SES Chicago - December 7-11, 2009

August 28, 2009

Bing Offers Up Image Optimization Tips

Over on the Bing blog, Todd Schwartz is offering up some tips on optimizing your photos and graphics for image search. Schwartz says that Bing's top image developer recommends the following:

  • Name image files appropriately - For improved relevance, make sure that the file name describes the image appropriately.
  • Alternative image text (alt text) matters - For increased optimization, make sure photos are properly described with alternative text tags, and ensure that test within any images is also
  • Watch frame breaking - Sites that attempt to break frames make it more difficult for the image to display correctly within search. Make sure you're testing your site against the search engines.

Wondering how important image search is? Schwartz addressed that very question as a panelist at the Image Search session at SES San Jose a few weeks back. He shared image search data from comScore for June 2009. Over 60 million searches produced more than 1 billion image searches. So yeah, I'd say that image search is pretty darn important.

What say you? Leave your thoughts on image search in the comments below.

Posted by Nathania Johnson at 2:15 PM | Permalink | Comments (3)

April 30, 2008

SEW Experts: Visually Impaired Search

Like search ads, PageRank, and blended search, Google's newly launched VisualRank image search technology has the potential to change the way SEO is done. In today's Searching for Meaning column, "Visually Impaired Search," Kevin Ryan explains that while the game hasn't changed yet, it will very soon.

Posted by Kevin Newcomb at 12:00 AM | Permalink

August 28, 2007

Keep an Eye on Image Search

Image search is playing an increasingly important role in search engine optimization, and SEOs should develop strategies for optimizing a web site to receive this type of traffic. In today's SearchDay, "Image Search in the SEO Picture," Eric Enge looks at some of the trends and tips on image search optimization that he picked up at SES San Jose last week.

Posted by Kevin Newcomb at 4:46 PM | Permalink

June 25, 2007

Interview with blinkx on new video search distribution partnerships with Lycos, InfoSpace, and Real

Grant Crowell, video search columnist for SearchEngineWatch.com, conducts an audio interview with the founder and CEO of blinkx, Suranga Chandratillake, on their new contextual advertising model (AdHoc) and new distribution partners – Lycos MIX, InfoSpace, and Real Networks' RealPlayer. (Recorded on Monday, June 25, 2007.)

Links to the files may be download here:

blinkx AdHoc (7 min 40 sec)

blinx's new distribution partnerships (3 min 24 sec)

Posted by Grant Crowell at 7:08 PM | Permalink | Comments (0)

June 12, 2006

High Rankings In Google Image Search

Amit Agarwal has a nice write-up on how to increase your chances of listing your images high in Google Image Search. The tips include;

+ Use a descriptive and keyword rich file name + Use seven to eight keywords in your title and alt text + Place a short one line description of the image directly below the image + Wrap the content around the image + Try to put the image closer to the top of the page

Those are just a sampling of the tips to get listed high in Google Image Search.

Posted by Barry Schwartz at 8:55 AM | Permalink

March 9, 2006

Don't Overlook SEO for Your Podcasts

Even though podcasts are audio files, there are a number of steps you can take to optimize them so that they're more easily found, both in general-purpose search engines and in the increasing crop of specialized podcast search engines. For tips on optimizing podcasts, see today's SearchDay article, Search Engine Optimization for Podcasts.

Posted by Chris Sherman at 6:56 AM | Permalink

January 17, 2006

Search Marketing for Video Content

In today's SearchDay article, Video Search: Still "Early Days", guest writer Greg Jarboe offers coverage of a recent Search Engine Strategies panel focused on the unique challenges search marketers face in creating and optimizing search-friendly video clips. It's a different world than the one we're accustomed to with written content.

A longer version of this story for Search Engine Watch members offers specific tips for encoding search engine friendly video, including recommendations for optimizing for specific engines, best types of meta data to use, tips on encoding tools and more. Click here to learn more about becoming a member.

Posted by Chris Sherman at 9:06 AM | Permalink

October 11, 2005

Searching for Video and Podcasts

Multimedia search has become hot recently, with the major search engines jostling with a crowd of upstart newcomers to offer a wide range of audio and video search tools. In today's SearchDay article, Video and Podcast Search Engines,guest writer Grant Crowell recaps a recent Search Engine Strategies panel that focused on multimedia search.

A longer version of this story for Search Engine Watch members talks about how to submit audio and video content to search engines, and offers tips on optimizing content so that it can achieve high rankings even when traditional SEO techniques don't apply.

Posted by Chris Sherman at 7:25 AM | Permalink

June 23, 2005

WebmasterWorld Search & Marketing Conference Recap: Day 2

The second day of the WebmasterWorld Search & Marketing Conference 2005 in New Orleans happened yesterday. Below is the roundup of live coverage from Barry Schwartz from Search Engine Roundtable relating to search:

Posted by Danny Sullivan at 10:13 AM | Permalink

May 18, 2005

Yahoo Declares Media RSS 1.0 Official

Yahoo says that the Media RSS 1.0 specification that it launched in December is now officially released. The spec is here.

Posted by Danny Sullivan at 9:41 AM | Permalink

February 4, 2005

SEO For Video Search

Spotted via SearchViews, Video Search and Online Marketing from Search Engine Journal is a brief look trying to rise to the top of Yahoo Video and other video search services.

Posted by Danny Sullivan at 8:36 AM | Permalink

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