.

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The Google/Yahoo Rivalry in 2005
By Gary Price, Dec. 21, 2004

The AP's Michael Liedtke offers a look at what 2005 might bring to the Google/Yahoo rivalry. Google collects technologies and then figures out what to do with them. Yahoo determines what's needed, then builds.

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indeed.com: A New Vertical Search Engine
By Gary Price, Dec. 21, 2004

Both Search Engine Roundtable and Searchblog have overview posts about a new federated search tool that allows users to simultaneously search job listings from "hundreds" of sites. It's called indeed.com. Key Points: Clutter-free and simple interface; Sort results by relevance or date; Search term refinements available on results pages; Job listings available via RSS and/or E-Mail; Jobs are ranked solely by relevance or date. indeed.com does not accept money for placement.

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More About The Internet Archive's Library Digitization Project
By Gary Price, Dec. 21, 2004

In our article about Google's library digitization project last week and this SEW Blog post, we noted another large library digitization project from the Internet Archive. Today, the Information World Review article: Internet Archive to build alternative to Google has more details. Ten large libraries are taking part in the project including the Carnegie Mellon University Library, The Library of Congress, and the University of Toronto Library. The Text Archive home page is located here. You can even view a movie of their book scanning machine at the University of Toronto here.

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A Search Engine that Talks
By Gary Price, Dec. 21, 2004

BBC Online takes a look at Speegle, a search engine that reads (using synthesized speech) Google results to the searcher. Google does something like this, or at least did, at Google Voice Search. It was created ages ago but no longer appears to be working.

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Build Your Own Topic Specific Engine With Gigablast
By Gary Price, Dec. 20, 2004

I've wondered when a general-purpose web engine(s) would begin offering a "roll your own search engine" service. No more wondering, say hello to: Gigablast's: Build Your Own Topic Search Engine. It's now possible to create a subset of the complete Gigablast web index that ONLY searches the sites (or subsites) you specify. You can select up to 200 urls. Simply copy and replace a few lines of code, list the urls of the sites you want your topic engine to search, paste the finished code into a web page, and you're done. You do not need to register and you can create as many topic engines as you like. Very cool!

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Poor Relevancy and Automated Search Ads
By Gary Price, Dec. 20, 2004

eBay ads on Google selling mothers? Shopping.com and Amazon.com ads on Overture selling plutonium? A brief look at some of the silly ads that can happen with ad automation.

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Keyword Celebrex More than Quadruples in Price
By Gary Price, Dec. 20, 2004

In just a few days the keyword Celebrex has gone from a $0.95 cent term on Overture to over $4.00, according to this article from Bambi Francisco at Marketwatch.com. Attorneys chasing potential clients are to blame.

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Marketing Head Cindy McCaffrey Leaving Google
By Danny Sullivan, Dec. 20, 2004

Forget PageRank. If Google had a secret weapon (or two or three) to count toward its incredible successes, Cindy McCaffrey was a key part of the arsenal. And now, according to SiliconBeat, she's departing: McCaffrey leaving Google. A bit more in the blog post on the team she built and the large shoes she leaves behind as the highest rank executive to depart following the IPO.

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Desktop Search Matrix Available
By Gary Price, Dec. 20, 2004

Goebel Group, a systems integrator, has put together a handy matrix that allows you to compare the easily compare the capabilities of several desktop search applications.

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Search Engine Stategies Chicago Report
By Gary Price, Dec. 20, 2004

The article: Search-A-Palooza '04, offers a look at the just completed SES Chicago conference by Clickz Network executive editor, Rebecca Lieb.

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Google Desktop Search: Security Flaw Found and Fixed
By Gary Price, Dec. 20, 2004

John Markoff in the New York Times reports that a computer science professor and two of his students have discovered a "composition flaw" in Google's desktop search application. Google was notified about the problem in November and is began distributing a version of GDS with the security flaw fixed on December 10th.

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Second-Tier Engines Provide Low-Priced Leads
By Gary Price, Dec. 19, 2004

Brian Morrisey at DM News writes that although second-tier engines don't get the traffic Google and Yahoo offer, they do provide low-priced leads.

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MSN Deskbar Shortcuts
By Gary Price, Dec. 19, 2004

There's a new site loaded down with an constantly expanding list of shortcuts for the deskbar that comes with the MS Toolbar Suite beta.

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Google Guys Named "Great Innovators"
By Gary Price, Dec. 19, 2004

Business Week has named Sergey Brin and Larry Page two of the greatest innovators of the past 75 years. Along the same lines, Steven Levy at Newsweek writes about Google in the article: Google's Two Revolutions.

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Reports from SES: Day Four
By Gary Price, Dec. 17, 2004

Barry Schwartz (aka Rustybrick) needs to be commended for the excellent coverage of SES Chicago 2004 he has provided in the SEW Forums. On the final day of the conference, Barry reports on the following sessions:

+ MultiSite and MultiDomain Issues
+ Meet the Crawlers
+ Big Sites / Big Brands

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Reports from SES: Day Three
By Gary Price, Dec. 16, 2004

Day 3 of Search Engine Strategies has Barry covering the following sessions:

+ Organic Listing Forum
+ Web Standards. Good Design & SEO: You Can Have It All
+ Self Funding Budget Strategies
+ Redirects and Rewriting Techniques

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Reports from SES: Day Two
By Gary Price, Dec. 15, 2004

Day 2 of Search Engine Strategies has Barry covering the following sessions:

+ Danny's Keynote Address (Internetnews.com also has a report: Search Industry Gains Clout
+ Public Relations Via Search Engines
+ Black Hat, White Hat & Lots of Gray
+ B2B Forum Session
+ What Would You Do (marketers put in charge of a fictional mega search engine, GooHoo!)

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Reports from SES: Day One
By Gary Price, Dec. 14, 2004

Day 1 of Search Engine Strategies has Barry covering the following sessions:

+ Profitable Models and Profitable Customers
+ Gathering of the Tribes: Agencies, Engines and Advertisers Tackle Points of Friction
+ Virtual SEM
+ Dynamic Attitude Analysis Making Opinions Measurable and Actionable for Marketing

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Yahoo and Verity Announce Partnership
By Gary Price, Dec. 17, 2004

Yahoo and Verity are partnering to create an application called Verity Enterprise Web Search. Web results will also contain sponsored listings. Verity will share the revenue from the sponsored links with Yahoo. More in the news release and this eWeek story.

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Froogle Adds Third-Party Product Reviews
By Gary Price, Dec. 16, 2004

According to this News.com article, Froogle has added product reviews.

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Blinkx Launches Standalone Video Search Site
By Gary Price, Dec. 16, 2004

Hours after Yahoo announced the beta release of a video search tool, Blinkx has just launched video search tool. Blinkx has offered video search as part of its downloadable app. What's really new today is the release of the standalone video/audio search web site.

Unlike other multimedia search tools, Blinkx uses speech recognition technology to create a searchable transcript. In other words, you're searching every word in a broadcast. Speechbot, an HP demo project, does the same type of thing. StreamSage and Nexidia also offer this type of technology.

According to the news release, the Blinkx video search database contains more than 47,000 hours of content from various content partners including Fox News, NPR, ESPN, and the BBC. More video search tools (some free, some fee-based) here.

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A Few Articles for Your "Search" Reading List
By Gary Price, Dec. 16, 2004

Here are three search-related articles that some of you might want to take a look at. IEEE is making them available for free. Is It Time for a Moratorium on Metadata? is the first. Second, an article in IEEE Intelligent Systems looks at the problems encountered with searches conducted on mobile systems and offers a solution that combines collaborative filtering with content-based image retrieval. Finally, What's Next in Web Search?

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MSN Desktop Search Questions
By Gary Price, Dec. 16, 2004

msnsearch's WebLog answers a few questions about the MSN Desktop Search including why results aren't viewable in Mozilla/Firefox. The post ends with a link to some advanced search syntax for their desktop tool.

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New From Yahoo: Traffic Reports
By Gary Price, Dec. 16, 2004

Media Post has a news brief about Yahoo Local! making real-time traffic reports available for about 70 U.S. metropolitan areas. The real-time data comes from a variety of sources. Yahoo also makes traffic speed info available for about 20 cities. In addition to finding traffic links on this page, Yahoo also offers a shortcut. Enter traffic [city name” into the Yahoo Search box. For example: traffic San Francisco. A direct link to the traffic info appears at the top of the results list.

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Coursey: Is Google Forgetting Its Task?
By Gary Price, Dec. 15, 2004

David Coursey isn't happy with the results he's been getting at Google and would like the company to spend less time adding more content (ie. library books) and more time making the results better. A look at his review, with comments from Gary as well. Coursey also looks at Google versus Microsoft in Google, Microsoft in Search Showdown: A Must-See for 2005.

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Google Victorious in Trademark Lawsuit with Geico
By Gary Price, Dec. 15, 2004

Google has won the trademark lawsuit with Geico, and more coverage from Reuters.

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Baidu Beginning Work on a Film Search Engine
By Gary Price, Dec. 15, 2004

A report from ChinaTechNews says that Chinese search engine Baidu is recruiting technical staff, "to research and develop a new search tool for indexing millions of hours of movies." The news brief does not speculate on how Baidu might use this technology. In 2004 Google acquired a minority interest in Baidu and as News.com reported less than a a month ago, Google is also developing multimedia search technology.

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Gartner Tells Businesses To Stay Away from Google Desktop Search
By Gary Price, Dec. 14, 2004

In Google desktop search not enterprise-ready from News.com, you'll read about Gartner telling businesses to avoid GDS in a corporate setting. You can also read about how desktop search tools might eventually become a new target for virus writers from News.com.

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Google Gets Another Magazine Cover
By Gary Price, Dec. 14, 2004

The new issue of Technology Review is out and guess who's on the cover? Yes, it's Google. Two covers in less than a month. The full text of Charles Ferguson's excellent Technology Review article: Whats Next for Google is available here. Highlights of the article in this blog post.

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E-Books Update
By Gary Price, Dec. 14, 2004

In the SearchDay article about Google working with libraries, I mentioned Project Gutenberg. This service has been offering eBooks since 1971. Its founder, Michael Hart, just sent over some updated numbers about what Project Gutenberg offers. More on that and the Internet Archive's Million Book Project in this post.

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Say Hello to the Local Search Guide
By Gary Price, Dec. 14, 2004

Media Post reports on the launch of the Local Search Guide at SES in Chicago. The LSG comes from The Yellow Pages Association in conjunction with comScore, The Kelsey Group and SEMPO.

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A Look at Microsoft Search
By Gary Price, Dec. 13, 2004

Newsweek's Steven Levy spends some time at Microsoft HQ and offers an inside look at the MS search team in the article: For Softies, Search Is the New Black.

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Case Study On Clickfraud Refund
By Danny Sullivan, Dec. 13, 2004

Eight Months of Click Fraud in Oregon from ClickZ is a short case study on a merchant discovering $200-$300 in what he felt were fraudulent clicks over an eight month period. Overture issued a 95 percent refund after documentation was provided. Google contested some of the charge allegations and only refunded 50 percent. FYI, clickfraud detection and prevention is the topic of our Auditing Paid Listings & Clickfraud Issues panel at Search Engine Strategies Chicago this week. And for more on the topic, see also my past blog post Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?.

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More Search Term Refinement Tools
By Gary Price, Dec. 13, 2004

In Danny's blog post about the new Google Suggest beta he mentions a similar type of query refinement tool available from AOL's new Pinpoint Shopping. It's also worth mentioning that Surfwax has offered a dynamic query refinement tool called "LookAhead" for almost a year. It's available with their news search database and offers search-terms based on a controlled vocabulary.

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Search Term Prices Skyrocket
By Gary Price, Dec. 13, 2004

Kris Oser at AdAge.com (free, sub req.) looks at the rising cost of keywords in: Search Engine Ad Term Prices Skyrocket.

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Study: Impact Of Engines on Consumer Buying
By Gary Price, Dec. 13, 2004

comScore is out this morning with a study (sponsored by Overture) about the impact of search engines on consumer buying. You can read the full release here. Some highlights in this blog post.

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How About A No Electronic Devices Light?
By Danny Sullivan, Dec. 13, 2004

A complete non-search post -- but how about getting rid of the cigarette light on airplanes that means nothing these days and replacing it with an indicator for when electronic devices could be used?

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Google Sued Over Google Scholar Name
By Gary Price, Dec. 11, 2004

Searchblog has an item about Google being sued over the Google Scholar name. The ACS complaint contends that Google's use of the word scholar infringes on ACSs SciFinder Scholar and Scholar trademarks and constitutes unfair competition. If you would like to read the full text of the complaint the ACS filed with the U.S. District Court in D.C., I've posted a copy of it here.

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Newsknife Names Top News Sites for 2004
By Chris Sherman, Dec. 10, 2004

Newsknife, a site that ranks the 4,500 sites crawled by Google News for relevance and quality, has released its list of the top online news sites for 2004. The New York Times leads the list. Want to know more about how Newsknife analyzes news and compiles its rankings? See this SearchDay story, Ranking the Quality of Online News, for more details.

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"Cluster" the U.S. Federal Budget
By Gary Price, Dec. 10, 2004

Vivisimo has a new specialty interface online today that allows you search/cluster the U.S. FY 2005 Budget which runs over 1600 pages in print form. Vivisimo also offers search/cluster of the 9/11 Commission Report and the CIA WMD Report.

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Pay-Per-View Media at Google?
By Gary Price, Dec. 10, 2004

Susan Kuchinskas at Internetnews.com takes a look at how a patent application titled, "Method for searching media" authored by Larry Page, might offer clues about Google offering access to magazine articles, CD's, DVD's, and other media using a pay-per-view revenue model. You can read the complete patent app here. By the way, Google registered the domain name Googlemusic.com in 2003. (-:

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Google Goes Down to Georgia
By Gary Price, Dec. 9, 2004

Walter Woods, a reporter at the Atlanta Journal-Constitution, does some investigating to learn more about Google's new stealth data center near Atlanta. You can read his findings in the article: Searching for Google -- Shhhhh, it's a secret.

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Omidyar Invests in Feedster
By Gary Price, Dec. 9, 2004

The Omidyar Network (Pierre Omidyar, Founder and Chairman of the Board of eBay) has made an undisclosed investment in Feedster. More in this news release.

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Google Guys are Fascinating, Sergey Sells
By Gary Price, Dec. 9, 2004

The Google Guys are fascinating. That's what we learned last night on the Barbara Walters' Most Fascinating People of 2004 program. A bit more from the ABC web site. And while we're on the topic of the Google Guys, the planned sale of Google shares by Sergey Brin is underway. TheSteet.com reports that he sold about 149,700 shares priced around $178, grossing around $26.6 million. You can track the SEC filings here or here.

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RSS Overview from Reuters
By Gary Price, Dec. 8, 2004

In the article: News and info junkies take new look at RSS, Lisa Baertlein provides an overview and some history about this syndication format.

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AOL Ad Revenue and Search
By Gary Price, Dec. 8, 2004

Media Post has more details on Time Warner's CEO Richard Parsons commenting about AOL nearing the one billion dollar mark in ad revenue. "One-third of AOL's advertising revenue comes from search revenue via the company's relationship with Google, and through direct search from AOL."

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Meta Tag Lawsuit Filed in Florida
By Gary Price, Dec. 8, 2004

Out-Law.com reports about a lawsuit filed in Florida involving meta tags. The complete Law.Com article is here (free registration required).

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New Google Metrics on Searchblog
By Gary Price, Dec. 8, 2004

Searchblog has posted some new Google metrics from Majestic Research, such as Google being said to earn a dime per search. But Danny has a few comments about some of these numbers. You'll find them in the comments section below John's post. Danny's main point is the fact that their is a difference between paid search and contextual advertising. As Danny puts it, "Contextual is not search," and these numbers don't specify what is paid search and contextual.

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Want to Work for MSN Search?
By Gary Price, Dec. 8, 2004

Mike Taylor over at JobsInSearch.com (see: New Site For Search Jobs has announced that his site will list search-related openings at MSN. I noticed a few of them today. The Search Engine Watch Forums is another place to find job postings.

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Search Marketing And The Holidays
By Danny Sullivan, Dec. 8, 2004

We're into the holiday shopping season -- are you ready for it with your search campaigns? Search Strategies for the Holidays from iMedia offers some tips to consider, such as getting ready for a spike in traffic, an increase in branded search queries, conversion rate rises, needing to get aggressive with copy and more.

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Google, House Ads & Competing With The Hand That Feeds
By Danny Sullivan, Dec. 8, 2004

Andrew Goodman has a brief complaint about doing a search on Google and finding one of the horizontal ad positions used as a house ad to promote how you can track flights via Google itself: More at Should Google Be Competing with its Advertisers? (If So, How Much?).

I think Google, like other search engines, definitely wants to get it in front of searchers that it offers special content or features. But using up one of the limited ad spaces? That's not the way to go. It upsets Andrew, for one. And heck, it upsets other advertisers, as well. A bit more in this post.

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Preparing For The Other Bradys Of Search
By Danny Sullivan, Dec. 8, 2004

In the Brady Bunch, it was "Marcia, Marcia, Marcia." In search, it's often "Google, Google, Google." So are are search marketers still focused too much on Google? Our forum thread SEO Thoughts on Google has a good discussion on this, including a long post from me if you care to read more about why I think it's the vertical search areas that marketers really need to plan for.

Another of our forum threads, Confessions of a White Hat Content Spammer: What I've Learned by Ignoring Google, also makes for some thoughtful reading as well on this topic.

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Last Minute eBay Bargain Searching
By Danny Sullivan, Dec. 8, 2004

Looking for that bargain on eBay? Last Minute Auctions lists any auctions with an hour or less to go and where the price is $1 or less. In other words, possible bargains that are being overlooked. You can't keyword search but instead have to browse categories from the site's home page. Keyword searching would be nice, as would the ability to perhaps raise the price of auctions you scan.

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More On Ask Jeeves UK Gaining Personal Features
By Danny Sullivan, Dec. 8, 2004

Gary blogged earlier about how Ask Jeeves UK has gained the My Jeeves personal features added to the main US/global Ask Jeeves site back in September. As I'm in the UK, I took a look to see how it works compared to the US side. More in this blog post.

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Convera Plans to Enter Web Search Marketplace
By Gary Price, Dec. 7, 2004

The Washington Post article: Agencies Find What They're Looking For, takes a look at Convera, a popular provider of search technology to many government agencies (CIA, FBI, etc.) The article concludes with the news that Convera plans to enter the commercial web search marketplace next year.

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More from Yahoo's Tim Converse
By Gary Price, Dec. 7, 2004

The Yahoo Search Blog has posted the second part of their interview

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