SES Chicago - December 7-11, 2009

June 19, 2008

SEW Experts: The Link Bait Recipe

A good link building philosophy is to always start with great, compelling content, and let the links follow naturally. But it's difficult to garner links by being positive, helpful, and excellent. In today's Link Building column, "The Link Bait Recipe," Sage Lewis shows how links will come easier if you're negative, conniving, and base.

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Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

June 6, 2008

SEW Experts: What is Valid Link Bait?

A 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Social media traffic bait. Morality and marketing living together. Mass hysteria. In today's SEM Crossfire column, "What is Valid Link Bait?," Frank Watson and Chris Boggs address recent issues with ethical questions of linkbuilding, like fake articles being created to generate links, or hidden links in widgets.

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Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

May 22, 2008

SEW Experts: Link Building for Dumb Asses

We searched deep within our lexicon of vocabulary prowess to not offend your eyes with such a crass descriptor. We assure you, dear reader, there's no better way of describing what we're about to lay before you. In today's Link Building column, "Link Building for Dumb Asses," Sage Lewis takes a look at some people in various media who have mixed up a dose of dumb with a cup of ass to create some very linkable content.

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

March 28, 2008

SEW Experts: Social Media: One Size Does NOT Fit All

Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn't given to preparing what to do with the traffic, the only remaining value is links, many of which don't pass juice. In today's SEM Crossfire column, "Social Media: One Size Does NOT Fit All," Chris Boggs explains the down-side of linkbait, and how to better use it to your advantage.

Posted by Kevin Newcomb at 12:00 AM | Permalink

March 11, 2008

When PR Means Public Relations and not Page Rank

Our session Beyond Linkbait at SES NYC has a very different approach to SEO and linkbait - how to use traditional public relations tactics to create authoritative links.

It's all about how to take the content you have and make it newsworthy enough for other sites to want to republish your content or link to your site. Not just Top 10 lists. Real news.

I'm going to share the Bounce Test video story with attendees. Yes, they are videos of women running in sports bras. Giving this a valid science and research backing and making it part of a serious women's health issue has garnered some major attention for these videos.

Lee Odden has some do's and don't's on how to pitch your stories to bloggers and reporters.

If you think your business doesn't have a news story you definitely need to come to the session. Every business has a story. How you find that story and then pitch it to the right news medium is the trick. We used to do it for print and TV coverage. Now we do it for links.

Posted by at 3:01 PM | Permalink

October 25, 2007

SEW Experts: Solving the Link Building Puzzle: Do or Die, Part 2

When link building is a life-or-death choice, don't take unnecessary risks. In today's Link Love column, "Solving the Link Building Puzzle: Do or Die, Part 2," Sage Lewis helps you analyze four different options for paid links.

Posted by Kevin Newcomb at 12:00 AM | Permalink

June 28, 2007

SEW Experts: 7 Ways to Promote Your Content as Link Bait

In today's Link Love column, "7 Ways to Promote Your Content as Link Bait ," Justilien Gaspard offers seven ways to promote a new site project for links and exposure. If your site is already established, these links can help raise your rankings.

Posted by Kevin Newcomb at 12:01 AM | Permalink

June 14, 2007

SEW Experts: Creating Link Bait With Hot Content and Promotions

In today's Link Love column, "Creating Link Bait With Hot Content and Promotions," Justilien Gaspard tells you how to create hot, compelling content and then spread the word with promotions that create buzz, gain links, and bring in new customers.

Posted by Kevin Newcomb at 9:49 AM | Permalink

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