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Articles on Analytics

The latest stories about web analytics, including guides to improve your ROI from online marketing campaigns.

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  1. How to Use Google Analytics Campaign Reports

    Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website's data and improve your results.

  2. Google+ Pages Dashboards Now Link to Google Analytics

    If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors, and pageviews for your the site linked to that page.

  3. Understanding Seasonality in Search

    A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success.

  4. Will 2014 Finally Be the Year of the Web Analyst?

    Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014.

  5. Using the DMAIC Process for SEO Projects

    DMAIC stands for define, measure, analyze, improve and control. Whether you're a large multi-location organization or a freelance SEO looking for answers to a problem, DMAIC provides a method to solve all kinds of problems quickly and efficiently.

  6. 2013 Web Analytics Year in Review

    Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports.