SES Chicago - December 7-11, 2009

May 15, 2009

"Why Conversion Optimization is Now a Must-Have!" - Free Webinar 5-19-2009

I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and workshops worldwide. It seems that people are really starting to listen. In these tough economic times you have to do everything possible to improve the efficiency of your online marketing programs.

OnDialog is hosting a free webinar that I will be headlining from 1-2pm EST on Tuesday, May 19th entitled "Why Conversion Optimization is Now a Must-Have!"

The free webinar will cover:

  • Landing page optimization basics
  • Real-world case studies
  • The pros and cons of various landing page testing tools
  • The emergence of 2nd-generation tools that put marketers in control

For more information visit the webinar page.

Posted by Tim Ash at 2:08 PM | Permalink | Comments (0)

April 16, 2009

Compete.com Launches Snappy New Site Design

Compete.com has updated the look and feel of their site. If you're not familiar, Compete is a site where you can look up stats about any website for free. You'll get a general idea of what kind of traffic the site is getting. More advanced analytics are available for pro accounts.

Here is a screenshot of the new look revealing Compete's stats for SearchEngineWatch.com. (Click on the image to enlarge):

Posted by Nathania Johnson at 2:45 AM | Permalink | Comments (0)

October 16, 2008

magnify360 Launches New Paid Search Tool: Google Cost Optimizer

Search marketing company magnify360 today announced the availability of Google Cost Optimizer. The tool syncs up in real-time with their clients' AdWords accounts and offers automatic responsees to campaign changes such as bids, Ad groups, and keywords. Eventually, other advertising networks will be added and integrated with magnify360's platform.

Here are some features of the tool:

  • Individual keyword phrase return on investment (ROI) in real-time
  • Cost per click in real-time
  • Revenue per click in real-time
  • Conversion rate in real-time
  • Dollar value lead scoring in real-time
  • Campaign ROI in real-time

“In order for businesses to survive this recession, marketing must be more efficient,” said Olivier Chaine, ceo and founder of magnify360. “We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny.”

Related Reading: Seven Deadly Sins of Site Design More Deadly Sins of Site Design

Posted by Nathania Johnson at 11:09 AM | Permalink | Comments (0)

January 21, 2008

Say Goodbye To WebSideStory: Omniture Shareholders Approve Visual Sciences Purchase

Last week Omniture shareholders approved the acquisition of Visual Sciences and in essence started the burial process for WebSideStory. Remember WebsideStory bought Visual Sciences and then VS took over from within.

The press release announcing the approval details the demise of WebSideStory:

"HBX Analytics will be rebranded as Omniture SiteCatalyst HBX, and will continue to be supported until the key features have been integrated into Omniture SiteCatalyst. ... A migration program is available for all HBX customers—providing a package of complimentary migration services and technology tailored to the specific needs and requirements of each customer. Omniture has formed an HBX Migration Consulting Services team staffed with experts who have thousands of hours of experience migrating HBX customers to SiteCatalyst."

Posted by Frank Watson at 3:20 PM | Permalink

August 28, 2007

SEW Experts: Tools of the Trade

In today's au Natural column, "Tools of the Trade," Mark Jackson recommends several useful tools for running an effective search engine optimization campaign.

Posted by Kevin Newcomb at 12:00 AM | Permalink

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