January 9, 2009

SEW Experts: We're All Convertibles, And It's Time to Take the Top Down!

Many of us are still looking at the Web through a narrow perspective of search. If we think in terms of what search is -- not as it exists online, but what motivates it, how it can be answered, and what happens when it truly is delivered -- there may be an answer on where the industry is headed and how to be successful in it. In today's SEM Crossfire column, "We're All Convertibles, And It's Time to Take the Top Down!," Frank Watson and Chris Boggs discuss the future of search marketing accountability.

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Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

October 18, 2006

Google Testing Cost Per Action (CPA) Model Content Ads?

Threadwatch spotted a IT Pro article that claims some invites have gone out to publishers to test a new content ad system that works on a CPA (cost per action) model, as opposed to a CPC (cost per click) or CPM (cost per thousand) model. The article says, "The search engine has invited a number of web site owners to take part in the pilot programme that will see site owners getting extra payments if their visitors take some kind of beneficial action on the advertisers' sites - such as buying a product or requesting further information." Those invited have "greater flexibility" with the ads, as opposed to normal AdSense users. Also, CPA ads tend to "be less susceptible to click fraud."

Postscript by Jennifer Slegg: This has been in beta testing since June and it is still be actively tested by Google at this time.

Posted by Barry Schwartz at 9:16 AM | Permalink

May 15, 2006

Snap.com's New User Interface & Adds New Features

Snap.com has released a new user interface for its search results page. As you begin typing your query, it does the whole Google Suggest, LookAhead, AllTheWeb LiveSearch auto complete suggested query thing. Then you submit your query and the interface snaps (literally) into a two column view. On the left are the search results and on the right is a preview of the landing page of the result selected on the left. This is a more, in your face approach to Ask.com's Binoculars, that allows you to mouse over to see a site preview. For the full release, download the PDF document.

Postscript From Danny: See also Upstart search engine blurs the lines of advertising from the Associated Press, which covers issues raised over whether Snap is doing proper disclosure of paid listings. Meanwhile, Overture Founder Starts Pay-Per-Action System from the San Jose Mercury news covers the move to a cost-per-action payment system for ads.

Posted by Barry Schwartz at 10:27 AM | Permalink

July 19, 2005

What's New at Snap.com

Michael Liedtke's AP story: Snap.com Plans to Combat 'Click Fraud', offers a look at what Bill Gross and Snap.com are up to these days including news that the company has just secured more than $10 million in venture capital funding.

Quick takes from the article:

+ ``We feel there is so much more innovation that can take place in search,'' Gross said Monday. ``It's hard to say that little Snap will ever beat Google, but I think we can become a viable alternative.''

+ Gross is among those who believe click fraud is a big problem. He aims to change things with a ``cost per action'' system that only charges ad commission when a purchase is actually completed. ``I believe the commercial side of search will evolve toward cost-per-action in the next five to 10 years,'' Gross said.

Posted by Gary Price at 3:55 PM | Permalink

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