Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google's secure search with "Keyword Provided" - an algorithm that's been tested with a 99 percent accuracy, according to its research.
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers better allocate earned, paid and owned resources for optimal results.
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.
In Google Analytics Multi-Channel Funnels reports, you can find several data nuggets which you can then leverage in your media buys and optimizations to yield fantastic results. Here are some insights you can find from these five reports.
While you know meaningful change takes a long time, and requires patience, commitment, and effort, your search prospects are secretly longing for magic. Show prospects that with your help, they can improve that number quickly and dramatically.
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.
The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution.
These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits.
Real-time Events and Conversions reports are now officially out of beta and everyone will start to see the reports over the next few weeks. Both the real-time reports for events and conversions will also be expanded to app profiles.
Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor.
Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry.
Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps.
Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you'll want to understand.
Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is "(not provided)".
The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network report. This report is essential for troubleshooting traffic anomalies and planning a cross-domain strategy.
Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports.
Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to be uncovered in the newest version of Facebook's analytics. Get familiar with the metrics you can track in this guide.
As you go through an audit of your company's current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action.