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Analytics

Articles on Analytics

How to improve ROI and track and analyze your SEO, PPC, social, and content marketing campaigns using Google Analytics and other web analytics platforms.

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  1. Using the DMAIC Process for SEO Projects

    DMAIC stands for define, measure, analyze, improve and control. Whether you're a large multi-location organization or a freelance SEO looking for answers to a problem, DMAIC provides a method to solve all kinds of problems quickly and efficiently.

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  2. 2013 Web Analytics Year in Review

    Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports.

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  3. Adobe Adds Cloud-Based Mobile Services

    Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.

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