THE SEARCH ENGINE UPDATE
June 22, 1999 - Number 55
About The Update
The Search Engine Update is a twice-monthly update of search engine news. It is available only to those people who have subscribed to Search Engine Watch, http://searchenginewatch.com/.
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In This Issue
Search Engine News
I'm currently on a week's vacation to attend a friend's wedding back home in the US, so I'm only briefly recapping some search engine developments below. I'll be taking a longer look at several of the stories in the next issue.
+ Inktomi has been selected to take over from Excite in powering AOL NetFind and AOL's other search properties, including international versions of AOL NetFind. No changeover date for AOL NetFind has been announced, but Inktomi says the switch is likely to happen later this summer. AOL is also apparently testing a new AOL Search service that will integrate results from across the web and from its own content.
AOL, Inktomi Expand Search Engine Collaboration
InternetNews.com, June 14, 1999
AOL developing search engine
News.com, June 21, 1999
+ Inktomi has also announced a new "Directory Engine" product that automatically classifies web sites into categories. An important component of the Inktomi directory engine is that it makes use of link and caching data, among other things, to determine which documents are most popular. Inktomi also says that more use of popularity technology like link analysis has now been integrated into its search results.
Inktomi Introduces Directory Engine
InternetNews.com, June 15, 1999
GlobalBrain To Offer Profile Searching
The Search Engine Report, Nov. 1998
Direct Hit Debuts Personalized Search
The Search Engine Report, Feb. 1999
+ Lycos and IntelliSeek, maker of the BullsEye desktop search utility, have teamed up to produce an index of search databases to help users find information that is invisible to search engines. The "Invisible Web Catalog" provides links to more than 7,000 specialty search resources. Users can browse listings, or Lycos will suggest appropriate databases within its own search results.
Lycos Invisible Web Catalog
Lycos Debuts Specialized Search
InternetNews.com, June 7, 1999
+ LookSmart has unveiled a new look that it has been beta testing for the past few months. A notable addition is the inclusion of Direct Hit results. To access them, click on the "Top 10 Most Visited Websites" link that appears above the search results, in the "site matches" section.
Search Engine Articles
Infoseek jumps on talk of buyout by Disney
News.com, June 15, 1999
Disney may purchase the rest of Infoseek that it does not already own.
Search Engine Secrets
PC Computing, June 9, 1999
Easy-to-read guide with tips on searching better, ranking well and specialty search services.
How the Portals Build Their Brands
Industry Standard, June 7, 1999
At-a-glance look at the TV campaigns being waged by the major portal sites.
Search Engine Torture Test
About Web Search Guide, June 4, 19999
Chris Sherman tries some common queries on the major search engines to see how they perform. He found Infoseek did best, AltaVista and Excite worst (though Excite got a thumbs-up for its movie results), and Lycos to be good -- as long as you don't mind being rerouted to content within its own site.
Google's search results: Kleiner and Sequoia
Red Herring, June 3, 1999
Google gets $25 million mostly from two major venture capital firms, and unusually, from firms with investments in other competing search engines.
Find It on the Web
PC World, June 1999
Comprehensive summary of major search services and a wide-variety of specialty search tools, plus search utilities and general tips.
Focused crawling: a new approach to topic-specific Web resource discovery
IBM Almaden Research Center, May 1999
Winner of the Best Paper Prize at last month's WWW8 conference, this technical document from the organization behind CLEVER covers the use of custom crawling and link analysis to create lists of relevant web sites.
Can a Slooth Specialist Help You?
WebPex, May 1999
Joel Slatis didn't believe that search engine optimization could be effective. So, he challenged optimizers on the I-Sales list to prove their stuff to him. Ten companies gave him 74 examples to investigate. He found 75 percent of claims were true one week after the claim date and 65 percent were still true 6 weeks later.
Search Engine Shoot-Out
Cnet tested five major search engines with 20 test queries, then evaluated them by accuracy, along with comments about duplicate and broken links. HotBot took top accuracy honors, followed by Excite. AltaVista and Infoseek tied for third, while pre-Open Directory-powered Lycos came in last.
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This newsletter is Copyright (c) Internet.com LLC, 1999
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!