Google has expanded its personalization efforts for the Google Personalized Homepage, now known as iGoogle. It has also launched more widget-making tools for iGoogle, with Google Gadgets
The changes were announced at a "personalization workshop" at the Googleplex, which is well-covered by Google Blogoscoped.
Posted by Kevin Newcomb at 8:38 AM | Permalink
Google has just increased the prominence of its personalization tools, including its personalized homepage and personalized search options. Beginning today, personalization tools will be turned on by default for all new users with a Google account, and many personalization options will be auto-enabled for users with existing accounts.
In a Google Blog post today, Google's Sep Kamvar, engineering lead for personalization, and Marissa Mayer, VP search & user experience, explained that all signed-in users will now begin seeing personalized search results.
"Our goal with these types of technologies is to make your Google search experience better based on what we know about your preferences, without you having to do any extra work," they wrote.
Previously, users were made aware that the results were personal results, and could turn off that feature by clicking on a link. Now, users are still made aware that results are personalized, but there's no link to change that. Instead, users need to log out of their Google Account to do so.
Danny Sullivan has done a very thorough analysis of the implementation of the new personalization tools, and the potentially huge effect on search engine marketers, in his post, "Google Ramps Up Personalized Search."
Posted by Kevin Newcomb at 11:33 PM | Permalink
Last night Google has added the ability to add and manage tabs on your personalized home page. At the top of the page, you should see a "Add a tab" link. Clicking on that will enable you to add a tab to your home page, helping you keep your Google home page more organized. Both Garrett Rogers and I took screen captures of our personalized home pages. Garrett added a "work" tab, I decided to add a "feeds" tab, that contains all my feeds. This can be very handy for those who are big into Google Personalized home page.
Posted by Barry Schwartz at 9:01 AM | Permalink
Google has added an Interesting items for you module to the personalized home page interface as noted in the Google Operating System blog. Google works with your own searches and attempts to find other things that will be of interest to you. The module provides users with three tabbed options - searches, pages and gadgets.
I found that the searches Google suggested to be something of a mixed bag; some of them were actually quite sensible, although they were limited to a maximum of three individual search terms (not a phrase search in sight) - out of the 10 recommendations 4 were 1 word searches, 4 were 2 word searches and the final 2 were 3 word searches. I have no idea how they came up with 'butterfly marketing' as one of the suggestions, so I'd have to say that was not exactly inspiring another search (for a local air show) was clever, given that I'd been running searches on friday and saturday to see what I could go and visit on sunday.
The pages that were suggested were very different to the pages that would have been returned as a result of doing the searches, so it was pleasing to get two bites of the cherry as it were. 7 out of the 10 suggestions were actually very useful indeed, and I could work out exactly why Google thought they might be valuable.
The third tabbed option - gadgets - suggested other utilities that I might want to add to my personalized home page. The suggestion (on medical information) wasn't appropriate, but again I could work out exactly why it had come up.
All in all, I was really very favourably impressed with this option and it's one that will come in very handy for when I have a few moments to spare and want to do some guided browsing around.
Posted by Phil Bradley at 9:14 AM | Permalink
Philipp Lenssen spotted that on Google.com, they have removed Froogle, added Video and added a "more" link that opens up some more options, including "books," "froogle," "groups," and "even more." We have seen the expandable more link tested in the past, looks like it has made it to the front page.
Posted by Barry Schwartz at 11:05 AM | Permalink
Google's sporting a special World Cup-version of its logo in honor of the start of the World Cup today, while Yahoo and Ask are offering special results that come up after World Cup-related searches. A round-up of what's going on, below.
Over at Google, there's new World Cup module that you can add to your personalized home page to keep up on matches and standings. The company is also promoting the new module on its regular home page to encourage take-up. ZDNet has a screenshot of that. Here's what I see from the UK:
The Official Google Blog is also pushing other ways to tap into World Cup info via Google, though most of these things are pretty generic.
Gary Price has done a recap of other things in the search world touching on the World Cup, focusing on ways to get mobile alerts in the US and in Europe and the fast facts that FIFA is offering.
Gary also spots a World Cup Yahoo Shortcut you can see here (but no Yahoo logo change, not even on Yahoo Germany). Ask is offering a similar Smart Answer service as you'll see here. Ask also didn't change its logo, but the home page shows flags for each team in the World Cup:
Click on the flag, and you'll get a Smart Answer with related info like you'll see for the US here.
Over at MSN Search, no custom answers and no logo changes that I can see (nor at Windows Live Search, either). But back to Google, they are doing some OneBox answers, like you'll see here or here.
Over at Technorati, there's nothing on the home page indicating anything special for the World Cup for those who want to track it in the blogosphere. Clearly if Niall Kennedy hadn't left, the World Cup would be all over Technorati. Niall declares his love of soccer here today (so Niall, get on your MSN Windows Live colleagues to do something).
OK, OK, the MSN portal home page is at least pointing to a two minute guide to the World Cup done in conjunction with Fox Sports. Of course, this is the same partnership whose official store can't send US football kit for kids when promise, so phooey on them. More on that, plus my own thoughts on the World Cup madness that's starting on my personal blog in In The Middle Of World Cup Mad England, I Root For The US.
Don't forget, yesterday's post US, UK Searchers & The World Cup covered some of the top searches involving footballers in the UK and the US.
Am I missing something? Comment!!! It's easy -- just head to World Cup, Search & Stuff at our Search Engine Watch Forums.
Postscript: Google Blogoscoped notes there are different country-specific logos at Google using the team colors of those countries
Posted by Danny Sullivan at 7:23 AM | Permalink
The Google Reader Blog announced the addition of a module to allow you to add the Google Reader, Google's RSS feed reader, to the Google Personalized home page. To add the module, you can click here. After you add the module, the Reader will show up in the top left box on your Google home page. When you click on the title of an article, it will pop up a box with the abstract and more links. It is cool, if you can't get enough of that AJAX.
Posted by Barry Schwartz at 9:13 AM | Permalink
Is it true? Has the Google home page gotten its first ad? Steve Rubel points at a new Da Vinci Code promotion that puts a puzzle on the Google home page through cooperation between Google and Columbia. Sort of, but you've got to roll out the qualifications. Let's go:
So what about today's news? Google's Da Vinci Code Quest from Google Blogoscoped has a nice rundown on how the promotion works. In short, it puts a little puzzle on your Google personalized home page, at least beginning on April 17. Until then, you effectively have a big ad for the movie. Marketers wanting to do the same, clearly the door is open, if you've got the right contacts at Google.
Posted by Danny Sullivan at 9:56 AM | Permalink
Mark Glaser at MediaShift wrote a great review named Your Guide to Personalized News Sites. He reviews the history of personalized news sites, and discusses many of the new free options people have to search news with a personal touch. Here is a listing of some of the engines he reviewed;
Posted by Barry Schwartz at 9:31 AM | Permalink
Gary wrote earlier of a site that lets you rate whether Google is evil or not, based on news items each day. Google Blogoscoped now points to a module for your Google Personalized Home Page where you can keep informed on how Google is doing in the good-versus-evil battle. I've installed the module, where it's now telling me that "On this day, Google was considered 36% evil based on 14 votes."
Posted by Danny Sullivan at 8:21 AM | Permalink
Today, your Google personalized home page has gone mobile. The new service reformats your personalized page for your phone or mobile device. The service is available for any phone or device that has an XHTML capable browser and SSL (for login/security purposes).
Deep Nishar, Director of Wireless Products at Google, told us that the new service is basically a direct conversion of the web-based personalized home page to your mobile device. For example, if your Gmail, RSS headlines, top new stories, etc. are on your personalized page, you can now find them on your phone.
Access Simply enter http://www.google.com into your mobile browser and you should be taken directly to the Google Mobile site. Then, look for the "Google Personalized" link at the bottom of the page. Login and away you go. After you login once, a cookie is saved, and you shouldn't have to go through the login process again. Nishar said it's all about "minimizing typing" for the mobile user. Of course, if your device/phone crashes or you flush your cookies, you'll need to go through the login process again. Btw, at this point the Google Personalized home page for mobile devices and phones is only available in English.
Others? Yahoo has offered a mobile version of their My Yahoo since March 2005. Yahoo also offers numerous types of alerts (including keyword-based news) delivered to mobile devices via SMS.
Another mobile service that also offers some personalized features is 4INFO, what they call My 4INFO. These features are available for their SMS (text message) service (they also offer services for mobile and regular web) and allow a user to set up shortcuts and create SMS delivered alerts.
Postscript: If entering www.google.com into your mobile browser doesn't work, try: http://www.google.com/xhtml.
Posted by Gary Price at 11:55 AM | Permalink
Numerous posts from various sources point out that in recent days Google has released two new "personalized" page services for a couple of sites. Here's a quick review: PaidContent, Micro Persuasion, Google Blogoscoped, and Inside Google report that Google is now providing "personalized" pages for Current Communications, a broadband over power lines company, that Google invested in last summer.
We also read that the Dell.com personalized page that comes as the default on browsers shipped with new Dell systems is now being provided by Google. In the past, Dell's personalized home page was provided by My Way, a part of the Ask Jeeves. The Dell/MyWay page is still live.
Posted by Gary Price at 1:20 PM | Permalink
When I posted about the new Google Home Page API last night, I said to myself that Google Blogoscoped editor, Philipp Lenssen, was going to have a widgets available within a few hours. Well, it appears I was correct. Today, Lenssen has already developed two widgets for the Google Personalized Home Page.
First, one that shows a total Google page count (oh no, let's not get the total count debate going again, at least for a few more weeks. (-: and another widget to search Amazon.com. When people ask me, "When do you sleep," I just show them Philipp's great work. Talk about output!
Btw, this came to mind as I was blogging this item. An A9 user could search Google (A9 uses the Google web and image databases), Amazon, and many other databases by just checking boxes and clicking search. Plus, if we use the "could my mom do it" test, I think she would have more success (at this point) going right to A9 and selecting Amazon or "books" than she would copying and pasting code on the Google Personalized Home Page that she would have to know about in the first place. Yes, this will all get easier for the typical user but then the question is will mom (or anyone else) know about it and then decide to spend the time doing it? As I said last night, Google's clean and uncluttered home page is, in my mind, one of the things that got them where they are today. Just like people don't want to look and realize that other engines offer uncluttered home page UI's, they might field timid about changing the look of what they know so well, even if it is personalized.
Of course, one obvious question to my comments about my mom using A9 would be, does she know about A9 in the first place? I doubt it. Yes, she knows about Google. Even my father, Mr. "I'm afraid of computers" is very aware of Eric, Sergey, Larry and team.
Posted by Gary Price at 9:10 PM | Permalink
Google Releases Homepage APITonight, Google released a new service allowing developers the opportunity to create "modules" for the Google personalized homepage. Google software engineer, Adam Sah posts on the Google Blog in: Build your own Google homepage, that the Google Homepage API has been released. They even offer a collection of a few modules including a clock, a weather map, and a way to personalize the Google logo.
In other words, more tools for developers. Btw, this news comes on the same day that Yahoo renames their Konfabultor product, Yahoo Widgets. Widgets are small apps (calendars, image viewers, search tools, weather info, etc.) that are downloaded to the users desktop.
Since A9 and AOL use the Google web and images databases, they could be also might be considered as variations on what Google offers themselves. Of course, it's very clear that each of these Google database licensees offer their own unique and often useful features. With A9's OpenSearch, the options to add other databases and manipulate results page (expandable columns for example) might also be thought of as a form of personalization. AOL Search has also recently added some new features.
I've taught many classes where the discussion turns to Google's clean, clear, and uncluttered interface as a reason the student LOVES Google.
Even when the uncluttered and personalizable Yahoo interface or how Jeeves, MSN Search, Gigablast, AOL Search, Exalead, Clusty and other engine interfaces are just as clean and clear, it often doesn't matter. To see people react this way is amazing and speaks highly (a big understatment) of Google's branding. It's a clear example of people using what they know and not wanting to think that some other tool might also be of value to them. In my mind, the public's perception (right or wrong) that Google's interface is the only one that's clean and clear and the simplest to use, has played a role in getting the company to where it's today. It's worth mentioning that many people I've worked with feel the opposite way they do about Google's home page about Yahoo's main home page (too busy, too cluttered). That's why search.yahoo.com can be so powerful in showing that Yahoo offers an alternative.
Of course, with services like My Yahoo, MSN Live, My Jeeves, and Google Personalized (things that those of us in the search world know about but many others don't, exception My Yahoo) it's possible for the user to change the look of the page add mail, headlines, etc. Of course, at least at the present time, perhaps a bigger challenge at Google and elsewhere is informing the masses (not search geeks) about what they offer. That means image search, local search, etc. Personalization might be part of this learning curve but I'm not really sure if it comes before knowledge of what services are available in the first place. You have to teach a searcher to personalize I also have to mention (yes, I do it all the time) that a bit of training about how to best use what is already available might also be a good idea. Training for everyone? No, of course not. But training for certain user groups could be very useful.
While personalization and now the possibility of more modules for the personalized home page might be useful for some Google users (the 2-3% early adopter group), the company should remember where they came from. It's a clean and clear interface, simple and easy to use, that's the key component in many users mind.
"Tinkering" with this is something that Mountain View has to keep in at the least the back of its collective mind. As web search technology improves in terms of relevance, competitition gets tougher, more verticals comes online, etc, it's important that Google doesn't forget what got them to where they are today.
For many users (the ones that help make Google a verb) keeping it bare bones is one of the things that makes Google Google and makes simply gaining mindshare (forget marketshare) a challenge for others.
Posted by Gary Price at 12:24 AM | Permalink
Nick at Threadwatch discovers a new Add To Google button, while I'm also overdue to discuss the new Save To My Web button that Yahoo kindly rolled out last month. Let's jump in!
The new Add To Google button is easy to implement. Fill out the form at Google, then you get the appropriate HTML. Insert the button on your home page, then when people click, they are directed to add your feed to either their personalized edition of the Google homepage or Google Reader. Adding it to Google Sidebar, sadly, isn't a third option. That should be supported as well. Hopefully, we'll see it come.
As for the new Yahoo button, Yahoo announced it at the end of last month. In fact, I'd been asking them for one publicly, so they came back in that post and specifically called me out to say "Here it is!" But I was on vacation at the time, hence me playing catch-up!
It's very welcomed. My Web is the future of where search is heading at Yahoo, as A Search Marketer's Look At Yahoo My Web 2.0 covers in more depth. Getting your pages added and part of the trust networks that My Webbians are building over there is important. This button makes it easy to encourage that type of saving.
To get the button, there's no form to fill out. You just grab JavaScript code from here. That puts a little button on your site. When people push it, your page title will be grabbed, along with the URL and some suggested tags for saving the page under.
Nick at Threadwatch has gone a step further. He's used the code to make a link-text only version of the save to my web feature. He discusses it more here, and the code is here.
Why not just use the button? By using Nick's code, you can custom the text of the link, in case you want to give people more instructions. For example, look over in our left-hand navigation area. I've used both the button plus Nick's code underneath, altering it to stress that this is "Yahoo" My Web, something the button doesn't say.
Down the line, I want to move that type of code over to the bottom of posts, to help encourage people to save them. Having that as a textual link makes it a bit easier. And if you're going to do it for My Web, why not for bookmarking service Del.icio.us? That's easily done through this code spotted via Threadwatch.
Are all these buttons worthwhile? I still can't tell if they are driving that many sign-ups, but I've fallen into the "learn to love them" category. While having one unified sign-up system might be better, if having an Add To Google or Add To Yahoo button means I'm going to get some additional visitors who recognize what that means, I'm going for it.
Want to love buttons yourself? See Getting Add To & Subscribe Buttons For Feeds, which I've posted for Search Engine Watch members. It takes you to the forms for popular services, so that you can merrily make your own badges.
Posted by Danny Sullivan at 9:34 AM | Permalink
A quick note in the state-run China People's Daily that Google's personalized home page service (that requires a Google login) is now available (at least for the moment) in China.
Posted by Gary Price at 6:45 PM | Permalink
When running a Google web search from the Google home page or the Google Personalized home page, you can quickly rerun your search (no need to reenter your query terms) in another Google database by simply clicking one or more of the tabs labeled (Images, Groups, News, Froogle, Local, and Desktop (if available and installed). Easy to use, a possible time saver, and easy to explain to novice searchers. Nice!
However, as you know, Google offers many other databases that can be discovered by clicking another link that's visible on the Google home page labeled "more." Here you'll find access to Google Blog Search, Google Directory, Google Scholar, Google Print, and more. The problem, albeit a minor one, is that when you click "more" and then want to run your current query in one of these databases, you need to reenter the entire search string. Believe me, this is not a major issue. However, for allowing a user the chance to carry-over their query (let's say from a web search) to one or more of these databases would be useful.
Perhaps Google should consider providing what Yahoo currently offers on their clutter-free search.yahoo.com page. Here, the user (you don't need to login with a Yahoo ID) can customize which database tabs are visible on their home page. The other useful part (in addition to the customization) is that your search queries will carry over from one database to the next. Let's hope that if/when Yahoo releases their RSS/blog search tool, a tab will become available on the clutter-free page. Bow, note to Yahoo, how about adding Yahoo Audio Search tab option to the clutter-free interface?
I realize that many tools exist like FaganFinder and MrSapo, and Soople (to name only three) that allow you to move from one database to the next with great ease. However, I wanted this post to focus on what Google and Yahoo offer on their native interfaces.
Posted by Gary Price at 11:09 PM | Permalink
Google's Personalized Home page service that I wrote about being launched last May has officially graduated from Google Labs, says the Google Blog. Heck, it doesn't even seem to still be a beta service! So what's this mean? If you go to Google.com, you'll see a "Personalized Home" link on the home page to encourage you to sign up. One caveat. You won't see that link if you are outside the US, it seems. I certainly can't see it. Don't worry. You can still sign up by going directly to the personalized home page area here. Just tried the service and want to comment or discuss? Visit our SEW Forums thread, New - Personalized Google Homepage!
Posted by Danny Sullivan at 3:54 PM | Permalink
In the past few days, Google has unveiled a new "look-and-feel" along with a couple of new features to their personalized homepage including the ability to add RSS feeds to the page.
To make a feed visible on your Google Personalized home page, enter the url into the box located under the "create a section" header. If you don't know a feed's url or want Google Personalized to suggest feeds of possible interest, simply enter a feed's title or subject into the box.
Once a feed appears is added to your Google Personalized home page, only titles/headlines are visible. You'll need to click again to view the full text. It's also possible to change the number of headlines/titles visible (default is three) by clicking the edit button. Up to nine headlines/titles can be viewed on the page.
The Google Personalized Home Page went live in May. Here's Danny's overview article.
Another new Google Personalized feature offers an option to list important bookmarks on your page.
The option to add RSS feeds to Yahoo's My Yahoo service has been available since Fall 2004.
Postscript: I noted above that you could search for RSS content using the new feature, but it's worth stressing this significant change. The ability to search effectively gives Google a rudimentary feed discovery service, as Nathan points out, similar that offered by Yahoo and MSN Search, not to mention Ask Jeeves-owned Bloglines.
Postscript 2 (from Danny): After scratching my head wondering why the darn thing wasn't working for me, I came across Brad Hill's post that the CustomizeGoogle extension sadly is the problem. Sure enough, when I got rid of that, the page worked for me.
Posted by Gary Price at 11:51 AM | Permalink
Google Blogoscoped has a poll on what people think. When I last looked, about half (52 percent) say they find it "a good start which might become an alternative to classic Google." The next most popular choice was "They should stop releasing new stuff and concentrate on search," at a distant 13 percent.
The Google Blog gives you Google's own take on the personal page, touching on how it's part of Google's "fusion" initiative (please, couldn't they have called it Fusion) to merge Google features with content from across the web.
Yahoo's Jeremy Zawodny sits back with a chuckle and thanks Google for copying Yahoo -- so was Yahoo right all along, he declares. Mind you, Yahoo's itself has done plenty of copying of Google, so turnabout is fair play. And that's the point of all this. Yahoo has shored up search, simplified things and added features over the past two years in response to Google strengths. Meanwhile, Google adds things like Gmail, maps and now the personalized home page to stay competitive on fronts where it is weak against Yahoo. Imitation on both sides? Yep. But even more so, it's just reaction and staying competitive. Jeremy also pushes for a proper name for Google's new service: My Google. Lots of others already call it this. I certainly think it makes sense. Obviously, Google avoided the My Google name out of fear of being branded a portal. But if everyone's declaring you that already, jump on the bus and use the name.
John Battelle is generally positive about the move and finds it an interesting "unnatural" move for Google, being responsive to competitive issues.
Tara Calishain wants much more offered, and faster. It should be noted that Google pushed the launch of this ahead nearly a month, so it could be previewed at the Google Factory Tour yesterday.
Charlene Li at Forrester shares some stats on how relatively few have Google as their default home page compared to MSN. Of course, there's not been a whole lot of reason to have it as your home page until now, which is of course the point she and others like myself are making. This is designed to help Google build even more loyalty. But then again, you can't just define loyalty by default home page. Google's whopping huge share of search is generated by millions of users who come to them over and over again, default home page or not.
Brad Hill is feeling it's too little, too late and wondering why.
Google?s MyCopycat at fantomNews does a recap of various comments along with a short rain on Google's parade.
Dave Winer sees the move as Google stepping up as a portal, open the way for someone else with a laser-like focus on search to replace them.
BBC News with Eric Schmidt saying of the new home page: "It not a portal. It's a personalization tool." In case you're wondering, the lack of horoscopes is what prevents it from being a portal page :) Google also stresses that despite the sticky nature of the personalized page, the goal remains "to get people off the Google site."
The New York Times on Google believing a majority of its users will eventually personalize through the page and other ways. Plus a statement from Yahoo that nine years of experience with My Yahoo will serve it well, thank you very much. MSN says me too!
Search Engine Watch has the story I wrote, where I pretty much think it's something Google had to do but is hardly a Yahoo or MSN killer.
Want to discuss or comment? Visit our forum thread, Google Gets Personalized Home Page Feature.
Posted by Danny Sullivan at 10:59 AM | Permalink
The new Google personalized home page service mentioned earlier is now live here.
Postscript: A story from Search Engine Watch about the service is now here: Google Launches Personalized Home PagePosted by Danny Sullivan at 5:56 PM | Permalink
Google Launches "My Google" Style Feature Note: A more complete story from Search Engine Watch about the new service is now here: Google Launches Personalized Home PageGoogle is unveiling today a new My Google-style service allowing people to consolidate various Google features they use, ranging from web search to email, in one place.
The new page will no doubt make many people scream "Portal!" That's because despite the name, it is essentially a "My Google" service, similar to the My Yahoo, My MSN and other My pages that portals created so their users could access the many features they offer.
Well, Google's already been a stealth portal for some time, offering standard portal features such as email and home page (blogs), as I've written before. The page is merely a visible acknowledgement of this.
But the page is also welcomed. It makes sense for Google to offer a unified page for many of its services, and the page does this without impacting the regular Google site nor getting far away from the general Google feel at all.
Available through Google Labs later today, you can sign-up for the page if you have a Google Account. Once created, you'll see something that looks almost the same as the regular Google home page. But below the search box, you've got new options:
I'll be writing more about this when the information is fully presented. However, you can already get a preview due to slides that Luca Conti ferreted out from the webcast. He's got screenshots here, as noted in the comments on John Battelle's site.
Postscript: You'll find the information now posted here on the personalized home page.Posted by Danny Sullivan at 2:13 PM | Permalink