October 4, 2007

Microsoft Adds SEM Services to Office Live

Microsoft has added a search engine marketing offering to the suite of services available to its Microsoft Office Live Small Business subscribers. Through a partnership with The Search Agency, a Santa Monica-based SEM firm, Microsoft's customers, typically very small businesses with less than 10 employees, can sign up for three levels of service ranging from online training to full service campaign management.

"The needs of entrepreneurs in this space are very diverse. Some are do-it-yourself oriented, and want to learn to do everything, while others want to completely offload certain aspects of their business to vendors," said Louise Rasho, senior manager of marketing communications for Microsoft Office Live Small Business. "Then there are the folks in the middle, who need consultative help getting started, so they can take over from there."

Microsoft already offers a service for the DIY set: the adManager service that allows subscribers to buy and manage PPC ads from Microsoft Windows Live Search and Ask Sponsored Listings. For the hands-off approach, Microsoft has an existing arrangement with Website Pros to handle full-service Web development and search needs.

The new services from The Search Agency will fit the needs of those users at either end, as well as those who fall somewhere in the middle, Rasho said.

The first service, TSA Learn, consists of three online training modules that teach the essentials of SEM and search engine optimization (SEO). Next is TSA Launch, a selection of more than 20 one-off, a la carte SEM and SEO services. For example, a user can fill out a questionnaire about their business and get a list of potential keywords to use in their search campaign, or enter their existing keywords and get a list of expanded keywords to consider. The third offering is TSA Grow, which is a full-service option where The Search Agency manages all search marketing activities for the subscriber.

Posted by Kevin Newcomb at 12:42 AM | Permalink

September 25, 2007

Universal Search Coming to Microsoft's Live Search

In a blog post last Thursday, originally described by the press as a leak, Akram Hussein, Program Manager of Windows Live Platform, detailed a number of new features of Windows Live Search 2.0 that are expected to be rolled out on September 26th at Microsoft's Searchification 2007.

Searchification 2007 is a half–day event that will include a general session with senior product leaders, demos, and a webmaster tools session. In a later blog post Hussein clarified that his post was not a leak but rather the result of the confluence of an early test rollout and an astute and enthusiastic user.

All of the cloak and dagger, leaky plumbing stuff aside, here are some of the features that early test users (Akram Hussein) have spotted. Although he removed his original post, Liveside.net captured the changes already being tested “live,” so to speak.

They are yet another spin on universal search. For example, images and news will be moved directly onto the search page along with product popularity ratings and reviews for products pulled from review sites. Searches for people will include more search results, images, and a celebrity rating. Searchers will soon be able to see just how “hot” or “not” those headline-grabbing celebs really are.

Where there is video, it will begin to play a preview as soon as the mouse is rolled over it without the usual delay. This feature should appeal to the growing number of video enthusiasts.

Overall there will be more search results found. Do note that more search results do not necessarily translate to more relevant search results. That is to be seen as more users come in contact with this new version of Live Search 2.0. For search marketers, this is yet another example of why it is important to optimize all types of Web files – images, news, video, and audio.

Posted by Amanda Watlington at 9:45 AM | Permalink

July 25, 2007

SEW Experts: Turning Local Inside Out

In today's Searching for Meaning column, "Turning Local Inside Out," Kevin Ryan takes a look at what local search looks like today, and why one-stop technology and search providers have an advantage over the big sales forces and more heavily regulated telephone directory advertising..

Posted by Kevin Newcomb at 12:00 AM | Permalink

July 17, 2007

Microsoft Adds Ask Sponsored Listings to Office Live Ad Management

Microsoft has added Ask Sponsored Listings to its adManager service on the Office Live platform. Using adManager, small businesses can buy and manage search ads from a simplified interface. Previously, the ad options were Microsoft's MSN Network and Live Search.

"This is one of the first times you've had search engines joining together to meet the needs for small businesses," Michael Schultz, U.S. business and marketing lead for Microsoft Office Live, told ClickZ News. "What's significant about Ask.com getting together with Microsoft Office Live, is we're actually making it simple and easy for small business to understand and take advantage of search marketing. To be able to do things like contextual targeting opens up another avenue to allow small businesses to get their message out."

Schultz also said the deal was in the works before former Ask.com CEO Steve Berkowitz left to join Microsoft 15 months ago.

Posted by Kevin Newcomb at 11:14 AM | Permalink

May 16, 2007

Start.com Stopped

Microsoft is shuttering Start.com, its experimental interface launched in February 2005 that developed many of the features that ended up in the Live.com start page. According to a blog post by Sanaz Ahari, lead program manager for Live Search, the project is being terminated, with Start.com to be redirected to Live.com starting next week.

Posted by Kevin Newcomb at 8:54 AM | Permalink

March 14, 2007

Lenovo to Pre-Load Windows Live Toolbar

Microsoft announced its first major distribution deal for Windows Live services, including desktop access to the Windows Live portal and a pre-loaded Windows Live toolbar on Lenovo's ThinkPad notebooks, ThinkCentre desktops, and Lenovo-branded PCs. Lenovo became the world's third-largest computer maker when it acquired IBM's PC unit in 2005, and the IBM logo still appears on the ThinkPad and ThinkCentre products outside China.

The deal will introduce new Lenovo customers to Live.com, and Microsoft is betting that many of those users will not change their default settings to another home page or search engine. Lenovo previously had a similar deal with Google, which this deal will apparently replace, according to a Bloomberg report. Justin Osmer, a senior product manager at Microsoft, said the deal is exclusive for several years. He also said other such deals are in the works, and will be announced in coming months.

Google struck up a similar deal with Dell in May 2006, which pre-loaded Google's toolbar and desktop search with a co-branded homepage. Microsoft had been in the running for that deal as well, but opted out when the price got too high, according to Osmer.

"We are not in the business to lose money hand over fist, year after year, so these have to make fiscal sense to us," Osmer told Bloomberg. "The Dell example is one where it ballooned to a point where it did not make any sense to play in that sandbox, so we let that one go."

Posted by Kevin Newcomb at 10:36 AM | Permalink

January 25, 2007

Microsoft Selling Ads on Live Online

Microsoft is going to run PPC ads on the Live Online site, according to an email sent out today.

The funny part is the difference in the MSN voice as opposed to Google's or Yahoo's.

The pitch includes this gem: Would you be interested in being one of the first-ever advertisers on one of the world's largest Web sites (1)? And reaching an elusive, affluent audience?

The email continues:

Microsoft(r) Office Online, one of the most popular areas of the Microsoft.com site, is now open to advertisers.

What is Office Online? It is the online extension of the Office product suite which includes Word(r), PowerPoint(r), and Excel(r). This is the site where at-work professionals improve their productivity using clip art, presentation templates, and other Office add-ons and services.

With an advertising campaign on Office Online, you can:

- Reach a large, professional audience Office Online attracts a large number of professionals Business Professionals, Business Decision Makers, and Small and Medium-sized businesses.

- Impact a highly engaged audience Office Online users are actively seeking information. They're highly engaged with our content, spending a significant amount of time on the site. They'll be well exposed to your ad in a clean, clutter-free environment.

- Communicate to an at-work audience Office Online is a haven for the elusive at-work audience, which is otherwise a challenge to reach.

Posted by Frank Watson at 2:04 PM | Permalink

January 3, 2007

Windows Live for TV Enters Public Beta

Microsoft's blog/IM/chat search with a TV interface, Windows Live for TV, has entered into beta. It seems that the former Project Nemo has gone live in the last week or so, and was spotted today by the folks over at LiveSide.

The interface allows users to search Windows Live Spaces blogs, either with keyword searches or through gallery views. users can also use Messenger and Live Call via a remote-control interface. It apparently won't work with Windows Media Center XP, but will require Windows Vista Home Premium or Windows Vista Ultimate RC2

Posted by Kevin Newcomb at 12:22 PM | Permalink

November 16, 2006

Sprint Launches Mobile Search Relationship With Microsoft

According to the Wall Street Journal, Sprint has launched mobile (local) search has part of a broad new strategic relationship with Microsoft, "allowing its subscribers to use their phones to look up information on local businesses and events and find downloadable multimedia content such as ringtones, videos and games." (Here's the Microsoft release.)

According to the article, the new Microsoft-powered search will appear on the "home page of Sprint's browser." The local search component of the partnership will be monetized with advertising. But there's ambiguity in the way the WSJ describes the ad model and I haven't yet had a chance to discuss this with either party.

Here's how the WSJ describes the advertising aspect of the deal. "The local-search component offers a new revenue stream as well: Businesses can bid to be listed as sponsored links in the local-search directory and will pay a fee when consumers click those links to call them through the service."

So the clicks initiate phone calls to merchants. Whether these placements will be separately auctioned and billed as "calls" or as "clicks" is not clear. I'm assuming this is PPCall advertising and will be priced accordingly.

Microsoft is currently monetizing local search online at MSN search and Live Local through its relationship with SuperPages.com, which includes local PPC and PPCall advertisers. It separately has an exclusive relationship with Ingenio to provide PPCall advertisers for the mobile version of Live.com. Whether advertisers in the Sprint deal are being provided via either or both of those Microsoft relationships is not clear at this moment.

Regardless, the move will likely boost AdCenter's fortunes in the near-to-medium term, with Sprint as a mobile distribution partner. It also further solidifies PPCall as an ad vehicle well suited to mobile.

Sprint has an existing mobile local search relationship with InfoSpace, whose downloadable FindIt application works with Java-enabled Sprint GPS phones. Recently, Sprint also announced a deal with Google's new Java-based "GMail for mobile" initiative. But this is a broader and deeper involvement with Microsoft at the level of the carrier deck.

The WSJ article discusses some of the other partnerships between U.S. carriers and mobile search vendors, such as JumpTap and Medio Systems.

If one steps back, what may now be emerging is a kind of mobile search/feature war among the carriers that may trump their collective concern about being relegated to "dumb pipe" status. Sprint has apparently thrown that conventional wisdom to the wind in its most recent announcements with Google and now Microsoft. The emphasis seems, instead, to be on providing the best mobile search and user experience -- as it should be -- in their competition with other carriers for customer acquisition and loyalty.

There's something of an irony here in that on Windows Mobile smartphones (I have the Sprint PPC-6700) the mobile IE browser is the focus of the mobile Web-search experience. In that context, the mobile search experience is much more a duplication – albeit comparatively weak – of the online experience. What that means is the Window Mobile OS (on smartphones) is likely to merely replicate the market position of Google (or Yahoo) rather than boost Live.com or this new Microsoft-powered Sprint mobile search.

Posted by Greg Sterling at 2:34 AM | Permalink

November 8, 2006

Google's SearchMash Gets Features & Microsoft's Sexy, Experimental Ms. Dewey Search

Google's experimental search engine SearchMash has gained some new features while the sexy Ms. Dewey search engine is now outed as Microsoft's experimental search engine.

Ms. Dewey came to light last month. I spotted it via the Google Operating System blog, checked it out and promptly dissed it as a waste of time at the end of a Daily SearchCast episode on Oct. 16.

The site features an attractive woman who stands above a search box:

She makes funny jokes from a set repertoire. My favorite is when she raps on the glass of monitor to get your attention, if you don't do something after awhile:

If you don't do anything, you eventually find her telling you:

Hello. Type Something Here

If you don't get a move on, another chuckle. But how about the search features? OK. I entered:

who won the elections today

I got told (in words on the screen, not by her):

Ms. Dewey is thinking

Then after literally a minute, I finally got my answers:

The answers come from Windows Live Search. Over there, they come up in three seconds. For the minute Ms. Dewey took, I got nothing special in return. She doesn't read the results to you, nor make them better. She's kind of funny, but not funny enough for me to spend more than a search or two with her. Then the novelty is gone. So go have fun, but I doubt you or anyone will be spending tons of quality time with her.

When I first saw the site, I had no idea who was behind it. Then yesterday, AP had a story, On the Net: Searching With Ms. Dewey, explaining that Microsoft was behind the site and put it out there hoping it gets "discovered."

Discovered, yes. Bemused, yes. Routinely used, I doubt it.

Less sexy but more functional, Google's experimental SearchMash site that we covered last month has gained some new features. Again, a nice catch via Google Operating System.

In Ionut Alex's example over there for a search for magic, a new refinement area shows up at the top of the page suggesting another query (and some related results) to try:

Using the "show details" option, this box can be made bigger. For most queries, I found it doesn't appear at all.

Meanwhile, the main box with search results can be made smaller, condensing the results by using "hide details" option:

Image results now move to the bottom of the page, while two new boxes show up where images used to be on the right hand side. One of these can be expanded to show Wikipedia results:

The other is already open and asks for feedback.

Posted by Danny Sullivan at 8:23 AM | Permalink

In The Election Results Race, Yahoo's The Winner

Like many Americans, I wanted to know what was up with the vote in the US midterm elections this morning. As a search analyst, I then wanted to know how the search engines performed in helping me find out. The results are in! Yahoo's the winner by far, but I'd still take the New York Times over it. Come along for an illustrated tour.

Google told us last month that Google Earth was all geared up to be an election guide. That's great if you've downloaded Google Earth and wanted to learn more before the election. But how about a quick, fast summary of what happened yesterday? What's Google got for us?

The Google home page is as minimal as always, no help there -- not even a special logo as in the 2004 race.

How about a search for "election results," which I think is a fair query to try. After all, using Google Trends, I can see a huge spike for that term after the last elections in the US:

I also checked the volume for just "results," and that was even higher whereas "elections" was much lower (see them all compared here). So my two queries for this test were "election results" and "results." On Google, both disappointed.

Here are election results on Google:

CNN's top with 2004 results! I know -- web search is always behind the times. That's why Google inserts that big news results OneBox unit above the regular results. Let's click on the main news link there, which takes us to news results:

Pretty bad. News about the dollar, stock prices -- but who won?!!! I've got to really work to figure this out, especially compared to the New York Times, as I'll show at the end of this story.

Maybe I head to the actual Google News home page:

Nope. I get some headlines telling me about the Democratic house victory, but it could be much better.

FYI, checking on a search for just results, I don't even get the news headlines inserted. Overall, I found Google to be a pretty poor resource.

How about Yahoo? The home page there immediately gives you some news:

If I actually gravitate to the picture and resist the pull of the search box, the "Full elections coverage" link takes me to a Full Coverage page with lots of info, including an interactive results page (my link takes that out of the normal pop-up box, but it still works great):

This is very, very nice. I can see at a glance who is ahead in the race for control of the US House Of Representatives, plus with a click I can check out the Senate or governor races. Selecting any state also gives me the information about races with that state.

I love this. It very similar to what impressed me at the New York Times. I hope Yahoo searchers found it. However, I suspect many bypassed it. To understand why, let's do that search for election results:

Similar to Google, Yahoo inserts a big "News Results" shortcut unit above the regular results, to help detour searchers into the freshest results. Of course, searcers might bypass that. If so, unlike Google, Yahoo has managed to get the CNN 2006 results page up rather than the CNN 2004 page. Nice. After that, there's Fox News 2006. But c'mon -- Yahoo's own special election results are third. This is one case where I'd totally applaud a little hand manipulation to get that to the top, especially to highlight that interactive results summary page.

Still, the web search results for this particular day at Yahoo far outshine Google. That's almost certainly due to some human editing, which is fine. Along with the sites I've mentioned, you get the New York Times politics page, USA Today's politics page, C-SPAN's 2006 results page, the ABC News politics page, CBS News's 2006 page, politics from the LA Times, then the Washington Post's 2006 results page. All of these are excellent choices. If Yahoo did human intervention to make this happen, kudos to them. You can check out a snapshot of the entire page here.

Over at Google, nothing is either timely or general enough. The Virginia state election board, California election info, assorted things dating from 2004 -- then oddly Virginia and California get another bump for their 2006 pages. Ugh. See the entire list in the snapshot here.

What happens if we detour into the news area that Yahoo promotes at the top of the page? Disappointment:

Yes, relevant news stories. And the image results to the side are kind of fun. But some hand help could have made a difference. How about a promo for that awesome election map of Yahoo's?

Let's go over to Ask, where I had high hopes. Ask has made a big deal of its special Smart Answers for the election, and they are cool. But will I see them? Yes, if I search for election:

I'd also get to this box if I went to the Ask home page and clicked on the Election Day link there:

But for election results (what I believe to be the more popular query), all I get is a small news unit:

The news unit will take me over to some news results, but like Yahoo's, these aren't thrilling. It's pick and choose through what you want, rather than any type of easy overview. As for a search on just results, that doesn't even bring back the news unit at all.

The overall web search results, similar to Google, are underwhelming. Nothing really helpful for the 2006 results pops up (see the full results in the snapshot here).

Even the special Smart Answers box, had it shown up, isn't that helpful for what I want now -- RESULTS! None of the featured links with it takes me to results.

Microsoft, what have you got for me at Windows Live Search? On the home page, nothing. For search on election results, it's disappointing old or non-targeted results (screenshot here). Unlike the others, there are no news results inserted above these. A search for just results is no better. If I specifically try a news search for election results, as with the others, there's no attempt to get me a comprehensive overview. It's up to me to review each story and hope for a good match.

Ironically, at the largely overshadowed MSN site, similar to Yahoo, I get a big election photo on the home page along with links, including one called "state-by-state results" that leads to MSNBC here. And over there is a pretty neat "Democracy Dashboard" giving me that type of overview I wanted:

It's a pity Windows Live didn't reach out to either MSN or MSNBC and do something special to point to this or somehow integrate it into the results.

What about AOL? From the home page, it's pretty easy to spot a link to a AOL election page with results for the House, Senate and more:

Searching for election results brings back disappointing Google listings in the main results. However, the new FullView column does a good job of dividing news into elections overall, US Senate coverage, US House coverage and more. And clicking on any of the "View all" links brings up the special AOL election page (see the full page here).

Now to the New York Times. I headed over there pretty much by chance. There are any number of newspapers I might of thought of off the top of my head, and usually its my original home town paper of the Los Angeles Times. But I hit the NY Times today, and boy was I glad.

Right on the home page, above the "fold" is an easy-to-spot election map. In seconds, it organized the most important information I was looking for into a way for me to know what was going on:

Drilling into the full map was even better. There, I could click on any state -- in particular the undecided ones -- and see the current situation:

Just when I was thinking "what if," I saw the "Create Outcomes" tab where I could click on a state and flip it to the Democrats or the Republicans to see how it might go with the Senate. Outstanding!

Other newspapers or web sites might have done as well with similar displays. If so, my apologies that this wasn't a review of the best election results sites. Instead, it was really meant to see how well the search engines held up as information resources for this particular news event.

Overall, I've written many times before that there's a role humans can play in search results. Today -- this was a perfect example of that. Yahoo almost certainly put some human effort into crafting results, and it was the clear victor in terms of quality of what was coming up in web search listings. AOL comes in second, again where human effort has helped its FullView listings help make up for the poor crawler-based results from Google.

In third, I put Google and Ask. Google's results were poor, but at least it floated some news results that may have helped. Ask, I was rooting for. But that Smart Answers box simply wasn't showing up for the queries I thought people were doing. Even if people were getting it for "election," it wasn't helpful to get election results. I really appreciate the effort, and if this had been for something other than actual results, Ask would have been great. In last place -- Windows Live.

This campaign of sorts is also one of those classic "what if" races. With just a little more effort, Yahoo would have had a landslide victory by getting people to its great overview page. The same is true for AOL. Ask, with just a bit more thought, could have had that box coming up for "election results" rather than just "elections" and added some links to get people to actual results. Windows Live, if it had remembered its MSN origins, might not be in last. And Google? A company that's all about organizing information might not have put in such a poor performance if it used some human power in the way the New York Times did.

Postscript: See also Case Study: Digg Versus Google News Traffic from me on my personal blog that covers how this article ultimately brought in lots of traffic from Google News from those unable to find election results there, along with lots of other data and a comparison to traffic from a top story at Digg on the same day.

Posted by Danny Sullivan at 4:17 AM | Permalink

October 27, 2006

Windows Live Mobile Now Live

Gary Price reports that Windows Live Mobile is now live at http://mobile.live.com/.

The features include: 1) Mail 2) Search beta 3) Spaces 4) Local 5) Messenger 6) Live.com beta 7) MSN.com beta 8) MSNBC News 9) FOX Sports 10) Weather 11) Money 12) Entertainment 13) MSN Calendar

More details at http://mobile.live.com/GoLive/.

Posted by Barry Schwartz at 9:10 AM | Permalink

October 25, 2006

Microsoft Removes Belgian Content Without Court Order

The Register writes Microsoft dodges court in Belgian copyright battle where they say Microsoft decided not to go to court over Belgian newspapers request for them to remove their content from their index. Google was ordered to remove the content by a Belgian court and then later lost an appeal on the same case. Microsoft simply did not want to fight them and decided to just grant the wishes of the cease and desist letter sent to them.

Posted by Barry Schwartz at 9:08 AM | Permalink

September 12, 2006

Windows Live Local Better, But Still Not There

Windows Live Local (WLL) came out of beta today along with Live.com and Live Search. Chris Sherman covered the full upgrade and release in his Search Day article. This post will focus on WLL specifically.

Derrick Connell, Microsoft's search business general manager, is quoted as saying that 15% to 20% of search queries are local. (While this estimate may be slighly low, it would mean somewhere between 975 million and 1.3 billion U.S. search queries per month (across all engines) had a local intent. This shows what's at stake in having a good user experience and being able to monetize those queries.

WLL's primary attraction remains its spectacular "Birdseye" aerial photography, which hasn't been duplicated by its competitors. In this release there's about 30% more Birdseye coverage in the US, with an ongoing effort to cover most population centers in the US, UK and EU in the near term.

The WLL team has also beefed up the "details" page for individual businesses with Web search results. Formerly there was only basic contact information and a map. Beyond this, since the last time I wrote about WLL, there haven't been any significant upgrades. Here are the three most recent posts about Live Local and its features:

The aerial photography is great for pinpointing on precisely which corner the W Hotel is located in San Francisco. The Scratch Pad and Collections are very nice (and unique) ways to save and share map data. And the layered results are also useful. Yet there are other areas where Live Local could improve:

Offer reviews and other features to help users make decisions. (Among the big three Yahoo! is the most helpful here, allowing users to sort/refine by rating, location or other criteria.)
Do more passive disambiguation so that users don't have to clarify otherwise self-evident locations (e.g., "SF, CA" means "San Francisco")
Be able to handle non-traditional searches such as "great bars in New York." Windows Live Search does a much better job on this query than WLL

Having said all that, WLL has come a great distance in its short life and we expect Microsoft to continue to make investments to make the product and the user experience better as a integral "vertical" within Live Search.

Posted by Greg Sterling at 5:39 AM | Permalink

July 14, 2006

Caffeine and Tin Foil At Windows Live Search

What do Microsoft Interns, birthdays, caffeine and tin foil have to do with each other? Well, nothing. But at Microsoft, they have tin foiled and over caffeinated an Intern in the Windows Live Search group. Check out this picture of the Intern sitting at his desk, with his computer wrapped up in tin foil and with 99 cans of Cherry Coke. Why did they do this to that Intern?

They didn't want me to do any work on birthday, so they unplugged my computer and its many peripherals and wrapped them in foil along with pretty much everything else in my office. The soda cans I did to myself (thanks Microsoft for free soda) but the Dixie-cups full of diluted Cherry Coke were part of the "upgrade."

And you thought only Google and Yahoo had fun with search. I guess Bill can get down with it also.

Posted by Barry Schwartz at 8:50 AM | Permalink

July 11, 2006

Windows Live Adds Search/Personalized Toggle & 34 New Markets

Gary Price points to two Windows Live blog posts including, search/personalized toggle and now in 34 new markets. The first describes how you can now toggle between search and personalized experience. Your last selection will be remembered for your next session. The blog says that this "replaces our old 'hide' option, with a much improved experience in 'search only' mode that is faster and includes search filters." Windows Live also entered 34 new markets including;

China ? Simplified Chinese
Netherlands ? Dutch
Belgium ? French
Belgium ? Dutch
Brazil ? Brazilian Portuguese
Denmark ? Danish
India ? English
Russia ? Russian
Sweden ? Swedish
Taiwan ? Traditional Chinese
Arabia ? English
Argentina ? Spanish
Austria ? German
Chile ? Spanish
Finland ? Finnish
Greece ? Greek
Hong Kong SAR ? Traditional Chinese
Hungary ? Hungarian
Indonesia ? English
Ireland ? English
Malaysia ? English
New Zealand ? English
Philippines ? English
Poland ? Polish
Portugal ? Brazilian Portuguese
Singapore ? English
South Africa ? English
Switzerland ? German
Switzerland ? French
Turkey ? Turkish
Czech Republic ? Czech
Slovakia ? Slovak
Slovenia ? Slovenian
Latin America ? Spanish

Posted by Barry Schwartz at 8:22 AM | Permalink

June 30, 2006

MSN Search To Officially Not Use Yahoo Search Marketing For Sponsored Search July 1

I reported over the Search Engine Roundtable that Yahoo's and MSN's relationship is coming to an official end this month. The official Yahoo announcement can be seen here and it states, "MSN's U.S. search distribution agreement with Yahoo! Search Marketing ends this month, and Yahoo! Sponsored Search listings will no longer appear in MSN's U.S. search results." MSN has been displaying mostly Microsoft adCenter ads on their search results pages for a couple months now. So the transition has been pretty gradual for advertisers and searchers.

Posted by Barry Schwartz at 9:42 AM | Permalink

June 9, 2006

MSN Windows Live Launches News & Local Live Answers

The MSN Search blog announced that MSN Search now supports news specific and local specific "live answers." What that means is if you do a search on something news related like, george bush at live.com, you will get news related results at the top. Same deal with local specific searches such as, edison, nj dentist. Google, Yahoo and Ask.com all have this type of feature.

Posted by Barry Schwartz at 11:25 AM | Permalink

May 16, 2006

MSNBC.com News Search Powered By Windows Live

The MSN Search Blog noted last night that MSNBC.com is now powered by Windows Live Search. If you perform a search at MSNBC.com, such as on pentagon you will notice that it divides the "most recent" and "full search." The MSN Search team explained that the implementation of this new search feature was "pretty simple" for them to get up and running.

Posted by Barry Schwartz at 9:29 AM | Permalink

May 9, 2006

Windows Live Adds New Features

The Windows Live Blog announced changes they have made to Live.com. The changes include;

+ Per Page Settings (define columns, colors and themes) + "Gadgets" take up less room + Search results get displayed (rendered) first when searching from your toolbar + Gadget controls are always visible + Ability to refresh individual gadgets + Improved RSS gadget + Export to OPML format added

Hat tip to Gary Price.

Posted by Barry Schwartz at 1:44 PM | Permalink

May 3, 2006

Yahoo & Microsoft Have Talked Partnering, Merging

I was talking with Kevin Delaney of the Wall Street Journal on Monday about search things in general and mentioned the sense it makes for Microsoft and Yahoo to get together. Microsoft is behind with the core search technology. Yahoo's been struggling to upgrade its paid search service. Let's get these two kids together! And today in the Wall Street Journal, it turns out that there's apparently a faction at Microsoft that wants to do just that.

Via Paid Content, A Microsoft, Yahoo Tie-Up? from the Wall Street Journal has the details. Kevin and colleague Robert Guth write of there being two factions within Microsoft -- the "let's built it ourselves" group that has been in control so far and the "let's acquire" group apparently led by Microsoft senior vice president Hank Vigil.

Vigil is said to have led the failed negotiations to combine MSN with AOL. Frankly, a Yahoo deal makes more sense than that. AOL would have provided existing traffic but not solid search technology. Yahoo provides plenty of traffic, along with core search technology and a healthy, first-hand advertiser base.

What's not to love? Probably the high price of the acquisition, plus whether Yahoo -- especially cofounder Jerry Yang -- would go for it. But apparently it's plausible enough that both companies have talked informally over the past year.

The Wall Street Journal cites the hiring of Steve Berkowitz by Microsoft as perhaps being a tipping point. I'd certainly agree. Steve is the first serious outside person Microsoft has brought in for its battle in the search wars. Bringing him on was a big sign that what Microsoft has been trying to do internally hasn't been working -- and so something radical such as an Ask or Yahoo acquisition might be in order.

The big downside is that such an acquisition would give Microsoft yet another brand to confuse consumers with. After spending hundreds of millions of dollars over the years to push MSN, they've now shifted things behind making the stupid Windows Live brand their flagship. It's stupid for so many reasons. Let me bullet point two major ones:

Most people I know don't really like the Windows brand. Heck, I'm a Windows person, fairly anti-Mac, but Windows still represents crashes and glitches to me. And this is the label you want to attach to your online services?
We're moving into a world where the operating system and my web-based services aren't necessarily connected. I love Outlook. I live in Outlook. But online, I might want to sync Outlook with Yahoo or Google's calendar. Forcing me to think -- overtly or indirectly through branding -- that I have to use all your products makes me want to use none of them. Let MSN operate as if it wasn't linked to your operating system or your browser and it will be a stronger service in the long run, not weaker.

So Microsoft's already coping with the confusion of two major brands. Adding in Yahoo further confuses matters, unless they perhaps make a brave, bold move and put everything behind the brand leader in the space, Yahoo.

Meanwhile, via Valleywag, Ballmer defends Microsoft's spending increase from the Seattle Times covers a likely leaked memo from Microsoft CEO Steve Ballmer naming Google as one of the company's chief competitors and requiring further "heavy investments" in search. The goal, which we've heard before, is to create "the web's largest advertising network, giving us an engine that twill enable us to monetize our services and compete against Google."

Ah -- but to compete against Google, you don't need an advertising network. You first need a quality core web search engine, which your heavy investment to date has failed to create. And so back to Yahoo, which has exactly what Microsoft needs, that core technology.

Microsoft's AdCenter May Fail to Topple Google From Dominance from Bloomberg covers how advertisers are getting a more formal look at the MSN adCenter service that Microsoft has rolled out over the past few months. Unlike Microsoft's failure in web search, I'd say adCenter is a big success. The service already has plenty of advertisers using it -- and anecdotally continues to draw lots of praise for its features.

Features ultimately mean little, of course. As the story cites, it's about volume. MSN could have rolled out a terrible product that advertisers would have coped with simply because it was the only way to reach MSN's substantial traffic. But to the company's credit, they did not do that. Instead, they've continued to refine and tweak and take advertiser feedback in a way that has earned them raves I rarely hear recently about the systems at Google or Yahoo. Volume remains key, but the features and wooing still certainly help.

And that brings us back to Yahoo, which has been struggling with an antiquated paid listings toolset. The Counterattack On Google from BusinessWeek covers how Yahoo's "Panama" update to its paid listings system has been progressing over the past two years and is nearing completion. But BusinessWeek correctly summarizes, in my view, the changes are more about bringing Yahoo up to Google's level of features rather than leapfrogging past Google and into features like MSN offers.

It's another argument that makes the idea of Yahoo and Microsoft getting together not wacky at all.

Want to comment or discuss? Visit our Search Engine Watch Forums thread, Yahoo & Microsoft To Combine.

Posted by Danny Sullivan at 9:00 AM | Permalink

March 15, 2006

Microsoft Begins Testing Advertising In Live Products

Microsoft has announced advertising will be added to a variety of their Live products, including Office Live, Windows Live Mail and most notably, MSN Spaces. Twenty beta advertisers are included in the initial advertising launch offering a variety of creatives.

The multimarket tests include advertisements from such global companies as Coca-Cola Brazil, JCPenney Co. Inc. and Monster Worldwide Inc. and mark the beginning of providing advertisers with broader access to Microsoft's valuable online audience. This effort will help generate revenue to provide consumers with a wide array of free and low-cost online services such as Web hosting, e-mail and Web services.

Adding advertising to MSN spaces is an interesting decision, especially when competitive services such as Blogger are not only ad-free, but provide tools for bloggers to earn revenue through easy implementation of Google AdSense. However, bloggers will be relieved to learn that initial advertising in MSN Spaces is limited to Australia and Italy at this time.

Posted by Jennifer Slegg at 2:21 AM | Permalink

March 8, 2006

Windows Live Search Debuts

Microsoft has seen the future, and is moving just about everything it does online into a suite of services called Windows Live. Today, Microsoft launched a beta version of Windows Live Search, a new service that's designed, at least for now, to complement MSN search. More about Microsoft's new offering in today's SearchDay article, Microsoft Launches Windows Live Search Beta.

Want to comment or discuss? Visit our SEW Forums thread, Microsoft's Windows Live Search Opens; Bye-Bye MSN Search?

Posted by Chris Sherman at 12:02 AM | Permalink

January 26, 2006

Microsoft Announces Two New Research Labs: Live Labs and Search Labs

Just weeks after announcing the formation of the Microsoft adLab, the company is announcing two new research labs, Microsoft Live Labs (MLL) and Search Labs.

MLL will bring together researchers from MSN and Microsoft Research and will be led by Dr. Gary Flake, a technical fellow at Microsoft. Dr. Flake came to Microsoft last year. Before moving to Redmond he was the person in charge of Yahoo Research where I had the opportunity to interview him in 2004.

Microsoft Live Labs will focus on, "Internet-centric applied research programs including: rapidly prototyping and launching emerging technologies, incubating entirely new inventions, and improving and accelerating Windows Live offerings."

A list of some of the Windows Live current projects can be reviewed here. Projects include everything from the Live.com home page to Windows Live Local (directory, maps and "birds eye" magery) to the soon to launch Windows Live Expo (classified ad/social marketplace).

Ray Ozzie, Craig Mundie and David Vaskevitch, Microsoft Corp's chief technical officers, will all serve as the Live Labs Advisory Board.

From the announcement: Live Labs will investigate a broad and comprehensive set of research topics such as multimedia search, machine learning, distributed computing, data mining, as well as engage in rapid prototyping, and the incubation of disruptive technologies. Unlike basic research, which is geared toward visionary discoveries that may or may not end up in actual products, and product development, which is very feature focused and geared toward solving tactical engineering problems, Live Labs applied research will study the relationship and applicability of theories or principles to the solution of a problem, or an actual product or service.

Search Labs In addition to Microsoft Live Labs, the company is also announcing another new lab, Search Labs (SL), that will have a presence at both MS headquarters in Redmond and the Microsoft Silicon Valley campus in Mountain View, CA. SL work closely with Microsoft Live Labs.

Search Labs will be run by new MS hire, Ashok Chandra, a former VP at Verity. SL will focus on personalization and socialization and also build datamining, verticals, and parametric capabilities, "to go beyond the search bar experience."

The press release has more including info about grants, fellowships and sabbaticals for members of the academic community.

Finally, Dr. Flake has published "Live Labs - a Manifesto" that offers details on the vision, mission, philosophy, and structure of the Live Labs. In the vision section of the manifesto Flake writes: This is not Web 2.0. It's World 2.0.

Learn more from the MS Live Labs web site.

Postscript: Ina Fried has more info in this News.com story.

Posted by Gary Price at 12:04 AM | Permalink

December 26, 2005

MSN Updates Live.com Site With Changes/Improvements to "Search Experience"

Word from Redmond on the Live.com blog that Microsoft has made several "search related" changes (they call them improvements) to their Live.com customizable home page.

From the blog: Improved UI + Search results now span the full page + Improved UI for search tabs aka filters Browser back behavior (we're really excited about this one in particular :) ) + Click on a search result, filters, pages and click the browser back to go back to your previous search results/state + Permalinks + Improved add to page experience, with control over number of results and tabs

Posted by Gary Price at 4:30 PM | Permalink

December 23, 2005

MSN Getting Cleaner Look In The Microsoft Three Portal Strategy

I want Microsoft to pick a portal brand and go with it. We've had MSN. Then this year, we got the new Start.com, which seems to be a pared down alternative to the flagship MSN. Then we got Windows Live after that, which seems like a Windows-branded portal. I can't see anything over there at all, by the way -- but info here and a blog about it from Microsoft here. Now Barry spots a WebmasterWorld thread noticing that MSN is getting a new pared down look, as this beta site shows. You almost want MSN to stay cluttered so there's some reason to consider the other two choices.

Postscript from Gary: I've been tracking the new MSN home page beta since August 2005 with posts here and another post from October.

Posted by Danny Sullivan at 11:16 AM | Permalink

December 15, 2005

Customize Your MSN Live.com Home Page with Widgets

We've posted a couple of items about the new Google Home Page API in the past few days but I've mentioned (my bad) that Microsoft has been allowing developers to to build "widgets" for users to easily place on to their Live.com personalized home page for several months.

Before Live.com, a few gadgets were available for Start.com You can find a gallery of widgets here and a blog for developers here. The blog went live in September.

The most viewed widget at the moment is one to place Virtual Earth onto your Live.com home page. Other widgets that caught my attention during a quick browse included a "to do" list, access to Indeed.com, a Daily Dilbert, a Bay Area Traffic Map, ShipmentTracker, Word of the Day, and many many more.

Oh, and if you just must have a Google web search box nearby, no problem. I also noticed a widget for a Google search box for the MSN Live.com page (that also includes an MSN Search box).

Posted by Gary Price at 11:55 AM | Permalink

December 8, 2005

Windows Live Local Beta is Now Online; Some Global Imagery Also Added

Although they said it would go live at Noon EST, the Windows Live Local service that we wrote about yesterday is now online. Lots of details in yesterday's post plus I've linked to the complete news release here.

One question I've been asked is what cities "bird's eye" imagery will be available for. Here's the list:

According to the web site, they have "more cities" with "Bird's Eye images" that can "fit on one page" (that sounds a bit silly) but nevertheless they do offer a list of some major metro areas. + New York City, NY + San Francisco, CA + Boston, MA + Los Angeles, CA + Washington, DC + Seattle, WA + Philadelphia, PA + Las Vegas, NV + Atlanta, GA + Albuquerque, NM + Indianapolis, IN + Lexington, KY

No Chicago available? Yes, that appears to be the case. I went looking to take a "closer" 45-degree (bird's eye view) look at McCormick Place. I found the location, no problem, but was unable to get the bird's eye view According to the site, more cities will be coming soon. I would bet this has a lot to do with what Pictometry can supply MSN Live with. More about this MSN Live Local supplier in yesterday's post.

Steven Lawler, GM of Virtual Earth, told me that Chicago is on the short-list of cities. Actually, new material can be added very rapidly using (even between releases) and in reality locations are generally added by county. Let's hope MS Live Local promotes when new areas are placed into the system.

Lawler added that Virtual Earth now includes imagery from the USGS, Harris, Pictomery (the bird's eye views), and others. He said that as of today about 25% of the U.S. has bird's eyes views available and the orthography (overhead imagery) for areas that don't have these views has also been added to and enhanced. Of course, how close you can zoom-in is determined by the location and imagery itself. Plans call for 90% of the U.S. to have bird's eye imagery. However, no timeline was provided. New areas to fly and add to the database are determined by several factors including population and the amount of tourism an area receives. Yes, people like to see where they are going. (-:

While the oblique or "bird's eye imagery" comes from Pictometry, the viewing and searching technology was built by Microsoft.

Lawler said that they are "actively flying right now" to get new imagery into the system. The late Autumn is a good time since in many areas, the leaves have fallen from the trees," he added.

Eventually, plans call for these types of services available globally. In the mean time and speaking of globally, MS Live Local from MSN Virtual Earth has added global imagery to the database from Harris. You can read more about it in this news release.

"The 15-meter Global Dataset produces gorgeous imagery that will be a perfect addition to the visualization applications in Microsoft's Virtual Earth...Features of imagery available through 15-meter Globe Dataset include advanced tonal balancing of realistic earth colors resulting in true-life visual scenarios."

I've found since this data is so new that the best way to find this imagery is begin with a map of the globe and then zoom-in to the location you want. I hope Microsoft adds global locations to their search database soon along with more detailed imagery. As an example, here's an image of Germany and environs.

Bird's eye Imagery Ok, now for what you've been waiting for a look at what I have to say is some cool stuff. The oblique and "bird eye" views that Live Local provides. I can't say enough times that the best way to become familiar with this is to use it. It's easy.

Here we go:

1) Enter a location where bird's eye imagery is available. 2) In the "where box" I'm going to enter the space needle, Seattle, a 3) A box appears labeled "1" with links to zoom, get directions, and/or email a link to the location/image. 4) Now,on the left side of the page note the top box. From here you're able to click and see the aerial view link (what you should be seeing), view a road map, OR click for "Bird's Eye." 5) You should also spot a slider to zoom-in or out, a box to toggle labels (streets, etc), and direction arrows. 6) So, go ahead and click "Bird's Eye." 7) Wow! 8) Now a new image should appear, it's so clear and a new set of boxes on the left side of the page. 9) The direction arrows allow you to look in any direction you select. Note, as you select a direction new thumbnails appear. Click North! 10) You'll also notice a box with two icons. The smaller one offers a smaller image (duh) while the larger one really provides detail. 11) Of course, you can move around by dragging your cursor over the page 12) Right clicking on any image gives you the option to add a push-pin or get directions to that specific location, an address is not required, very useful. 13) From the VE Blog: "Remember that in Birds eye mode you can ROTATE your view optically to really check out an area. You do this by clicking the rotation arrows in the navigation panel. Almost all of the places where we have birds eye imagery will have rotated views available. if a particular orientation isn't available, it will be grayed out."

As you move around you can get a complete view of the area. You can use the scratch pad to take you back to your original location.

OK, now it's your turn. I'll leave you with three bird's eye images: + this one of the Horeshoe Falls at Niagara Falls + The Bellagio Hotel and The Strip in Las Vegas + Part of the tarmac at Los Angeles International Airport (LAX). Move around to see more.

Fast Facts and Thoughts + A a question I received. Downloads are required to view "bird's eye" imagery.

+ Notes to MS: What about placing a date the image was taken on each image? Also, would it be possible to see the various views in larger thumbnails. Right now, it's tough to review.

+ Virtual earth.msn.com now redirects to this new site.

+ As noted earlier, driving direction are now available.

+ Contextually-based sponsored link(s) from Yahoo Search Marketing appear in box (right side of page) after search.

+ Labels (aka hybrid view) of street and key locations can be toggled on and off from the "help box" located on the right side of page. That's also where you'll find arrows to move imagery and slider to zoom in and out. Of course, you can also drag maps to new location.

+ Searching is straightforward and nothing we haven't seen before. Search by company name, business category, and/or location (street name, address, Zip). You can also search by just entering a specific location (Space Needle) or street address.

+ The MS Live "Location Finder" has been updated and can be downloaded. It will use either Wi-Fi or your ISP to help find your present location. This service has been available prior to today. You can also use the service without a download and find your location via IP. When trying to locate via IP it was very general. Just about the entire Chesapeake region was shown. The location finder is the one and only service that requires ActiveX. So, my experience with it was better with IE than with Firefox.

+ Add push-pins anywhere on an image/map by right clicking.

+ Your personal scratch pad remembers where you've been and makes returning a click away. It's still possible to mail and/or blog your pad.

Posctscript: For some thoughts about this and similar services, see the conclusion of my post from yesterday. Cool, ABSOLUTELY! But will the imagery or any other aerial imagery help my sister find and select a shoe store? Of course, this technology has applications in many areas like weather forecasting, real estate, urban development, emergency services, etc.

Postscript 2: More things to look at. Another company that is doing work in geographical imagery is Skyline Software. Download their TerraExlporer app (free) and flyover and various cities around the globe and look at building and other locations from various angles.

Postscipt 3: Aerial imagery can be useful when buying a home. Take a look at HomePages.com. Listings, info on what homes in an area just sold for, local data and more. Blog post here.

Posted by Gary Price at 11:26 AM | Permalink

December 1, 2005

More On Microsoft Classifieds Service -- And Why Comparing To Google Base Doesn't Make Sense

More on the forthcoming Microsoft classified ads service is coming out, with some good remarks on why Microsoft's service may be more suited to classified searching than Google Base -- though as I'll explain, Google Base isn't what people should be using to measure Google's entry into the classified listings space.

Why Microsoft?s classifieds service will be better than Google Base from Charlene Li at Forrester has her talking about what's she's seen so far from Microsoft and how it's more suited to specialty classified searching.

Microsoft tests classifieds service from News.com and Microsoft tries classifieds from the Seattle Post-Intelligencer also give more details on how the system came to be, with Microsoft adamant it's not an instant Google Base clone, plus how it is designed specifically for classified ads.

I agree with Charlene. The Microsoft system probably will be better for classified ad searches, since it's specifically built for that. But comparing Google Base to any specialized search service is missing the point.

Google Base is, as I wrote before, the master way Google wants to accept content of all type. I don't expect that many people will really be turning to Google Base for specialized searching, however. Instead, as content of particular types grows, we'll see more spin-offs.

In other words, Google Base will help power a future Google Classifieds, a Google Jobs, a Google Housing, perhaps a Google Auctions and so on. These specialized services, standalone sites -- like Google's shopping search engine Froogle -- will have more refined features to help with the specific searching task you're doing.

In other words, it's not Google Base versus Microsoft Fremont or Craigslist. It's Google Classifieds (when it comes) versus Microsoft Fremont and Craigslist. That's when the comparisons really will begin in earnest.

Posted by Danny Sullivan at 9:41 AM | Permalink

November 29, 2005

Microsoft's "Google Base" is Code Named Fremont & MS Receives Patent For Semi-Auto Annotation of Multimedia Objects

Two items from Redmond today, Microsoft with a classified ads listing service in the works pegged as a rival to Google Base and Microsoft getting a patent on semi-automatic annotation of multimedia objects.

One of the pluses of being "first" is that from then on your service is compared to what may others might have in the works. That's just the case in this eWeek article by Ben Charny titled: Microsoft Testing Its Own 'Google Base'.

Microsoft Corp. said it is readying an online marketplace, code-named Fremont, which is apparently in response to a similar feature that rival Google Inc. introduced a few weeks ago.

Charny points out that a Freemont.live.com is up but can only be accessed and used by MS employees. Michael Arrington has a bit more on TechCrunch. He says to look for a public test in the next few weeks. Before TechCrunch, Greg Sterling posted about the system being an online classifieds move. More in Coming Soon: Windows Live Classifieds.

And while we're reporting on news from Redmond...

The US Patent and Trademark Office awarded a patent (not a patent app) to Microsoft today titled: Semi-automatic annotation of multimedia objects. It was first filed for in 2000 and is an interesting read, as patents go.

From the abstract: A multimedia object retrieval and annotation system integrates an annotation process with object retrieval and relevance feedback processes. The annotation process annotates multimedia objects, such as digital images, with semantically relevant keywords. The annotation process is performed in background, hidden from the user, as the user conducts normal searches. The annotation process is "semi-automatic" in that it utilizes both keyword-based information retrieval and content-based image retrieval techniques to automatically search for multimedia objects, and then encourages users to provide feedback on the retrieved objects. The user identifies objects as either relevant or irrelevant to the query keywords and based on this feedback, the system automatically annotates the objects with semantically relevant keywords and/or updates associations between the keywords and objects. As the retrieval-feedback-annotation cycle is repeated, the annotation coverage and accuracy of future searches continues to improve.

And from the summary: The user interface allows the user to identify multimedia objects that are more relevant to the query, as well as objects that are less or not relevant. The system monitors the user feedback using a combination of feature-based relevance feedback and semantic-based relevance feedback...During the retrieval-feedback-annotation cycle, the system adjusts the weights according to the user feedback, thereby strengthening associations between keywords and objects identified as more relevant and weakening the associations between keywords and objects identified as less relevant. If the association becomes sufficiently weak, the system removes the keyword from the multimedia object. Accordingly, the semi-automatic annotation process captures the efficiency of automatic annotation and the accuracy of manual annotation. As the retrieval-feedback-annotation cycle is repeated, both annotation coverage and annotation quality of the object database is improved.

For more on Content-Based Image Retrieval, this post might be of interest.

Postscript: Microsoft tries classifieds from the Seattle Post-Intelligencer (spotted via Greg Linden) has nice details on the project with comments from Microsoft.

Posted by Gary Price at 5:11 PM | Permalink

November 1, 2005

On Microsoft Live, Live.com and Start.com Personalized Portals

Plenty of coverage of Microsoft's new Windows Live services today:

The early Windows Live beta is here and more MS live services (also beta) are listed here including Windows Live Search beta-mobile (not yet available) and the Windows Live Favorites beta. I'm sure more services are coming. (-:

We can save discussion on the entire project for another time but what is interesting (IMHO) is that Windows Live beta (not available for Firefox by the way) looks, acts, and feels just like Microsoft's nearly year old "incubation experiment" Start.com (it works with Firefox) personalized portal that we've been posting about for some time.

Officially, this is what Microsoft has to say about Start.com, "[The] site is not an officially supported site. it is an incubation experiment and doesn't represent any particular strategy or policy."

Well, it should look and feel similar. Why?

In fact, the Live.com Blog points out that the same development team has been working on both projects. Well, it looks like the incubator has been turned off and we now know something about a particular strategy. Btw, the Live.com Blog also explains how you can move some of your Start.com feeds to Live.com.

Btw, the search portion of Live.com includes inline answers and spelling correction. Unlike Start.com it also offers access to Hotmail and the new Windows Live mail service (not yet available). The mail service will offer 2GB of space. Surprised? Not!

Postscript: It appears that the MSN Home Page Beta that I blogged about a few months ago (then went away) and offers many personalization features is back online (IE only). Here's a screen cap taken at about 9:30 PST.

Posted by Gary Price at 9:54 PM | Permalink

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