SES Chicago - December 7-11, 2009

October 14, 2009

CarMax Sees Rise in Sports Car Searches

CarMax, the largest retailer of used cars in the U.S., says that searches for sports cars rose 6% in September, compared to August. The top 5 sports cars search on CarMax.com were:

1. Ford Mustang 2. Chevrolet Corvette 3. Nissan 350Z 4. Chevrolet Camaro 5. BMW M3

"Sports cars remain an American classic," said Craig Beiner, purchasing manager for CarMax in Virginia Beach, Virginia. "Consumers may now be feeling more comfortable with the idea of getting a 'fun' vehicle that has an enduring appeal."

Either this is a sign that consumer confidence may be returning or the mid-life crisis is recession-proof. What's your take? Leave a comment below.

Posted by Nathania Johnson at 1:04 PM | Permalink | Comments (0)

October 2, 2009

Niche Search News: New Site for Car Search Space, iPhone App Search Sites Partner Up

Here's a little vertical search news for your Friday afternoon. A new vehicle search site has entered the field. CarLocate.com. It features the typical car search filters: make, model, new, and used. Advanced search options include gas mileage, number of doors, price range, and color.

"We know that eight out of ten car buyers typically shop online for a vehicle before visiting a dealership," said Nicole Case, general manager of CarLocate.com. "We built CarLocate.com from the ground up to optimize the search features on the site and to help consumers locate the car that best fits with what they want to buy. As a result, CarLocate.com can make the experience of locating a car simpler, easier, and more effective."

Meanwhile, searching iPhone apps is a bigger pain than a flu shot, but sites about the ever-popular mobile apps keep trying to find ways to make it easier. The latest is

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-564586-7"); pageTracker._setDomainName(".searchenginewatch.com"); pageTracker._trackPageview(); window.collarity_appid = "incmedia"; //> //>
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