SEO News
Analytics

Articles on Analytics

How to improve ROI and track and analyze your SEO, PPC, social, and content marketing campaigns using Google Analytics and other web analytics platforms.

RSS
 SES London (9-11 Feb) covers all the critical aspects of Search, Social and Analytics. See what's on the agenda.
  1. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether...

    Comments
  2. How to Properly Analyze Ad Text Performance

    When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.

    Comments