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The Search Engine Update - Number 207 - Oct. 21, 2005

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In This Issue
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+ Vacation Alert
+ SEW/SES Heading To Anaheim, France, Chicago
+ Search Engine Watch Member Articles
+ Top Stories
+ More From The Search Engine Watch Blog
+ Daily SearchCast: Search News Via Podcast
+ Our Search Newsletters & Feeds
+ About The Newsletter

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Vacation Alert!
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The SEW editors are traveling around or on vacation over the next three weeks, and I thought it might be helpful to give a rundown, in case you're wondering why one or more of us may have seen to have gone quiet, especially on the SEW Blog. It's also a pretty bad time to be asking us about doing briefings. We'll pick up things like that more when we return. On the other hand, have no fear -- the blog will still be posted with important items. Here's the rundown:

  • Next week: I'm on vacation, though I expect to spend one day picking up a few items. I'm also going to be at the SEW Forums Live event in Anaheim, California this week. Chris will be on vacation also. So mostly, it will be Gary manning the fort. But Gary's also doing some traveling of his own and also speaking at the Internet Librarian conference.
  • Week of Oct. 31: I'm still on vacation, Gary's on vacation, but Chris is back and will be taking care of you all via the blog.
  • Week of Nov. 7: We're all back!

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SEW/SES Heading To Anaheim, France & Chicago
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What's next for Search Engine Strategies, our show focused on search marketing issues? Here's the rundown for the remainder of the year:

  • Search Engine Watch Forums LIVE! Anaheim, Oct. 27, 2005: OK, this isn't actually an SES event but rather a low-cost, Search Engine Watch-backed meet up at the Disneyland Hotel in Anaheim, California happening next week. It's especially designed for marketers local to Southern California to have a chance to hear some basic sessions on search marketing issues, then enjoy lots of free form discussion and mingle time. Yahoo's just jumped in to back the networking cocktail reception. You'll find some talk about the event on our forum thread about it. I'm on vacation in the area, so I'm swinging by to take part.
  • November 29-30, 2005 Cnit Paris La Defense, Paris, France: The agenda is coming for our first-ever show in France. Basic information is at the site now, and you can register to be notified for when more details are available.
  • December 5 - 8, 2005 Chicago, IL: Basic information is online for our next US show that I'll be organizing. I expect to have an agenda up by next week, as outlined on this timeline at the SES Blog.

For the 2006 line-up, including our New York show from Feb. 27-March 2, see the Search Engine Strategies site. For news as each event approaches, check out the SES Blog.

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SEW Members Articles
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Below are articles published since the last newsletter exclusively for Search Engine Watch members. In between newsletters, you can now also find any new articles listed on the Search Engine Watch Members Area home page. Past articles can be found in the Members-Only Articles Archive area. Need to come up to speed on a particular topic? Browse articles from Search Engine Watch and across the web in the Search Topics area.

=== Oct. 20, 2005 ===

Copyrights, Trademarks and Search Engines - Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas.

=== Oct. 11, 2005 ===

Video and Podcast Search Engines - Video streams and podcasts have exploded in popularity on the web, but how do you search to find this type of content? And if you're a content owner, how do you make sure your multimedia files can be found?

=== Oct. 10, 2005 ===

WordPress Selling Links -- But Using AdBrite Solves Search Engine Concerns - Revisiting how link selling can be frowned upon by search engines unless nofollow or redirection is used in some way to prevent search ranking benefits from passing.

=== Oct. 7, 2005 ===

Top Ten List Of Search Ranking Factors - A new list of top SEO factors to consider has been rated. A look at what's in it and some further advice. See also Top Ten SEO Starting Tips.

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Top Stories
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Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=== Oct. 21, 2005 ===

Google Releases New Keyword Research Tool To Advertisers - There's a new Google AdWords Keyword Tool allowing you to search for keywords and sorting by popularity, performance history, cost and predicted ad position.

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Yahoo Drops $20 Monthly Minimum Spend Requirement - Over in our SEW Forums, Yahoo announced in the Yahoo Eliminating $20 Minimum PPC Spend thread that the $20 monthly minimum spend requirement it introduced back in 2001 (to some controversy, I recall), has been dropped.

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Ted Meisel Leaving Yahoo - Ted Meisel is one of the smartest, far-thinking people I know in the search ads space. He should be, as the last president of Overture, before it was purchased by Yahoo and turned into Yahoo Search Marketing. Now Meisel, senior VP at Yahoo who has continued running Yahoo Search Marketing, is leaving.

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: October 2005 Google Update - Does Your Blog Pass the Jakob Nielsen Test? - Why Should a Business Outsource a PPC Campaign - Why Should a Business Outsource a PPC Campaign, and more.

=== Oct. 20, 2005 ===

Google Releases Q3 2005 Earnings - Google has just released their Q3 2005 earnings: "Although this is typically a slower season for Internet properties, we had another exceptional quarter," said Eric Schmidt, Google chief executive officer. In this article, a summary of the earnings and a recap of coverage. See also Pseudo-Transcript Of Google Earnings Call.

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Google Oct. 2005 Update "Jagger" & Contacting Google About It - Noticed changes to Google results? Many have, and now it's official. An update is on, and Google's Matt Cutts gives advice in his Update Jagger: Contacting Google post on how to contact Google with any concerns in terms of spam, bad relevancy, whether you think your site was penalized and so on. See also: The MSN PageRank 2 Controversy & Search Engines Needing To Offer Domain Management Tools.

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Association of American Publishers Sues Google over Library Digitization Plan - Well, it appears that Google will be heading to court, again, over their Google Library book digitization program. One of the largest trade groups of publishers in the U.S., the The Association of American Publishers (AAP) that represents more than 300 members (here's a list) including many commercial book publishers, is suing Google over the program. See also:

=== Oct. 19, 2005 ===

Searching for a Good Searching Book? - Looking for a book to help you sharpen your searching skills? Look no furtherhere's a compilation of reviews published in SearchDay over the past several years.

=== Oct. 18, 2005 ===

Meet the News Search Engines - News aggregator services gather information from the Web and provide news to other Web sites, offering some great opportunities for search engine marketers.

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MSN's "Invite Only" adCenter Pilot Launches in the U.S. - Word from Redmond that the MSN's invitation only adCenter pilot was officially launched in the United States today.

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Yahoo Releases Q3 2005 Earnings - "Yahoo had another record quarter and continued to see solid growth across our business. We introduced a number of new and innovative products and services and continued to provide more effective means for advertisers to engage with consumers, said Terry Semel, chairman and chief executive officer, Yahoo. More on the earnings and coverage in this article.

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SEOs Around The World - Our SEW Forums editor Elisabeth Osmelowski decided it would be fun for SEOs and SEMs around the world to shout out where they are on a map. And thus this map was born. There are already nearly 30 people on it, and adding yourself is easy. Give it a go! Want to comment or discuss? Visit our forum thread that kicked it off, Map the SEO Stars.

=== Oct. 17, 2005 ===

Problems With Splogs & Time-Based Searching - How the wheel turns. Back in the 1990s, portals gave away free home pages and with them came a huge amount of search engine spam. Today, portals like Google, Yahoo, MSN and AOL give away free blog space -- and lo and behold, we have blog spam that apparently hit a new high with a blog spam emergency this weekend, as Tim Bray writes. The blogosphere has been buzzing with discussion on the problem. See also: A Splog Press Review.

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Getting Informed about New News Aggregator Inform - There has been lots of attention today about a new online news aggregator of (news and blogs sources) named Inform. Gary Price takes a look at the service.

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Curing Medical Information Disorder - Healthline is a specialized medical search engine that offers high-quality, authoritative information that's easy to find, even if you don't speak medicalese.

=== Oct. 15, 2005 ===

Travel Databases for Europe: Lots of Trains and Some Planes - A few friends who are considering doing some serious train travel throughout Europe (many countries, several stops, whole thing) and they asked me for a few resources including a source for train timetable info.

=== Oct. 14, 2005 ===

Now It's Yahoo's Turn to Make a Play for AOL - Surprised, nope. The way it's going, kids will soon be asking their parents for AOL for the holidays. No, not the service but for mom and to make a bid for a part of the company. See also: Google and Comcast are in Talks to Acquire Minority Stake in AOL.

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Pimp My Mobile Bookmarks - Those of you who read the SEW Blog regularly know that two extra special interests of Gary Price are mobile access to information and specialty/vertical databases. In this article, he shares a few info resources optimized for mobile web browsers.

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Microsoft and Yahoo to Link IM Services? - Reputable Search Marketing Companies - Google's New Webmaster Guidelines - Yahoo News Adds Blogs to Results Set - AdWords Now Allows Targeting Ads To Sections Of A Site, and more.

=== Oct. 13, 2005 ===

Mapping Places in Wikipedia - Where in the world is the Kaministiquia River? Wikipedia tells us that the river empties into western Lake Superior at the city of Thunder Bay; Placeopedia shows its location, and many others, on Google Maps.

=== Oct. 12, 2005 ===

Study: RSS Still Not Widely Adopted - New research from Yahoo and Ipsos suggests that although blogs and feeds are trendy among the technorati, awareness of RSS remains quite low among most U.S. based internet users.

=== Oct. 11, 2005 ===

Google Lets You Manually Save & Tag Results Through New Bookmarks Feature - Google now gives you the ability to manually save results via a new "Bookmarks" feature and assign labels and notes to them. He calls it tagging, while Google uses the term "labels." I suppose the only difference is that tags are often used for content shared with others, and so far, none of what you tag within Google Search History gets shared....[MORE”

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Chris Pirillo's Gada.be: Metasearch Plus Ease of Use For Mobile Searchers - Gada.be is a new metasearch tool of special interest to mobile searchers.

=== Oct. 10, 2005 ===

Yahoo Integrates News, Blogs & Flickr Search Results - Yahoo is testing a new approach to delivering news search results, combining traditional media sources with "citizen journalism" from blogs and images from its Flickr photo sharing site. See also:

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Yahoo Gains Podcast Directory - Yahoo's gained a new Yahoo Podcasts site, where you can search for podcasts or listen to them online. I'm looking forward to playing with it further in the near future and will likely do a longer look, especially in how it compares to Odeo, which has been my podcast search and listening tool of choice to date. But in this article, some thoughts so far.

=== Oct. 7, 2005 ===

New Google Reader For Feed Reading - Continuing its push into the universe of blogs and feeds, Google has launched a feed reader application. Google Reader is a browser-based application that works with virtually all popular browsers on Windows, Mac and Linux platforms. See also First Fast Impressions of Google Reader.

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Google and Sun in Collaborative Effort - MSN adCenter Pilot Program - SEO For Multilingual, International & Dynamic Web Site - Yahoo & Partners Plan Open Source Digital Library - 'Bad' Keywords; Do They Damage My Campaigns? and more.

=== Oct. 6, 2005 ===

Semel On Yahoo Being New To Search, More Open To Google - "Terry Semel at Web 2.0: "We'll Always Be More Open Than Google" from Yahoo's Jeffrey McManus is a very nice rundown of the Q&A between Yahoo CEO Terry Semel and John Battelle out at Web 2.0. But man, my jaw dropped at some of the positioning of Yahoo as both "new kid on the block" and being "more open" than Google, especially with paid inclusion still hanging in there at Yahoo.

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Google Merges Maps & Local, Brings North America Out of Beta - Google Local and Maps are now a single unified service, known as Google Local.

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Finding Treasure in Boards and Forums - Most people turn to the web as a primary information source these days, but there's a lot of great stuff in traditional forums and bulletin board systemsif you know where to look.

=== Oct. 5, 2005 ===

New Features at AOL Search - AOL continues to improve its web search capabilities, today adding a number of new features designed to appeal to casual searchers and power users alike.

=== Oct. 4, 2005 ===

Sun To Distribute Google Toolbar & Closer Relationship Beween Two; McNealy Says, "Lots of Money Flowing Both Ways if We Do This Right" - The Google and Sun Microsystems press conference is over and word is that Google and Sun have announced a "multiyear" strategic relationship for Google to cross-promote their technologies. Bottom line: another potential jolt to Microsoft software dominance especially, MS Office. The relationship will begin with the optional inclusion (not yet available) of the Google Toolbar in upcoming downloads of the Java Runtime Environment. See also: Brin Comments On No Office Suite Plans, Not Producing Original Content & More.

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More From The SEW Blog
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Below are posts from the Search Engine Watch Blog since the last newsletter and not mentioned above. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed. Note that references to "I" may becoming from Danny Sullivan, Gary Price or Chris Sherman, all of whom post to the blog.

=== Oct. 21, 2005 ===

Office Depot Sues Staples Over Google Ads - Via Threadwatch, Office Depot Sues Staples Over Ads Placed on Google (paid sub. required) from the Wall Street Journal covers Office Depot filing suit earlier this month in US District Court in Palm Beach, Florida accusing Staples of trademark infringement, false advertising, unfair competition and deceptive trade practices over ads linked to words that are also Office Depot trademarks. Staples apparently had ads coming up for searches on [viking”, which is an Office Depot subsidiary. Ads led to Staples-owned web sites.

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AlmondNet Gains Second Search Behavioral Ad Patent - AlmondNet has gained a second patent related to delivering up ads across the web based on things a person has searched for. More via this press release. More on AlmondNet here: New Search Behavioral Network Launched.

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Spending A Day With An SEM Firm - A Day in the Life of a Search Engine Marketing Agency from sees a DM News reporter spending time at icrossing's New York office and among some of its 54 employees. I know, I know -- the cynical gang out there will see it as a nice coup for icrossing to get some ink, and no doubt other firms will pitch other publications to do the same. But you'll find plenty interesting to read, from the guy monitoring A/B test results to the person hunting for more search inventory by spotting even more search terms.

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Seeing Flash The Search Engine Way - Phil Bradley points to this site designed to help you understand how search engines view your Flash content.

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China Says No To Wikipedia, Dislikes Taiwan Change On Google Maps & Chinese Activist Takes Yahoo's Yang To Task For Helping Maintain "Evil System" - Wikipedia is apparently no longer accessible to those in Shanghai and other parts of China, reports say, while Boing Boing reports a Chinese activist takes Yahoo cofounder Jerry Yang to task in an open letter for turning over information about a journalist, seeing that as "helping the Communist party maintain an evil system of control over freedom of information and speech." And now that Taiwan's happy not to be a Chinese province on Google Maps, China's disappointed at the move. See also: Blogger and Google Cache Now Accessible in China

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SMA-NA Election Results In - Thanks to Nacho Hernandez, who just sent me the SMA-NA election results. Here are the winners: President and Chair: Ian McAnerin; Secretary Treasurer: Debra Mastaler; VP Public and Media Relations: Jeff Nelson; Internet Chair: Benjamin Pfeiffer Term of office will be for one year. Nothing at the SMA-NA site yet, but I'm sure it will come.

=== Oct. 20, 2005 ===

Threadwatch Back; WebmasterWorld At Alternate Address - Following up on yesterday's search forum problems, Threadwatch is now back up, and Nick explains about database issues being the fault there. WebmasterWorld is still down on the main domain, but a backup/interim site on the searchengineworld.com domain is now up and running in limited fashion. A cable cut apparently took out a number of sites, including WebmasterWorld. Brett explains more here. Want to discuss, comment or contribute news? Visit our SEW Forum thread on the topic, WebmasterWorld, Threadwatch, SEW Forums Down.

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Google Releases Q3 2005 Earnings - Google has just released their Q3 2005 earnings: "Although this is typically a slower season for Internet properties, we had another exceptional quarter," said Eric Schmidt, Google chief executive officer. In this article, a summary of the earnings and a recap of coverage. See also Pseudo-Transcript Of Google Earnings Call.

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Answers.com Creates One-Click Answers Tool for Wikipedia Content - Word from Answers.com that they have partnered with the Wikipedia Foundation to use Answers.com's 1-Click Answers technology to create a co-branded version of Answers.com to be called 1-Click Answers, Wikipedia Edition....[MORE”

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Local Search and Online Reservation Services: A Winning Combination? - Netimperative has an article about a new service from the popular UK directory 192.com (they also offer aerial photos) that now offers you the ability to search for a restaurant (about 1300 are currently available) and then make a reservation online....[MORE”

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From AdWords Logins to Google Accounts - The Inside AdWords blog has a brief but fact-filled Q&A style post about Google updating AdWords logins to Google Accounts.

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Shoppers Use Web as Research Tool Before Heading to the Store - An article by Wendy Davis on the Media Daily News site: Study: Tech Purchasers Consult Web First, takes a look at some survey results published yesterday saying that shoppers, who visit brick-and-mortar stores, first use the web as a research tool....[MORE”

=== Oct. 19, 2005 ===

A New Service Named HomePages Combines Real Estate Listings, Local Data, and Aerial Imagery - HomePages takes local home sale listings, recently sold listings (useful), and places them onto aerial images that you can zoom in and out of. Cool but it gets cooler....[MORE”

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Exalead's Home Page Gets a New Look - Exalead, the Paris-based general-purpose web engine we've blogged about several times during the past year, has redesigned their home page....[MORE”

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Microsoft's Ballmer on Chair Throwing and Competing with Google - In comments made at the Gartner's Symposium/ITxpo and reported by News.com, the Microsoft CEO made a few comments about rival Google. "I have never, honestly, thrown a chair in my life." Ballmer is referring to comments made in documents filed in the Kai-Fu Lee case....[MORE”. See also: Ballmer On How They "MSN You" in Holland, Korea & Google Was Curing Cancer.

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GuruNet Officially Becomes Answers Corporation - I guess it's all in the name. Fact database GuruNet that became Atomica and then changed back to GuruNet is now offically known as Answers Corporation provider of Answers.com. Phew, I hoped I got that all right.

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Gmail Becomes Googlemail in the UK - Gmail is now known (at least for the time being) as Googlemail in the UK due to a trademark dispute....[MORE”

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Google Looking To Do Real Estate Listings On Google Maps? - Google is talking with CoStar, apparently the biggest commercial real estate data provider, to put real estate data on Google Maps....[MORE”

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Tips On Tapping Into RSS For Info - Some very nice tips from Steve Rubel today about how to get more out of RSS feeds. He covers ways to make feeds for your favorite writers via Yahoo, keeping up on news about your car via Topix, discovering new audiobooks, discovering cool stuff via del.icio.us, using Gada for all-in-one search feeds, tracking changes to a Wikipedia page via RSS (awesome tip there) and more.

=== Oct. 18, 2005 ===

Yahoo Releases Q3 2005 Earnings - "Yahoo had another record quarter and continued to see solid growth across our business. We introduced a number of new and innovative products and services and continued to provide more effective means for advertisers to engage with consumers, said Terry Semel, chairman and chief executive officer, Yahoo. More on the earnings and coverage in this article.

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More Smart Answers from Ask Jeeves - Ask has unveiled two new Smart Answer products that can save the user a few clicks, video game info and recipes....[MORE”

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Orlowski Talks Quality Problems at Wikipedia - Andrew Orlowski is all over Wikipedia in the article: Wikipedia founder admits to serious quality problems. It's strong stuff from a writer who is famous for very strong stuff. I'm going to plan to come back in the future for more personal observations but for the most part, much of what the article has to say (and the quotes Orlowski includes), I tend to agree with and in some cases have been hinting at for a long time....[MORE”

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Paid Search Helps the Smithsonian Institution Increase Revenues - Many people don't realize is that the Smithsonian offers many products, services, and activities for people outside of the area. Search advertising is helping the organization increase profits in the e-commerce arena....[MORE”

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Survey: Growth of PPC Spending Looks Healthy - Although a new survey of 87 media industry execs by Media Post and Deutsche Bank: Media Execs Bullish On Ad Spending, focuses on Internet advertising overall, it does offer a few nuggets that might be of interest....[MORE”

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A Baby Named Google - It's late here so let me simply point out that on the Google Blog, we learn that Walid Elias Kai, a Ph.D. in search engine marketing (I didn't know you could have a doctorate in SEM) is also a Google fan. So much of a fan that the middle name of his newborn son is, guess what, Google....[MORE”

=== Oct. 17, 2005 ===

Tara Reviews Podcast Portal - One of my favorite people, Tara Calishain, has a review of a new podcast directory/search engine named PodSpider Portal that contains directory listings for more than 20,000 podcasts.

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What to Buy a Meta Search Engine? Jux2 is For Sale on eBay - Jux2, winner of our most recent Search Engine Watch Award for Best Meta Search Engine, is up for auction on eBay....[MORE”

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Yahoo Adds New Member to Technology Development Group - Jeremy Zawodny posts on the addition of Tom Coates to the Yahoo Technology Development Group led by Bradley Horowitz. He comes to Yahoo via the BBC and a long list of well-known employers including UpMyStreet.com, emap, Time Out, and has also written for The Guardian....[MORE”

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Good Clickthroughs Like Getting An Ad Discount - Brand Discounts at the Major Engines has Kevin Lee talking about a brand discount, but don't get excited that big brands are somehow overtly getting cheaper ads. What he's pointing out is that both Google and Ask Jeeves reward ads with good clickthrough, as I wrote about last week....[MORE”

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Matt Cutts Gives Tips On Moving Sites & Keeping Google Happy - Google's Matt Cutts has moved his blog to a new host, and he shares some advice on how to keep Google happy if you have to do a similar move here. The last step is most important. Once you are sure Googlebots are visiting the new site and not the old, it's safe to shut things down. He also touches on what do to if you need to change domains (short answer, 301 redirect from old to new). By the way, Retaining Traffic after a Web Site Redesign from SearchDay last year has some related tips you may find useful.

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Google Recruits Lead Programmer of Open-Source IM Project - According to the CRN Australia article: Google snaps up Gaim programmer, Google has recruited another well-known programmer in the instant messaging space. According to CRN Australia, Sean Egan, the lead developer of the open-source Gaim instant messaging project, has left open-source, multi-protocol IM project the to work at Google in Seattle....[MORE”

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Yahoo Sr. Director of Product Management Discusses Yahoo's New Podcast Directory - If you're interested in learning more about Yahoo's new podcast directory, the Kansas City infoZine has an interview (in podcast form, of course) with Joe Hayashi, Yahoo Sr. Director of Product Management. You can go directly to the MP3 file here. Danny shares his thoughts about Yahoo Podcast in this post.

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Blogpulse and AOL Annouce Deal - Pamela Parker at Clickz reports on a just announced deal that will bring "daily blog data and trend analysis" to AOL provided by Intelliseek's Blogpulse which also operates its own blog search tool. Wow, AOL is sure jumping on the blogging bandwagon of late....[MORE”

=== Oct. 16, 2005 ===

The Top 100 Global Brands: Where Do Google and Yahoo Place? - BusinessWeek has released their ranking of the Top 100 global brands with Google at number 38 and Yahoo at number 58....[MORE”

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MSN Shopping Search Now Available on Start.com Portal - If you follow shopping search and/or personalized portal scene closely, you might be interested to learn that MS's "incubation experiment" Start.com has just added a module (what they call a "gadget") for MSN Shopping. MSN Shopping's Cristina Colby has more including a screen cap on the MSN Shopping Insider blog.

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More on Google's Plan for Wi-Fi in San Francisco; Text of Google's Filing Available - If you're interested in learning more about Google's plan (one of 17) for providing free Wi-Fi access throughout San Francisco, more details are out now....[MORE”

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Is Google Gearing Up for a Mac Software Assault? - One question we often get asked comes from Macintosh users. They ask, "Does Google have any plans to release some/any/all of their desktop client applications (Google Earth, Google Talk, Picasa, etc.) for my system?" It's a great question and while we don't have the answer, two recent job postings have got us thinking that Google is beginning to ramp up development of Macintosh software and services....[MORE”

=== Oct. 15, 2005 ===

Travel Databases for Europe: Lots of Trains and Some Planes - A few friends who are considering doing some serious train travel throughout Europe (many countries, several stops, whole thing) and they asked me for a few resources including a source for train timetable info.

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Google Updates Privacy Policy - If you're looking for some weekend reading, Google has just updated their privacy policy....[MORE”

=== Oct. 14, 2005 ===

In the Case of Google's Dr. Kai-Fu Lee: California Judge Sides (For Now) with Microsoft - A California judge has sided with Microsoft and issued a "tentative court ruling that would limit the search engine company's legal options for at least another three months," according to a report by Michael Liedtke from the Associated Press....[MORE”. See also Court Says Yahoo Speech Engineers Can Continue Working.

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New Research on How We Search - Two new studies give further weight to the growing importance of search in our lives. iCrossing, New York, and Harris Interactive interviewed more than 2,300 people and found that 77 percent of adults who research online before making a purchase decision use search engines....[MORE”

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Craigslist Says No To Oodle's Scraping - Via John Battelle, news that classified ads search engine Oodle has been asked by Craigslist to stop scraping their listings. Oodle says most listings, 80 percent, don't come from Craigslist. Still, Craiglist has great data, and it's a blow for those to be gone. Looking over at Google, I see Craiglist seems to have no problem of Google indexing 12 million of its pages. Of course, there's a difference between indexing a page and scraping the content to be included in a more vertical service. Meanwhile, HousingMaps, a blend of Google Maps and Craigslist seems still OK. John's seeking reaction from Craiglist, so keep an eye out over there. See also: More On Why Craiglist Said No To Oodle.

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Fake PageRank Detection Tool - Using redirection and cloaking, a site can lay claim to the PageRank score of another site, with Dark SEO Team giving you a classic example here. Is it really a PR10 site, or is it Memorex? Actually, it's Google. Compare the backlinks, and you'll see link:www.pr10.darkseoteam.com = link:google.com! That's a way to detect fake PageRank. Or you can do it more easily with this handy tool from SEOlogs. Enter the domain you suspect of being a faker, push submit, and if the domain you were checking on remains the same, all systems go. If not, they're faking you out.

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Short Queries Maybe More Sophisticated Than We Think - Gord Hotchkiss in I Speak Search suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching. "We have learned how to make a few words go a long way," he writes and wonders if terse, Hemmingway-like searches may translate into how we deal with each other.

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Brett & I Embrace ... Ah ... Put The Squeeze On Spam - Matt Cutts notes that long-time search marketer Joseph Morin is now blogging, kicking off with a photo proving that I and WebmasterWorld's Brett Tabke embrace spam. Such misinterpretation. Anyone can clearly see that Brett and I are putting the squeeze on spam, not embracing it :)

=== Oct. 13, 2005 ===

Hitwise: Google Leads in UK Search Race - According to new research from Hitwise, Google powers 7 in 10 UK searches. The study also reported that 94% of all UK searches come from the top four engines....[MORE”

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Smarter.com Co-Founder Does Video Interview - Those of you who follow shopping search closely might like to take a look at this video interview with, Talmadge O'Neill, one of the co-founders of Smarter.com. The interview includes a brief discussion of Smarter's SMS search tool. O'Neill and the other Smarter.com co-founder Harry Tsao, were also interviewed this summer by Brian Smith at ComparisonEngines.com.

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Bloglines Announces Enhancements To Service - Bloglines gains keyboard hotkeys, embedded media for the mobile inbox and horoscopes and winning lottery numbers....[MORE”

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The Google Toolbar Spellchecker & Getting Spellchecking In Your Search Box - Yesterday, I wrote about what seemed to be a new feature Google was testing to put spell checking into the search box. Nope, not a new experiment. It actually turns out to be a function of the Google Toolbar. It happens if you type something into any form, including a search box, and push the ABC/Check button. Google Blogoscoped explains more here. It would be cool if it did work in the search box automatically, though -- again, time for Google Suggest to be added to the main Google site, rather than a Google Toolbar feature for Firefox users.

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Don't Hate Search - I Hate Search from David Cohen at ClickZ posits the self-admitted conspiracy idea that if search engines made free listings better, then ads wouldn't be so lucrative. No, that's not the reason paid ads are so effective, plus paid search isn't exactly the inhuman, uncreative open auction model that he thinks....[MORE”

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Google's Onsite Dentist Is A Hoax! - It turns out there is no onsite dentist as Google, as we and others reported yesterday. Yeah, you got us! Google Blogoscoped's got the official denial from Google over here. Those worried about the dental hygiene of Googlers can relax to know onsite visiting dental service for them is still available.

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Want to Be A Google AdWords Coordinator in China? - I noticed for the first time this afternoon (am I late to the party on this one?) that Google is advertising on its website for non-tech positions in China. The job currently posted is for an Online Coordinator for AdWords. Yes, of course, Chinese language skills are a must. A few week's ago I blogged that Google received 1000 resumes for 50 jobs in five hours.

=== Oct. 12, 2005 ===

New Google Librarian Center Opens - Phil Bradley points to what looks to be a new Google Librarian Center, where a quarterly newsletter for librarians is promised, presumably with info on how librarians can make better use of Google. Google's also seeking lesson plans from librarians on how people can use Google better. One of those tips, of course, would be to try other search engines from time-to-time. Interesting to see if that advice gets out there :)

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UK Government Pondering Changes To Searches On Suicides - The UK government talking with search providers to see if there's a way to ensure those searching on things like "suicide" can get to help to talk them out of the idea, rather than getting advice on how to commit suicide....[MORE”

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MC Hammer Visits Google - Honestly, I saw Dirson post about MC Hammer visiting Google and thought, "Do we need yet another celebrity visits Google mention?" I decided no, but then Nick at Threadwatch goes over the edge and starts the bandwagon rolling with hist post, so OK, I'll climb on. From Dirson, the badge, the man blogging at Google and having some lunch.

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Google Maps & Maps API Draw From Different Data - Google Maps and Their Data Providers over at O'Reilly Radar looks at how for Google Maps, data comes from NAVTEQ while the Google Maps API draws from TeleAtlas data. Why? The assumption is that Google can't get the agreement needed from NAVTEQ. Both Yahoo and MSN make use of NAVTEQ for in both web and API presentation of map data, and that might be tied into commercial products.

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Which SEO Company To Trust? - Readers Concerned about SEO Ethics from Jim Hedger at Search Engine Guide looks at questions he's gotten about how to decide which SEO agency to trust, especially when confronted with what seems like hype, jargon and bluster. He gives a bit of advice on what to do, primarily researching the firms a bit. Meanwhile, Reputable SEO Companies over at our Search Engine Watch Forums has a member raising the same issue and other members contributing some resources to consult. Got advice or information to add? Visit that thread!

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Looking At MSN Search Ranking & Indexing Factors - What to Take Away from MSN's Responses from SEOmoz zooms in on the Community Questions to the MSN Web Search Team article that I think was posted there a few weeks ago. Both are good reads with high-level details on how MSN Search indexes and ranks documents.

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UK Agencies Push Back On Google Commission Restructuring - I wrote earlier of Google ending/cutting commission payments to agencies in Europe as of January 1. Google under fire for scrapping agency commission from intellagencia and IPA wades into Google commission row look at the to-be-expected pushback from agencies....[MORE”

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Going CMS? Some SEO Issues To Consider - Search-Engine Friendly Content Management Systems from Shari Thurow over at ClickZ looks at issues to consider if you're going to a content management system but want to ensure your content remains visible and well optimized for search engines.

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Google Gives Google Foundation Update - Google has given an update on what its Google Foundation is doing. The charitable group, promised as part of its IPO, has been funded initially with $90 million and has already made donations to a fund to fight global poverty, another to help small businesses in developing countries and research to prevent child deaths by poor water quality, among others. See also: Google.org (aka Google Foundation) Web Site Has Now Been Updated.

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Big.com For Really Big Results; How About The Majors Offering The Same? - What's special about Big.com? Basically, the search box and results over there are really, really big. "The most readable results on the web," is the site's slogan....[MORE”

=== Oct. 11, 2005 ===

Are You Ready for a New Googleplex? This Time Google Heads to Arizona - This evening, The Business Journal of Phoenix is reporting that Google will announce on Wednesday that they plan "major new operations in the Phoenix area." [MORE” See also Google Begins Hiring for Some Sort of Facility in Ann Arbor, Michigan. -

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Interoperability: Yahoo Instant Messenger and Microsoft Messenger Will Be Able to Talk to One Another - The Wall St Journal story (reg. req) reports on Yahoo Instant Messenger and MSN Messenger making it so their IM systems can talk to each other.

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Is Google Wallet or Some Other Google Payment System Getting Closer? - Since so much of the blogosphere revolves around speculation I thought I would join in. Is Google Wallet or whatever they call their payment systems getting closer to reality? I have no idea but some recent changes on a Google page makes me think that something MIGHT, I repeat, MIGHT be up. Of course, it could also be NOTHING, just some simple changes at the Googleplex....[MORE”

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Recap: VeriSign Acquires Moreover - Talk today about the VeriSign acquisition of news aggregator of Moreover. Here'a a quick recap of what people are talking about....[MORE”

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Is Google Catalogs Poised for A Comeback? What About Amazon Restaurants? - Could Google Catalogs be on its way back to being a useful service? Long out of date, changes may be coming....[MORE”

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Battelle Takes Questions from Readers of The Guardian - A few weeks ago, John "The Search" Battelle took questions (offline) from readers of The Guardian about Google and the future of the company. According to the artice, John will answer some of them in "due course." Nevertheless, the questions themselves make for some "interesting" reading. Btw, John also wrote an article for The Guardian late last month titled: All the world's a platform.

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IT.Com Enhances Services With White Paper Search Tool - A brief article in Media Post today about IT.com, a an engine focusing on Info Tech material, notes that this vertical engine how is offering white papers. I've mentioned IT.com on the blog once before when they announced a deal with Forbes. ITPapers.com and bitpipe are two other services (of many) that offer white paper databases.

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Zunch Execs Depart, Form New Company Kinetic - Kevin Ryan, known to many for his search column at iMedia Connection, has departed along with four other Zunch Communications executives to restart a new firm called Kinetic Results....[MORE”

=== Oct. 10, 2005 ===

Yahoo Integrates News, Blogs & Flickr Search Results - Yahoo is testing a new approach to delivering news search results, combining traditional media sources with "citizen journalism" from blogs and images from its Flickr photo sharing site.

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Some of Gigablast Gets a Makeover and Goes Green - It appears that Gigablast has undergone a makeover of sorts. Although the Gigablast home page and their results pages have the same "old" look, some of their inside page have been redesigned and looks really nice. For example, their new "about us" page sports a pic of Matt and lots of other info....[MORE”

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Talking With Google's Matt Cutts - Interview Of Matt Cutts from Aaron of SEO Book is a nice talk with Matt Cutts, Google's spam fighter, webmaster relations guru, quality assurance czar and hands-down winner of the needs a better title sweepstakes at Google. Matt, officially a Google software engineer, covers not all SEO being spam, no one being able to guarantee a top ranking free listing on Google, as


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