March 22, 2007

AOL, MSN, MySpace And Yahoo! Strike Deal for Video

News Corporation and NBC today announced the launch of an Internet video distribution network that will bring as soon as this summer television content to the Internet within hours of its first time distribution. AOL, MSN, MySpace and Yahoo! will be the new site's initial distribution partners. It is also anticipated that the site will include consumer-generated video as well as thousands of hours of full-length television programming, videos and clips. This will include premium content from a dozen networks and major film studios.

This network will offer free long- and short-form video. Each of the distribution partners will show the content via a customized embedded player. The venture promises on-air and on-line advertising opportunities. Initial advertisers already lined up include Cadbury Schweppes, Cisco, Esurance, Intel and General Motors. This distribution network will provide advertisers and users a powerful alternative to YouTube. Is Google worried? According to reports in the LA Times Google executives disdain for the project and have nicknamed the consortium: Clown Co. It remains to be seen who will have the last laugh.

Posted by Amanda Watlington at 3:18 PM | Permalink

January 8, 2007

Online video usage increasing as TV viewing declines

Safa Rashtchy, Managing Director and Senior Internet Analyst at Piper Jaffray & Co., has just reported the results of their latest survey of online users, which suggests that video usage is rapidly increasing, while TV viewing is declining. Google's YouTube is the top destination for video, ahead of TV Networks, with Google Video itself in the third place.

Rashtchy says this "suggests the mainstreaming of video usage is going beyond just amateur videos." He adds, "While YouTube became popular because of its variety of user-generated videos, we believe YouTube has now established a solid position as the main destination for video consumption overall. Further, with a proper strategy, YouTube could secure the top market share as video consumption expands."

Posted by Greg Jarboe at 10:48 AM | Permalink

October 9, 2006

Microsoft Partners With Blinkx On Video Search

Blinkx signs Microsoft pact from Reuters covers how video search company Blinkx is expected to announce today a partnership with Microsoft to power Microsoft's video search needs, such as at Windows Live Search Videos.

Interestingly, Blinkx is to get a licensing fee rather than a cut of revenues. Licensing fees for search results largely died out around 2001.

Microsoft Live's video search is currently powered by AOL Truveo technology (compare a search for cars on Windows Live Video to AOL's Truveo-powered SearchVideo and you'll see the results are the same). Microsoft said last month it was planning to develop its own video search tech.

Posted by Danny Sullivan at 9:18 AM | Permalink

August 25, 2006

Windows Live Video Beta Now Available

Techcrunch reports that now available at http://beta.search.live.com/video/. We reported in mid March that the service was rumored to be released in April, but now it is August. I did a search on basketball and the first result returned men streaking at a basketball game. I guess it wasn't the most relevant result, but it was at a basketball game. For more details visit Techcrunch or check out Windows Live Video (notice the "beta" label was left off for now).

Posted by Barry Schwartz at 8:45 AM | Permalink

March 14, 2006

Microsoft to Launch Video Service Under Windows Live Video

TechWeb reports that Microsoft is going to launch a video service to challenge Google Video during April of this year. The service is most likely going to be named "Windows Live Video", like all the new Windows Live This or Windows Live That type of services they announced. MSN currently has live video streams of "variety of news, entertainment and sports from content partners." This new service, I would venture, would be more like upload your video and share it with friends. Expect a tight integration with MSN's other services, in particular MSN Spaces.

Posted by Barry Schwartz at 8:33 AM | Permalink

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