Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites."
The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here's one example of why sleuthing is a critical skill of managing PPC accounts.
To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data.
Google Analytics announced new
bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go.
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it's working hard to help marketers to bridge the gap.
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete.
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration.
The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do.
Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position.
Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options.
How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world.
Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid.
SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand resear
What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits.
Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter.
Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins.
Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required).
UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing websites to display users' activity, downloads, visitors, purchases, and more.
To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform.