comScore and Nielsen have released their search market data for June 2008. comScore gives insight into month-over-month growth while Nielsen's report shows year-over-year growth. Let's look at comScore's data first.
Google dropped by .3% from May 2008 to reach 61.5% of the search market for June. Yahoo gained that .3% to rise to 20.9% for June. Microsoft gained .7% to 9.2%, while Ask.com and AOL dropped .2% and .4% respectively. Here's a handy chart:
Taking a look at the number of searches conducted, Google sites saw over 7 billion searches, Yahoo saw 2.4 billion and Microsoft saw 1 billion. Americans conducted a total of 11.5 billion searches, up 7% from may.
Nielsen's data has Google seeing 59% of the search market, up 19% from the year before. Yahoo is at 16.6%, down 12.4% year-over-year, while Microsoft is at 14.1%, up 12.5% over June 2007. AOL was down 17% to 4.3%, and Ask.com was up 4.9% to 2.0%.
Posted by Nathania Johnson at 9:31 AM | Permalink | Comments (0)
Searches are up all over the world, and it's an interesting juxtaposition to think of the rest of the world as "emerging" compared to North America and Europe. In today's Searching for Meaning column, "Understanding the Global Search Marketplace - Part 2," Kevin Ryan looks at some global search data provided by comScore to see if any search provider is staking a claim to the title of global search leader.
Posted by Kevin Newcomb at 12:00 AM | Permalink
February share-of-searches numbers are in from comScore and Nielsen//NetRatings, with Google widening its lead over Yahoo once again, though the two had different findings for the direction of Yahoo's share. Microsoft came in third while losing share.
According to Nielsen//NetRatings, 55.8% of searches were done on Google last month, a gain of 7.3 percentage points over last year. Meanwhile, comScore attributes 48.1% share to Google, a 5.9-point change from February 2006.
For Yahoo, Nielsen//NetRatings pegs its share at 20.7%, a 1.8-point loss; while comScore shows 28.1%, a 0.6-point year-to-year gain.
Microsoft comes in third, with 9.6% share, down 1.1 points, according to Nielsen//NetRatings; and 10.5% share according to comScore, a 2.9-point decline over February 2006.
Ask maintains its position in fourth place, according to comScore, with 5.0% share, a 1.0-point decline. Nielsen//NetRatings has AOL in fourth, with 5.1% share of searches, with Ask at 2.0%
Posted by Kevin Newcomb at 3:33 PM | Permalink
BusinessWeek.com has a good article on search competition, explaining how Google's continued growth amongst all the competition is practically unaffected. In short, the article goes over new features, refinements, and user interfaces and explains that it is mostly about the trust the searchers have for the Google brand to provide the best results. Take a look at Danny's recent rant, he goes into this more and also check out Danny's post on Daggle.com named Why Search Sucks & You Won't Fix It The Way You Think. Want a view from a Google employee on the article, read Matt Cutts take on it, where he kinda of knocks Ask.com's topic communities link analysis method, saying it is "hard to explain" to people.
Posted by Barry Schwartz at 10:20 AM | Permalink
Bill Tancer posted over at his Hitwise blog data that shows Google has broke the 60% market share as of 7/29/06. Google has 60.2% search volume market share up from 59.3% in June, Yahoo has 22.5% share up from 22.0% and MSN has 11.8% share down from 12.1%.
Bill will be on the Search Engine Landscape Panel at SES San Jose this Monday with more stats for us.
Posted by Barry Schwartz at 10:03 AM | Permalink
Shak informed me about this article that shows the growth of China's search engine market is expected to slow down over the next 18-months. Edward Yu, CEO of Analysys International, blames the expected decline in growth of search usage to "poor user experience, unstable advertising effects, and some irregular channel operations."
The China search market is considered to be in the "initiation stage," and the search results do not meet searchers' expectations.
According to Analysys International's research of 1500 samples, only 20% search engine advertisers obtained results that exceeded their expectations, while about 29% didn't get the results they had expected and were considering reducing or suspending their search engine marketing expenses.
Posted by Barry Schwartz at 9:15 AM | Permalink
Today's SearchDay article, 2005 in Review: The Year's Top Search Terms, features a recap of all of the year-end top searches lists we've posted to the blog over the past several weeks.
Posted by Chris Sherman at 8:00 AM | Permalink
The holiday shopping season is in full swing, and aggressive search marketing on the part of comparison shopping sites is paying off. Google and Yahoo! Search sent 25 percent more visits to the ten leading shopping comparison sites versus last year (week ending November 19, 2005 versus the week ending November 20, 2004), according to Hitwise.
U.S visits to retail websites accounted for 9.32 percent of all visits to the Internet, last week, and the top growing retail categories were:
Flowers and Gifts (up 13.4%); Ticketing (up 11.5%); Department Stores (up 10.5%); Rewards and Directories (up 9.7%) and Appliances and Electronics (up 8.3%).
Other data from Hitwise:
Retail (9.32 percent) was the second most popular online category after Adult (16.8%). Retail is again ahead of Email sites (8.9 percent).
The leading product-related search terms driving traffic to retail Web sites were "ipod," "furniture," "auto parts," "lingerie," "tires," "toys," "mp3 players," "xbox 360," "flowers" and "ipod mini."
Hitwise offers more holiday related stats over on the Hitwise Intelligence blog.
Posted by Chris Sherman at 1:01 PM | Permalink
New research from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day. This is a big jump from last year, from 30% to 41% of the internet-using population searching every day. If these trends continue, the use of search engines may well overtake email as the primary internet activity in our daily online lives.
I plan to take a closer look at the report later in the week; if you can wait, a summary and link to the full PDF report are available on this page.
Posted by Chris Sherman at 6:17 PM | Permalink
A new study reveals some interesting patterns in the behavior of searchers, affirming the importance of search to internet users. Among the findings: People are getting more sophisticated in how they search, and surprisingly, say they are not terribly loyal to any one search engine. Today's SearchDay article, How Americans Search has more details.
Posted by Chris Sherman at 9:22 AM | Permalink
Infospace had an impressive Q4 with their profits almost doubling. Accoding to recent company filings. Here are some highlights:
Infospace fourth-quarter net income was $18.9 million, or 50 cents a share, compared with $9.9 million, or 29 cents a share, in the year-ago period. Revenue climbed to $79.7 million from $39.0 million. Revenues for the full year 2004 were $249.4 million, reflecting a $117.1 million (or 89%) increase over the full year 2003. Net income for 2004, which includes the gain from the sale of its Payment Solutions business, was $82.4 million, or $2.26 per diluted share, versus a net loss of $6.3 million, or $0.20 per diluted share in 2003.
The INSP news release also includes a breakdown of search-related revenues.
Directory revenues were $47.2 million in the fourth quarter of 2004, an increase of $18.8 million or 66% from the fourth quarter of 2003. During the fourth quarter, total paid searches in North America for both Search and Directory were approximately 205 million, an increase of 32% from the prior year fourth quarter. Average revenue per paid search was approximately $0.19, an increase of 27% over the prior year fourth quarter. Search & Directory segment income was $21.
Posted by Gary Price at 12:12 PM | Permalink