SES Chicago - December 7-11, 2009

November 19, 2008

Workshops Offered by Direct Marketing Association and TopRank Online Marketing

TopRank Online Marketing and the Direct Marketing Association have just announced a partnership to develop and deliver a series of educational workshops on social media marketing entitled, "Social Media Smarts: Introduction to the Social Web, Tools and Tactics."

With marketers facing tighter budgets in the coming months, social media marketing offers new opportunities for companies to engage customers, improve brand awareness and increase sales with budgets that are more recession friendly than many traditional marketing efforts.

Leading the workshop will be Lee Odden, CEO of TopRank Marketing, who will introduce participants to the marketing opportunities with social media through best and worst practices examples. As you can see from the photo in this post, I'm much taller than Lee.

But, according to George Markham Director, Education Services at Direct Marketing Association, “Lee is a well rounded digital marketer uniquely qualified with over ten years experience as an internet marketing consultant and a background in corporate training.” Markham adds, “As a consultant working on the front lines of social media marketing for companies large and small, Lee brings first-hand knowledge and real-world examples to teach attendees how to develop a successful social media strategy.”

But I'm still taller.

The Social Media Smarts workshop will provide attendees with insight into blogging and blog marketing, social networks, microblogging, social news and bookmarking, video sharing, image and audio sharing, wikis and social media analytics.

Rounding out the workshop is a social media strategy exercise that will empower attendees to create their own social media strategy and develop a framework for building a business case within their organizations.

Lee is quoted in a press release as saying, "As a high demand digital marketing and PR agency, we're seeing tremendous benefits from educating in-house marketing staff on the finer points of social media marketing." He adds, "Offering both good and bad social media marketing examples along with strategy, tools, tactics and analytics can really empower companies to succeed."

Now, I've served on panels with Lee. I know Lee. And that's exactly the way Lee talks.

The first of the Social Media Smarts workshop series will be conducted in New York, December 4th and 5th, at the Microtek training facility in lower Manhattan. If you are in the nieghborhood, drop by and heckle Lee.

And remember: I'm taller. Actually, I was standing on my toes for this photo. Lee's actually pretty tall, too.

Posted by Greg Jarboe at 4:03 PM | Permalink | Comments (0)

September 11, 2008

SEW Experts: YouTube-ery: Online Videos as Learning and Marketing Tools

YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. In today's SEM.edu column, "YouTube-ery: Online Videos as Learning and Marketing Tools," Ron Jones looks at what this that mean for educators and marketers.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

July 31, 2008

SEW Experts: The Future of SEM Education

Online advertising continues to grow in both good times and bad. That's good news for search marketers. In today's SEM.edu column, "The Future of SEM Education," Ron Jones shows how it also highlights the ongoing importance of search education.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

July 17, 2008

SEW Experts: SEM.edu: College and Career Points

Though few and far between, there are opportunities to learn search marketing at an accredited university. In today's SEM.edu column, "SEM.edu: College and Career Points," Ron Jones shares some letters from readers who have come across a few programs that may not be on your radar.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

July 3, 2008

SEW Experts: SEM Going Legit – Literally EDU

Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years. In today's SEM.EDU column, "SEM Going Legit – Literally EDU," Ron Jones outlines some of the existing college-level courses for SEM training.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

June 5, 2008

SEW Experts: Do We Need Educational Standards for Learning SEO? - Part 2

Do SEO standards help or hinder a neophyte looking for education? Does setting standards give away industry secrets? Where do we draw the line between guidelines and policing? In today's SEM.EDU column, "Do We Need Educational Standards for Learning SEO? - Part 2," Ron Jones shows that the idea of creating standards for learning SEO raises many questions, and leads to much debate.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

May 22, 2008

SEW Experts: Do We Need Educational Standards For Learning SEO?

The real meat and potatoes of the discussion right now isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. In today's SEM.EDU column, "Do We Need Educational Standards For Learning SEO?," Ron Jones wonders how we can effectively train people if we don't have basic guidelines for the industry.

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

May 16, 2008

SEW Experts: Training Your Search Marketing Employees - Part 2

Advanced practitioners come to an agency with the skills in place to help grow the business. That's why we hire them. In today's Business of Search column, "Training Your Search Marketing Employees - Part 2," Fionn Downhill notes that because they're skilled in relation to their job, the priority is to train them to flourish in the agency.

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

May 2, 2008

SEW Experts: Training Your Search Marketing Employees

Your employees are the most important asset of your business. Once you've found and hired new employees, it's time to train them. In today's Business of Search column, "Training Your Search Marketing Employees - Part 1," Fionn Downhill outlines some of her training methods for new search agency employees.

Posted by Kevin Newcomb at 12:00 AM | Permalink

April 10, 2008

SEW Experts: Bringing the SEO Teacher to You

Besides SEO books, online training, and in-person training, there's another option for teaching your staff about SEO: bring a consultant to you. In today's Search Marketing Education column, "Bringing the SEO Teacher to You," Ron Jones notes that if you're looking for SEO training experts to come to your place of business, you might be surprised to find local resources readily available.

Posted by Kevin Newcomb at 12:00 AM | Permalink

March 27, 2008

SEW Experts: Read Any Good SEO Books Lately?

Some people are looking for the right book to learn everything there is to know about SEM. Unfortunately, it doesn't exist. Still, there are several books out there that can help further your understanding of search marketing in general, or do a deep dive on a specific sub-topic. In today's Search Marketing Education column, "Read Any Good SEO Books Lately? Try These," Ron Jones offers some suggestions to add to your search marketing library.

Posted by Kevin Newcomb at 12:00 AM | Permalink

March 17, 2008

Are Search Jobs Recession-Proof? If So, How Do You Get One?

In the past, traditional marketing budgets and jobs have been among the first to be cut whenever the economy hits a rough patch. So what should those marketing folks do this time around? One option is to come join their search marketing brethren, since search is expected to weather the coming economic storm better than most forms of marketing or advertising.

In today's SearchDay, "Finding Recession-Proof SEM Jobs," Greg Jarboe shows that search engine marketing jobs and budgets really are recession-proof, and that going to SES New York this week may help traditional marketers get through the roughest economic times since World War II.

Posted by Kevin Newcomb at 3:44 AM | Permalink

March 13, 2008

SEW Experts: SEO Training: Live and In-Person

What could be better than online SEO training? SEO courses with live SEO experts, of course. In today's Search Marketing Education column, "SEO Training: Live and In-Person," Ron Jones outlines a few options for in-person SEO training.

Posted by Kevin Newcomb at 12:00 AM | Permalink

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