Google Sitemaps has announced the ability to see your average position for search queries, top search queries from mobile devices and the ability to now download "details, stats, and errors" to a CSV file that you can then do what you like with it. More details at Google Sitemaps Blog.
Posted by Barry Schwartz at 6:35 PM | Permalink
Long-time rank checking and page analysis tool WebPosition is out now as WebPosition 4. Haven't seen any reviews yet, from the company press release, here's what looks to be new:
The standard version is $149 and the professional version is $389. You can compare editions here. Upgrade info is here and pricing here.
Posted by Danny Sullivan at 10:39 AM | Permalink
The past few weeks have been pretty busy in terms of new search marketing tools appearing. I've now posted a recap of these for Search Engine Watch members, ranging from AdWords keyword generation tools to link analysis tools to Firefox add-ons for marketers. I especially wanted to mention these to everyone:
If you're an SEW member (thank you), be sure to see the longer version of this article with more tools and info.
Posted by Danny Sullivan at 12:10 PM | Permalink
Aaron Wall reports in Google Taking Action Against Automated SEO Software that new "ransom note" style codes are being used by Google to block the OptiLink link building software -- causing OptiLink to suspend its Google functionality for the time being. Note that ransom notes were also added recently to a number of other Google services that might get hit by automation, such as its Add URL page.
Posted by Danny Sullivan at 10:28 AM | Permalink
NetIQ is selling its WebTrends web analytics division -- which also is home to the WebPosition rank checking tool -- to the division's management team and a private investment firm Francisco Partners for $94 million. WebTrends to Go It Alone from ClickZ has more.
Posted by Danny Sullivan at 2:39 PM | Permalink
The new version of the WebTrends web analytics tool now boasts improved integration with the WebPosition rank checking tool that WebTrends parent NetIQ purchased last year. Some more details from ClickZ: WebTrends 7 Debuts With Enhanced ROI Features and from the NetIQ press release.
As a side note, despite WebPosition's purchase by a major company like NetIQ, Google still continues to ban or penalize the official WebPosition site as I've written about before nor has it changed the wording of its help files specifically warning against the use of WebPosition. Google doesn't like rank checking tools in general and in particular calls out WebPosition because it has been an industry leading tool.
Should you not use it? Plenty of search marketers have done successfully by limiting the number of queries they do so as not to hammer Google.
Posted by Danny Sullivan at 11:49 AM | Permalink
Search engines have generally disliked rank checking tools, so what a surprise to read on the official MSN Search Blog a tip about one. I'm enjoying that blog! The Search Beta Extensions also mentions a desktop "search widget" and a Firefox plug-in. And a tip on the rank checker, which is for MSN only, don't use a full URL. IE, drop the http:// portion.
Posted by Danny Sullivan at 1:10 PM | Permalink