February 7, 2007

Yahoo Adds Narrow Search Builder Template

Yahoo today made some design enhancements to its Search Builder custom search engine. In response to criticism from bloggers about the options available for a small search box, Yahoo has rolled out a "super-narrow" option, just 192 pixels wide. Yahoo has also redesigned the Search Builder home page, adding featured sites that have implemented the tool.

Posted by Kevin Newcomb at 1:38 PM | Permalink

January 22, 2007

Yahoo's Tim Mayer Talks Search Builder

Stone Temple Consulting's Eric Enge has posted the latest in a series of interviews with search luminaries. This one's with Yahoo's Tim Mayer, director of product management for Yahoo Search.

Mayer talks about Yahoo Search Builder, a custom vertical search tool similar to Google Co-op. He explains that the goal of Search Builder is to allow someone with a particular expertise or specialized knowledge to create a custom search engine from a subset of Yahoo's index to yield better search results in that knowledge area. Besides that, vertical search benefits from disambiguation of certain words, and value-add for publishers.

He also tells Enge that one product strategy for Search Builder is to provide the ability for publishers to share in the monetization of the traffic, which will provide them an economic incentive.

Another gem for SEOs: "What [Search Builder] does is to evaluate your site and potentially perform a deeper crawl of your site. For example, a lot of people want to create site search. With that, you want a comprehensive search of the site. Sometimes the site is fairly well indexed. What we're saying is if you use Search Builder, we'll potentially include more of your documents into our index."

Posted by Kevin Newcomb at 1:48 AM | Permalink

August 7, 2006

Yahoo Launches Search Builder

During the Social Search Overview session, Tim Mayer of Yahoo announced the launch of Yahoo Search Builder. I haven't had much time to play with it yet, and probably won't until next week. But the Yahoo Search blog has a nice overview of the new product. Keep in mind, this seems very similar to Eurekster, based on my quick quick quick read of it. More on this later.

Posted by Barry Schwartz at 1:02 PM | Permalink

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