November 12, 2009

Yahoo! Launches Mobile Site for U.S. Hispanic Users

Yahoo! has launched a site in Español targeted for the U.S. Hispanic market. The site is available for over 1,900 devices at http://espanol.yahoo.com.

Here's what you can expect:

Discover via results from Yahoo!'s award-winning mobile Search, editor-selected content, and U.S. and global news content presented in Spanish, including the "América Latina" news section, which provides relevant content from the Latin American region.
Stay connected through access to email and social networking accounts from the most popular Web providers, as well as instant messaging, address book, and calendar functions.
Stay informed by bringing favorite Web content --sports, news, local information, RSS feeds, weather, stocks, horoscopes, and more -- to a single location.

"With the launch of Yahoo! Mobile en Español, we are focused on growing our audience among the more than 46 million U.S. Hispanics by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them," said Felipe Muñoz, senior mobile director, Yahoo! Hispanic Americas.

Focusing on the Hispanic market is a smart move for Yahoo! comScore mobile internet data shows adoption among Hispanics outpacing other demographics, with 88% accessing the mobile internet on their cell phones.

Meanwhile, Yahoo! is experiencing great success with their mobile homepage, with global usage tripling over the past two years.

"With the introduction of our new Spanish-language homepage, we are well positioned as the center of people's online lives. We're reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer," said Muñoz.

The new mobile homepage will also enable a great advertising opportunity for companies targeting the Hispanic market.

Posted by Nathania Johnson at 1:11 PM | Permalink | Comments (1)

May 27, 2009

Yahoo! Testing Localization on Global Homepages

Yahoo! has been testing a new homepage for a long time now. The latest test involves localization features for global homepages. For example, if you live in the UK, you can get local transportation information via a widget on the left sidebar. The India homepage will feature a cricket app.

Of course, the US homepage is getting apps, access to email accounts (including non-Yahoo! ones) and social networking. You'll be able to check network updates from a variety of sources directly from the homepage.

I've been able to check out the new homepage when signed in and using Firefox as my browser. It definitely has a sleeker design and the widgets are cool if you can make a new habit of using them. Usually, I just get distracted by a front page story or two before I go on to my normal browsing.

Have you seen the new homepage? What do you think? Share your impressions in the comments below.

Posted by Nathania Johnson at 1:22 PM | Permalink | Comments (3)

September 18, 2008

Yahoo Homepage Redesign Disses Microsoft

Michael Arrington over TechCrunch has screen shots of the new Yahoo redesign, including their third party mail access which offers AOL and Google but notably leaves hotmail and MSN out of the options.

The new design has taken some of the Yahoo personalised elements at this stage, but has yet to be solidified and will be rolling out further changes in the days ahead, according to TechCrunch.

Posted by Frank Watson at 1:09 AM | Permalink | Comments (1)

July 17, 2006

Yahoo Officially Launches New Home Page Design

Yahoo has officially launched the new design they have been beta testing since mid-February. If you go to www.yahoo.com you will get the new design even if you have never seen it before. Yahoo launched the design in the UK & Ireland earlier this month. TechCrunch notes in the comments that the new design has been live in India for weeks now. The full press release is posted below.

YAHOO! UNVEILS ADS CREATED BY FILM STUDENTS; SOLICITS CONSUMER VIDEOS IN CELEBRATION OF NEW HOME PAGE Localized Versions of New Home Page Rolling Out Around the World Sunnyvale, Calif. ? July 17, 2006 ? This month, Yahoo! is completing the general rollout of its new home page at www.yahoo.com, marking the most significant re-design of its flagship destination since the site first launched in 1994. In celebration of the new look, Yahoo! today launched a site featuring short videos created by students from renowned film schools to humorously tell the world that Yahoo! is changing. In addition, Yahoo! is inviting all users to submit original videos through Yahoo! Video (video.yahoo.com) with their own creative take on the theme. ?This campaign celebrates the creative contributions of the Yahoo! community and truly exemplifies the spirit and consumer focus of our Yahoo! brand,? said Cammie Dunaway, chief marketing officer at Yahoo! Inc. ?Today?s Internet users are passionate about expressing themselves and contributing to the online conversation that is occurring every day among the estimated 500 million users of Yahoo! branded Web properties around the world. We encourage these talented people to join us in celebrating the new Yahoo! home page with their own personal videos.? Innovative Advertising Campaign and Consumer Video Program In a departure from traditional advertising campaigns, Yahoo! and its agency, Soho Square / OgilvyOne, invited film school students to participate in creating the new advertising. Yahoo! and the agency worked with the London Film Academy, Parsons, the San Francisco Art Institute and Yale University to develop scenarios in which a person directly or indirectly reveals that his or her ?Yahoo! has changed.? Additionally, Yahoo! created a new Yahoo! Video category where users can easily upload their own videos to be viewed alongside the film school work. For the first time, Yahoo! has made available a variety of creative assets for consumers to incorporate into their videos, including the Yahoo! logo, yodel and sample scripts. Yahoo! will select the best submissions to feature in its ongoing advertising on the Yahoo! network. More information and submission details can be found at http://video.yahoo.com/newyahoocampaign. ?This exciting campaign highlights many different voices and creative expressions developed by young talent in film and design as well as Yahoo! users themselves,? said Dunaway. New Home Page Available Globally The new Yahoo! home page design was first previewed at yahoo.com on May 16, 2006, and new localized versions are now available in Brazil, Canada, France, Germany, India, Indonesia, Italy, Korea, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, UK & Ireland, and Vietnam. Yahoo! plans to roll out additional localized versions, and to display the new page to all visitors of Yahoo.com in the coming weeks. The new Yahoo! home page includes enhancements that allow consumers to turn to the Web daily to read news, search for information, stay in touch with their community and discover what?s happening around the globe. It combines frequently updated news and entertainment with useful tools for searching, connecting, sharing and communicating online ? all on one simple, easy-to-use Web page. About Yahoo! Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users? lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.

Posted by Barry Schwartz at 9:01 AM | Permalink

July 5, 2006

Yahoo Launches New Home Page Design In UK & Ireland

Personal Computer World in the UK reports that Yahoo has finally released the new home page redesign that has been in beta since mid-February -- at least in the UK. The new design is visible for all at http://uk.yahoo.com/ and is described "as the biggest redesign in its history, and promised that the new homepages would focus on search, content, community and personalisation." Danny confirms that his Yahoo home page has switched to the beta version, and he is based in the UK, of course. I am based in New York, and my Yahoo home page has remained the same.

Posted by Barry Schwartz at 9:02 AM | Permalink

May 16, 2006

New Yahoo Home Page Available

We've written before about the new home page that Yahoo's been testing. Now it's available for anyone to try here. I definitely like it better than the old page -- it feels far less busy. Of course, people who are comparing it to Google's pure search look won't be impressed, if that's what they prefer. Never fear. Yahoo's long had its own pure search page that is still available. Yahoo writes more about the new home page on its blog here. Richard MacManus has a review here, along with a podcast interview with two execs about the changes.

Posted by Danny Sullivan at 3:14 AM | Permalink

May 2, 2006

New Yahoo Home Page Design, Again?

I reported in March on a new Yahoo design for the front page. I was just informed by Mark Angeletti of Search-This.com of a new Yahoo front page design, different from what I reported on back in March. The design can be viewed in blue by clicking here.

Posted by Barry Schwartz at 5:34 PM | Permalink

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