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The Search Engine Update - Number 216 - March 9, 2006

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In This Issue
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+ SES Everywhere Outside The US Next!
+ Top Stories
+ More From The Search Engine Watch Blog
+ Daily SearchCast: Search News Via Podcast
+ Our Search Newsletters & Feeds
+ About The Newsletter

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SES Everywhere Outside The US Next!
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SES New York finished last week, and I along with about 6,000 other people are now recovering slowly. Couldn't make it? Fear not -- SES is heading literally around the world in the coming weeks.

SES China is next, happening in less than two weeks and featuring a keynote by Jack Ma, Founder, Chairman and Chief Executive Officer of Alibaba/Yahoo. Chris Sherman will be taking part in that show as conference chair.

SES Munich happens at the end of this month, and I'll be taking part in some panels on the first day out there.

April sees SES Japan, SES Italy and SES Toronto happening. Chris and I can't make it to every show, so we won't be at the first two. But we will be in Toronto. As conference chair of that event, Chris thought it would be fun to make me do the keynote. So I've gotta think of some inspirational things to say :)

From May 31 through June 2, one of my favorite shows happens, SES London. It's our longest-running non-US event and the first to expand to three days. It's also the only show that doesn't require me to get on an airplane, hence it being a favourite. Chris has just posted the show's agenda, so check it out.

In July, SES Latino happens in Miami, our first event targeting the US Hispanic and Latin American market. Nacho Hernandez has been working hard as conference chair to make this show come together, and I'm looking forward to taking part.

August sees our regular SES event return to the US, this time back to my native state of California. SES San Jose happens early in the month, and my timeline on when you can expect that agenda is posted here.

Doing forward planning beyond this? See the Search Engine Strategies site and also keep an eye on the Search Engine Strategies Blog.

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Top Stories
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Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=== Mar. 9, 2006 ===

Search Engine Optimization for Podcasts - Podcasting is comparatively new, though there are already numerous podcast search engines and it's important to optimize your audio files if you want listeners to find your spoken content.

=== Mar. 8, 2006 ===

Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud - Google has agreed to a $90 million settlement fund in the class action lawsuit filed by Lane's Gifts & Collectibles that came to light last April. If approved by the court, it will cover all click fraud claims by any advertiser in the US from when Google began selling cost-per-click ads in February 2002 through the settlement date. Those with claims will be issued with credit for future purchases. See also: Google Explains Invalid Clicks.

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Microsoft Launches Windows Live Search Beta - Microsoft has added search to its suite of online services dubbed Windows Live, introducing a number of new features and enhancements including an updated version of Live.com and a Windows Live Toolbar. See also:

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SES New York 2006 Coverage Recap - Missed last week's huge Search Engine Strategies show in New York? Here's a rundown on ways to read and listen to what happened.

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TeraGoogle, Google's Social Search Aspirations & More From Accidentally Released Analyst Day Notes - Imagine Google "as ubiquitous as brushing your teeth." That's how Google would like you to think of them, at least according to notations accidentally released in their Analyst Day PowerPoint slides. Those notes also contain other interesting tidbits such as a TeraGoogle project and plans for Google to expand with social search. See also:

=== Mar. 7, 2006 ===

Leveraging the Global SEM Landscape - Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies for the European, Latin American and Asian markets.

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New French Relevancy Study Puts Yahoo & Google Tied For First But Search Overall As Disappointing - Jean Vironis has published the results of a relevancy study he conducted with his students at the Universiti de Provence showing that, at least for French searches, Google and Yahoo are tied on the relevancy front but that search engines overall disappoint. However, he also takes a different spin on the stats that give the search engines higher marks and puts Yahoo slightly ahead of Google.

=== Mar. 6, 2006 ===

Hosted Doorway Pages & Paid Links Back At Stanford University - Bouncing ball time. Last April, I wrote about how the Stanford Daily newspaper was selling links for those seeking to rank better on Google, ironic given that Google was born out of Stanford University and is very anti-link selling. Then last May, the newspaper decided to abandon paid links along with doorway pages it hosted for third parties. Today, SEW Forums moderator AussieWebmaster notices that paid links and hosted web pages have come back, such as you'll see at the bottom of the paper's home page here and a hosted page here.

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Google "Ashley Cole Gay" Results Suggestion Prompts Questions From His Solicitor - Google may face legal action over Ashley Cole searches over at Pink News covers how English footballer Ashley Cole might be upset with Google because of how its clustering technology is highlighting content about "ashley cole gay" in its search results. It's another example of Google's user interface experiments confusing people.

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Yahoo Awarded Patents on Search Ads & More Patent Applications Issued by Microsoft, Google and Other Search Engines - Gary Price has a nice roundup of ten search patents and patent applications.

=== Mar. 3, 2006 ===

Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: SEOs Spilling the Beans to Mr. Cutts - MSN AdCenter Beta - Google Offering Payment Option on GoogleBase - Yahoo No Longer Allow Bidding On Trademarked Terms - Teoma Merged With Ask.com, and more.

=== Feb. 28, 2006 ===

Searchers Still Like to Buy Offline - A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers.

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Department of Justice Rejects Google's Claims of Privacy Threat - Internet.com reports in Google Search Request Not a Privacy Threat that the Department of Justice has rejected Google's argument that handing over query data will be a privacy thread. The DOJ says this is because they are not asking for specific user data that can be associated back to any individual user. See also:

=== Feb. 27, 2006 ===

Ask Loses Jeeves, Gains New Features - The butler has gone into retirement, and Ask.com now sports a crisp new look with a number of impressive new features.

=== Feb. 24, 2006 ===

Search Engines Forum Spotlight - Links to the week's topics from search engine forums across the web: Google Releases Web Page Creator & Free Hosting Labs Beta - MSN Rolls Out New Search Interface & Algorithm - Photos Get Google in Trouble Over Copyright Law - Link Baiting Our Future? - Search Engines: The New Battle Ground for Middle East Conflicts? and more.

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More From The SEW Blog
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Below are posts from the Search Engine Watch Blog since the last newsletter and not mentioned above. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed. Note that references to "I" may becoming from Danny Sullivan, Gary Price, Jennifer Slegg or Chris Sherman, all of whom post to the blog.

=== Mar. 9, 2006 ===

Yahoo's Yang Says It's More Important To Be In China Than Risk Of Not Participating - News.com reports that Yahoo co-founder Jerry Yang said, "It is more important for us to participate, not only for economic reasons, but to be able to help shape where the industry is going"....[MORE”

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Music's Payola Compared with Web's Link Buying - Techdirt compares buying links to payola, "the illegal practice of record companies paying money for the broadcast of records on music radio." Joe at Techdirt explains that both payola and link buying are ultimately where "the seller pays for this by auctioning of its credibility, or whatever it is that made it popular."

=== Mar. 8, 2006 ===

Google AdWords Launches Demographic Site Targeting - Via Andrew Goodman, news that Google AdWords has updated their control panel interface today to provide demographic targeting of content ads....[MORE”

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Tips On Monitoring Online Reputation - If you missed my coverage of the Reputation Monitoring & Management session from the this past conference or the conference last December, you can get some great tips from Andy Beal, one of the presenters on the panel, at his Online Reputation Monitoring Beginners Guide....[MORE”

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Divining the Future of Search - The March issue of California Magazine (the alumni magazine of UC Berkeley) features a number of essays on the future of search. Articles include "Is Cyberspace Still Anti-Sovereign" by John Perry Barlow, "Mitch Kapor Loves Wikipedia," "Can We Know Everything? The Future of Search" by Quentin Hardy, and others.

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Google Unites Its Own Videos On One Page - Philipp Lenssen over at Google Blogoscoped spotted a new Videos From The Googleplex area where Google is sharing its own in-house video content with the world. Oddly, a post on the Google Blog today mentions some of the individual videos there but not the overall area itself. What will you find? Authors who've spoken at Google are now posted....[MORE”

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Amazon More a Threat to Publishers Than Google - Reuters reports that Amazon is seen as a larger threat to the print publishing industry than Google. HarperCollins UK's CEO, Victoria Barnsley said, "We all want to talk about Google, but personally I see Amazon as a bigger threat because Amazon has shown a lot of signs that they actually want to move into the publishing space"....[MORE”

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Google News Israel Launched - Google announced that they have launched Google News for Israel last night...[MORE”

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Ask France, Italy and Netherlands Launched - Ask.com has launched an expanded European presence with Ask France, Ask Italy and Ask Netherlands today....[MORE”

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Real Google Calendar Screenshots - We know there's a Google Calendar coming. Philipp Lenssen at Google Blogoscoped had a screenshot of a promo for the service and URL evidence that "CL2" is coming, as we covered previously. Then there was this screenshot of the actual service posted at Flickr. The author himself said was it was made up, but many took it for real. That's not the case with new screenshots posted today by Michael Arrington over at TechCrunch. He says they were leaked by one of the estimated 200 beta testers of the new service.

=== Mar. 7, 2006 ===

Yahoo Opens APIs for Photos, Calendar, MyWeb and Shopping - InformationWeek.com reports that Yahoo has added four new APIs to its Developer Network. The new APIs are for Yahoo Photos, Yahoo Calendar, Yahoo MyWeb and Yahoo Shopping. All of Yahoo APIs are available at here free of charge, for non commercial usage. Today, they also announced the Yahoo Shopping API for commercial usage. In order to promote the community's development efforts with these APIs, Yahoo opened up an application gallery (should be live soon) to show off some of the great applications created with these APIs.

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Google Launches Google Japan Blog - Google PR chief David Krane notes that Google launched the Google Japan Blog recently. As, an FYI, they launched Google China blog in mid-February. It seems as if they launched Google Japan blog on March 1st.

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Writing for Search Engines by Copying and Pasting - ClickZ links to a great undercover project by the Wall Street Journal named Our Columnist Creates Web 'Original Content' But Is in for a Surprise. The article is written by a columnist that went under cover, and was hired by Web "publishers" that want so-called "original content" for ranking well in search engines. The writer explains how he was hired to write 50 articles, each 500 words long for a total sum of $100. In the end, the "publisher" wanted plagiarized copy for his 50 articles....[MORE”

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AOL Launches In2TV Beta; Free Access to Classic TV Shows - Gary Price reports in AOL Launches Access to Vintage TV Programming that TV classics are available at AOL In2TV Beta for free. All you need is a free username and password (your AIM login should work). The shows include many popular classics including; Growing Pains, Babylon 5 and Beetlejuice. For a full list of episodes currently available, click here.

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Google Gets New Spain & Portugal Chief, Catalan Domain - The new CEO of CEO for Google Spain and Portugal has been named today. Isabel Aguilera has been selected to run the Google offices in Spain and Portugal....[MORE”. See also:

=== Mar. 6, 2006 ===

More Evidence Of Yahoo's Braun and Yahoo Media Group Underperforming? - Yahoo lowers expectations for original content from Reuters reports that Yahoo "wants to lower expectations for how much original programming it will produce as part of its online information and entertainment offerings"....[MORE”

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Google Desktop Does Not Follow Moved Files - MercuryNews.com reports on a problem in Google Desktop software. When you move a file from a location on your computer to a different location, Google Desktop reportedly does not track that move....[MORE”

=== Mar. 3, 2006 ===

Gmail Fixes JavaScript Security Hole - Via Slashdot, Vulnerability in Gmail covers how JavaScript code sent from Yahoo Mail to Gmail reportedly would run in the preview pane of Gmail. Google quickly fixed this security hole, as reported by News.com soon after.

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Google to Switch from Intel to AMD Chips - The LA Times reports that Google will be switching to Advanced Micro Devices (AMD) processors from Intel processors. They will be using Opteron processors in all new servers, and Google buys lots of new servers often. Because of this report, shares of Advanced Micro rose $1.40 to $40.07 that day. I guess AMD caught the Google wave.

=== Mar. 2, 2006 ===

Google Video to Enable Sale of Personal Videos Shortly? - Nathan Weinberg reports that BuyGoogle has been notified that the videos he posted to Google Video to sell online has moved from the status of "waiting to be verified" to "Video is verified; stay tuned - it will be live shortly." It makes logical sense, since we recently reported that Google Base to allow buying and selling.

=== Mar. 1, 2006 ===

Google Sitemaps Adds Top Keyword Positions, Top Mobile Queries and CSV Downloads - Google Sitemaps has announced the ability to see your average position for search queries, top search queries from mobile devices and the ability to now download "details, stats, and errors" to a CSV file that you can then do what you like with it. More details at Google Sitemaps Blog.

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Yahoo Sues Ex-Employee for Stolen Trade Secrets - Yahoo sues former workers, alleging trade secrets were stolen from the AP covers allegations that a former Yahoo employee allegedly provided "entertainment and information tailored for wireless phones" information to MForma Group Inc.

=== Feb. 27, 2006 ===

A Look at Google Payments in Action - TechCrunch has exclusive look at Google payments. One thing to note is that you do not need a Google Account to use Google Payments. More on this next week, after SES.

=== Feb. 25, 2006 ===

Yahoo "Search Light" Award Winners Named - Yahoo Search Marketing sponsored its first, invitation-only "Search Light" Awards event in New York, featuring presentations from advertisers including Honda, General Motors, Miller, and Chase Bank. Attendees voted on the presentations, and the first Search Light award went to RPA Interactive for "Honda Element: A Different Animal." Search Engine Journal has more on the event and other award winners.

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Daily SearchCast: Search News Via Podcast
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Want to keep up with the latest in search news while you're on the go? Try our podcast, The Daily SearchCast. It's a 10-15 minute recap of the previous day's news. How to tune-in?

  • Subscribe to our main SEW Blog feed, and you'll receive the podcasts automatically when we alert readers to them each day.
  • Subscribe to our special podcast feed, and you'll receive an alert only about new podcasts that we've posted.
  • Tune into WebmasterRadio.FM, where we go out live at 11:30am Eastern and then repeat at 2pm Eastern. The show archive at WebmasterRadio is here.
  • Listen via our Odeo channel, where it's easy to see our past shows and hear them by using little play buttons right within your browser.
  • Listen online or subscribe for MP3 player downloads via our Yahoo Podcasts channel.
  • Listen via iTunes 4.9 or higher. Click here and you should find the show will load automatically in iTunes, if you have it installed. If not, then see further instructions here.

Here are the last two days' worth of shows:

You can find all shows from previous days listed on the Daily SearchCast home page. Just select any file to download it and listed on your computer or digital audio device.

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Our Search Newsletters & Feeds
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News each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more -- we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsgator, Pluck and My Yahoo. Thanks to FeedBurner for providing our feed tracking and management services!

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About The Search Engine Update
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The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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