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Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Here's why pixels are so important and three things to beware of when using them.
For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed.
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when you fully understand these reports and pivot tables are built and in place to easily generate and add to reports.
One important element of any search-based lead generation campaign is the offer – what does your prospect get after you get their contact information? A good offer can bring in oodles of qualified prospects, but a poor one can kill your lead flow.
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it.
Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite.
Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave on your site, then segments are the way to do it.
A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in cost per acquisition. Check out the layout, data, and results from the device targeting experiment.
Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting tools in the App Gallery are impressive and can help you perform some tasks faster than Google Analytics alone.
Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate.
The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise. By using key technologies, search marketers can transform their roles, moving from a tactical to strategic leader.
businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too!
Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your content-led campaigns.
Developing a good hypothesis should always be informed by some degree of knowledge, irrespective of any certainty around what the outcome may be. Here is how you can create a hypothesis for your ad copy test and components to quickly improve it.
More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is buying Instagram shots for everyone, here’s how to track every move, filter, hashtag, keyword, Like, comment, and user.
In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas.
If you don’t set up your website to capture your visitors’ contact information and follow up with them over time, you’re missing the lion’s share of leads and sales. Here’s how to construct and fill an effective follow-up system.
Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are concerned with Google's new offline reach.
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention.
