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The latest stories about web analytics, including guides to improve your ROI from online marketing campaigns.
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The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and cost per acquisition. But are these the right metrics to measure SEO results?
If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think about augmenting your arsenal with another data source: Chartbeat Publishing. Here's why you might find CB valuable.
Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use some cool newer features. Here’s how to check if your code needs an update.
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important. Use this simple method to gain content insights.
Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful tools.
Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for the beginner – with explanations of five core areas, how to get to them, and what to look at while you're there.
Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that.
Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how.
Ever heard the saying “you can’t please everyone”? Turns out, you actually can – at least when it comes to your landing pages. Want to appeal to different buying modalities? Here's how to understand what they're looking for and give it to them.
Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Here's why pixels are so important and three things to beware of when using them.
For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed.
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when you fully understand these reports and pivot tables are built and in place to easily generate and add to reports.
One important element of any search-based lead generation campaign is the offer – what does your prospect get after you get their contact information? A good offer can bring in oodles of qualified prospects, but a poor one can kill your lead flow.
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it.
Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite.
Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave on your site, then segments are the way to do it.
A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in cost per acquisition. Check out the layout, data, and results from the device targeting experiment.
Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone.
Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.
The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise. By using key technologies, search marketers can transform their roles, moving from a tactical to strategic leader.
