SES Chicago - December 7-11, 2009

November 20, 2009

Google Tests Permanent Sidebar for Results, Blue Submit Buttons for Homepage

Lately, Google is experimenting more than Sheldon Cooper on their homepage - and now, also on their search results.

They're testing a permanent left sidebar in their search results, which would turn the results into three columns: new sidebar, organic results, search ads. Hmm, this reminds us of Bing. And Bing reminded us of Ask's 3D design (which they've since abandoned).

Additionally, after experimenting with removing the submit buttons on the homepage, now Google is bringing back the buttons and testing them with a new color: bright, primary blue.

In the Google help forums, two screenshots of these experiments were posted:

New Sidebar

Blue Buttons on Homepage

via Google Blogoscoped

Posted by Nathania Johnson at 12:07 PM | Permalink | Comments (7)

November 17, 2009

Google Replaces Some URLs with Site Hierarchies in Search Results

In Google's search results, they've always included the URL to the link associated with a given result. The URL is set in green text at the bottom of the result. Now, they're replacing some of those URLs with site hierarchies.

Let's say you're searching for cat toys. Previously you may have seen:

http://www.domain.com/example/cattoys

Now you may see:

Domain.com > Example > Cat Toys

Here's an example as seen at the Official Google Blog:

The root domain will always show. If the site's hierarchy is deep, you may see an elipses to represent skipped categories:

Domain.com > .....>Example > Cat Toys

As with all major changes at Google, this is a rolling update. So if you don't see it, sit tight. It's rolling out globally over the next few days.

Posted by Nathania Johnson at 3:30 PM | Permalink | Comments (1)

November 11, 2009

Google Adds World Bank Public Data to Search Results

Last April, Google launched the integration of public data into its main search results. Now, they're adding even more public data - this time from the World Bank.

You can search 17 World Bank data indicators:

  • CO2 emissions per capita
  • Electricity consumption per capita
  • Energy use per capita
  • Exports as percentage of GDP
  • Fertility rate
  • GDP deflator change
  • GDP growth rate
  • GNI per capita in PPP dollars
  • Gross Domestic Product
  • Gross National Income in PPP dollars
  • Imports as percentage of GDP
  • Internet users as percentage of population
  • Life expectancy
  • Military expenditure as percentage of GDP
  • Mortality rate, under 5
  • Population
  • Population growth rate

Here's a screenshot for the results of searching "gdp growth rate zimbabwe"

Posted by Nathania Johnson at 2:09 PM | Permalink | Comments (0)

Google Enables SafeSearch Locking

Google is offering additional protection for its "strict" SafeSearch options. When you receive the update, you'll be required to give your password to select the strict option or to change it back to moderate or off.

When the strict SafeSearch is selected, bright bubbles with the primary colors of Google's famous bubble will be present in the top right corner of the page.

This means parents can keep an eye on their kids' web browsing without breathing down their necks.

For more info, check out this video Google put together:

Posted by Nathania Johnson at 1:21 PM | Permalink | Comments (1)

November 10, 2009

UPDATE: Google Caffeine to Launch After Holidays (For the Most Part)

Earlier today, news broke that Google's new index would launch soon. The news was simultaneously exciting and disconcerting since most SEOs and search marketers are in full-fledged holiday mode, and boy, would this disrupt things.

But Google spam ninja Matt Cutts took to his personal blog to assure that most people won't get the update until after the holidays. You can breathe that sigh of relief now.

Caffeine will still be rolled out to one data center, which Cutts said will affect a small percentage of searchers.

Posted by Nathania Johnson at 3:41 PM | Permalink | Comments (0)

Google Caffeine Sandbox Closed; Expect New Index Soon

In August, Google released a developer preview of their new index, dubbed Google Caffeine. Changes in the index appeared to be largely a "Your Mileage May Vary" situation, with some noticing hardly any changes to their rankings while others noticed bigger changes.

Now, Google has closed the preview sandbox and is prepping the new index for a larger release. It will initially roll out to one data center.

I would imagine that for many, this isn't the greatest time to be experiencing changes in Google's index. The holidays are coming and the economy has been in a rough place for quite a while now. Changing up rankings in the biggest search engine could affect holiday revenues and that's a scary thing. Although, for others it will probably be a positive change as well.

Posted by Nathania Johnson at 9:39 AM | Permalink | Comments (7)

October 30, 2009

Google Crawls RSS Feeds to Discover New Web Pages; AdSense for Feeds Now Available in Blogger

Google recently launched a new feature that uses RSS and Atom feeds to discover new web pages. This helps Google index new webpages faster than traditional methods.

As a result, you'll want to make sure that your robots.txt file allows Googlebot to crawl your feeds. To learn more about robots.txt from Google's standpoint, click here.

In other feed news related to Google, AdSense for Feeds is now available directly in Blogger. You can find the integration under the "Monetize" tab in the Blogger dashboard.

AdSense for Feeds allows bloggers to make money from advertisements that are included in RSS feeds. This is important because not all RSS readers click through to visit a site, where bloggers can make money off of display ads.

Blogger is a blogging platform that was acquired by Google in 2003.

Posted by Nathania Johnson at 2:13 AM | Permalink | Comments (3)

October 28, 2009

Confirmed: Google to Roll Out Music Search

Last week, rumors swirled that Google would launch a new music search. Earlier today, Greg Jarboe covered Hitwise data examining how important music is to search.

Now, we've gotten confirmation that the rumors are true and data don't lie. Google is, indeed, rolling out a new music search. This update will roll out over the next day to all U.S. users.

Why the focus on music? Google says two out of the top ten searches in the U.S., according to Insights for Search.

When you get the update, you'll be able to sample music directly in the search results. Google is partnering with MySpace (which owns iLike) and Lala to provide the samples. You can search via artist, song title or even small parts of lyrics you remember.

Google is also partnering with Pandora, imeem and Rhapsody. You'll see links to these sites where you can discover new music.

Here's a screenshot per the Official Google Blog:

Posted by Nathania Johnson at 7:13 PM | Permalink | Comments (2)

October 27, 2009

Google Officially Launches Social Search Experiment in Labs

Last week at the Web 2.0 Summit, Google VP Marissa Mayer announced a new experiment in Labs: Social Search. Now, that experiment has officially been launched.

If you'd like to participate, simply go to the Google Labs page (http://www.google.com/experimental/). Look for the Social Search experiment and click "Join This Experiment." You can only participate in one experiment at a time, so you'll have to leave any other Google Labs experiments you are a part of.

Then, go to Google and conduct a search. Google will use networks from your Google Profile to deliver social search results, if there are any. You'll see them in their own section at the bottom of the results. The results only include results from your network.

You'll need to let Google know about your networks in your profile if you haven't yet done so. Simply go to your Google account settings, click "Edit Profile" and enter in your Twitter, Facebook, YouTube, etc. You can put as many or as few as you like.

For more information on Google's Social Search experiment, check out these videos:

Posted by Nathania Johnson at 7:55 AM | Permalink | Comments (1)

October 1, 2009

Google Syncs Mobile and Desktop Searches

Google has enabled new sync features between desktop computers and mobile devices, specifically for local search and query suggestions. You need to be signed in, of course, to makes use of the sync. Here's what to expect if you do:

Local

If you're searching on Google Maps, you can star various local businesses. Later, you can pull them up on your phone on Google.com under the Local section. Just look for "Starred Places." Once you bring them up, you can access mobile optimized Place Pages, the new local content pages Google just released.

There's also a new category browse feature if you're looking for something to do, but you're not quite sure what it is or where to go.

These features are available in the US and China.

Query Suggestions Typing on a mobile phone is tedious, so to make querying Google a little easier on your mobile device, Google is syncing queries. If you've searched something on your desktop, it will now show up as a query suggestion in your mobile search. You have to sign in on your mobile search with the same account that you use on your desktop. Web history also needs to be enabled to use the query suggestion sync.

This feature is available for iPhone, Android, and Palm OS phones.

Posted by Nathania Johnson at 5:42 PM | Permalink | Comments (0)

New Filters Added to Google Search Options

Google has added some new filters to its Search Options, a feature they added to their web search last May. Here's a list of the new filters:

  • Past hour
  • Specific date range
  • More shopping sites
  • Fewer shopping sites
  • Visited pages
  • Not yet visited
  • Books (actually this one was already added, still new though)
  • Blogs
  • News

If you haven't used Search Options before, look for the "Show Options" link in the lightly shaded blue bar above the search results:

It opens up a sidebar on the left where you can filter your results:

Posted by Nathania Johnson at 3:15 PM | Permalink | Comments (1)

Google Adds Forum Deep Links to Search Results

Google is adding forum topics as deep links for some search results. These can occur for your traditional message boards or even answers sites.

Google says that the deep links will occur for sites that appear to have a large number of discussions on a given topic.

Check out this search for "laptop fan noise" and notice the forum deep links under the Yahoo! Answers result:

Posted by Nathania Johnson at 2:39 AM | Permalink | Comments (2)

September 28, 2009

Google Adds Hot Trends to Search Results

If you happen to be searching one of the 100 hottest trends on Google Search, you'll now see a Google Trends graph of the keyword at the bottom of the search results.

Meanwhile, Google Trends will now only display the top 40 trends instead of the top 100. And they'll get Ryan Seacrest to deliver the results on his radio show. Just kidding.

Despite the reduction of displayed top trends, the new search results feature will still affect the top 100 trends.

Posted by Nathania Johnson at 8:57 PM | Permalink | Comments (0)

September 21, 2009

Google Asserts That Keyword Meta Tags are NOT Used in Rankings

Over at the Google Webmaster Central blog, Matt Cutts is reminding people that Google doesn't use keyword meta tags to rank sites for its main web search.

Keyword meta tags are used in the Google Search Appliance, but that's for enterprise search, not their main search product.

Google does take information from other meta tags, which it has outlined on this page over at Webmaster Tools. Meta tags discussed there include description, title, and robots meta tags among others.

Apparently, Cutts' goal in posting the blog was to help people stave off unnecessary lawsuits regarding trademarked keywords being included in the keyword meta tags of competitor websites.

Posted by Nathania Johnson at 2:55 PM | Permalink | Comments (5)

September 18, 2009

Google Adds Books to Search Options Panel

Earlier this year, Google introduced the Search Options panel to its main search. The options allow search results to be filtered by things like time or content type.

Now, Google is adding Books as a filter on the Search Options panel. Take a look and let us know what you think by leaving a comment below.

Posted by Nathania Johnson at 4:27 PM | Permalink | Comments (1)

September 9, 2009

Google Grows a Larger Search Box on Home Page

If something looks a little different on Google.com, don't adjust your screen. Something is different.

The search box is bigger. The buttons below the search box are bigger and the text size for the query suggestions is larger as well.

Google suggested the reasoning behind the change was to emphasize their focus on search. That seems a bit strange to me, but whatever. If I had to guess, it would have been that search terms are getting longer and that senior citizens are one of the fastest growing demographics on the web. Plus, with tens of millions of Americans set to enter senior citizen-hood in the next decade, it makes sense to cater to that demo.

If you haven't noticed this yet, don't worry, you will.

On my computer, I was able to see the new, bigger box on Internet Explorer, and Firefox but not Chrome.

Check out the screenshots below. First is the new Google and below is the old:

Posted by Nathania Johnson at 8:20 PM | Permalink | Comments (11)

August 25, 2009

360i Report Outlines How Google Caffeine Differs from Old Google

If you've been following Google Caffeine, you know, the new search architecture the search giant has been teasing search marketers with, then you may not be sure what to expect when it's eventually rolled into the main search. Some of us didn't see anything new, others saw big changes.

The folks over at 360i did a bunch of heavy lifting and have released a report comparing Caffeine to the old Google, which they have appropriately nicknamed Decaf.

360i analyzed 40 retail keywords as follows:

  • 10 major retail brand names (keywords)
  • 10 retail head terms (single keywords)
  • 10 retail torso terms (two-word phrases)
  • 10 retail long-tail phrases (four-word phrases)

They came up with the following conclusions:

  1. Domains and rankings will fluctuate.
  2. The index size of single keyword search relevance will increase, meaning more competition.
  3. Long-tail becomes more relevant.
  4. Caffeine is faster. You'll get results (SERPs) in half the time, on average.
  5. Universal (aka Blended) results will increase
  6. Social media listings will increase, primarily due to a lift in YouTube listings.

With just 40 keywords, this report is certainly not comprehensive, but it is an interesting profile of Google Caffeine. Personally, what I have seen is almost the exact opposite from Google Caffeine: less universal, not much fluctuation on rankings, and smaller index (perhaps for testing purposes). I have seen it faster. But again, the index sizes I've personally seen were smaller, hence, faster results.

I don't dispute the report or what others have seen that agree with the report. My conclusion is this: Your mileage WILL vary. Do your homework. Study your keywords. Be ready for the implementation of Google Caffeine.

It's been two weeks since Google unveiled caffeine. What are you seeing? Let us know by leaving a comment.

Posted by Nathania Johnson at 4:31 PM | Permalink | Comments (2)

August 10, 2009

Meet the New Google. Not That Much Different from the Old Google.

Ok, so you big time search geeks are going to notice the changes in the new Google architecture. But the vast majority of people? Probably not so much. I know Google said the changes would only be noticeable to "power users" but since they don't always make announcements about what they're testing (or when algorithm updates occur), I thought there would be something more to this update. (Yes, I know this is an architecture and not *necessarily* algorithm.)

What you'll want to know that there is a slight de-emphasis on Wikipedia (by about 1 ranking on several searches), which should make many SEOs happy. There's also a noticeable demotion of universal search, but that could change with use by testers, so keep an eye on it.

It is faster - many times over twice as fast, but this could be the result of using a smaller data set for the preview. Also, whenever it's faster, there are far fewer pages indexed, further suggesting the smaller data set theory.

The new Google also leaves out the icons for commenting, promoting, and removing results, but those are only available when you're signed in anyway.

On the flip side, there's some switch-up of the top ten, which can be frustrating. But that's all in a day's work for the average SEO. (I've watched sites shift around in the SERPs in a single day.)

Check out these comparison searches below. Click on an image to enlarge. Old Google on the left, New Google on the right.

Mobile Phones:

News stays. Brands switch up. Shopping and Books results on old Google noticeably missing from New Google.

New York Yankees:

Wikipedia gets demoted in new Google. YouTube, Book, and Image results are killed.

Baseball scores are one thing, but I wanted to see how the new Google treated real-time search. So I chose a trending topic on Twitter, the Teen Choice Awards which aired Monday night.

Teen Choice Awards

Video results get pushed up, but no new emphasis on real-time search, such as Tweets. Blog results get nixed.

The new Google is so, er, familiar, that you have to wonder if it's just a fake punt in a pre-season NFL game (eh, hmm, A.J. Trapasso). This will keep SEOs (and YaBing) busy trying to figure out what's changed. We'll be reviewing the tape and prepping the playbooks, but is it all just smoke and mirrors?

Matt Cutts says no and that this is mostly just code-based. But he also said that code changes all the time at Google, so why the announcement? Why the developer preview? They couldn't test any of this the way they experiment with everything else?

Additionally, Google wants feedback on whether the results are different. The cynic in me just has to wonder if this isn't just part (or wholly) distraction.

It wouldn't be the first time.

Google Wave was unveiled the same day as Microsoft made their Bing announcement. It was also released to a developer preview and is thus far not living up to its own hype. Plus, they pushed Google Squared out soon after Wolfram Alpha launched, despite the obvious reality that it's not ready for prime time.

What Google's intentions are with the new architecture, they're being as cryptic as ever. You can hardly blame the company, when they need to keep proprietary secrets, but with such subtle changes, you have to wonder what (if anything?) is really going on here.

Posted by Nathania Johnson at 11:20 PM | Permalink | Comments (3)

Google Unveils New Search Architecture, Releases Developer Preview

While Microsoft and Yahoo! have been spending time hashing out a new search deal, Google has spent the past few months secretly working on a new search architecture. The new architecture is only seen by "power users" and web developers.

Now, they're ready to test the architecture with a web developer preview. You can take the new search for a spin at http://www2.sandbox.google.com/.

Here's the type of feedback Google is looking for, per the Google Webmaster Central blog:

Right now, we only want feedback on the differences between Google's current search results and our new system. We're also interested in higher-level feedback ("These types of sites seem to rank better or worse in the new system") in addition to "This specific site should or shouldn't rank for this query." Engineers will be reading the feedback, but we won't have the cycles to send replies.

To give feedback, click the link at the bottom that says, "Dissatisfied? Help us improve." When you give your feedback, include the word "caffeine" at some point in the text box before submitting.

Of course, here at SEW, we'll take any type of feedback. Take to the comment section below to let us know your opinion about Google's new search architecture.

Posted by Nathania Johnson at 10:45 PM | Permalink | Comments (2)

July 13, 2009

Is TechCrunch Calling For Search Regulations or Running Test of Social Media, Link Building?

Okay, TechCrunch publishes an anonymous article calling for the regulation of SEO and SEM aimed squarely at the monopoly that is Google.

The hue and cry is being heard around the world, mainly through comments being posted on Twitter. But is the article really just a way for TechCrunch to do a test of Twitter traffic and its impact on link building, and ultimately on Google's search algorithm?

Our industry has weighed in on this article as if it were another installment of Dave Pasternak's annual controversial traffic generators. But what is it saying and what will this article achieve?

As many of the comments on the article have stated, an anonymous post about transparency is an oxymoron -- you can't tell the search engines to be open when writing without accrediting the author. This is not some revolutionary tract aimed at overthrowing the British, written anonymously for fear of being shot. Even Google does not retaliate against those that criticize them -- I have not been shot, and I give them grief all the time.

There are two paths to look at involving this article: the information it contains, and the motivation behind TechCrunch publishing it.

Let's look at the information first. Using anecdotes of countries and companies controlling access is really distracting -- at first I did not know if this was discussing Google's different country based search or the company as a whole. Google is a multinational conglomerate -- a huge corporation that operates in every country on the planet because of its internet existence.

Google is not the only search engine -- but they are the big dog when it comes to being a gatekeeper of where and how people find information online. We recommended them, we helped make them the most popular source of information on the web. And now we are bitching about it because they were smart enough to monetize it and we are now at the mercy of any change they decide to make.

Yes, we really can't go anywhere else -- they have the searchers we're trying to reach. But you can't complain when a company does its job too well. Asking for someone to come in and regulate it now is like wanting to take your ball back because you are not getting everyone to pass it to you during a game.

Funny how I do not see the industry shouting from the roof tops that Bing or Wolfram/Alpha is a great search engine that makes searching easier or more accurate. The only way the market share will shift is if people evangelize other search engines -- and that means a lot of people.

I have suffered through the changes just like everyone else, and could add several to the list in the article. But sadly, yet realistically, we have to adapt to these changes.

Countries can stop you from entering based on any rules they want. Companies have the right to refuse service, change their prices, the layout of their stores, what products they offer and promote etc. etc. etc. At least that is the case in democratic, free countries.

Getting the government to force Google to show everything will -- as the comments to the article express in the majority -- allow the people with deep pockets to just grab even more of the prime positions.

Do the big spenders at AdWords get preferential treatment? Yes -- and I know that from personal experience. When I was spending over a million dollars a month with AdWords, I got all kinds of help -- including advice on SEO.

Mr. Anonymous, you really lost me at this statement. "It's now conventional wisdom that search engine optimization, representing the organic result sets on any search query, is more voodoo than science."

Sounds exactly like Dave Pasternak. And when it was bandied about two years ago there were some great replies. Barry Schwartz's counter was good, as was Aaron Shear's reply about C execs thinking SEO was voodoo.

So beyond the basic complaint that many of us have about Google's position as gatekeeper of information, let's look at the second point.

What has motivated this article's publication at TechCrunch?

Apart from the huge amount of traffic it is now getting through Twitter and everywhere else, could it be a test of social media traffic? Or is it a clever way to grab links?

TechCrunch has lost a lot of its traffic from search engines, if you can believe Alexa numbers.

Since 2008, it appears TechCrunch has lost almost 50% of its search traffic numbers. Have the algorithm changes finally impacted them, and this is a case of sour grapes? (I am sure that will get some reaction).

Interestingly, TechCrunch does not seem to have been impacted if you look at pageviews. Quite the contrary: they have increased even while getting less search traffic.

So where is all this new traffic coming from? I wonder why this was not added to the post? How to grow numbers despite dropping search traffic would be a much more interesting piece. But that one may not get the huge spike in traffic this one is getting right now.

Michael Arrington is a sharp guy. Like Guy Kawasaki and Jason Calacanis, he recognizes the power of Twitter and has jumped on it as a new source of large amounts of traffic.

So what are we to infer from all this? I don't have a definitive answer, but I'm hoping TechCrunch is running a test of social media, and Twitter in particular. I hope that I will soon see the definitive article on the power of retweets and the global wave of viral social marketing.

I really am hoping this was not a ploy to garner a huge number of links. Either way, you are getting them Michael, and I will watch closely how those search numbers over at Alexa are influenced. Could there be a huge jump in the next few months and get you back where you were a year ago?

Now that would be a clever play. Increased traffic from Twitter -- no doubt getting huge followers today -- and a return to the larger numbers from search would be one hell of a trick. Almost worthy of a Voodoo priest!

Posted by Frank Watson at 12:25 PM | Permalink | Comments (5)

May 12, 2009

John Battelle Discusses Future of Search

John Battelle - author of The Search, founder of Wired, Federated Media and The Industry Standard - discussed the future of search with HubSpot.

The HubSpot blog added a few videos of the interview which covered Google and Social Media, How Small Businesses Can Compete, as well as the Future of Search.

"Search is currently an interface for working with machines. As we learn new ways to interact with information, it will stop looking like a list of links and will start feeling more like a conversation," Battelle told HubSpot. Noting, "Search in social media platforms is a threat to Google."

John is always an engaging speaker on our space. This one is worth the time to look at.

Posted by Frank Watson at 6:57 PM | Permalink | Comments (1)

March 6, 2009

Matt Cutts Clarifies Google's New Preference of Brands

The search world has been abuzz for the past week or two with the news that Google now prefers brands in its search results, giving sites owned by big brands a sudden boost in rankings in the latest algorithm update.

This week, Matt Cutts, head of Google's Webspam team, recorded a YouTube video for the Google Webmaster Central channel explaining the changes.

According to Cutts, the "simple change" is not so much about brands, but about elements that go into a brand, including "trust, authority, reputation, PageRank, high quality."

"I don't think of it as putting more weight on brands. We really don't think about 'brands' in Search Quality that much," Cutts says. "It's not that we try to always return brands. We try to return whatever we think the best results are for users."

Cutts says the change, referred to internally as "Vince's Change," for the team member that worked on it, is not big enough to be considered an update. Rather, it's one of over 300 or 400 changes to its ranking algorithms that Google makes every year, which affects a relatively small number of queries, he said.

For webmasters, this change shouldn't have a big effect on the way they go about their business, according to Cutts.

"The net upshot of this change is pretty simple. We try to return high-quality results, we think a lot about trust, reputation, authority, PageRank. And so, what you should be doing doesn't change: try to make a great site. Try to make it a site that is so fantastic that you become known as an authority in your niche," Cutts said. "And it doesn't have to be a big niche. It doesn't have to be a huge, well known keyword. It can be a smaller niche, and if you're still the expert, that's the sort of thing that people are going to want to link to, that they'll talk about, the sort of thing people really enjoy. Those are the sorts of sites, the experts, that we want to bring back."

Posted by Kevin Newcomb at 9:51 AM | Permalink | Comments (1)

January 20, 2009

Method To See If Site Is Banned or Penalized in Google

Marcus Tander - aka Mediaadonis - has discovered a way to check if your site has been penalized or banned in Google. How long this flaw in the system will remain open one cannot tell, but it is working right now.

All you have to do is add hyves as a subdomain to the front of your domain. Hyves.yourdomain.com would be what you put into the browser and look at the page rank - through a PR toolbar for the page that comes back. It will be an error page that normally does not show any rank.

So if you are getting a PR 7 all is right with the world. If you get a PR 4 there is a penalty involved and if it is PR 0 well you have been banned.

Sorry for the lack of clarity of the earlier edition of the story. Thanks Marcus I am just an idiot sometimes - had the toolbar turned off and was expected some miracle page to be generated. Goes to show what happens when you ignore PR.

Posted by Frank Watson at 12:58 PM | Permalink | Comments (2)

July 17, 2008

Google On User Intent in Search Queries

In the latest installment from Google about search quality, the topic du jour is user intent. Google Fellow Amit Singhal is at the helm of the Official Google blog again and wrote about efforts Google makes to help searchers find what they're looking for.

Singhal writes, "Search in the last decade has moved from give me what I said to give me what I want." I guess that depends on who you ask. Perhaps the search engines have approached it this way, but users have always been in the give me what I want column. Either way, today it's all about what searchers want.

Using the example of kofee annan, Singhal says Google knows a searcher is really looking for Kofi Annan, and will prompt the searcher as such. However, in a query for kofee beans, Google knows that the searcher is looking for coffee beans. Basically, Google isn't a spelling-monger.

Singhal also says that Google knows when Dr means doctor and when it means drive, and that searching for new york times square church is a search for an actual church and not something in the New York Times.

Understanding user intent is also something that drives Google's initiatives in both personalized and universal search.

Finally, Singhal introduces Cross Language Information Retrieval (CLIR). The technology allows searchers to discover information in a language other than the one they're searching in and use Google's translation technology to access it.

What do you think about Google's understanding of user intent? Leave a comment and let us know!

Posted by Nathania Johnson at 12:37 PM | Permalink | Comments (3)

July 10, 2008

Google Shares Three Ranking Philosophies

The Google Search Quality Team is keeping its promise to explain more about how they conduct their work. As usual and expected, it's fantastically vague, but since a chunk of our readers at any given time are new to search, it's worth going over.

Writing on the Official Google blog, Amit Singhal, a Google Fellow on the Core Ranking Team, defines Google ranking:

"Google ranking is a collection of algorithms used to find the most relevant documents for a user query. We do this for hundreds of millions of queries a day, from a collection of billions and billions of pages. These algorithms are run for every query entered into most of Google's search services. While our web search is the most used Google search service and the most widely known, the same ranking algorithms are also used - with some modifications - for other Google search services, including Images, News, YouTube, Maps, Product Search, Book Search, and more."

Then he gave three philosophies that the Core Ranking Team follows:

1) Best locally relevant results served globally. 2) Keep it simple. 3) No manual intervention.

Singhal says that the team strives for simplicity in their architecture, something that Twitter has been struggling with lately. Obviously, with all the queries conducted and the massive amount of content to be indexed, it coud be easy to piece together a very complex architecture (similar to Google's woes with their ad products). With approximately 10 ranking updates per week, Singhal says the team takes simplicity in architecture into consideration in every single update.

Singhal also emphasized philosophy #3 - that Google does not hand edit results.

"You are the ones creating pages and linking to pages. We are using all this human contribution through our algorithms. The final ordering of the results is decided by our algorithms using the contributions of the greater Internet community, not manually by us."

What do you think of Singhal's explanation of Google Ranking? Let us know in the comments.

Posted by Nathania Johnson at 10:26 AM | Permalink | Comments (2)

July 7, 2008

Google Adds Privacy Link in Wake of Viacom Ruling; YouTube Addresses Privacy Issues

Recently, Google has been resisting calls to add a privacy link to their home page, saying searchers can simply type "Google privacy policy" in the search box to find the info. Plus, they didn't want to mess up that beautiful front page - well, except for links to advertising and business solutions that will bring them money.

But the search giant has finally caved and added the 7 letter word to its page with a link to the policy. And as John Paczkowski points out at AllThingsD, the link just happened to go up just after a judge ruled that Google has to hand over YouTube user logs in a suit brought against it by Viacom.

Meanwhile, YouTube addressed the ruling on its blog. While they're planning on complying with the ruling, they are working with Viacom lawyers to remove at least some of the information they'll be handing over: Of course, we have to follow legal process. But since IP addresses and usernames aren't necessary to determine general viewing practices, our lawyers have asked their lawyers to let us remove that information before we hand over the data they're seeking. (You should know, IP addresses identify a computer, not the person using it. It's not possible to determine your identity solely based on your IP address. Rather, an IP address can reveal what geographic area you're connecting from, or which Internet service provider you're using.)

What do you think of Google's move to put the privacy link on the homepage? How about YouTube's decision to comply with the law? Fire off in the comments!

Related Reading: If You Give Google a Cookie Google: A Clear & Present Danger to Corporate Data Privacy Google Privacy Practices Under Attack Google Defends Data-Retention Practices

Posted by Nathania Johnson at 11:09 AM | Permalink | Comments (2)

July 1, 2008

Adobe Provides Flash Technology to Google and Yahoo for Better Indexing

For years SEOs have been about the inability of search engines to crawl flash pages. But now Adobe is making an effort to keep Flash in the web development toolbox. They've announced the provision of Flash technology to Google and Yahoo in order to facilitate the indexing of sites and pages created with Flash.

“Until now it has been extremely challenging to search the millions of RIAs and dynamic content on the Web, so we are leading the charge in improving search of content that runs in Adobe Flash Player,” said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe. “We are initially working with Google and Yahoo! to significantly improve search of this rich content on the Web, and we intend to broaden the availability of this capability to benefit all content publishers, developers and end users.”

Over at the Google Webmaster Central Blog, an FAQ was posted offering up more details about the update. Here are some highlights:

  • Google will now be able to better crawl the text content of SWF files. The content includes buttons, menus, self-contained websites developed in Flash and "everything in between."
  • Google can use the text it crawls to provide a descriptive "snippet" for its search results.
  • Links included in Flash content will also be crawled.
  • If your Flash file is loaded by JavaScript, Google won't be able to read it
  • If your Flash file loads an HTML file, an XML file or another SWF file, Google will index that separately from the original Flash file.

Google says it can't crawl images, videos or FLV files because they do not contain text content.

What do you think about search engines crawling Flash? Are you more inclined to use Flash on your sites now? Leave your reaction in the comments!

Posted by Nathania Johnson at 9:54 AM | Permalink | Comments (2)

June 13, 2008

Google's Related Searches Fresher Than Ever

Google has announced that their related search suggestions are now extra fresh. Writing on the Official Google Blog, Rajat Mukherjee, Group Product Manager, Search and Adam Westall, Software Engineer said, "Recently, we improved our algorithms to process new information faster, and the result is quite tangible -- you should now see fresher suggestions for queries on current topics of interest."

They gave several examples. One is the iPhone. Now, if/when you search for the iPhone you'll get a suggestion for the iPhone 3G, announced this week. This suggestion should come as a surprise to no one informed about the relationship the search engine has with the fruit.

Other examples include:

1. Searching for tomatoes and getting a suggestion about the recent salmonella situation 2. Searching for us open and seeing a US Open Golf Tournament suggestion 3. Searching for kung fu and getting a tip about the Kung Fu Panda movie (which my kids loved, btw).

I personally could not duplicate the results for any of these examples in Firefox, but I could in Internet Explorer.

What are you seeing when it comes to Google related searches? Let us know in the comments.

Related Reading: Google Finally Copies Microsoft, Adds 'Related Searches' to Google News

Posted by Nathania Johnson at 10:35 AM | Permalink | Comments (2)

June 6, 2008

Google Launches New Features in Advanced Search

Google has updated and enhanced the UI for its Advanced Search page. In addition to the recent "date range" options that expand from the menu, Google has now added topic-specific searches.

In effect, that's Google's answer to the explosive growth of vertical search engines. Tip of the hat to Chris Granier for highlighting this change in Twitter.

Topic-specific search engines from Google now include:

* Google Book Search * Google Code Search * Google Scholar * Google News archive search * Apple Macintosh * BSD Unix * Linux * Microsoft * U.S. Government * Universities

With Google's "search-within-a-search" box option, Google has the option of expanding vertical search exponentially. Any site that offers "site search" in a specific vertical could become a repository of vertical knowledge.

Which company is the first to exploit Google's new Advanced Search option?

Microsoft.

Posted by Kevin Heisler at 10:52 AM | Permalink | Comments (0)

June 4, 2008

CondeNast Portfolio: Google Baffles Us

Understanding search engines and natural search may be the most important skill of the 21st century. At the very least, search engine knowledge will save you from an embarrassing faux pas.

For example, Felix Salmon of Conde Nast Portfolio posted this morning on "Google's Top 10 Universities." The only problem? He doesn't understand how the Google search engine works.

Vanity Fair quotes Google's Larry Page on the logic behind the Google search engine: "Even in the very early days when we were at Stanford, you could type "university" into Google, and you actually got the top 10 universities. I think that basic notion really helped us a lot."

In Porfolio.com, a sister company of Vanity Fair, Salmon blogged about the VF article and conducted the Page search on his own:

"So, of course, I typed "university" into Google, wondering where Stanford would come up. And the answer is: 12th. On the first page, the Wikipedia page for "university" comes top; the rest of the page is five UK universities (Cambridge, Oxford, Leeds, Warwick, and Durham); two Canadians (Toronto and Queen's); and two Australians (Monash and Sydney). Not necessarily most people's idea of the top 10 univeristies, but an interesting list all the same.

Of course it's not everyone's idea of the top 10 universities because Salmon was based in the UK. Google still thinks he is. Or perhaps, he did the search from the UK. Based on the early posting hour, that's a good possibility.

Salmon's bio:

Felix Salmon arrived in the United States in 1997 from England, where he worked at Euromoney magazine. He also wrote daily commentary on Latin American markets for the former news service Bridge News, freelanced for a variety of publications, helped set up the New York bureau of a financial website, and created the Economonitor blog for Roubini Global Economics. He has been blogging since 1999.

Salmon is a graduate of the University of Glasgow.

Posted by Kevin Heisler at 8:26 AM | Permalink | Comments (1)

May 30, 2008

Google Launches Google Merchant Search

Google Merchant Search has quietly launched as a test program to compare products and services in shopping comparison engine fashion. Google Merchant Search is a test feature, apparently in the UK, and is not available for every search. You may see it when conducting some searches but not others.

Lead gen providers like Bankrate.com in financial services, one of Google's largest customer segments, can't be too pleased with Google offering a free service that competes indirectly with theirs.

Our friends over at SearchEngineLand had the story first with "Outing Google Merchant Search" as if GMS were in the closet.

Here's the view from Google and their FAQ for Google Merchant Search.

What is Google Merchant Search?

Google Merchant Search is an easy new way for you to find products or services from providers who match your needs.

What products or services are supported through Google Merchant Search?

The service is currently only available for secured loans from financial services providers.

How do you choose which providers to show me?

Our search results are based on the criteria you provided in your request; we compare your request with our list of participating providers, and show those that are most relevant for you. Participating providers pay Google when someone requests a quote through this system.

How does Google connect me to the provider?

You submit your contact details and request a time to speak to the provider. A Google operator will call you at the appointed time, then connect you with the provider. Because we do not share your contact information with the provider, they won't be able to contact you again about your request unless you decide to give then your contact details.

How much does it cost to use Google Merchant?

This service is free for the user (the person searching for services). Please note that when calling the free phone number from a mobile phone, operator or carrier charges may apply.

Posted by Kevin Heisler at 10:51 AM | Permalink | Comments (0)

May 21, 2008

Google Opens Up About Search Quality, Kinda

Google has secrets. Despite their promotion of open source, open spectrum, open mobile, and overall openness, they are not very open about their algorithms. And who can blame them? They have a business to run.

But today on the Official Google blog, Udi Manber, VP Engineering, Search Quality offered up insight into the teams that work on Google's core product.

Manber said the heart of the group is the core ranking team. While PageRank is the "most famous" part of Google's algorithm, Manber pointed out that other factors work into the system, including:

Next up is the evaluation team. Did you know....

  • There are automated evaluations every minute
  • There were over 450 new algorithm improvements in 2007 (that's about 9 per week)

Manber says that most of the improvements are related to relevancy, but some projects are dedicated solely to simplifying algorithms.

Developing new features and new user interfaces is the responsibility of yet another team. Last year's Universal Search update is attributed to this team as well as Google Notebook, Custom Search Engines, and many of iGoogle's improvements. This team is so dedicated to users, that it sometimes goes into people's homes and observes them as they search!

Of course, there is a spam-fighting team. Black hats beware, this team focuses on hidden text, off-topic pages, keyword-stuffed pages, and other ways people attempt to abuse rankings. The team is in cohorts with the team at Google Webmaster Central, which gives them access to feedback from site owners.

Manber said there are other teams working on specific projects, but didn't get into any additional details - yet. He said to look for more posts in the future that will inform about updates to search quality.

What do you think about Google's "transparency"? Did they really offer up anything new? Tell us what you think by leaving a comment.

Posted by Nathania Johnson at 10:57 AM | Permalink | Comments (2)

May 20, 2008

Google's Mayer Reveals Search Advances Unveiled During "Factory Tour"

Yesterday, Google hosted a "factory tour" of their new search advances. Marissa Mayer, VP Search Products & User Experience, blogged about the tour on the Official Google Blog. There were three main search areas that she touched on.

1. Image search. Google now offers an "early form of face recognition" in their advanced search. Also, Google is looking at including ads with image search.

2. Geo search. User-generated content (UGC) is critical when it comes to geo search, and Google is working on how to make all of it searchable.

3. User intent. Google hopes to read the minds of searchers by figuring out what they meant to search instead of the actual keywords typed. Wrote Mayer, "You'll get pictures or maps when that's what you meant. Understanding user intent also helps us break down language barriers and find the best possible answer regardless of what language it's in or where it lives on the web."

Do you think Google is psychic? Let us know if you think Google can pull off "user intent" by leaving a comment!

Related Reading: Google: Our Brain is Just Fine, Thank You Google News Clusters: Keep 'Em Un-Separated Google Finally Copies Microsoft, Adds 'Related Searches' to Google News

Posted by Nathania Johnson at 9:45 AM | Permalink | Comments (1)

April 21, 2008

Google Pursues the Baidu-Dominated Chinese Search Market

In an effort to catch Baidu, the dominate search engine in China, Google has plans to add 200 employees to the 600 it already has dedicated to efforts in the world's largest country. Some estimates have Baidu as enjoying a 62% market share there, comparable to the share Google has in the United States.

Google will also increase its ad spend on promoting Google Maps and Gmail, as well as boost the online advertising revenues. The advertisements will appear on Chinese web sites and hopes to develop profit-sharing partnerships with Chinese web sites similar to the partnership it has with Sina.com.

Related Reading: Baidu Sets Out to Conquer Japan China Antimonopoly Law Could Derail Microsoft/Yahoo Deal, Google YouKu.com: Online Video-Sharing Strong in China Microsoft Using Baidu PPC Ads. Does Google Know? Baidu Wins Copyright Case Against Music Companies

Posted by Nathania Johnson at 9:21 AM | Permalink

April 3, 2008

Recent Google Updates Have SEO Scrambling

Google recently made a change to their algorithm, and SEOs are seeing significant changes in their SERPs. On a check of the Search Engine Watch forums, it seems that some are seeing the algorithm changes affecting their sites.

smulligan writes:

"We have been in the top 3 results for 'charlotte web design' for a long time. This week I've noticed we have dropped tremendously. The sites that are being listed above ours are: 1. Much newer 2. Have a lower PR 3. Don't have as much relevant content"

WarrantiesForLess saw similar changes:

"I have seen the same thing in last couple weeks. What is more strange is my other sites which were not on top have rotated up replacing the ones with better rank, content, etc., so this has me real confused."

Meanwhile, SEOENG hypothesized as to what Google changed:

"If you view a list of non editorial links and compare that with editorial links, you'll likely notice a drastic difference. This is in an effort from G to eliminate paid links. Even though you may not be paying for links, all those non editorial links at the bottom of pages are not providing the link flow they were a month ago and that is not likely to change."

Jazajay reminded forum participants that before you blame SERP changes on algorithm changes, to pass your sites through his 12 point inspection:

"Well lets just cover the basis.

When you say a big drop, how big exactly?

1. Have you changed anything recently - css files on page etc... 2. Linking - recips, one way or a combination? What's the percentage of recips to one way linking? 3. Whats you anchor text like? All simliar? 4. Do you use JavaScript redirects for good purposes? 5. Spammy titles or alt text? 6. Any link building recently? 7. Any onpage linking done recently? 8. Been hacked recently? 9. Content? Do you have any? 10. Nesercary directories blocked? 11. Any redirects gone up? 12. Any URL rewritting done in the last few weeks?"

If you've noticed any big changes, head over to the Search Engine Watch forums and chat with other SEOs about the recent Google update.

Posted by Nathania Johnson at 11:30 AM | Permalink

March 26, 2008

Searchers Beginning to See Google Video Ads in Sponsored Listings

If you look carefully in your next Google search, you might just see a video ad included in the sponsored listings along side your organic results. It's not obvious at first. You have to look for a version of the PlusBox, used for things like local search results and video in the organic listings, in the ads column.

In February, word came that Google was testing video ads, and searchers began noticing the ads on live searches this morning.

I did a search today for [smart phone] (since [smartphone] didn't return a video), and found an ad with an invitation to "Watch Commercial" under it:

When you click on the plus sign, the listing expands to display a video right there in the results. You also may need your grandmother's magnifying glass as the video ads are tiny! They're just 160x140 pixels, including the player navigation.

So far, it looks like only searches for "tech" terms like laptop or cell phone will trigger a video ad. Searches for cat food, personal finance, and luggage did not return any video ad results.

Posted by Nathania Johnson at 12:31 PM | Permalink

SEW Experts: Search Within a Search: Where's it Leading?

Some publishers are getting up in arms over a new feature from Google, which allows users to search a publisher's site without leaving the SERP. In today's Searching for Meaning column, "Search Within a Search: Where's it Leading?," Kevin Ryan points out that their concerns may be misdirected, and they should be thinking a bit more about the big picture, and Google's evolution into a destination site.

Posted by Kevin Newcomb at 12:00 AM | Permalink

March 21, 2008

LinkedIn's New Company Profiles: Will They Rank in the SERPs?

LinkedIn has announced the creation of 160,000 company profiles as part of their career social networking site. But as recent Google rater guidelines show, LinkedIn profiles are considered relevant in search results, at least for individuals.

If this translates now to company profiles, will the select 160,000 businesses get a free boost in the SERP's by LinkedIn? Will companies with keywords in the name of their business be able to get their LinkedIn profile to rank in the top 10 results in Google? It's too soon to tell, and LinkedIn Company profiles are only visible to registered users.

According to IRS data, there were 5.7 million firms with employees in 2002. The implications for a LinkedIn company profile being favored in the SERPs has definite implications for millions of excluded businesses.

The advantage of a potential boost lies in online reputation management. Google tends to give preference to the official site of a company. But many executives are concerned about negative reviews and bad press. The prevalence of a LinkedIn profile could bump at least one of those results to the second page.

Posted by Nathania Johnson at 2:04 PM | Permalink

March 14, 2008

Revised Google Quality Rater Guidlines Surface

Updates to the Google Quality Rater guidelines have popped up, and Brian Ussery has written up a nice summary of the revised standards.

There's good news for those who have embraced social media. It seems Google feels that the elements on blogs and social network sites like MySpace should be ranked as relevant. The language of this particular guideline is geared more towards individuals, though companies can encourage their employees to utilize sites like LinkedIn to gain further visibility in search results. This may also help with online reputation management if it pushes third party sites and reviews down further in the results.

E-tailers will also want to take note of guidelines for how raters consider commerce sites. Shopping carts, return policies, shipping calculators, and gift registries are among the features raters should look for when rating a site as relevant. This is to distinguish e-commerce from "thin affiliates."

Thin affiliates are considered to be sites that offer no value to visitors. They simply contain links to merchants where they can then purchase a product advertised by the thin affiliate. This is deemed spam in the rater's guidelines. However, affiliate sites that offer reviews, price comparisons or some other value-add to featured products or services are ok.

Though, Philipp Lenssen points out parked domains are met with a bit of "do as I say and not as I do" philosophy. While the guidelines mark parked domains as spam, Google maintains its DomainPark program, which allows domain owners to slap a page full of Adsense on their sites.

The updated version of the standards was released in April 2007, which preceded a heightened effort by Google to crack down on paid links.

Posted by Nathania Johnson at 10:15 AM | Permalink

March 11, 2008

Google Plays Down Paid Search Decline; Seeks Display Ad Dominance

Ever since news broke about a slowdown in growth of paid click advertising, Google's stock has been falling -- drastically. But yesterday, sounding like a schoolboy with an exposed weakness, Google's Tim Armstrong offered up a "We meant to do that" defense. Speaking to the Bear Sterns conference in Palm Springs, Fla., Google's North American President of Advertising and Commerce said the focus on YouTube distracted paid search growth.

Armstrong also shared Google's desire to dominate display advertising by gaining a "very significant position" in the market by 2008-2009. The statement came less than a week after Steve Ballmer declared Microsoft's intentions to catch Google in the online advertising game. Google's aspirations should be helped by the EU's approval of Google's DoubleClick acquisition, which occurred earlier today.

Posted by Nathania Johnson at 10:04 AM | Permalink

March 7, 2008

SEW Experts: Has Google Already Won?

With the imminent demise of Yahoo and Ask.com, Google seems to have cemented its near-total control of search. The monopolization of our industry is fast becoming a reality, and yet the users of search are oblivious. In today's SEM Crossfire column, "Has Google Already Won?," Frank Watson laments the downfall of Ask.com and Yahoo, and what that might mean for Google.

Posted by Kevin Newcomb at 12:00 AM | Permalink

December 3, 2007

Google Makes Paid Link Guidelines Crystal Clear

Google's policy on paid links has long been the same: it does not approve of buying or selling links for the purpose of manipulating search engine rankings. Links that use the "nofollow" attribute or some sort of redirect to prevent the passing of PageRank are fine with them.

Today in both the Webmaster Central blog and on Matt Cutts' personal blog, the topic of paid links is discussed in detail. "Our goal is to provide users the best search experience by presenting equitable and accurate results. We enjoy working with webmasters, and an added benefit of our working together is that when you make better and more accessible content, the internet, as well as our index, improves. This in turn allows us to deliver more relevant search results to users."

"If, however, a webmaster chooses to buy or sell links for the purpose of manipulating search engine rankings, we reserve the right to protect the quality of our index. Buying or selling links that pass PageRank violates our webmaster guidelines."

Cutts goes through the history of Google's stance, and the reasons behind it. Where some webmasters questioned Google's clarity on the issue, here Cutts makes it abundantly clear that Google is indeed cracking down on buyers and sellers of links that violate its policies.

Posted by Kevin Newcomb at 9:31 AM | Permalink

November 27, 2007

Matt Cutts Videos on Search Snippets

Matt Cutts did a video about search snippets during his recent visit to the Google Kirkland office. In it Matt takes a detailed look at how Google constructs a search snippet. Matt uses the example of a search on "Starbucks", which results in the following search result:

Here is a summary of the observations by Matt, with a few incremental comments sprinkled in by me:

  1. The title of the snippet comes from the title of your page. In this case, it's "Starbucks Homepage" and the SEO advice that Matt provides is that you might want to have this say "Starbucks Coffee" instead. Now in the case of Starbucks, they already rank #1 for the term "Starbucks Coffee" any way, so the advice may not be important to them. For most web sites, however, Matt's advice is critical.

    To paraphrase: Get the keywords that are most relevant to your web page in the title of the page. Do this in a way that does not baffle the user, as this will lower your click throughs to your site. Do this for all the pages on your site.

  2. Next up is the description. This can come from multiple places. First of all, if Google can't currently crawl your page for some reason (e.g. you server is down when the Googlebot comes visiting) Google can't construct the description snippet from your page. This is the one scenario where you may see Google using the Open Directory Project (aka "DMOZ") description for your site (if such a description exists).

    Next, Google looks to see if they can find text within the user visible part of the page itself that matches up with the query. For example, if the search was for a specific name, and that name shows up at the bottom of the page in the text, the description snippet will likely get pulled from there, even though it is way down on the page. Google does this to help searchers more rapidly determine the relevance of the returned result to the query.

    If Google is not satisfied that what they find in the user visible text of the page matcehs up with the query they are then likely to return the contents of the met description tag. This is why this tag is so important. While it does not influence rankings in any search engine I know about, it is a powerful opportunity to entice the user to click on your listing instead of someone else's.

  3. The other thing that Matt observes about the title and the description in the result, is that keywords from your search query will be bolded. For that matter, if the keyword appears in your URL, that will also be bolded, but we'll cover the URL separately in a moment.

    Matt notes that Google does know about stemming and synonyms, so if your search includes the word "car" in it, that it will understand that this is the same as "automobile" and potentially the same as "auto". However, in this example, automobile and auto will not be highlighted in the search results, only car will.

  4. Over to the right of the description you will see a link to get a stock quote for Starbucks. This is because Google knows that Starbucks is a public company, and many of their users who search on Starbucks may be looking for a stock quote. Similarly, if their is an address on the page, Google may show a link to a Google Map for that location.

  5. Below the description you will see a line that has the URL in it. This is simply the URL of the page for this search result. As mentioned above, a portion of this may be bolded if the a word from the search query shows up in it.

    Just to the right of the URL you will see a page size, 12K in our example. Sometimes you will also see a time stamp for when it was last crawled. This likely shows up most on those sites where freshness matters.

  6. Further to the right of the URL, you see a link called "Cached". This shows the copy of the page that Google last obtained from your site. At the top of the cached page you will also see information on when Google last retrieved the page from your site. The cashed page is one way for you to see if Google has seen your latest changes. In addition, searchers can click on this is for some reason you site is currently down.

    To the right of the Cached link appears "Similar Pages". This is a link that will show you links to other similar sites. In Starbucks case, you get Starbucks Japan, Pizza Hut, Peet's, Quiznos, and other food and beverage chains.

    "Note This" is a link that shows up over on if you happen to be logged into Google Notebook (I was not for my screen shot). You can use that link to save a bunch of links if you are actively researching something.

  7. Next up is the site links. Google only does this for some sites. As Matt clarifies in the video, there is no way to pay to get Google to put up sitelinks for your site, it is done completely algorithmically. The sitelinks show other pages within the site that are very popular.

    Basically, Google is trying to help the user get to the page they really want much more quickly. If they really wanted to see the About Us page, for example, this presentation will save the user a click.From the article, "Open Text hopes to make it easier to find bits of information in the vast collections of e-mail most computer users have, and develop technology that will allow people to search for audio and video files by talking to their computer...Open Text has no plans to jump into the consumer market, however. It will continue to focus on the corporate market, Jenkins said. The company is the world's largest provider of enterprise content management software."

    Open Text was an early developer of web search technology and once offered consumer facing search tools.

    Posted by Gary Price at 8:59 AM | Permalink | Comments (0)

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