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The Search Engine Report, Oct 1, 2002, Number 71

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Hello Everyone--

I've maintained a "Search Engine Alliances" chart showing important search engine partnerships since March 1996. I've just finished a major update of the chart. In fact, I've now split it up onto two different pages.

The new "Search Engine Results Chart" shows you each major search engine and where they get their main editorial results, backup results and paid listings. You can easily click on any of the search engines listed to get more information about submitting to them, as well. You can find it here:

Search Engine Results Chart
http://searchenginewatch.com/webmasters/results.html

The former Search Engine Alliances Chart has now been renamed the "Who Powers Whom? Search Providers Chart." It also shows how major search engines get their results. However, search engines are listed in the table in order of "search hours" popularity. The columns of the table show you major search providers. With this table, you can easily see which search providers are powering the most active search engines. The chart is here:

Who Powers Whom? Search Providers Chart
http://searchenginewatch.com/reports/alliances.html

The Major Search Engines page has been given a complete overhaul. Since it began back in April 1996, search engines on this page have been listed in alphabetical order. No more. The page now gives you Search Engine Watch's opinion of which search engines are "top choices" for your searching needs, along with those you should "Strongly Consider" and "Ones To Watch." The page also lists major search providers who focus on behind-the-scenes powering of other search engines. The page is located here:

Major Search Engines
http://searchenginewatch.com/links/major.html

The Nielsen//NetRatings Ratings page has been updated with search-specific figures for August 2002. Google continues to be the most used search engine, in terms of "search hours." In terms of audience reach, Yahoo remains the most popular search engine, but MSN Search is practically tied with it -- and Google is close approaching both of them. You'll find the page at the URL below:

Nielsen//NetRatings Search Engine Ratings
http://searchenginewatch.com/reports/netratings.html

Finally, you might notice that the newsletter is now published by Jupitermedia. What's happened? Nothing but a name change. INT Media recently acquired Jupiter Research, which the research arm of the former Jupiter Media Metrix. INT Media has now decided to rebrand itself as Jupitermedia. If you'd like to learn more about the change, there's a good article below:

A name change for the better: INT Media becomes Jupitermedia
The Stamford Advocate, Sept. 12, 2002
http://www.stamfordadvocate.com/business/scn-sa-b2b1sep12.story

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Early Bird Discount for SES Munich Ends Tomorrow!

Thinking about coming out to Search Engine Strategies in Munich this month? Sign-up by tomorrow to save on the registration fee! The show runs on Oct. 17 & 18 and offers a variety of sessions about improving editorial listings in search engines and how to advertise effectively on them. There will also be an emphasis on German search engine marketing. Both search engine marketing experts and representatives from major search engines themselves will be speaking, including Allesklar, AltaVista, AllTheWeb.com/FAST, Espotting, Google, Inktomi, Lycos Europe/Fireball, MSN Search, Overture & Yahoo A full agenda can be found below:

Search Engine Strategies Munich
http://www.intmediaevents.com/sew/munich02/

There's also a last chance to attend Search Engine Strategies in the United States this year, when it comes to Dallas on Dec. 11 & 12. You can sign-up via the URL below to be informed when the conference agenda is ready.

Search Engine Strategies Dallas
http://www.searchenginestrategies.com/sew/fall02/

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Death Of A Meta Tag

Traffick.com's Andrew Goodman wrote recently in an essay about meta tags, "If somebody would just declare the end of the metatag era, full stop, it would make it easier on everyone." I'm happy to oblige, at least in the case of the meta keywords tag. Now supported by only one major crawler-based search engine -- Inktomi -- the value of adding meta keywords tags to pages seems little worth the time. In my opinion, the meta keywords tag is dead, dead, dead. And like Andrew, good riddance, I say! More about the change and the future of the meta description tag can be found below:

Death Of A Meta Tag
The Search Engine Update, Oct. 1, 2002
http://searchenginewatch.com/subscribers/articles/02/10-meta.html

Death Of A Meta Tag
The Search Engine Report, Oct. 1, 2002
http://searchenginewatch.com/sereport/02/10-meta.html

Search Engine Watch members edition:
http://searchenginewatch.com/subscribers/articles/02/10-meta.html

Search Engine Watch Membership Info
http://searchenginewatch.com/about/subscribe.html?ser10

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RealNames Clones Causing Confusion

Earlier this year, I wrote about the closure of the RealNames system, which allowed Internet Explorer users to navigate directly to web sites by using ordinary words in place of URLs. Since then, I've received a steady stream of emails from people who are hearing from other companies that suggest they've taken over the role that RealNames used to have with Microsoft. No one has, and the article below explains how confusion is developing.

RealNames Clones Causing Confusion
The Search Engine Update, Oct. 1, 2002
http://searchenginewatch.com/subscribers/articles/02/10-namespaces.html

RealNames Clones Causing Confusion
The Search Engine Report, Oct. 1, 2002
http://searchenginewatch.com/sereport/02/10-namespaces.html

Search Engine Watch members edition:
http://searchenginewatch.com/subscribers/articles/02/10-namespaces.html

Search Engine Watch Membership Info
http://searchenginewatch.com/about/subscribe.html?ser10

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AltaVista Sales Pitch Suggested Paid Inclusion Boost

An AltaVista sales pitch tells Traffick.com's Andrew Goodman that paid inclusion will boost his pages. AltaVista then recants and says it was all just a misunderstanding. More on the story can be found below:

AltaVista Sales Pitch Suggested Paid Inclusion Boost
The Search Engine Report, Oct. 1, 2002
http://searchenginewatch.com/sereport/02/10-altavista.html

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FAST Adds Flash Support, Provides Results To HotBot Europe

FAST has added the ability to search for text within Macromedia Flash files via its AllTheWeb.com site, and the search engine has also taken over providing results to HotBot in Europe. More details can be found below:

FAST Adds Flash Support, Provides Results To HotBot Europe
The Search Engine Report, Oct. 1, 2002
http://searchenginewatch.com/sereport/02/10-fast.html

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China's Great Wall Against Google And AltaVista

So can people in China get to Google or not? Yes, apparently so. However, there are still reports of trouble when conducting particular searches, which suggest that some selective blocking is happening. Meanwhile, the situation with AltaVista being blocked appears to continue. The full story with plenty of links to news coverage can be found below:

China's Great Wall Against Google And AltaVista
SearchEngineWatch.com, Sept. 16, 2002
http://www.searchenginewatch.com/sereport/02/10-china.html

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Search Engine Resources
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Google Fight
http://www.googlefight.com/

Enter two words or phrases and see who wins at Google based on result count. Yahoo easily beats Google in a face-off I tried. There's also a "Best Fights" list where you can review what others have done.

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Google Dance Pictures: Official Photo Album
http://www.google.com/googledance2002/

Last month, Google hosted a reception for Search Engine Strategies attendees at the Googleplex. Official pictures, and lots of them, are now posted online. Sadly, there are no captions.

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The Search Engine Wars
http://www.thesearchenginewars.com/

My dream book to write would be a history of modern search engines. That will probably always remain a dream, but you can get closer to a reality each week by checking out this site. Author T Campbell plans to tell his own tales of how we got to the search engines we know and use today with a new entry each week, over the course of a year.

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SearchDay Articles
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Here are some recent articles that may be of interest, from Search Engine Watch's daily SearchDay newsletter:

LookSmart Revives Wisenut Search Engine
SearchDay, Sept. 30, 2002
http://searchenginewatch.com/searchday/02/sd0930-wisenut.html

LookSmart has quietly relaunched its Wisenut search engine, bolstering its technology and refreshing its index with a brand new crawl of the web.

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Happy Birthday, Inktomi!
SearchDay, September 26, 2002
http://searchenginewatch.com/searchday/02/sd0926-inktomi.html

Inktomi, the biggest search engine you may have never heard of, opened its virtual doors to the public seven years ago today.

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Super Searcher Guides to the Best of the Web
SearchDay, September 25, 2002
http://searchenginewatch.com/searchday/02/sd0925-searchers.html

The Super Searchers web page is a gateway to thousands of exceptional web sites in ten subject areas, featuring hand selected links from some of the savviest web users on the planet.

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New Search Engine Showdown Weblog
SearchDay, September 24, 2002
http://searchenginewatch.com/searchday/02/sd0924-se-showdown.html

Super searcher Greg Notess has redesigned his essential Search Engine Showdown web site, and is now updating it frequently via a newly launched weblog.

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Google Launches Revamped News Site
SearchDay, September 23, 2002
http://searchenginewatch.com/searchday/02/sd0923-google-news.html

Google's news site now crawls more than 4,000 sources continuously, and in real time, making it a strong player in the online news arena.

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A Meta Search Engine Roundup
SearchDay, September 19, 2002
http://searchenginewatch.com/searchday/02/sd0919-meta2.html

Completing our roundup of meta search engines, this list focuses on services that are competent and in many cases worthy of a look, but don't meet all of our evaluation criteria.

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The Best and Most Popular Meta Search Engines
SearchDay, September 18, 2002
http://searchenginewatch.com/searchday/02/sd0918-meta1.html

Meta search engines look pretty much the same up front, but their approach to presenting results varies widely. Here's a list of Search Engine Watch's pick of the best and most popular metas for searching the web.

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The Big Four Meta Search Engines
SearchDay, September 17, 2002
http://searchenginewatch.com/searchday/02/sd0917-infospace.html

Though there are dozens of useful meta search engines, InfoSpace is the industry gorilla, operating the four arguably best known and most heavily used properties.

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Meta Search Engines: An Introduction
SearchDay, September 16, 2002
http://searchenginewatch.com/searchday/02/sd0916-meta.html

This week, SearchDay focuses on the world of meta search engines, looking under the hood at how they work and profiling the major players and their offerings

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Help Test an "Adaptive" Search Engine
SearchDay, September 11, 2002
http://searchenginewatch.com/searchday/02/sd0911-phibot.html

An experimental science and medicine search engine needs your help with its ambitious goal of automatically improving search results by observing user behavior.

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Happy Birthday, Google!
SearchDay, September 10, 2002
http://searchenginewatch.com/searchday/02/sd0910-google-bd.html

Four years ago, Google founders Larry Page and Sergey Brin incorporated the company. The reason? So they could cash a $100,000 personal check that had been sitting in Page's desk drawer for a couple of weeks.

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Hobnob with the Gurus at Search Engine Conferences
SearchDay, September 5, 2002
http://searchenginewatch.com/searchday/02/sd0905-conferences.html

Attending a search engine or information industry conference is a great way to immerse yourself in knowledge and hobnob with some of the savviest people working in the web search arena.

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Special Search Tools Issue
SearchDay, September 4, 2002
http://searchenginewatch.com/searchday/02/sd0904-stools.html

Search tools maven Avi Rappoport covers new articles, announcements and reports from the world of web site search software.

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On the archive page below, you'll find more articles like those above, plus have the ability to sign-up for the free newsletter.

SearchDay Archives
http://searchenginewatch.com/searchday/archives.html

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Search Engine Articles
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The Search for the Fastest Engine
Fast Company, Oct. 2002
http://www.fastcompany.com/online/63/smartcompany.html

Profile of FAST and its challenge against Google. For the record, I don't recall saying that FAST has a architecture more scalable than its competitors. What I would have said is that this is what FAST claims -- and it's also what Google and Inktomi also claim.

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Librarianship after Google
American Libraries, Oct. 2002
http://www.ala.org/alonline/netlib/il1002.html

The question librarians should be asking isn't "Is Google going to put us out of business" but instead are search engines going to do so. And since we've had libraries survive the roughly eight years that we've had functional search engines, I think they'll make it a bit longer. Yes, librarians need to understand how search engines will fit in with their patrons' needs and habits. However, the world's knowledge is not entirely on the web and thus not all in Google. Librarians still have an important role to play.

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Terry Semel Thinks Yahoo Should Grow Up Already
Fortune, Sept. 30, 2002
http://www.fortune.com/indexw.jhtml?channel=artcol.jhtml&doc_id=209514

Thanks to Terry Semel, Yahoo is serious about earning money. However, Semel did not roll out Yahoo Express, as this article claims. That happened back in February 1999 and made mandatory for commercial sites in November 2000. The only change since Semel arrived was to change the fee into an annual charge, which happened last January.

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Google Unveils Mid-Market Search Appliance
InternetNews.com, Sept. 30, 2002
http://www.internetnews.com/ent-news/article.php/1472431

Google releases new versions of its enterprise search "appliance."

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Google launches European ad service
Reuters, Sept. 30, 2002
http://news.zdnet.co.uk/story/0,,t269-s2123018,00.html

Europeans and anyone around the world have already been able to buy ads on Google for ages. The only thing new here to my understanding is that Google now accepts payment in local currencies such as UK pounds and Euros.

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Overture, Microsoft Renew "Search Pane", Site Deals
InternetNews.com, Sept. 30, 2002
http://www.internetnews.com/IAR/article.php/1472581

Overture renews deals to provide paid listings to MSN Search and within MSN Search results shown in Internet Explorer's "Search Pane" through December 2004 and December 2003, respectively.

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Behold the Mighty Pterodactyl: Meta Search Lives!
Traffick.com, Sept. 29, 2002
http://www.traffick.com/article.asp?aID=112

Review of InfoSpace's various meta search services. Oddly contrasting comments from InfoSpace executives, on the one hand admitting stuffing meta search results with paid listings has degraded search quality while on the other suggesting that the press and advocacy groups have created an "artificial" divide between paid and spidered results. No one is saying that consumers shouldn't see ads. They are simply saying that ads ought to be easily identified as ads. Moreover, the US Federal Trade Commission has recommended that search services make clear distinctions or face possible action (see FTC Recommends Disclosure To Search Engines, http://searchenginewatch.com/sereport/02/07-ftc.html). Despite this, all four services run by InfoSpace: MetaCrawler, Dogpile, Excite and WebCrawler, still completely fail to delineate paid content according to the recommendations. This not only serves consumers poorly but waving such a red flag in front of the FTC is probably not in InfoSpace's interests, either.

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Yahoo Puts the Brakes on Pay-to-Search Service
siliconvalley.internet.com, Sept. 27, 2002
http://siliconvalley.internet.com/news/article.php/1472141

Want to access Northern Light's special collection documents? You'll have to go back to Northern Light's own site (http://www.nlsearch.com) to get them, as Yahoo has pulled out of a cross-promotional deal to carry the material.

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Why the search engine is not always right
Reuters, Sept. 26, 2002
http://www.forbes.com/business/newswire/2002/09/26/rtr733157.html

Last month, a search for "go to hell" listed sites such as Microsoft, Disney and AOL in Google's top results. These Google Blips, as I call them, get discovered from time to time. Interestingly, Google clearly took action to fix this shortly after news started going around. Missed seeing it? No worries, Fantomaster has a screenshot: http://fantomaster.com/google-hell-search.html. For past blips, see http://searchenginewatch.com/sereport/01/02-bush.html, which tells you what happened to President George W. Bush, as well as Liv Tyler and how Microsoft in the past was rated "more evil than Satan" by Google.

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Google News Could Change Online News Industry
Editor & Publisher, Sept. 25, 2002
http://www.mediainfo.com/editorandpublisher/features_columns/article_display.jsp?vnu_content_id=1712373

I love the new look at Google News and the ability to "browse" headlines as much as anyone. But Moreover.com has powered newsfeeds in nearly 400 browsable specialty news categories for over two years. And arguably, it has caught the web by storm, given the number of web sites that carry Moreover's news feeds. And Yahoo's Full Coverage area has already been consolidating headlines from around the web for even longer than Moreover. Given this, it's hard to see why Google suddenly gets to be the harbinger in a change in online news reading habits, as suggested in this article. The stage for such a change was already set long ago.

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All the News Google Algorithms Say Is Fit to Print
New York Times, Sept. 24, 2002
http://www.nytimes.com/2002/09/24/technology/24GOOG.html

Google's new news service is just the latest way the company is encroaching on the portal space, suggests this article. I disagree. It's not the latest; it's actually the first. Portals offer "sticky" features that get you to stay with them or start your day with them, such as email, stock portfolios and personal homepages. Google has offered none of that, until now.

Maybe shopping might be considered a portal feature, in that it could be a destination. However, Google has not "expanded" its offerings in shopping as this article says in a way that makes it out to be a portal. That's because the only shopping feature it has is the ability to search offline print catalogs -- not something any portal I know of offers. The company probably will eventually release some type of online shopping service, executives have suggested when I've talked with them in the past. However, this service fits perfectly with Google search-oriented goal. With searches for products often estimated in the double-digits, the question really is why hasn't Google met user demand by offering a true shopping search service yet?

Overall, none of Google's past actions in my view have been encroaching on "portal" features until now. The revitalized Google News search service offers a compelling reason for some people to decide to start their day at Google. People already go to Google everyday, but those are what I'd call "on demand" visits. You go there when you need to search for something, and then you leave. The "stickiness" of your visit is very brief, though the cumulative total of time you may spend could be substantial. Google News changes all this. Like the AOL start-up screen or a My Yahoo personal page, it could be that Google News will evolve into some people's home pages.

Given this, it's natural that Yahoo -- a major portal -- is going to have to drop Google, right? Sure, the potential is definitely there. On the other hand, it could very well be that Yahoo might like to have Google's technology to help power its human-compiled "Full Coverage" news areas. Don't count coopetition out, yet. As for Yahoo being responsible for Google's early growth -- nope, I'm not convinced. Google was well on its way to success without Yahoo. The Yahoo deal in my view helped build Google's reputation as a "real" company to potential partners, but for web searchers, Google was already pulling in the users without Yahoo.

Want a real reason why portals would dislike Google? It's not for "portal" features that Google would add. It's simply because search is the biggest portal feature of all, and Google continues to get raves about it. That's hard for the portals to compete with.

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Search engine bulks up to handle Internet jungle
Detroit Free Press, Sept. 24, 2002
http://www.freep.com/money/tech/mwend24_20020924.htm

Mike Wendland comes away impressed with the latest version of Copernic's meta search software, due out later this month

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FindWhat Pushes Back with Private Labeling
atNewYork.com, Sept. 23, 2002
http://www.atnewyork.com/news/article.php/1468191

As I wrote last month (http://searchenginewatch.com/sereport/02/09-lycos.html), FindWhat is providing the technology behind the new paid placement service offered by Terra Lycos. This is different than providing paid listings itself. Instead, FindWhat is allowing Terra Lycos to run its own service using FindWhat's toolsets. The company seeks to enable more companies to do the same, as a way to distinguish itself from Overture.

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Rival FindWhat Seeks to Undermine Overture
TheStreet.com, Sept. 23, 2002
http://www.thestreet.com/_yahoo/tech/georgemannes/10043549.html

Will the move by FindWhat to enable others to run paid placement services have an impact on Overture. Hard to predict, says George Mannes.

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Expert advice online at a price
San Francisco Chronicle, Sept. 23, 2002
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002/09/23/BU33420.DTL

Verne Kopytoff puts paid answer services from Google, Yahoo and Keen to the test and comes away happiest with Google.

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Search firm takes heat for sharing data
News.com, Sept. 20, 2002
http://news.com.com/2100-1023-958813.html

Daniel Brandt of Google Watch now has taken aim at a second search engine over privacy issues: FAST, claiming the company is using webbugs to share search queries with DoubleClick in violation of Norwegian laws. FAST, which is based in Norway, says it is planning to comply with legal requirements.

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The Overlooked Killer App: Paid Inclusion
ClickZ, Sept. 18, 2002
http://www.clickz.com/search/opt/article.php/1464891

Recap of major paid inclusion programs with some interesting stats on query length.

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LookSmart Renews AltaVista, Expands MSN Deals
InternetNews.com, Sept. 18, 2002
http://www.internetnews.com/IAR/article.php/1465951

LookSmart renews its deal to provide directory listings to AltaVista for another year and to MSN through December 3, 2003.

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Paid Search-Engine Listings Gain Popularity
Wall St. Journal, Sept. 17, 2002
http://biz.yahoo.com/djus/020917/1412000584_1.html

Anecdotes and observations about companies making use of paid listings.

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Can Yahoo Make 'em Pay?
BusinessWeek, Sept. 9, 2002
http://www.businessweek.com/magazine/content/02_36/b3798097.htm

Interesting stats in here that Yahoo's growth this year was nearly all due to money from HotJobs.com and Overture.

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Inktomi compelled to buy buildings for $114 million
San Francisco Chronicle, Sept. 7, 2002
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002/09/07/BU54145.DTL

Inktomi is now owns its headquarters, forced to buy it due to a lease agreement requiring the company to maintain a level of profitability.

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Google and Overture: CPM in Disguise?
ClickZ, Sept. 4, 2002
http://www.clickz.com/search/opt/article.php/1456201

Those who use Google AdWords understand the importance of getting good clickthrough. Aside from bringing you traffic, it can help you pay less for a top ranking and ensure that your campaign isn't suspended. Overture may now also be planning to make use of a "Click Index" to perhaps drop low performing ads. To protect yourself, follow tips in this article from Kevin Lee to attract a high clickthrough.

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Company remaps Internet search business
The Globe And Mail, Sept. 4, 2002
http://www.globetechnology.com/servlet/ArticleNews/gtnews/TGAM/20020904/MEROCK

Focus on Rocketinfo -- formerly Rocketnews -- focusing on corporate and enterprise news gathering. However, consumer news search is still offered at Rocketinfo.com

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MetaCrawler Gets 'Googled'
InternetNews.com, Sept. 5, 2002
http://www.internetnews.com/IAR/article.php/1456971

Google's been pretty anti-meta search during its existence. Indeed, one major meta search company I spoke with earlier this year reported that Google showed no interest in a licensing agreement to carry its results. However, the times may be changing, as MetaCrawler becomes the first major meta search engine to include Google's results. Why? Along with Google's editorial results, MetaCrawler will also be carrying the Google's paid listings. By the way, Chris Sherman has a series of articles this week taking a close look at the latest in meta search. Get them delivered by signing up for SearchDay, http://searchenginewatch.com/searchday/. I'll also bring a recap of them in my next newsletter.

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Google hires financial wizard
Reuters, Sept. 2, 2002
http://news.zdnet.co.uk/story/0,,t278-s2121599,00.html

Google hires George Reyes, a former financial officer at Sun Microsystems, to be its first chief financial officer.

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The State of Search Engine Optimization
Advant|Marketer, Aug. 2002
http://www.avantmarketer.com/fredrickmarckini2.shtml

iProspect CEO and "Search Engine Positioning" author Fredrick Marckini answers questions about search engine marketing trends in this two-part article. URL starts with part two, which leads to part 1.

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Grading the Search Engines
Fortune, Aug. 29, 2002
http://www.fortune.com/indexw.jhtml?channel=artcol.jhtml&doc_id=209287

Fortune tests and rates search engines, though actual queries aren't shown. Yahoo gets the top score, an A, followed by Google with B+, AllTheWeb.com with B and MSN Search with a B-. Others were also rated and scored lower than B.

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