June 24, 2008

SpyFu Expands Search Competitive Intelligence Service to UK

SpyFu, a site that allows you to see what the competition is up to online, has announced the expansion of its search engine analytics services to the UK. SpyFu says it's the first service to offer comprehensive data to the UK.

Here's the data that will be available through SpyFu UK:

Natural search competitors
Paid search competitors
Competitors' Keywords
Competitors' Cost per click
Rankings

SpyFu launched in May 2007 and says it already sees 1 million visitors per month.

"With our tremendous growth over the past year, we were considering several opportunities for expansion," said Michael J. Roberts, president of Velocityscape, the creator of SpyFu. "We found that UK data was the most-requested feature in the SpyFu.com forums. Listening to our customers and addressing their needs is always our first priority."

Posted by Nathania Johnson at 12:17 PM | Permalink | Comments (2)

June 10, 2008

SEW Experts: SEO Competitive Analysis

Ranking reports don't mean nearly as much as they once did. Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales.In today's Organic Search Engine Optimization column, "SEO Competitive Analysis," Mark Jackson suggests that marketers should instead be focused on reports that mean something, like a competitive SEO analysis.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

February 19, 2008

SEW Experts: How To Outrank Your SEO Competitors

Clients and readers often ask why a site that's younger, smaller, or just plain "uglier" outranks them. There really isn't a simple answer. In today's Little Biz column, "How To Outrank Your SEO Competitors," Carrie Hill offers some things to take into consideration when a competitor is outranking you.

Posted by Kevin Newcomb at 12:00 AM | Permalink

October 17, 2007

Competitor Analysis

Competitive intelligence is very often taken for granted in the search industry. We rarely spend any time getting to know our competitors. We seem too busy dealing with our own stuff.

Unfortunately, leaving the competition to fend for themselves leaves so much on the plate.

Many people assume search is basically measured with ROI. While this is the end it should never be everything. By studying your competitors you learn so much. You are not going to be breaking all the new insights into marketing for your industry. Watch and pick up tricks and new methods.

So don't miss the opportunities. Sign up for your competitors' emails, read their content and get to know their sites as well as your own.

There are many tools out there you can use of various pricing. I use SpyFu – great for checking bids and daily spends – Arelis and SEO Elite for indepth link information – they can be used to get more links, find anchor text as well as PR, Alexa rankings and other assets.

Google Alerts is a good tool for being notified when something changes for your competitive keywords as well as when you and your competition are mentioned online. AdGooRoo is great for notifications of new competitors for your keywords as well as the ads they are using.

Using these tools and some skill you can develop great new keywords. They are found in PPC campaigns and in the inbound text links used by competitors or even in their page optimization efforts.

You should also check out what analytics programs – if any – your competitors are using. It reflects the level of sophistication they have, and also what they can measure.

Beyond that you need to develop this into a process. It is not a one time thing but a regular process needed to stay ahead. Beyond that read, read, read. Our industry is always changing and you can only stay on top by putting in the effort.

Posted by Frank Watson at 8:01 AM | Permalink

April 10, 2007

AdGooroo Names Power Users

Competitive search intelligence provider, AdGooroo revealed some of their "power users" today. Agencies that have demonstrated a high level of proficiency in using AdGooroo's competitive intelligence tools include:

iCrossing
24/7 Real Media
Coremetrics
Point It!
Resolution Media

AdGooroo's competitive intelligence product offers the capability to see what keywords your competitor is bidding on, to compare your campaign side by side with your competitor, and helping you identify the best ad copy in your market space. In addition, AdGooroo offers Natural Rankings Monitoring which offers a comprehensive set of tools for monitoring your organic search campaigns. AdGooroo also offers a tool that helps companies monitor potential trademark infringement.

Posted by at 10:20 AM | Permalink

See More Posts From:

This Week | This Month

Legal Notices, Licensing, Reprints & Permissions

Privacy Policy
Affiliates

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-564586-7"); pageTracker._setDomainName(".searchenginewatch.com"); pageTracker._trackPageview(); window.collarity_appid = "incmedia"; //> //>

Top Jobs

more Jobs