November 16, 2009

Wordstream Integrates Google Analytics for Comprehensive Keyword Research

Wordstream has released an update to their keyword research tool that integrates Google Analytics. The reason for the integration is to pull information about what keywords are actually driving traffic to your website to give you a comprehensive view of your keyword landscape.

Keyword tools are good at providing information on which keywords are searched the most, but you can't always be sure that a given keyword will actually perform well with your site. Wordstream's goal is to take the data from its keyword tool and combine it with your Google Analytics keyword data in order to provide better suggestions on which keywords you should focus on.

You can get a trial version of Wordstream for free by clicking here.

Wordstream has put together a handy video demonstrating the new integration with Google Analytics. Check it out:

Have you checked out Wordstream? Let us know what you think of the tool by leaving a comment below.

Posted by Nathania Johnson at 12:05 PM | Permalink | Comments (0)

December 8, 2008

SEW Experts: Keyword Discovery 101, Part 1

Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals you wish to accomplish before you begin. In today's SEM 101 column, "Keyword Discovery 101, Part 1," Ron Jones begins to outline a sound keyword strategy.

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Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (1)

November 25, 2008

SEW Experts: Keyword Research for Search Engine Optimization

All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target, don't understand their worth, and don't understand the competitive landscape associated with trying to rank/get traffic from these keywords. In today's organic search engine optimization column, "Keyword Research for Search Engine Optimization," Mark Jackson shares some keyword research advice.

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Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

November 6, 2008

Wordtracker Launches “Keyword Questions”

Wordtracker has launched “Keyword Questions,” a free tool that let's webmasters and SEOs find the specific questions that people type into search engines. The answers to these questions can provide interesting web copy and could pick up a lot of search traffic.

According to Ken McGaffin, Chief Marketing Officer of Wordtracker, “People have a ton of questions about all sorts of things and people will go straight to a search engine to find the answers. Just enter a keyword and we'll give you up to 100 questions that people have asked."

The tool works by pairing the keyword with one of six question words: Who, what, where, when, why and how. It then conducts a broad match from Wordtracker's database.

For example, someone with a coffee website, could enter "coffee" and find questions like “who invented the coffee maker”, “why use cold water when brewing coffee”, “how to make iced coffee” and “how to clean a coffee pot”.

Or, a flower shop could enter "sorry" and find questions like "how to say sorry to your girlfriend" or "how to say sorry after huge argument." Hey, this is just an example. I'm happily married.

Or, a website on UFOs might be interested to know that the most popular questions on UFOs include "how to fake UFO photographs" or "how to build a UFO." Sorry, the tool doesn't suggest, "Where is Area 51."

In a press release, McGaffin said, “This is a fun tool that is a great source of inspiration for web content writers. You need never be short of creative ideas again.”

I interviewed Ken at Search Engene Strategies London 2008 in February. And he shared some of the latest trends of search term research back then. And I expect to see him again at SES London this coming February 17-19, 2009, to get an update.

Ken McGaffin, WordTracker, SES London 2008 Keyword Research

Posted by Greg Jarboe at 9:30 AM | Permalink | Comments (2)

September 1, 2008

Aaron Wall and Wordtracker Publish ‘50 Kick-Ass Keyword Strategies'

Wordtracker has teamed up Aaron Wall to publish new e-book, “50 Kick-Ass Keyword Strategies,” which offers simple, smart and speedy ways to use keywords to attract more customers online.

Or, to keep the alliteration going, “50 Kick-Ass Keyword Strategies” is packed with pointed, practical tips that focus on what today's online marketers care about most: getting real PROFIT from keywords. “We wanted to create a simple, readable book that got people buzzing with fresh keyword ideas—ideas they could start using right away to improve their business profit. And knowing how busy people are, we insisted that Aaron cut out the fluff and get to the meat of what you really need to know,” said Ken McGaffin, the CMO Wordtracker.com, in a press release issued over the weekend.

“Online success is not so much about spending tons of money, but more about working hard to come up with unique, creative and useful ideas that attract and engage your audiences,” said Aaron Wall in the release. This practical e-book gives businesses of all sizes lessons and insights that include:

-- Clever, little-known strategies for getting more valuable website visitors.

-- Outwitting competitors, and impressing clients with surefire ways to skyrocket their website traffic.

-- How to reach beyond the obvious keywords to discover terms and phrases with untapped commercial value.

-- How getting rid of words like free and discount can boost your conversion rates and get better customers.

-- How mining analytics data can be the key to uncovering valuable, low-competition keywords that bring in valuable streams of traffic.

-- How a site's search box is the key to finding profitable new keywords and content ideas as well as ideas for new products to add to a website.

Wall added, “It's not just the right keywords that guarantee your online success -- but how you use them. Most marketers tend to blindly follow the same, tired research path that everybody else follows. As a result, they miss out on all of the traffic and profits that some clever keyword thinking could bring them.”

“50 Kick-Ass Keyword Strategies” is available as an e-book at www.wordtracker.com/academy/kick-ass and retails at $39. Check it out.

Or, check out my interview with McGaffin at SES London 2008. It appears that one of the new groups to discover the power of keyword research is ... journalists! There goes the neighborhood.

Ken McGaffin, WordTracker, SES London 2008 Keyword Research

Posted by Greg Jarboe at 10:03 AM | Permalink | Comments (5)

August 4, 2008

SEW Experts: Awesome Ad Groups: Small is Good

Trying to fit all your keywords in one ad group is not going to get you the results you want. In today's search advertising column, "Awesome Ad Groups: Small is Good," David Szetela shows you how to get those double-digit click-through rates with small, tightly-themed ad groups.

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Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

July 28, 2008

SEW Experts: More Killer Keyword Techniques: Personas and Buckets

Successful PPC advertising campaigns are composed of perfect keyword lists, ads and landing pages. In today's Profitable PPC column, "More Killer Keyword Techniques: Personas and Buckets," David Szetela shows you how to create landing pages using keywords built around personas.

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Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

July 9, 2008

AdWords Keyword Tool Now Shows Numerical Data

If you hear loud shouts of exuberance coming from your SEM department (or consultant), that's because keyword research just got a whole lot easier. I'm super-excited to report that Google announced that it has officially added numerical data to its AdWords Keyword Tool. Now instead of staring at green bars, hoping to decipher how much of a difference there is between keywords, you have a ballpark figure. Tests of numbers in Keyword Tool were being seen as early as March 2007.

Here's a screenshot.

Posted by Nathania Johnson at 11:18 AM | Permalink | Comments (9)

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