February 11, 2009

SEW Experts: Getting Buy-In Is A Crucial First Step in Enterprise SEO

Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. In today's Web analytics and ROI column, "Getting Buy-In Is A Crucial First Step in Enterprise SEO," Eric Enge explains that, because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren't generally understood, the SEO must first be the evangelist/teacher to the rest of the organization.

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Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

May 20, 2008

SEW Experts: Don't Hire a Butcher to do a Baker's Job - Part 2

If SEOs are bakers, then Web site designers are the butchers of the search engine world. In today's Organic Search Engine Optimization column, "Don't Hire a Butcher to do a Baker's Job - Part 2," Mark Jackson offers 13 questions customers need to ask their butchers.

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

October 24, 2007

Developing an In-House Training Plan

Most companies know they need to do search engine optimization (SEO), so they assign the task to one of their employees who they think can "get it." Unfortunately many of the employees do not how to execute properly, and end up frustrated. It is a lose-lose situation.

In today's SearchDay, "Developing a Training Plan for In-House SEO," Melanie Mitchell shares some insights into training she's learned as VP of SEO/SEM at AOL.

Posted by Kevin Newcomb at 5:00 PM | Permalink

October 23, 2007

SEW Experts: SEO versus Branding: Clash of the Titanic Egos

SEOs, meet brand gurus. Brand gurus, meet SEOs. Talk (don't fight) amongst yourselves. In today's au Natural column, "SEO versus Branding: Clash of the Titanic Egos," Mark Jackson explains how to avoid conflict with brand gurus, and get your CEO to think about SEO.

Posted by Kevin Newcomb at 12:00 AM | Permalink

September 25, 2007

SEW Experts: Roadblocks Sidetrack Search

The larger the company, the bigger the roadblocks. In today's Big Biz column, "Roadblocks Sidetrack Search," Aaron Shear explains that diplomacy may be one of the most useful tools in your SEO toolbox. To advance your search marketing strategy, you need to be less SEO and more politico with the head honcho.

Posted by Kevin Newcomb at 12:00 AM | Permalink

June 26, 2007

SEW Experts: Using WordPress to Manage Your Web Site Content – Part 1

In today's Little Biz column, "Using WordPress to Manage Your Web Site Content – Part 1," Carrie Hill tells you how easy it can be to use WordPress to build or maintain your Web site or blog.

Posted by Kevin Newcomb at 12:01 AM | Permalink

May 8, 2007

Setting Up Search in Large Organizations

Creating a search marketing strategy for any company can be a daunting task. That's especially true when the company has more than 50 different brands and products, hundreds of millions of Web pages, different conversion metrics and different strategies.

In today's SearchDay, Handling Search Marketing in Large Organizations, Melanie Mitchell, VP of SEO/SEM at AOL, offers the first of a three-part series about her experience building the in-house search practice of AOL.

Posted by Kevin Newcomb at 4:30 PM | Permalink

February 28, 2007

SEO Is Easy...and Hard

Reduced to its simplest form, SEO is a four-step process: set some ground rules; get your site right; post some great content; and earn inbound links. Sounds easy, until you try to do it. PJ Fusco offers some tips for in-house search marketers on how to go about making it work in her latest ClickZ column, DIY SEO.

Posted by Kevin Newcomb at 10:30 AM | Permalink

February 27, 2007

Should You Bring Search Marketing In-House?

A common question for any company doing search marketing is whether to bring those efforts in-house. In today's SearchDay, in-house SEM Duane Forrester takes a look at what goes into making that decision, and offers some tips on how to go about putting together a team once you decide to take the plunge.

Posted by Kevin Newcomb at 4:00 PM | Permalink

February 7, 2007

Diller Sings Praises of SEO

Speaking at the McGraw-Hill Media Summit in New York today, IAC's Barry Diller poked user-generated content, stated his designs on the "short tail," and dissed social networking. Zach Rodgers has the details at ClickZ

One thing Diller does like is SEO. He called his in-house SEO practitioners "resident geniuses," and said SEO's contribution to IAC's traffic acquisition efforts can't be understated. Diller claims that when an SEO expert transferred from Expedia to Citysearch, the site's unique user count jumped from six million to over 20 million per month "without spending a nickel. That's great value."

Posted by Kevin Newcomb at 9:34 PM | Permalink

June 15, 2006

SEO for All the News That's Fit to Search

The New York Times has one of the most popular news web sites, but until this year that was largely because of the strength of its brand. After its acquisition of About.com, the Times embarked on an aggressive campaign to make its web site more search friendly, a complex process that's paid off with notable traffic gains for the company. Today's SearchDay article, Getting The New York Times More Search Engine Friendly, takes a look behind the scenes at how the Times and its vice president of enterprise search, Marshall Simmonds, pulled it off.

Posted by Chris Sherman at 5:48 AM | Permalink

April 6, 2005

Retaining Your In House SEM People

Those who are good at search marketing are in great demand. So if you've got a good in-house SEM person, how do you keep them from jumping ship? Patricia Fusco at ClickZ in How to Retain a Good In-House SEM Professional offers suggestions beyond just keeping them well paid.

Posted by Danny Sullivan at 9:05 AM | Permalink

February 2, 2005

Big Company SEO Can Take Time

Corporate SEO Implementation: From the Inside Out from ClickZ looks at how SEO can be a complicated process when trying to push across search engine friendliness changes through a bureaucratic structure.

Posted by Danny Sullivan at 12:57 PM | Permalink

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