SES Chicago - December 7-11, 2009

October 24, 2008

SEW Experts: The Future of Online Ads: Location, Location, Location

Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. In today's vertical search column, "The Future of Online Ads: Location, Location, Location," local search expert Michael Boland discusses this trend, and outlines the next steps for national advertisers and ad networks: to serve ads that are actually useful and actionable for local users.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

September 19, 2008

SEW Experts: Getting to Know Local SEO

Local SEO is a must for businesses that sell products locally to a specified geographical area. In today's vertical search column, "Getting to Know Local SEO," local search expert Gregg Stewart shows how the channels consumers are using to search are changing. Is your marketing strategy adapting?

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

August 29, 2008

SEW Experts: For Local Search, It's All About the Online-Offline Gap

Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. In today's vertical search column, "For Local Search, It's All About the Online-Offline Gap," local search expert Michael Boland explains that the need to bridge the gap between the online and offline worlds is a key issue in local search.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

June 16, 2008

SEW Experts: Google Mobile Advertising on the Content Network

Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. In today's Content Advertising column, "Google Mobile Advertising on the Content Network," David Szetela explains how to do this without requiring a mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

May 2, 2008

SEW Experts: Avoid the Pitfalls of Mobile Marketing

As with any emerging marketing medium, advertisers should try to learn from some of the key lessons of those who were willing to blaze the online trail before us, in hopes of not making the same mistakes. In today's Vertical Search column, "Avoid the Pitfalls of Mobile Marketing," local search expert Gregg Stewart shows how the advertising potential of mobile now resembles that of the early days of the Internet, in both variety of search options available and the fragmented nature of the keyword search volume.

Posted by Kevin Newcomb at 12:00 AM | Permalink

August 23, 2007

What's Your Mobile Search Strategy?

Mobile search is set to explode with the entry of the iPhone and its competitors to the market. Instead of worrying about building a WAP-enabled site, Michael Boland suggests that webmasters should get their sites ready for mobile search via mobile browsers by engaging in tried and true SEO tactics, and providing as much relevant business information as possible to internet yellow pages and local search providers. Learn more in today's SearchDay, "Mobile Search and SMEs: Stay Right Where You Are."

Posted by Kevin Newcomb at 8:40 PM | Permalink

May 30, 2007

Mobile SEO Presents Challenges

Mobile search engine optimization shares some common methods and problems with its Web-based counterpart, but there is a whole set of other issues unique to mobile sites. In today's SearchDay, Search to Go: Meeting the Needs of the Mobile User, Amanda Watlington looks at some of those challenges.

Posted by Kevin Newcomb at 3:33 PM | Permalink

January 9, 2007

Movements in Mobile Search Land

Mobile search has been quite, well, mobile lately. Becoming a regular topic in search marketing conferences, and often discussed in various forums and blogs, mobile search certainly seems to be one of the bigger trends emerging in late 2006 into 2007.

As announced and discussed in various blogs and news sites, Yahoo! seems to be making most of the news in the past couple of weeks, but there are plenty of others to keep an eye out for.

Greg Sterling discussed the acquisition by Yahoo! of Dash on January 3. This deal will help Yahoo! provide mobile search in cars, and as Mark Walsh points out in MediaPost, allows Yahoo! to claim a spot in the field of automobile mobile providers along with Google. Mark reminds that Google is currently working on a project with Volkswagen (nice intro here) to provide what may would hope would the "farfegnugen" (interesting definition in this thread) of mobile search.

Today, Mark wrote in detail about Yahoo!'s announcement of oneSearch for Go 2.0 at the Consumer Electronics Show in Las Vegas , previewed yesterday at Search Engine Land.

In addition, and with good timing some will feel, 4info announced that they are upgrading their mobile search product to provide one click search instead of requiring text message responses to queries. Mark at MediaPost is on top of this story as well, and there is no announcement as of yet at the 4info Blog.

Mobile search is "where it's at," to quote Beck. Two sessions at SES Chicago covered the latest technology and how search engines are helping to provide platforms for more user-friendly mobile search. Coverage can be found here and here.

Posted by Chris Boggs at 10:32 AM | Permalink

November 16, 2006

More on the Intersection of Local Search, Mobile & WiFi

Today's SearchDay article, Coping with Convergence: Local Search Meets Mobile and WiFi, Part 2, continues the coverage of the SES Local Edition conference, describing the unique opportunities that are emerging for search marketers as local search becomes more ubiquitous for web users on the go. Didn't see part one? It's Coping with Convergence: Local Search Meets Mobile and WiFi, Part 1.

Posted by Chris Sherman at 1:05 PM | Permalink

November 15, 2006

Google Expands Mobile Text Ads Beta

Google has expanded its mobile ads beta test beyond the U.S., U.K., Japan and Germany to eight more countries: France, Italy, Netherlands, Spain, China, Ireland, India and Australia. Ads appear above and below Google search results on mobile devices.

Here are some bullets from Google PR about the program:

-- Mobile Ads are text-based ads that will appear above and below the search results and will be clearly marked '[Ad]'.

-- The auction bidding model will be based on Quality Based Bidding. Mobile Ads will not bid against Text Ad keywords that appear when a user searches Google.com from their desktop.

-- Mobile Ads enable advertisers to link users directly to their mobile website or provide users with a phone number that they can click to call.

-- In the US, Google offers advertisers the option to target specific carriers.

Posted by Greg Sterling at 1:04 PM | Permalink

September 6, 2006

Google Launches Mobile Ads On Google Mobile

ClickZ reports that Google is now testing ads on Google Mobile. The ads are being tested in U.S., U.K. and in Germany and are priced similar to how normal AdWords ads are priced, based on auction. Google has a whole help section for Mobile Ads here. It explains what the ads look like; "Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your destination URL appears on a third line if you choose to enter one. If you select the option that allows customers to directly connect to your business phone, a Call link will appear next to your destination URL." For more information check out the ClickZ article and the Google Mobile Ads help page.

Posted by Barry Schwartz at 12:52 PM | Permalink

March 1, 2006

Google Sitemaps Adds Top Keyword Positions, Top Mobile Queries and CSV Downloads

Google Sitemaps has announced the ability to see your average position for search queries, top search queries from mobile devices and the ability to now download "details, stats, and errors" to a CSV file that you can then do what you like with it. More details at Google Sitemaps Blog.

Posted by Barry Schwartz at 6:35 PM | Permalink

January 27, 2006

An Introduction to Mobile Search

Hardly a week goes by when we don't mention some new mobile search service, enhancements to what's already out there, or something I think we will be seeing more of, partnerships between large media and mobile search and info companies. We saw an example of this last week in a deal between Gannett and 4INFO.

If you want a brief overview of what mobile search is, how it differs from other forms of search, mobile business models, and more, this paper, "Introduction to Mobile Search" (7 pages; PDF) by the Mobile Marketing Association is worth a read.

Posted by Gary Price at 11:48 AM | Permalink

January 17, 2006

JumpTap Introduces Keyword Sales Program for Mobile Search and Releases Stats About What Mobile Searchers Are Looking For

JumpTap, a company that offers many mobile search solutions has just introduced a hosted Keyword Sales Program for mobile search providers.

JumpTap's Keyword Sales Program allows mobile operators to leverage the vast potential of performance-based marketing by bringing turnkey, Pay-per-Click and Pay-per-Call programs to mobile handsets.

JumpTap also released their first set of statistics about what people are mobile searchers are looking to find.

Despite conventional wisdom that the numeric keypad would be a barrier for mobile search text entry, searchers still entered unusually long queries, including "don't you wish your girlfriend was hot like me", "the killers all the things that i've done", and "what are you doing the rest of your life". The first example query, referring to a ringtone by the Pussycat Dolls, is 45 characters long.

For the month of December 2005, the type of search for the top 100 queries included:

27% Categories. Top 3 terms searched: Christmas, Hockey, WWE (Worldwide Wresting Entertainment).

22% Adult. Top 3 terms searched: Sex, Porn, Girls.

20% Artist Name. Top 3 terms searched: Eminem, 50 Cent, Madonna.

14% Game. Top 3 terms searched: Tetris, Poker, Snake.

9% Music Genre. Top 3 terms searched: Country, Themes, Reggae.

5% Music Title. Top 3 terms searched: My Humps, Jingle Bell, Gold Digger.

3% Website Names. Top 3 terms searched: Google, MSN, Yahoo.

Much more about JumpTap, it's new ad program, and these new statistics in a news release.

Posted by Gary Price at 10:30 AM | Permalink

August 30, 2005

Goin' Mobile with Google Sitemaps

Word just up on the Google Blog that an extension for Google Sitemaps is now available that allows webmasters to submit content for inclusion in Google's mobile web index. Details and examples here. More about Google Sitemaps in this blog post. In June, Google introduced an index of content that has been written/optimized for mobile web browsers.

Posted by Gary Price at 1:54 PM | Permalink

See More Posts From:

This Week | This Month

  var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-564586-7"); pageTracker._setDomainName(".searchenginewatch.com"); pageTracker._trackPageview(); window.collarity_appid = "incmedia"; //> //>
Top Jobs
more Jobs

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

White Papers
more Research

0