August 31, 2009

Global Search Market Tops Over 100 Billion Searches a Month

comScore has just released a study of the global search market that shows more than 113 billion searches were conducted in July 2009. This represents a 41 percent increase compared to a year ago.

Google attracted significantly more searches than any other search engine with 76.7 billion searches conducted, giving it 67.5 percent market share. Yahoo! ranked second worldwide with 8.9 billion searches (7.8 percent share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0 percent share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94 percent) among the top ten.

It is worth noting that Europe accounted for the highest share of searches at 32.1 percent, followed by Asia Pacific (30.8 percent) and North America (22.1 percent). Among the five global regions, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).

This makes it as important to attend SES Berlin November 24-25, 2009, as it does to attend SES Chicago December 7-10, 2009. Why?

As Mike Grehan, the newly-anointed VP and Global Content Director at SES, SEW, and ClickZ, told me earlier this month, search isn't a static topic. The changes in the industry are accelerating. Can anyone afford to be behind the times in this new era?

Mike Grehan, the new VP and Global Content Director, ties social media to search, SES San Jose 2009

Posted by Greg Jarboe at 3:43 PM | Permalink | Comments (0)

July 10, 2009

The BuyerSphere Project: Understanding B2B Buyer Patterns

One of the session that I plan to attend at SES San Jose is "The ByerSphere Project: Understanding B2B Buyer Patters" on Wednesday, August 12, 2009, at 4:00 p.m.

The moderator of the session is Gord Hotchkiss, President & CEO, Enquiro. I started speaking on panels with Gord way back at SES New York 2004.

And I can't tell you how many search engine marketers -- including me -- have taken his eye tracking research and presented it to their clients over the years. Although I always give Enquiro credit for the findings, if Gord were getting residuals, he'd be rich.

At SES San Jose 2009, the speakers at Gord's session are: -- Mark McMaster, Senior Planner of B2B and Technology Markets, Google -- Ben Hanna, VP Marketing, Business.com -- Chris Golec, Founder and CEO, Demandbase -- Jon Miller, VP Marketing, Marketo -- Dr. Matthias Blume, Chief Analytics Officer, Covario

All of them have just concluded a major B2B research initiative, which was conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase. The so-called BuyerSphere Project showed that most marketers aren't effectively leveraging online assets to their best potential. Are you shocked, shocked by these findings?

Among other things, the notion of a strictly followed, traditional buying funnel is simply not accurate in many instances, risk dictates buying behavior, search is incredibly important as an integrator across online and offline channels and face-to-face persuasion is still necessary in many high risk, complex purchases. The BuyerSphere Project looks at how online strategies became artificially separated from traditional best practices, how they can be more effectively integrated and the part search plays as a major influencer. That's worth knowing, don't you think?

Now, this panel at SES San Jose will review the research from over 100 face-to-face interviews, hundreds of eye tracking sessions and over 3,000 survey responses in total. The project represents a major step forward in understanding B2B buyer patterns and the part online marketing can play in influencing them.

So, I couldn't wait get a "sneak preview" because, well, I'm a competitive kind of guy. And if Enquiro's research is worth borrowing, I mean, worth understanding, then it's worth finding out about ahead of time.

So, I was delighted when Byron Gordon of SEO-PR interviewed Gord Hotchkiss earlier this week and uploaded the video to SESConferenceExpo's Channel on YouTube. Gord discussed Enquiro's three phase research project that incorporated interviews with more than 100 BtoB buyers before the survey was even put together. The goal was to discover how purchasing decisions get made within a company.

Gord says it was previously thought that BtoB purchasing is based on rational decision making but this is not always the case. He says influences maybe online or offline but they all play a part in determining how purchasing decisions are made.

Gord also discusses the advance of a generational shift in behavior, described as the "digital natives" and the "digital immigrants." Online usage differs between the two segments. Hey, you might as well watch the video interview below to hear for yourself what he has to say.

Gord Hotchkiss, Enquiro, on the BuyerSphere Project in advance of SES San Jose 2009

And if you want even more details, the head over to the Enquiro site and click on New Research on B2B Buying: The BuyerSphere. You will find White Papers, webinars, and other information.

Why am I plugging this now when you could just attend the The BuyerSphere Project: Understanding B2B Buyer Patterns at SES San Jose 2009? Let's just say that I -- like many, many other search engine marketers -- owe Gord big time for all the research we've borrowed from Enquiro to persuade a B2B client to rethink his or her assumptions.

Hey, a plug and a link is the least that I can do to "repay" Gord for his groundbreaking research on B2B buying and B2B marketing. And it's a lot more affordable than paying residuals.

Posted by Greg Jarboe at 8:47 AM | Permalink | Comments (2)

June 23, 2009

Social Media Show Big Search Jumps, Google Drops For May The comScore's monthly numbers show a drop in growth for Google, Yahoo and MSN, yet an increase for social sites Facebook and Craigslist over last month was noted. Google's numbers fell to 65% of search share - a 2% drop from last month - while Craigslist gained 12 percent. comScore Expanded Search Query Report May 2009 vs. April 2009 Total U.S. - Home/Work/University Locations Source: comScore qSearch

Expanded Search Entity Search Queries (MM) Apr-09 May-09 Percent Change May-09 vs. Apr-09 Total Expanded Search 22,067 21,818 -1% Google Sites 13,041 13,035 0% Google 9,830 9,680 -2% YouTube/All Other 3,211 3,355 4% Yahoo! Sites 3,161 3,021 -4% Yahoo! 3,135 2,995 -4% All Other 26 26 0% Microsoft Sites* 1,250 1,194 -4% MSN-Windows Live 1,158 1,103 -5% Microsoft/All Other 92 91 -1% AOL LLC 795 721 -9% AOL Search Network 427 374 -12% MapQuest/All Other 368 347 -6% Ask Network 705 691 -2% Ask.com 402 382 -5% MyWebSearch.com/ All Other 303 309 2% craigslist, inc. 583 651 12% Fox Interactive Media 666 644 -3% MySpace Sites 658 636 -3% All Other 8 8 0% eBay 654 634 -3% Amazon Sites 188 185 -2% Facebook.com 176 184 5%

Posted by Frank Watson at 11:51 PM | Permalink | Comments (0)

March 18, 2009

Report: SMBs Expected to Spend More Online

Local advertising spending by small-to-medium U.S. businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of their interactive ad budgets will go toward paid search and video, according to a new report from Borrell Associates, "Main Street Goes Interactive."

The report says there will be a nearly 275 percent increase in SMB spending on streaming audio and video, almost 140 percent increase on e-mail and direct ad formats, nearly 35 percent increase in paid search spending, and an 8 percent increase in standard display ads, reports ClickZ News.

Some SMBs, particularly real estate firms and computer-service stores, are spending between 30 percent and 45 percent of their advertising budgets on Web advertising, according to Borrell Associates CEO Gordon Borrell. However, the typical SMB is spending only about 11 percent. "Still, this 11 percent was just 4 percent a few years ago, so they're adjusting the dials," Borrell told ClickZ.

Posted by Kevin Newcomb at 9:52 AM | Permalink | Comments (0)

September 20, 2008

Has YouTube Passed Yahoo in expanded searches?

Back on July 20, 2008, I asked: "Is YouTube about to pass Yahoo in expanded searches?" Well, I've just had a chance to digest the latest data from comScore for August 2008 and its appears that YouTube has passed Yahoo -- if you look at "expanded" search queries instead of "core" search queries.

First, what's the difference between an expanded and a core search query? According to comScore, a "core" search query is one that occurs on "the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers."

If you expand the definition of a search query to include searches on YouTube, MapQuest, MySpace eBay, Craigslist.org, Facebook.com, or Amazon, then you get a different picture.

Google had 7.4 billion core search queries and 7.6 billion expanded search queries in August to lead no matter how you define a "search query." Yahoo! had 2.3 billion core search queries and 2.4 billion expanded search queries that month. But "YouTube/All other" Google sites had 2.6 billion expanded search queries that month. Microsoft sites had 977 million core search queries and MSN-Windows Live had 988 million expanded search queries.

So, depending on your definition, the top three search engines are either (1) Google, Yahoo! and Microsoft, or (2) Google, YouTube, and Yahoo! That is a distinction with a big difference.

By the way, comScore Video Metrix reports that YouTube accounts for more than 98 percent of all videos viewed at Google sites. (This means Google Video accounts for less than 2 percent of all vides viewed at Google sites.)

So, if you've optimized the pages on your website that contain videos, you've optimized them for Google Video and other video search engines. They won't help them get discovered, watched or shared on YouTube.

YouTube doesn't crawl the web trying to index videos posted on millions of websites. Instead, users are now uploading 13 hours of new video to YouTube every minute. So, getting your video found in about 2.6 billion expanded searches a month means uploading and optimizing video for YouTube, not Google Video.

Posted by Greg Jarboe at 2:37 PM | Permalink | Comments (2)

June 27, 2008

Geoff Ramsey of eMarketer spots three key market trends

Geoff Ramsey, the co-founder and CEO of eMarketer, recently shared 0.001% of the information that his team of researchers and analysts knows about Internet market trends during his morning keynote at Electronic Retailer's LiveEdit Lab.

Why can I be so precise?

He presented 60 slides out of the 54,000 charts available to eMarketer's subscribers. You do the math.

Now, I'm not going to try recapping all 60 of his slides here.

Instead, I'm going to highlight three key market trends that Ramsey touched on. Plus, I'll pass along his analysis of how each of these new trends is profoundly affecting the business landscape.

Slide #15

The first market trend that is worth highlighting is the percentage of Internet users who are watching video online monthly.

According to eMarketer, it's 73% – or 137 million Americans. And by the end of the year, eMarketer estimates that 154 million, or 80% of Internet users, will be watching online video.

About a year ago, I reported on a survey conducted by PR News and Medialink which found that “PR pros aren't using online video as often as they're watching it.”

Well, they better start using it now. Online video isn't an emerging market trend. It's already emerged – big time!

Slide #18

Ramsey said, “Online video is a great way to engage with your customers.” And he recommended: • Placing video footage of your products on your Web site (e.g., create a video demo!); • Placing video ads on other content video sites, e.g., on YouTube and product category-related sites; and • Creating your own Webisodes – content so entertaining that people will come to watch it (and share it with others).

Slide #24

The second market trend that deserves serious attention is the percentage of large companies that already have a blog. According to JupiterResearch, it's 34%.

Last August, at Search Engine Strategies San Jose, I caused a stir in the blogosphere when I said, “Getting excited that you've got a blog is like getting excited that “the new phone book's here!'”

Now, less than a year later, it appears that if your company doesn't have a blog already, it's going to feel even more like Steve Martin in “The Jerk.”

Slide #28

Ramsey said, “Advertisers should explore creative ways to leverage the power of blogs.” And he advised: • Monitoring the blogosphere not only with professional services, but also on your own; • Working with existing relevant bloggers, in ways that will encourage them to link to your site; • Placing advertising on popular blogs; and • Creating your own blogs -- to create a community of interest around your product.

Slide #44

While the third market trend didn't surprise me, it may come as a shock to some others in the industry.

A survey by AdMedia Partners found that 69% of senior media execs think social media is “over-hyped.” (I should disclose that AdMedia Partners is a client.)

And Hitwise has validated this skepticism by reporting that only 4% of US online retail traffic is driven by social sites, which is significantly less than the 29% of online retail traffic that is driven by search engines.

Slide #48

So, what's a marketer to do? Ramsey outlined four strategies for gaining consumer insights into social networking: • Looking, listening, lounging and learning; • Advertising on the big social networking portals, e.g., MySpace and Bebo; • Getting vertical with your social advertising on smaller, niche sites like Flip.com; and • Building your own social network, e.g., Procter & Gamble's Capessa community site.

Now, six slides out of 60 are only 10% of Ransey's presentation. And that's just 0.0001% of the information that eMarketer knows about Internet market trends.

So, you may want to dig deeper. Nobody wants to be the last one on the block to spot key market trends.

Posted by Greg Jarboe at 8:41 AM | Permalink | Comments (1)

June 3, 2008

comScore releases U.K. search rankings for April 2008

comScore today released its first report on the U.K. search market from its enhanced comScore qSearch 2.0 online search measurement tool. The service, which was first launched in the U.K. in September 2007, has been updated to include several local market properties where search activity occurs, such as Rightmove Sites and Bebo.com.

I discussed how this expanded definition of "search" changes the landscape in the U.S. back in March in an article entitled, "Introduction to Search Engine Marketing at SES New York 2008."

In the U.K., Google Sites continued its reign as the leading search property in April with 74.2 percent of all searches. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent).

Two U.K. properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked amongst the top 10. Popular social networking property, Facebook.com, claimed a 1.8-percent market share in April.

Yes, people conduct searches at social networking sites. It's not your father's SEO.

Posted by Greg Jarboe at 9:31 AM | Permalink | Comments (0)

April 21, 2008

Survey Finds Search Engine Marketing Budgets in UK to Increase

According to the UK Search Engine Marketing Report 2008, released today by E-consultancy in association with Search Engine Marketing agency Neutralize (*\*), the industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their search engine optimization (SEO) budget.

In a press release, Lucy Cokes, the Managing Director of Neutralize (*\*), said, "It appears evident that search engine marketing is now cemented in the minds and therefore budgets of UK marketers. It is fantastic to see a greater understanding of the benefits of a well managed search marketing campaign and budgets being increased accordingly across both paid and organic search."

Now in its second year, the UK Search Engine Marketing Report is based on the results of a survey completed earlier in the year by more than 1,000 respondents from both agencies and companies with first-hand experience of search engine marketing.

One of the key trends found in the report is this one: Since 2007, the proportion of companies conducting PPC and SEO exclusively inhouse has declined. Correspondingly, the proportion of respondents using an agency for both disciplines has gone up.

For more information, go to http://www.neutralize.com/media-centre/research-reports.htm.

Posted by Greg Jarboe at 9:04 AM | Permalink

April 16, 2008

comScore Releases March 2008 Search Engine Rankings

comScore's March 2008 Search Engine Rankings are in and it will surprise no one that Google continues to dominate the search market. The search engine giant extended its lead by .6% from February 2008. Here's the raw data.

In month-over-month numbers, Google increased from 59.2% to 59.8%, while Yahoo saw a dip from 21.6% to 21.3%. Microsoft also declined from 9.6% to 9.4%, and AOL dropped from 4.9% to 4.8%. Ask was the only other of the top-five search engines to see an increase, from 4.6% to 4.7%.

Americans conducted 10.8 billion searches in the month of March. And here's how those searches broke down, with the month-over-month changes:

Google – 6.4 billion, 10% increase Yahoo – 2.3 billion, 7% increase MSN – 1 billion, 6% increase AOL – 521 million, 7% increase Ask – 503 million, 12% increase

Posted by Nathania Johnson at 9:10 AM | Permalink

April 8, 2008

March Search Market Share Numbers Begin to Trickle In

Search engine marketers love their data, so grab a cup of coffee and mull over the numbers released by Hitwise and Compete.com for the search market in March 2008. Of course, both have Google as possessing the mammoth share of the market, with Hitwise attributing 67.25% and Compete showing 69.4%.

Hitwise has Google gaining 0.84% over February 2008 and 3.12% over March of 2007. Compete.com has Google losing 0.6% month over month and gaining 4.7% year over year.

Both reports saw losses for Yahoo. Hitwise reports 20.29% for March 2008, 20.59% for February 2008, and 21.26% for March 2007. Compete has Yahoo at 14.8% for March 2008, 15.7% for February 2008, and 19.7% for March 2007.

But the two reports differ dramatically when it comes to MSN. Hitwise has MSN at 6.65% in March 2008 down from 6.95% in February 2008 and 9.01% in March 2007. Hitwise has MSN at 10.2% up from 8.4% in February 2008 and 9.5% in March 2007.

Compete also released data about the number of search queries. And this is where everyone but Yahoo shines. In year over year stats, Google saw an increase of 51.9%, MSN 51.8%, Ask 57%, and AOL 43.5% in search query volume. Yahoo only saw a 6.1% increase over last year.

Posted by Nathania Johnson at 9:34 AM | Permalink

March 28, 2008

Wordtracker Enhance Their Free Trial Offer

For the first time Wordtracker are offering a 1-week trial of their entire service and have released an accompanying 7 day video tutorial on how to get the best out of your Wordtracker account.

Entitled 'Profit from Keywords', the videos are designed to help new webmasters get the most out of keyword research. The short 5 minute videos are accessible to complete novices to search engine optimisation but detailed enough to provide a useful resource for in-house experts & agencies to educate their brand owners & clients.

At the recent SES in London, Wordtracker CMO Ken McGaffin raved about the results of "keyword creativity" seminars he has been leading with household brands that were revealing unique market insights into both offline and online customer acquisition and retention strategies. By including other non-SEO staff and stakeholders in the keyword research process, he found that no two seminars produced the same results and these companies were broadening their online vision overnight.

"Wordtracker has always considered educating our clients a prime remit which is why we launched the Wordtracker Academy last year," said McGaffin. "Clients or potential clients need to know the various ways that keyword research can enhance their business online. At the start this can be especially daunting for SMEs, so the videos provide an easy step by step process so that businesses can get up to speed quickly."

Every SEM expert understands the value of educating the market, but it's no secret that as an industry we've never done it very well. Ken hopes that these videos will help small and medium sized businesses nip the cost of mistakes early in the SEM campaign implementation stages. After all, who wants to rank for terms that no one searches for?

Posted by Jonathan Allen at 7:33 AM | Permalink

March 12, 2008

Yahoo! and Microsoft open new R&D Centers in Israel—even if Yahoo! still doesn't understand Israel

Yahoo! just opened a research office in Israel—it's first—in Haifa, Israel. The office is right near Google's first office in Israel; they opened a second office in Tel Aviv two years ago. Microsoft has had a major presence in nearby Ra'anana since 1989, and announced this week that they are opening an Israel Innovation Lab in Herzliyah Pituah, which will focus on applied research. It will be the only such Microsoft lab outside the U.S.

Aside from taking advantage of the rich field of R&D and internet professionals that Israel is known for, Yahoo! now has the chance to take advantage of a growing marketplace they've largely ignored. Microsoft invested more than $100 million over the past 20 years translating all its products to Hebrew—and it shows; nearly all Israeli companies host on IIS servers, write web sites in ASP and use Microsoft software exclusively. They partnered with popular Israeli brands, like Galgalatz, Israel's most popular radio station. Their search engine and MSN portal are among the most visited pages in Israel. Google may have arrived to the party a bit late, but they quickly made up for lost time. In less than two years, Google.co.il unseated local search engine Walla.co.il as the number one search engine used in Israel. Number three is Google.com.

Yahoo! has a lot to do to catch up. They still need to convert products to Hebrew, and still have ways to go in informing the Israeli public that they exist. While Google and MSN dynamically switch directions for Hebrew searches, Yahoo does not. And for a popular Hebrew search like ××©×š×× (Israel), no PPC ads appear in Yahoo while many appear in MSN and Google. Dr. Ronny Lempel, who will head the new Yahoo! office, said the engine had no plans to translate its home page.

While I applaud Microsoft and Yahoo! for taking advantage of the “fertile ground” in Israel for talented engineers and researchers, I think the strategy of giving back to the local environment is one that makes search leaders. Maybe that's why Microsoft boasted 12.4% Year over Year growth last month and Google garnered 50.3%, while Yahoo! gained nothing. If they don't start to change something—other than just new research centers—expect this trend to continue.

Posted by at 2:39 PM | Permalink

March 10, 2008

Best Web Site Traffic: PPC vs. SEO (Search Engine-Optimized) Sites

How does your PPC traffic compare to natural search traffic and direct navigation?

New York Times reporter Alex Mindlin reveals The Best Kind of Traffic for Web Sites.

Mindlin highlights a study by Engine Ready, a San Diego-based search marketing software firm, that analyzed 18.7 million visits over two years to 500 or so Engine Ready client Web sites.

The New York Times article reports that type-in traffic was the highest converting and "most valuable" traffic. Paid search (PPC) listings outperformed organic search (naturally). Paid search ads prequalify traffic with brand and direct response ad copy.

Visitors who clicked on paid search (PPC) ads were 17 percent more likely to buy. Plus, paid search (PPC) average order value was about 18 percent higher.

Type-in traffic and bookmarked traffic performed best with a 3.3 percent conversion rate.

That's not news to our readers or search marketing industry analysts. But if you want to learn how your PPC ads can perform better than others, Jason Miller, CTO, Engine Ready Software, will be featured on a Search Engine Strategies panel on Monday morning March 17 "Creating Compelling Ads.

Chris Boggs, Search Engine Watch Expert and Manager, Search Engine Optimization, eMergent, will moderate the panel and I'm sure he'll have some great questions about the Engine Ready study as well.

Posted by Kevin Heisler at 6:53 AM | Permalink

February 13, 2008

UK search marketing survey goes live

Online publisher E-consultancy in conjunction with search agency Neutralize (*\*) are conducting follow up research to last year's widely read 2007 UK Search Engine Marketing Benchmark Report, which contained a comprehensive analysis of the UK Search environment.

This year's research will cover online marketing budgets and the effectiveness of search marketing, as well as looking at the use of social media. Those taking part in this year's survey will receive a free copy of the ensuing 2008 UK Search Engine Marketing Benchmark Report.

Lotte Mahon, marketing manager at Neutralize (*\*), said in a press release issued this morning, “We are really looking forward to working with E-consultancy on the 2008 report. Last year's results offered a unique insight into UK Search Engine Marketing and the report received a wealth of positive feedback. We are aiming for an increase in respondents this year so I would urge everyone involved in the industry to give us their valuable opinions!”

The online survey, which is open to both advertisers and agencies, will be live until Thursday, March 6, 2008. Those wishing to complete the survey should go to http://tinyurl.com/3al59r.

More than 700 digital marketers responded to last year's survey, including just under 400 client-side search marketers and more than 250 agencies.

Highlights from last year's report included: • Just under half of respondents (48%) said that their companies carried out paid search exclusively in-house. Some 57% of companies were doing SEO exclusively in-house. • On average, company respondents said that they spent 32% of their total marketing budget on online marketing. On average, they spent a third of their online marketing budget on Search. • Overall, respondents said that SEO was more important than PPC in terms of impact on brand. • Google was viewed as the best search engine across a range of criteria. However, half of respondents believed that Google had an unhealthy dominance of the UK search marketplace. • According to company respondents, lack of internal resource was the biggest problem preventing success for both Paid Search and SEO (natural search).

Go to http://www.e-consultancy.com/publications/search-engine-marketing-report-2007/ for more details about last year's report.

Posted by Greg Jarboe at 3:01 AM | Permalink

January 30, 2008

Search Engine Market Share: comScore's December Scorecard

Google increased its slice of the growing global search pie in just-released search engine market share stats from comScore. In 2007, searches at the five major search engines -- including partner searches and cross-channel searches -- finished with 9.6 billion searches in December, 2007.

The surprise winner? For December 2007, total searches on Google sites increased more than 30 percent year over year, totaling 5.6 billion searches.

Yahoo sites ranked second with 2.2 billion searches. Microsoft sites, third with 940 million searches in December.

Time Warner Network with 442 million searches finsihed neck-and-neck with Ask Network, at 415 million total searches - but lost ground: down 4 percent from this time last year.

Microsoft sites gained 8 percent year-over-year, with Ask (415 million) posting a 5 percent gain on a small base of 396 million searches last December.

AOL (part of the O&O Time Warner network) didn't fare much better than Yahoo, posting a 4 percent decrease in total search volume.

It's important to note that searches conducted on mapping sites, local directory sites, and video sites (read YouTube) are not counted in the core search statistics.

On the Yahoo earnings call, Yahoo President Sue Decker complained about the accuracy of the comScore numbers. Unlikely Eric Schmidt will do the same.

Yahoo's new strategy won't be measured by standard third-party metrics (Web Analytics 1.0) such as page views, reflecting the new dynamics of distributed traffic on the Internet.

"Third-party services such as comScore (that) assess unique users or time spent (on site) may not tell the story of what's happening (in aggregate)," said Decker. "Our internal logs show that metrics we've discussed with (analysts) in the past, such as uniques and page views, continue to grow in the double-digits in Q4, with unique users now topping 500 million and page views about 4 billion per day."

Posted by Kevin Heisler at 4:25 PM | Permalink

October 15, 2007

Debby From The Block: U Penn Long Tail Blockbuster

No way I could pass on pointing to the Debby Richman blockbuster post.

Wharton says: Online recommendation engines may chop off Long Tail of Search.

Prick up your ears, Chris Anderson Your Long Tail doberman (below) is under attack:

p p>From the article, "So far searching has been limited to text but very soon it's going to involve a lot more audio and video. Cameras now are absolutely everywhere -- still cameras and phone cell cameras -- so the problem's become very interesting: how do you combine text, audio and video? In fact, if you look at Yahoo and Google and now MSN also, they are all trying to put together all of these techniques. They are trying to put together media search and image search."

If you're interested in trying out some cool media search tools that are available TODAY keep reading.

+ Campaign Search (from StreamSage) Keyword search material from C-SPAN, NPR, candidate web sites, and other organizations.

+ Speechbot (from HP) Keyword search 14,000 hours of radio programming.

Both of these databases use voice recognition technology. Nexidia is also developing voice recog based search technology ----

PBS offers several video search demos that allow you to keyword search various programs (PBS NewsHour, Washington Week in Review, etc.) and then watch the segment on your computer. I have a compilation of many of them here.

The technology PBS utilizes comes from Virage (one of the companies Jain founded). In this case, you're seaching on the closed captioning.

ShadowTV.com offers a fee-based service where you can search (or be alerted) in realtime to every word spoken on most of the major U.S. news networks and several local stations. ShadowTV also uses closed captioning.

The only issue I have with the interview (and it's a very small one) is factual. Jain talks about Jeeves using humans to answer questions. This is what I called the "Old Jeeves" in an earlier post. For the past few years the principal technology Jeeves utilizes to deliver results and determine relevance is automated and is powered by Teoma.

Thanks to J.B. for the news tip.

Posted by Gary Price at 6:08 PM | Permalink | Comments (0)

September 17, 2004

An Chat with Sir Tim Berners-Lee

A Chat with Sir Tim Berners-Lee Source: InternetNews.com

In the interview Sir Tim talks about standards, browsers, and the semantic web.

On a related note... "Web historians" might enjoy taking a look at this USENET post from Aug. 9, 1991 by TB-L. It contains a summary of the new WorldWideWeb project.

"The WWW project merges the techniques of information retrieval and hypertext to make an easy but powerful global information system."

Ten days later TB-L announces the alpha release of the WorldWideWeb application.

Posted by Gary Price at 5:39 PM | Permalink | Comments (0)

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