July 12, 2007

10 Cool Things With Clicktracks

Clicktracks was one of the packages that my company, Stone Temple Consulting, evaluated during our recent Web Analytics Shootout. The package performed well during the study, and we have now followed up with an article titled 10 Cool Things You Can Do With Clicktracks.

The major items covered in this article are:

Optimize your PPC Campaigns
Slice and Dice your Visitors with Segmentation
Apply New Analysis to Old Data
Improve Your User Experience
SEO Optimization
Contextual Analysis
Powerful Testing Capabilities
Keyword Analysis and Research
Click Fraud Detection
Track KPIs Over Time

Posted by at 9:00 AM | Permalink

June 12, 2007

John Marshall Leaving Clicktracks

John Marshall, founder and CEO of Clicktracks is leaving the company. I learned this today from the Occam's Razor blog written by Avinash Kaushik. I must admit that I was a bit shocked to see the news.

I began my own, so far, brief journey into the world of web analytics because of a blog post written by Rand Fishkin offering a Free Link bait Idea. This post by Rand resulted in our launching a major web analytics survey, and culminated in our 2007 Web Analytics Shootout Interim Report.

Very early in that journey, I found myself at SES Chicago, and I walked up to the booth at Clicktracks. Standing out in front of the booth was a tall man wearing a suit. Shortly I found myself discussing web analytics with him, and he was incredibly open and friendly. The man, of course, was John Marshall, CEO of Clicktracks.

He kept on talking about what a great opportunity it was for him to talk to someone like me. This was a bit baffling to me, as I was a web analytics rookie at the time, and I was asking for all kinds of free help from his company.

Since that time, I have had many dialogues with John. He is always willing to talk about web analytics, and never seemed to be selling. He simply helped me when I asked. Clicktracks will miss having a great spokesperson as their leader. According to Avinash, John already has some new things planned. We will just have to wait a while to find out what John will be doing next.

Posted by at 9:27 AM | Permalink

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