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Analytics

Articles on Analytics

How to improve ROI and track and analyze your SEO, PPC, social, and content marketing campaigns using Google Analytics and other web analytics platforms.

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 SES London (9-11 Feb) covers all the critical aspects of Search, Social and Analytics. See what's on the agenda.
  1. Making Sense of Big Data in Search Marketing

    Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.

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  2. Moz + Bitly = More Link Data

    Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter.

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  3. How to Use Google Analytics Campaign Reports

    Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website's data and improve your results.

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