SES Chicago - December 7-11, 2009

March 31, 2009

Yield Software Launches Search Marketing Suite

Last week, I had the pleasure of speaking with the guys from Yield Software about their brand spankin' new search marketing software that they're launching today. It's called the Yield Web Marketing Suite and it automates several tedious search marketing tasks into one.

There are 3 components to the suite:

  • SEO - The software will scan your web page, run library of best practices, monitor what's happening with search engines, and offer analysis. But don't expect any sketchy recommendations. It's only white hat here, folks.
  • Paid Search - Yield offers automated bid management for the big three search engines: Google, Yahoo! and Microsoft. You can view all of your campaigns in a single place. The software also offers keyword optimization.
  • Landing Page Optimization - You can use Yield to help create multivariate experiments. If it sounds intimidating, don't freak out - there are step by step instructions to help. You can also have it automatically display the most successful version to increase conversions.

Yield offers month-to-month contracts that start at $129. The software is web-based so you don't have to worry about downloading or installation.

Best part? You can try it free for 30 days. The Yield team gave me a demo and the software looks slick and user-friendly. What do you think of Yield's Web Marketing Suite? Demo the software and then head back here and give your review in the comments.

Posted by Nathania Johnson at 11:41 AM | Permalink | Comments (3)

August 13, 2008

SEW Experts: Search Ad Tools Help Manage Complexity

Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But there's new hope for search marketers. In today's Searching for Meaning column, "Search Ad Tools Help Manage Complexity," Kevin Ryan notes that increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

July 23, 2008

SEM Platform Provider Kenshoo Opens U.S. Office

Tel Aviv-based search engine marketing platform provider, Kenshoo, has announced plans to open an office in the United States. The office will be located in San Francisco. Kenshoo has a European subsidiary in London as well.

Kenshoo provides a third generation SEM platform called KENSHOO SEARCH.

"We see North America as a key market and are very happy to hit the ground running. Following our plan, we have decided to take the needed step and establish a local company. This move will help us expand our already solid base of U.S. customers while improving our service." said Yoav Izhar-Prato, CEO of Kenshoo.

Related Reading: Online Advertising Shifting from Branding to Direct Response Local Advertisers Shifting Dollars to Internet Global Internet Ad Spend to Exceed $106 Billion by 2011 Online Ad Spend Intact Despite Weakening Economy

Posted by Nathania Johnson at 10:25 AM | Permalink | Comments (0)

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