SEO News
Search

The Search Engine Update, June 22, 1999, Number 55

author-default
by , Comments

Search Engine Watch

THE SEARCH ENGINE UPDATE
June 22, 1999 - Number 55

By Danny Sullivan
Editor, Search Engine Watch
http://searchenginewatch.com/

===================
About The Update
===================

The Search Engine Update is a twice-monthly update of search engine news. It is available only to those people who have subscribed to Search Engine Watch, http://searchenginewatch.com/.

Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

===================
In This Issue
===================

+ Mid-Month Roundup
+ Search Engine Resources
+ Search Engine Articles
+ Subscribing/Unsubscribing Info

====================
Search Engine News
====================

Mid-Month Roundup

I'm currently on a week's vacation to attend a friend's wedding back home in the US, so I'm only briefly recapping some search engine developments below. I'll be taking a longer look at several of the stories in the next issue.

+ Inktomi has been selected to take over from Excite in powering AOL NetFind and AOL's other search properties, including international versions of AOL NetFind. No changeover date for AOL NetFind has been announced, but Inktomi says the switch is likely to happen later this summer. AOL is also apparently testing a new AOL Search service that will integrate results from across the web and from its own content.

AOL, Inktomi Expand Search Engine Collaboration
InternetNews.com, June 14, 1999
http://www.internetnews.com/bus-news/article/0,1087,3_137281,00.html

AOL developing search engine
News.com, June 21, 1999
http://news.com/News/Item/0,4,0-38085,00.html

+ Inktomi has also announced a new "Directory Engine" product that automatically classifies web sites into categories. An important component of the Inktomi directory engine is that it makes use of link and caching data, among other things, to determine which documents are most popular. Inktomi also says that more use of popularity technology like link analysis has now been integrated into its search results.

Inktomi Introduces Directory Engine
InternetNews.com, June 15, 1999
http://www.internetnews.com/bus-news/article/0,1087,3_138151,00.html

+ Snap has announced a deal with GlobalBrain that will make it the first major search service to introduce personalized results. These are expected to appear later this summer. See the articles below for more about GlobalBrain's technology and a similar offering from Direct Hit, which has not yet been implemented by any search service.

GlobalBrain To Offer Profile Searching
The Search Engine Report, Nov. 1998
http://searchenginewatch.com/sereport/9811-globalbrain.html

Direct Hit Debuts Personalized Search
The Search Engine Report, Feb. 1999
http://searchenginewatch.com/sereport/9902-directhit.html

+ Lycos and IntelliSeek, maker of the BullsEye desktop search utility, have teamed up to produce an index of search databases to help users find information that is invisible to search engines. The "Invisible Web Catalog" provides links to more than 7,000 specialty search resources. Users can browse listings, or Lycos will suggest appropriate databases within its own search results.

Lycos Invisible Web Catalog
http://dir.lycos.com/Reference/Searchable_Databases/

Lycos Debuts Specialized Search
InternetNews.com, June 7, 1999
http://www.internetnews.com/bus-news/article/0,1087,3_132491,00.html

+ LookSmart has unveiled a new look that it has been beta testing for the past few months. A notable addition is the inclusion of Direct Hit results. To access them, click on the "Top 10 Most Visited Websites" link that appears above the search results, in the "site matches" section.

LookSmart
http://www.looksmart.com/

=========================
Search Engine Articles
=========================

Infoseek jumps on talk of buyout by Disney
News.com, June 15, 1999
http://news.com/News/Item/0,4,37847,00.html

Disney may purchase the rest of Infoseek that it does not already own.

Search Engine Secrets
PC Computing, June 9, 1999
http://www.zdnet.com/pccomp/stories/all/0,6605,405202,00.html

Easy-to-read guide with tips on searching better, ranking well and specialty search services.

How the Portals Build Their Brands
Industry Standard, June 7, 1999
http://thestandard.com/articles/display/0,1449,4840,00.html

At-a-glance look at the TV campaigns being waged by the major portal sites.

Search Engine Torture Test
About Web Search Guide, June 4, 19999
http://websearch.miningco.com/library/weekly/aa060499.htm

Chris Sherman tries some common queries on the major search engines to see how they perform. He found Infoseek did best, AltaVista and Excite worst (though Excite got a thumbs-up for its movie results), and Lycos to be good -- as long as you don't mind being rerouted to content within its own site.

Google's search results: Kleiner and Sequoia
Red Herring, June 3, 1999
http://www.redherring.com/insider/1999/0603/vc-google.html

Google gets $25 million mostly from two major venture capital firms, and unusually, from firms with investments in other competing search engines.

Find It on the Web
PC World, June 1999
http://www.pcworld.com/current_issue/article/0,1212,10727+1+0,00.html

Comprehensive summary of major search services and a wide-variety of specialty search tools, plus search utilities and general tips.

Focused crawling: a new approach to topic-specific Web resource discovery
IBM Almaden Research Center, May 1999
http://www.almaden.ibm.com/almaden/feat/www8/

Winner of the Best Paper Prize at last month's WWW8 conference, this technical document from the organization behind CLEVER covers the use of custom crawling and link analysis to create lists of relevant web sites.

Can a Slooth Specialist Help You?
WebPex, May 1999
http://www.webpex.com/seopt.htm

Joel Slatis didn't believe that search engine optimization could be effective. So, he challenged optimizers on the I-Sales list to prove their stuff to him. Ten companies gave him 74 examples to investigate. He found 75 percent of claims were true one week after the claim date and 65 percent were still true 6 weeks later.

Search Engine Shoot-Out
Cnet, 4/7/99
http://home.cnet.com/category/topic/0,10000,0-3817-7-276910,00.html

Cnet tested five major search engines with 20 test queries, then evaluated them by accuracy, along with comments about duplicate and broken links. HotBot took top accuracy honors, followed by Excite. AltaVista and Infoseek tied for third, while pre-Open Directory-powered Lycos came in last.

=========================
Subscribing/Unsubscribing
=========================

How do I unsubscribe?
+ Follow the instructions at the very end of this email.

How do I subscribe?
+
The Search Engine Update is only available to paid subscribers of the Search Engine Watch web site. If you are not a subscriber and somehow are receiving a copy of the newsletter, learn how to subscribe at: http://searchenginewatch.com/about/subscribe.html

How do I see past issues?
+
Follow the links at:
http://searchenginewatch.com/subscribers/updates/

Is there an HTML version?
+
Yes, but not via email. View it online at:
http://searchenginewatch.com/subscribers/updates/currentsu.html

How do I change my address?
+ Send a message to [email protected]

I need human help with my subscription!
+ Send a message to [email protected]. DO NOT send messages regarding list management or site subscription issues to Danny Sullivan. He does not deal with these directly.

I have feedback about an article!
+ I'd love to hear it. Use the form at
http://searchenginewatch.com/about/contact.html.

This newsletter is Copyright (c) Internet.com LLC, 1999


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus