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The Search Engine Update - Number 206 - Oct. 4, 2005

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In This Issue

+ SES Heading To Stockholm, France, Chicago
+ SEW Forums Live Hits Disneyland!
+ Top Stories
+ More From The Search Engine Watch Blog
+ Daily SearchCast: Search News Via Podcast
+ Our Search Newsletters & Feeds
+ About The Newsletter

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SES Heading To Stockholm, France & Chicago
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What's next for Search Engine Strategies, our show focused on search marketing issues? Here's the rundown for the remainder of the year:

For the 2006 line-up, including our New York show from Feb. 27-March 2, see the Search Engine Strategies site. For news as each event approaches, check out the SES Blog.

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SEW Forums Live Hits Disneyland!
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It's time for our next Search Engine Watch Forums Live event, and where are we going? Disneyland! Well, the Disneyland Hotel in Anaheim, California, to be precise. SEW Forums Live Anaheim 2005 happens on Thursday, October 27 from 2:30pm to 6:00pm.

For those not familiar, SEWF Live isn't a huge four day extravaganza like our SES shows. Instead, it's meant as an easy, low-coast informal networking event designed especially for those who can come by from the local area. I'm on vacation in the area at the time, so I'm heading over to take part.

A general session kicks off at 2:30pm where Search Engine Watch Forums editor Elisabeth Osmelowski will have a panel taking questions and offering advice and thoughts on anything. After a break, there will also be another short open panel session involving some of our SEWF moderators from the area -- we've got quite a contingent out there! -- and some from afar (Disneyland is tempting some to come on out). More networking runs from 5pm to 6pm. After that, Disneyland's just a monorail ride away.

More information on the event and to register is here.

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Top Stories
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Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=== Oct. 4, 2005 ===

Everything You Ever Wanted to Know About Google AdWords - Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google's sponsored links.

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Yahoo Blog/Feed Search Coming - We had an unplanned glimpse of Yahoo's blog search in July, and now it looks like the service is going to formally emerge. Spotted via Steve Rubel, BusinessWeek cites Yahoo's Bradley Horowitz saying it might come as early as this week (or next week, depending on what you consider "next week" to be). Of course, Yahoo began offering blog search at Yahoo Korea back in August. Read Korean? Check out the service here. FYI, the glimpse of Yahoo "blog search" we had before was really for feed search. And Google's "blog search" is more accurately called Google Feed Search, as I explained here. Blogs aren't the same as feeds; feeds aren't the same as blogs!

=== Oct. 3, 2005 ===

A New Digital Library Alliance Makes its Debut - Yahoo, The Internet Archive and several other organizations announced the formation of the Open Content Alliance to make thousands of books, multimedia files and other materials freely searchable and accessible online. See also:

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Robert Scoble Wants What We Had -- Better Query Refinement. So Do I! - Robert Scoble's just finished reading John Battelle's book The Search and ponders creating a new chapter to follow John's ending one on "The Perfect Search." In short, Robert wants better query refinement. Well, we've had in the past and maybe will get again in the future. Below, I'll walk you through how exactly what Robert wants came and, sadly, went away. Plus my own thoughts on The Perfect Search. See also the follow-up article, More On Query Refinement, The Human Scale Problem & Creating The Search Dialog.

=== Oct. 2, 2005 ===

Google Bidding To Provide Free Wi-Fi To San Francisco - Google has joined the competition along with 11 other companies including as Earthlink to provide San Francisco residents and visitors with free wi-fi. San Francisco expects to decide on a vendor within weeks. See also:

=== Sept. 20, 2005 ===

Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Google Drops The Home Page Count - 42% of users click the #1 result - MSN: A Great Tool For Google? - Selling Organic Positions - Click Fraud Software Suggestions? - Will Martha Stewart's Future Apprentice Be An SEO Consultant? and more.

=== Sept. 29, 2005 ===

Yahoo Site Explorer Live: New Way To See All Your Pages, Links - Promised over a month ago, Yahoo Site Explorer is now reality. Yahoo gives the heads-up to everyone here on its Yahoo Search Blog, and how it will show you all pages within a domain, within a particular directory of a domain, all inbound links to a domain and the ability to bulk submit. Link takes you to an extended exploration of the service, exclusive to Search Engine Watch members.

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Listings Hijacked At MSN, With A Little Help From Google - Google 302 and MSN from Dave Naylor is chock full of badness on the parts of both Google and MSN, showing how Google redirections are causing it to hijack listings in MSN's search results. Dave gives you the short rundown. Here's the spelled out version, and thanks for his help in assembling it. See also: Yahoo Paid Inclusion Redirection & Hijacking Confusion - Paid Inclusion Making Yahoo Results Seem Hijacked?

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Google Partners With NASA For Expansion Space, Space Data & Supercomputing Talent - Google's plans to expand onto NASA's Ames facility in Mountain View is not just getting more space. It's also about collaborating with NASA scientists and getting NASA data, as well. So literally, the sky's not the limit, for Google. See also: Tax Assessor Wants Google To Pay Property Taxes Even Though New Facility Will Be on Federal Land.

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Meet The B2B Search Engines - One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and one of the key sessions in the vertical track was 'Meet The B2B Search Engines.'

=== Sept. 28, 2005 ===

Roll Your Own Search Engine With Rollyo (Beta) - For the past few weeks I've had the chance to test out and create several focused and targeted search engines (based on URLs I specified) with Rollyo, a new search tool released to the public today in an early beta by Dave Pell of Davenetics fame. I think it's an exciting idea and one that you'll want to check out for yourself.

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Google Changing Agency Commission Payments In Europe - Many search marketers in the US are unaware that in Europe, both Google and Yahoo offer agency commissions. Today, Google has announced plans to restructure that practice. Link takes you to an extended review of the changes, exclusive to Search Engine Watch members.

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Yahoo Desktop Search Out Of Beta, Gets LiveWords Contextual Search - Desktop Search Goes Live! at the Yahoo Search Blog covers how a new LiveWords button has been added to Yahoo Desktop Search as part of that product coming out of beta. Select a chunk of text, and then LiveWords automatically tries to find matches related to the context of that search.

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How are Search Marketers Performing? - A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients.

=== Sept. 27, 2005 ===

End Of Size Wars? Google Says Most Comprehensive But Drops Home Page Count - Today, Google is dropping from its home page the famous count of pages in its index while simultaneously claiming it has the most comprehensive collection of web documents available to searchers. Yes, this is the long expected counterblow to Yahoo's claim last month to have outdistanced Google. However, dropping the home page count is a positive move that I think helps defuse the entire size wars situation. That's because it divorces the notion of page counting as a way to 'prove' comprehensiveness, a move long overdue for the industry to make. See also:

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Didn't Google Just Have A Birthday? - No, you aren't losing your minds. Just earlier this month, Search Engine Watch and a wave of other sites wished Google a happy 7th birthday on September 7. What's going on with Google having another 7th birthday today? See also:

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CNET Off Double Not-So-Secret Probation With Google - Google's talking with CNET again. Google stopped talking with the news organization in a dispute over whether CNET crossed a privacy bounds in reporting on privacy issues, when it used examples of information about Google CEO Eric Schmidt. More background on the dispute in our Google Not Happy With CNET post and our Google Blacklists News.com forum thread. Schmidt himself spoke with CNET's News.com for its article over today's size announcement. Glad to see that Google has changed its mind over what I and many others felt was a bad policy. You can see the positive reaction flowing in already elsewhere, such as from Dave Winer and Steve Gillmour.

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TrustWatch & MSN Offer Anti-Phishing Tools To Searchers & Surfers - TrustWatch is a new Ask Jeeves-powered search engine designed to give you a green, yellow or red light warning on whether to trust pages listed in its results. It follows on the release of an anti-phishing add-on for users of the MSN Search toolbar.

=== Sept. 26, 2005 ===

Vivisimo and MSN to Power FirstGov - Vivisimo has been awarded a federal government contract to provide search technology to the U.S. Government's FirstGov.gov portal, with MSN Search playing a key role in the new service.

=== Sept. 23, 2005 ===

Google Testing Remove Results Feature - Google's testing a new option letting a people remove results they don't like from their own personalized search results. This will only happen if you're logged in and using Google Personalized Search. In other words, see a page you don't like? You can block that page from coming back. It only will impact the personalized results you see -- not the personalized results of others or general results that anyone sees.

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Google Toolbar For Firefox Leaves Beta, Gains Google Suggest - Google reports on its blog that the Google Firefox Toolbar has gained Google Suggest query suggestions. Hey, if it's good enough for the toolbar, it's good enough for the main site. Bring it on! And the toolbar out of beta after only two months! Maybe there's hope Google News will graduate yet from beta. It's four years old this March.

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Ask Jeeves to Rebrand - How To Know Whether A Site Is Accessible - Can We Agree Automated Comment & Link Posting Is A Bad Thing? - Could Google Bid for AOL? - XHTML and SEO, and more.

=== Sept. 22, 2005 ===

Microsoft Quashes Search Relevancy Report - New Search Engine From Microsoft Gets Cool Welcome from the Wall Street Journal (paid reg. required) delves into the rumors we heard in August and confirms them -- that the latest Keynote findings on search relevancy have been suppressed by Microsoft. The last we had were back in January. Why? Well, MSN Search is found to have slipped in those metrics. For its part, Microsoft says it asked for the study not to be released because it questions the methodology.

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Myriad Search: Meta Search Your Way - A new meta search engine allows you to compare results from the four top web search engines, and tweak their relative importance in the mix by adding to or subtracting from the relative importance of each.

=== Sept. 21, 2005 ===

A New Approach to Sharing Web Research - There are many approaches to sharing information you've found on the web, but a new free tool called eSnips is one of the most useful and intriguing yet seen

=== Sept. 20, 2005 ===

Google's Library Scanning Project Heads to Court - Many predicted that the copyright issues that surround Google's library book scanning project would end up in court. Today those predictions came true. See also:

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More From The SEW Blog
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Below are posts from the Search Engine Watch Blog since the last newsletter and not mentioned above. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed. Note that references to "I" may becoming from Danny Sullivan, Gary Price or Chris Sherman, all of whom post to the blog.

=== Oct. 4, 2005 ===

Google Seeks Sales Team For Payment Solution -- Also, Google Job Openings in the OC - We know that Google has plans in the online payment business (Google Wallet?, something else?). Today, I noticed that Google is now advertising positions for people to sell their "payment solution". It's an inside sales job based in New York City.

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Apple Europe Crackdown On Google Ads? - Spotted via Steve Rubel, Apple Cracks Down on Google AdWords at TidBITS suggests that Apple may be pushing on Google to enforce rules preventing advertisers from having ads show up in response to its trademarks in Europe....[MORE”

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SEO Big With Small & Medium Sized Businesses - No Guesswork Here: Web Sites Work For SMBs at InternetNews.com has a few search stat tidbits worth noting. A survey has found that among ways small and medium-sized business promote their sites, SEO is ranked second, 54 percent, just after email at 60 percent. That's SEO as in non-paid search. Paid search (or PPC) was ranked fourth at 20 percent.

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BodyBuilding.com Builds $48 Million In Sales Off Natural Search - Via Gary Stein, How BodyBuilding.com pumps up sales by word of mouth marketing from Internet Retailer looks at how BodyBuilding.com expects to make web sales of $48 million this year largely off of traffic driven by free search listings. Rather than spend on search ads, the company has tons of articles that serve as fodder to attract natural search engine traffic.

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Google's Many Projects & Interests - With rumors that Google might be teaming with Sun to push OpenOffice, Google morphs into multifaceted juggernaut from the Associated Press is a nice overview of the many different moves Google has been making recently and speculation on where it may go.

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Taiwan Not Happy With Being A Chinese "Province" In Google Maps - Via SEO Book, Taiwan tells Google it is not a China province from Reuters has Taiwan asking Google to stop calling it "Taiwan, Province Of China" on Google Maps, as you can see here. Out of curiosity, I went looking at a few other hot spots to see how Google was handling them....[MORE”

=== Oct. 3, 2005 ===

Google Plans to Partner With Sun - Google and Sun Microsystems will announce a collaboration project during a press conference tomorrow morning at The Computer History Museum in San Jose. Some speculate Google and Sun will be doing something together with Sun's free, open source, OpenOffice software suite....[MORE”

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Time To Tweak Your AdWords Campaign? - Tune Your Google Ad Campaign from Kevin Lee at ClickZ provides a ton of tips on things to consider if you've been running AdWords but haven't tweaked your campaigns for awhile.

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Keeping Yourself Out of Web And Other Databases - Ann Harrison's, Wired News article: 'UnGoogleables' Hide From Search, offers a profile of Geri Agalia (not her real name), a person who values her privacy and is trying to keep info about herself out of the Google database. We've seen stories like this before....[MORE”

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Search May Not Be From Branding, But It Will Still Pull Branding Spend - Hmm. Reading MediaPost today, I came across Graydon Carter Disses Search Ads. That's Vanity Fair Graydon Carter, who seems to think the internet must be best viewed as EITHER a branding or direct marketing medium and appears to come down on the side of direct marketing, since he remarked about not being able to remember a single ad he's seen on Google....[MORE”

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Yahoo Accused of Trying to Steal Trade Secrets - News.com reports that Nuance Communications, a California speech technology company, has asked a California court to place a temporarily restraining order on about 12 speech engineers who left Nuance and are now doing interactive speech work at Yahoo. The lawsuit claims that Yahoo is trying to steal trade secrets....[MORE”

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Call Tracking Is For Everyone, Even If Pay Per Call Isn't - Honestly, all the hype over pay-per-call often makes me shake my head. Yes, it can be a simple way for people without web sites to get search-targeted traffic. But people who say they'd prefer a phone call rather than a web site visit because they can track and act on the call? Then just run an ad to a page with your phone number! That's cheaper than doing pay-per-call, and you can still get the call. Pay Per Call vs. Call Tracking: Walk Before You Run from Justin Sanger at ClickZ looks at this "walk before you run" approach in more depth. He rightly explains that pay per call is not the same as call tracking. Calls can be tracked without going into pay per call, and many would benefit by doing so.

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Search Ads & Trademarks Cases Beyond Google-GEICO - R.I.P. Geico versus Google from iMedia Connection is a nice rundown on other cases on the docket that involve trademarks linked to search ads and how they have become more important now that the Google-GEICO case has been settled.

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Google After SEM Execs To Woo & Train Agencies? - Google Searches for SEM Talent at ClickZ covers how various search marketing firms are reporting that Google's after their execs apparently to beef up its agency outreach. It follows on a recent Yahoo hire. See also: Yahoo Search Marketing Hires Ron Belanger.

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Blinkx.tv Will Now Host and Serve Your Video Content - Blinkx.tv is joining others, namely the Google Video Upload program, in allowing users to upload and any all video content for free. The service is called MyBlink.tv. In other words, Blinkx.tv will now host and serve your video content for free. Searchers/viewers will also be able to watch your online video for free but eventually give owners a chance to sell access to their content." We've also heard talk about Google possibly doing the same thing....[MORE”

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Skip The $79 Ranking Software - Change the name, and the warning that CJK Cybermedia gives about $79 software package could be just as applicable. In general, submission or rank improvement software of any type has never been that useful, in my experience....[MORE”

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Being Indexed Versus Being Ranked - SEO Practices: Indexing and Ranking from Mike Grehan at ClickZ is a good reminder that being indexed by a search engine isn't the same as ranking well. It's only when a page ranks that you'll gain traffic, and getting the page to rank comes down to great content attracting good links, in his book.

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Google Wins Age Discrimination Suit - Google Prevails in Age Discrimination Suit from the Associated Press covers Google winning in an age discrimination suit that was filed in July 2004. Brian Reid, one of AltaVista's founders who went over to Google, filed the suit when he was aged 54 and alleged that he was told by a Google exec that he didn't fit into Google's youthful atmosphere. Reid's firing from Google cost him stock options estimated to be worth $38 million. Reid's complaint against Google was also featured in John Battelle's new book The Search (page 233-234).

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Search Engine Roundtable's Barry Schwartz Proposes Via Ask Jeeves Search Results - Barry Schwartz of Search Engine Roundtable is getting married. He proposed to his girlfriend by getting her to type her name into Ask Jeeves, where the Ask Jeeves team kindly helped long-time Ask Jeeves-watcher Barry by rigging up a custom answer....[MORE”

=== Oct. 1, 2005 ===

Ask Jeeves Smart Search Makes Basic TV Program Reference Info a Click Away - When Ask Jeeves (aka Ask.com) launched a slew of new Smart Search options in August I briefly mentioned that info about TV programs was now part of the Smart Search service. However, it was just in the last day or two that I realized the number of TV programs AJ offers Smart Answer boxes for....[MORE”

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How About Custom Search Tabs From Google & Yahoo - Google offers many other databases that can be discovered by clicking another link that's visible on the Google home page labeled "more." Perhaps Google should consider providing what Yahoo currently offers on their clutter-free search.yahoo.com page....[MORE”

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Add an A9 Customizable Search Box to Any Web Site - The A9 team has posted a new page with info and code to add customizable A9 search boxes to any web site. Currently available are boxes for A9.com Search and A9.com Yellow Pages search. More about other A9 services for webmasters and developers here.

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Yahoo Testing Mobile Search Ads In Japan & Britain - Bloomberg News reports that Yahoo is testing paid ads on search result pages delivered to mobile phones and devices in Japan while also auctioning off ads on the Yahoo Mobile travel site in the UK....[MORE”

=== Sept. 30, 2005 ===

Google Promotes Site-Targeted Advertising With Landing Page Test - Pam Parker's: Google Tests 'Advertise' Link, Landing Page, reports on another test at Google. This time, viewers of Google advertising on "select" Google Network sites will see the text link, "Advertise on this site" next to the AdSense ads....[MORE”

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Google Plans AdWords Commercial Developer Program - Google will soon be offering enhanced access to its AdWords API, along with membership in a newly formed AdWords Developer Council, to commercial developers who have pushed up against the limits of the existing program....[MORE”

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Local Matters Goes After Local Search Tech Market - The eWeek article, MapQuest Founder Chases Local Search Crown, offers a look at a new local search technology player, Local Matters, and its founder Perry Evans....[MORE”

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Listen Online: Search Execs and Others Speak During Advertising Week 2005 - I'm not sure how much longer (my suggestion, head to the site soon) these presentations from Advertising Week 2005 (it ends today) will be available for listening online and/or downloading but several of the talks and panels, including one from Google, might be of interest to SEW Blog readers....[MORE”

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Trying to Find the Mobile Searcher - Ben Charny's eWeek article: Mobile Search Struggles to Find an Audience, reports on why some say that mobile search is having problems finding users....[MORE”

=== Sept. 29, 2005 ===

MSN Shopping Adds Search Refinements for Hundreds of Product Categories - Just up on the MSN Shopping Insider is a post about some new and useful features that have gone live at MSN Shopping. Now, it's possible to focus and refine a shopping search using attributes that are specific to the product category your searching in....[MORE”

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Search Pulling From Banner Ad Spend - An article in New Media Age UK titled: Long-time advertisers are abandoning banner ads in favour of search, includes comments about how firms that have been the "backbone" of Net advertising for years are moving into search marketing....[MORE”

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Infospace & Seekport Announce Partnership as InfoSpace President Leaves Company - Netimperative reports that European engine Seekport and Infospace will partner. The partnership will have Infospace providing paid listings on Seekport results pages. This has been a busy week for InfoSpace news. On Monday, we blogged about a new mobile search tool that InfoSpace plans to launch in October. Then, on Tuesday, we learned that Kathleen Rae, president and chief operating officer of InfoSpace, will be retiring from the company.

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Preview New Saved Searches & Clip Feature At AOL Search - While I was looking at the AOL Search home page this afternoon, I noticed some text (near the bottom the page) that invited me "preview new features" as AOL continues to enhance its search site. So, what did I find?....[MORE”

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SEO Still A Low Priority for Many Marketers When Compared with Paid Search - A brief Media Daily article titled: Marketers Slow To Embrace Optimization, Say Search Experts, reports on a panel of heavy hitters that took place at the OMMA East conference yesterday in New York. The audience was told that they need to both opitimize their web sites for web crawlers and also run cost-per-click campaigns.

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New Patent Apps from Google, Yahoo, and Microsoft - If your the type who enjoys reviewing newly published patent applications, Barry over at Search Engine Roundtable lists a bunch of newly published apps that were posted on Cre8asite earlier today. The list includes applications from Google, Yahoo, and Microsoft. Remember, a patent app is NOT the same thing as an awarded patent....[MORE”

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And Debunking Urban SEO Myths! - I just posted about a list of things that may (or may not) influence how a page will rank in search engines. But what convinces people of the truth behind a particular factor? Cause and Effect - Not Always Easy to Determine from Scottie Claiborne over at Search Engine Guide looks at how you can end up assuming something is working a certain way for all the wrong reasons, plus gives some basic tips on how to test correctly.

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Debunking Urban Myths - Did you hear about the killer dolphins that got loose from a naval facility in the wake of Hurricane Katrina? Apparently, an urban myth. How do you track down if something's a myth or not? Shirl Kennedy over at Gary's other site, ResourceShelf, give you a fresh rundown on urban myth debunking tools here.

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Google House Ads In AdSense On Non-Google Sites - I wrote earlier of issues some have with Google running house ads for its own products in Google search results. Selling Their Own Dog Food from Andrew Goodman looks at the flipside, Google house ads running in AdSense ads on sites outside of Google. "I wonder if publishers get paid for these clicks?," he asks....[MORE”

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Rundown On Search Ranking Factors - Search rankings aren't all about PageRank. Even Google will tell you they have many, many "signals" that are measured to rank a page. The same is true for other search engines -- and has been a fact of SEO life for years and years. But what are all these signals and factors? Some are known, some are speculated on, and some change all the time. Search Engine Ranking Factors now up from Rand Fishkin at SEOmoz is a diligent rundown on factors that could influence how well a page does....[MORE”

=== Sept. 28, 2005 ===

A List of Domain Names Registered by Google - A new list that I've been compiling over the past few weeks offers a look at many of the domain names that are registered to Google Inc. I used various sources to compile the list....[MORE”

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A Google Calendar and Some Domain Name Research - As someone who watches Google domain names closely, I learned about this post on the Google Addiction Blog that points out that GCalendar.com (an online Google calendar?) is a domain name that's currently registered to Data Docket, an Idaho company that often "holds" domains in their name....[MORE”

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Yahoo Maps Japan Begins Adding User Info - Yahoo begins updating online map based on user tips, from Japan Today, reports that Yahoo Maps Japan has begun allowing users to submit local information for inclusion on maps. Worth noting is that user submitted info will be verified before it's added to the service.

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Winners of Yahoo Video Search Yammys Revealed - May we have the envelope please! This afternoon winners of the Yahoo Yammys were announced. The winning video is titled "Twinkle Toes" and was directed by Marty Putz. It can be viewed online along with other audience favorites.

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BitTorrent Looking To Work With Publishers - Looking for video content? I mean, not just looking but also wanting to download it? BitTorrent is a popular way for many seeking to get the latest television program or film. BitTorrent's Grab at Respectability from BusinessWeek looks at how the service wants to move on by raising capital and turning into a distribution network for publishers, rather than for those sharing published works.

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Search Marketer A Candidate On The Apprentice - One of the contestants on the current series of The Apprentice: Martha Stewart hails from the world of SEO....[MORE”

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Google AdWords Logins Shifting To Google Accounts - Google's been doing some consolidation of having people sign-in for various services through a common Google Accounts login....[MORE”

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Branding & Search Panel Highlights - OMMA Conference Track: Maximizing Brand Advertising Via Search from SearchViews gives you a few highlights from a panel at OMMA this week about branding and search

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Better Yahoo Tools Coming To Measure Search Buzz - And Watch Google, Too! - Yahoo Testing New Branding Metrics for Search at ClickZ covers how Yahoo is helping more advertisers tap into tools to measure brand reach and buzz through search, a sign that tracking search buzz is finally getting some needed, renewed attention....[MORE”

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Google Seeking Classified Ad Feeds - Classified Intelligence reports briefly in a press release that Google is looking to include listings from classified advertising web sites in its search results....[MORE”

=== Sept. 27, 2005 ===

Dynamically Search and Browse RSS News Headlines - Surfwax are offering a free RSS search tool that demonstrates the LookAhead technology that can potentially help the searcher focus a news or RSS search with very little effort before clicking the search button.

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What's An Ad Agency? What's A Search Agency? - Ad/Search Agency Convergence from Hollis Thomases at ClickZ looks at when an ad agency is NOT also and SEM firm or more to the point, how they can't be when paid search is making up so much of online ad spend....[MORE”

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Google After Madison Avenue - Search 'N' Sell from the New York Post is a relatively short look at how Google is cozying up to major ad agencies, holding more than 100 training sessions to help them understand search marketing better. Agencies are also given support teams so they can call around the clock with questions. Google's also taking part in this week's Advertising Week in New York apparently doing little last year.

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Linking Neighborhoods, Illustrated - Threadwatch points over to the Picture of Link Neighborhoods post at Jim Boykin's new SEO blog, where he posts a nice illustration (PDF) of how search engines use links to determine what sites are important -- and not.

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Delete Those Emails With SEO Pitches! - Ineffective SEO E-Mail Campaigns at ClickZ from Shari Thurow is a nice, fresh reminder of all those pitches you get for SEO services via email that you can safely delete. No, you almost certainly don't need to worry that they are kindly informing you that you aren't ranking for a particular term!....[MORE”

=== Sept. 26, 2005 ===

Google Accused of Issuing Misleading Statements in Gmail Name Dispute - This Sunday Times article reports that the dispute over the name Gmail is quickly turning into a war of words as Independent International Investment Research (IIIR), the company who has been contesting the use of the Gmail trademark, says that Google has been issuing "inaccurate and misleading statements."

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For Many, It's All About the Very First Search Result - Jakob Nielsen's new Alertbox article: The Power of Defaults, does a great job of summarizing and commenting on new search engine research from Cornell University about why and where people click on a search results page....[MORE”

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IAB Report: Search Ads Account for 40% of Ad Sales During First Half of 2005 - News from the Interactive Advertising Bureau and PriceWaterHouseCoopers about online ad spending in the first half of 2005....[MORE”

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Infospace Gets Ready to Launch Mobile Search Client - The Seattle Times article: Cellphones emerge as local-search tool, reports on some new mobile search/local search client software that InfoSpace (there's a company we haven't blogged much about recently) and Action Engine will launch in October....[MORE”

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Google Video Gets Flashy - You no longer need to download and use the Google Video Viewer to watch streaming content from the Google Video database. During the past few days, streaming video content from Google Video began being delivered via Adobe Flash....[MORE”. See also: Google's "Playable Video" Search Option Disappears and Google and UPN Announce Deal to Stream Video of Recently Aired TV Premiere.

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OneStat Puts Google On Top - OneStat has released its latest results of most popular search engines worldwide, putting Google first on average over the past two months....[MORE”

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Blog Buzz News: PubSub Improvements Coming, BuzzMetrics Sold - PubSub to Measure Blog Influence by Category from ClickZ says that PubSub is supposed to release a new version of its LinkRanks service, to help you find key blogs in various topics. Watching to see what comes up. No news yet on the PubSub blog. Top of my list is a hope that PubSub goes back and measures links from actual blog posts rather than just feeds, because of the problems with this I covered before. Meanwhile, BuzzMetrics Bought By Israel-Based Trendum covers word-of-mouth firm BuzzMetrics being bought by Trendum.

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Google's Marissa Mayer Profiled - John Battelle called Google's Marissa Mayer a "hummingbird" of a woman in his new book The Search, which is a great description for anyone who has ever met her. She's literally flying around constantly with excitement and activity about various products. Managing Google's Idea Factory is a new BusinessWeek profile on Marissa, the company's director of consumer web products, covering what her workday is like, her background and how she goes about managing so many of the things Google develops. See also Google's Mayer: Searcher Behavior & Google Factoids.

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More Transparency Needed On How AdWords Are Ranked? - Google Goes Las Vegas from Robert X. Cringely at PBS looks at the anecdote of someone who was paying $0.10 per ad to promote his site and then tried to test new ideas with a different site, coming away perplexed about why paying more for the second site generated LESS traffic. Are things rigged, Cringley asks? Nope, it turns out, but Google could make that clearer...[MORE”

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More On Yahoo & Its Own Programming - It's Not TV, It's Yahoo from the New York Times is another look at Yahoo's moves to provide its own programming. The opening anecdote is key. Yahoo media chief Lloyd Braun "fumed" that Yahoo News was only offering "a white page filled with links to other sites on the web" during the troubled Discovery space shuttle mission rather than something original of its own....[MORE”

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Emcee James Fallows Expects Blogorrhea Leaks Of Google Zeitgeist 05 - Reader P. Webster sends me word that in the current edition of transAtlantic, a rundown of happenings related to The Atlantic magazine by that publication, "Google Zeitgeist 05" emcee James Fallows is expecting news of the off-the-record event to leak out....[MORE”

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Microsoft Opens adCenter & MSN Keywords To Singapore & France - Microsoft has officially launched its adCenter system to sell paid search in France and Singapore. More details in this company press release. More info on the program in general here....[MORE”

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Google Targeting College Students With Newspaper Ads - I wrote earlier of Google targeting colleges with a special "College Life" page at Google. Now the other part of that story -- how university students are finding that page. That's through print ads in college newspapers....[MORE”

=== Sept. 25, 2005 ===

Avoiding Holiday SEM Blunders - The holiday season will soon be upon us, and it can be a fantastic time for search marketers, provided you make all of the right moves, says Kevin Lee. Kevin offers a checklist of these potential blunders along with "power tips" to turn each into a best practice for search marketing in his latest ClickZ column, Turn Holiday SEM Blunders Into Best Practices.

=== Sept. 24, 2005 ===

Search Marketing Spend Increasing at a Healthy Clip - A new survey from Marketing Sherpa reports on current and projected spend for search engine optimization and paid search campaigns....[MORE”

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Pay-per-Call: Hype vs. Reality - Pay-per-call advertising is being touted by many as the next big thing in search marketing. With eBay justifying its recent purchase of Skype by citing the potential of pay-per-call, and AOL, Microsoft and others jumping into the game, it's a hot topic. But is pay-per-call a viable option for search marketers today?....[MORE”

=== Sept. 23, 2005 ===

Miva UK Launches Algorithmic Search - Miva has rolled out a new algorithmic web search functionality to its distribution partners in the UK, powered by Fast Search & Transfer. Miva says that the new offering provides site inclusion and exclusion lists as well as the ability to blend search results to create a mix local and global content....[MORE”

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MSN Search Offers Free Full Text Access to Encarta Encyclopedia - Researchers might be interested to learn that MSN Search is offering a free access to the full text (not just blurbs) of Microsoft's Encarta encyclopedia. This page offers details about how to get a free pass. No, registration is required....[MORE”

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Scale is a Key Technology Challenge at Google - Lengedary computer programmer, Peter Weinberger, now works at Google as a software engineer. Unix geeks might already know that Weinberger is the the "W" in the AWK programming language named for its developers. In an interview (free access) with Laurianne McLaughlin from IEEE's Security & Privacy magazine, Weinberger talks Google, future search, and privacy.

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New Watson Sidebar for MSN Search - Watson, a "proactive" search utility that watches what you do and automatically provides related search results from the web, is now available as a plug-in for the MSN Desktop/Toolbar suite....[MORE”

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AOL.com Portal Leaves Beta - After a three month beta period, the AOL.com open web portal has been officially released....[MORE”

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Time Warner Keeping AOL - Via Threadwatch, Time Warner Head Says AOL Is the Company's Future from the New York Times covers how Time Warner sees AOL as a key asset for Time Warner to improve, suggesting that it's not going to sell some or all of it to MSN....[MORE”

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Recapping Official Search Engine Blogs - Search Engine Blogs as Public Relations Tools from Loren Baker over at Search Engine Journal is a nice overview of how the various major search engines are turning more and more to blogs as a communication tool, with continuing unofficial help from employee blogs such as those from Yahoo's Jeremy Zawodny and Google's Matt Cutts (hey, Google, get his blog listed in your Blogs By Googlers section on the Google Blog already!).

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Silicon Valley Search SIG Has First Meeting, Talks Audio Search - I've been meaning to write about SDForum's Silicon Valley Search SIG since Robert Scoble mentioned it earlier this month. The new group just had its first meeting, Audio Search: Selling Picks & Shovels at the Podcast Gold Rush....[MORE”. See also Silicon Valley SIG To Meet Again On Mobile Search, Gains Blog.

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Begging For Free Links - When Money Can't Buy You Link Love from Rand over at SEOmoz is a nice rundown on ideas for gaining links when cold hard cash isn't an option. Write a letter, give a call, do a giveaway. Whatever you do, ask appropriately. Increase Your Link Request Conversion - Don't Do This! in our SEW Forums is a current discussion starting out with a list of great tips on what NOT to do from member Stuntdubl, Todd Malicoat. You can also see my Thanks For Your Horrible Link Request post from last year.

=== Sept. 22, 2005 ===

Sergey, Larry, Eric, David and Jerry - Forbes Says Rich! - The 2005 edition of the Forbes 400 list of the of the wealthiest Americans was published this afternoon and includes Brin, Page and Schmidt from Google as well as Filo and Yang from Yahoo. Of course, Gates and Ballmer from Microsoft are also on the list. Here's a quick look


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