October 18, 2009

NACA's Save the Dream Tour Tops 315,000 Participants in 7 Cities

We've been following NACA's Save the Dream Tour this year. The first three cities were featured in a case study at SES San Jose 2009 during the How to Optimize for Search & Engage the Community session as well as at the Social Media & Video Strategies Forum during the What Works: Best Practices / Case Studies for Online Video session.

Since then, NACA has held Save the Dream events in Atlanta, Los Angeles, Phoenix, and Las Vegas -- and is currently in the middle of an event at the Cow Palace in San Francisco, which will run through Tuesday, October 20.

NACA's Save the Dream has been an incredible success with over 315,000 participants at the first seven cities, with many thousands having their mortgage restructured with interest rates permanently reduced to as low as 2%. Although there has been some skepticism about how they can do this, NACA has legally binding agreements with all the major lenders/servicers to achieve this.

I spent Friday and Saturday at the Cow Palace to see the event for myself. And I've decided to feature an update of their case study at SES Chicago 2009.

To date, NACA has issued 15 optimized press releases about NACA Save the Dream events in eight cities. These press releases have 2,120,603 headline impressions and 32,596 full page reads, according to PRWeb.

The documentary video about NACA's Save the Dream tour has only 2,920 views. But it has helped to generate coverage more than 29 stories on local TV stations.

NACA's campaign includes press release optimization, YouTube video, blog outreach, media relations, and Twitter marketing. Through the end of September, it had generated 363 posts, 300 tweets, 21 mainstream news stories, and 7 YouTube videos.

To get a sense of what these stories are saying, read: "The American Dream is not lost- NACA stages Save The Dream Events" by Clifford Wright in the LA Baptist Examiner. Or read "Thousands at Cow Palace seeking mortgage help" by Carolyn Said of the San Francisco Chronicle.

Bruce Marks, NACA's founder and CEO, was profiled by ABC News on Nightline Sept. 5, 2009. And CBS Evening News with Katie Couric featured a story by Anthony Mason entitled, "Homeowner Hero's War on Banks," on Friday evening, Oct. 16, 2009.

Watch CBS News Videos Online

Subtitled, "The American Spirit: One Man's Crusade to Help Others Restructure Loans," Mason's story says, "With at least one in every 136 homes at risk of foreclosure, one man has persuaded some mortgage holders to renegotiate with borrowers."

According to Compete, there were 724,305 unique visitors to NACA.com in July, August and September 2009, more than double the 361,764 unique visitors to the site in April, May and June 2009, and almost triple the 270,486 unique visitors to NACA.com in July, August and September 2008.

Oh, and all those visitors arrived before the CBS Evening News with Katie Couric ran it's story last Friday. And if the five-day San Francisco event attracts 60,000 participants, which is how many the five-day Atlanta event did, then NACA's 8-city Save the Dream Tour will have attracted 375,000 participants.

That's an amazing story for a national non-profit community advocacy and homeownership organization. I'm just grateful that they're letting me help them tell it.

Posted by Greg Jarboe at 9:29 PM | Permalink | Comments (4)

October 5, 2009

eMarketer Report Says Keep Video Ads Short and Relevant

David Hallerman, eMarketer senior analyst, has just written new report entitled, "Marketing to the Online Video Audience."

Although online video viewership has never been higher and marketers are eager to reach this large and growing audience, many online video viewers dislike intrusive video ads -- even though they freely accept TV commercials.

Hallerman thinks this audience perspective can shift if marketers increasingly implement two key concepts.

First, he thinks they should focus on "making the length of video ads suitable to the length of content, so that they are not too pushy." Second, he believes they should also focus on "devoting resources to develop high-quality video creative that is well-targeted to the intended online audience."

"The Internet and TV audience are not one and the same," says Hallerman. "The Internet audience does not necessarily respond to the same ads in the same way they would after viewing them on TV."

For example, younger people are more comfortable than their older counterparts with online media, which can lead to higher levels of engagement. A drill-down look from Nielsen Online shows that audiences ages 30 and younger are more likely than older viewers to find online video advertising funny, emotionally touching and informative -- essential qualities for brand marketing.

The net-net: Keep it short and keep it relevant.

If you want more details, read the article, "Engaging Online Video Viewers," which was just posted on eMarketer.

You can also read more about this topic in my book, "YouTube and Video Marketing: An Hour a Day."

Back in the 1990s, I worked for William B. Ziff, Jr. He often said a special-interest magazine was a like a magnet and a screen: It attracted readers interested in a topic but also sifted out those who weren't as interested. This created an audience that endemic advertisers could reach cost-effectively, because a high percentage of readers were interested in their products.

Although it is still early days for online video advertising, it appears that viewers attracted to a video like Monty Python's Argument Clinic might also be interested in buying The Complete Monty Python's Flying Circus on Amazon.com.

In fact, when Monty Python launched their YouTube channel in November 2008, not only did their YouTube videos shoot to the top of the most viewed lists, but their DVDs also quickly climbed to No. 2 on Amazon's Movies & TV bestsellers list, with increased sales of 23,000 percent.

You find this case study and plenty of other practical tips in my book. If you don't believe me, you can read Lee Odden's, "Review: YouTube and Video Marketing: An Hour a Day," on his Online Marketing Blog. Hey, if Odden says "You cannot afford to miss this story," then you probably shouldn't.

Or, if you'd like to have an argument, just let the receptionist know if you want to start with a five-minute argument or take a full course of 10 arguments.

Argument Clinic

Posted by Greg Jarboe at 12:37 PM | Permalink | Comments (1)

September 29, 2009

Microsoft Windows 7 House Party: Public Relations Disaster or Video Marketing Triumph?

If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph?

That's the question that journalists and bloggers are asking after watching HostingYourParty, which tells you how to host a Microsoft Windows 7 House Party.

Microsoft is putting a Tupperware-style twist on the upcoming Windows 7 rollout -- launching a new initiative to encourage thousands of employees, partners and technology enthusiasts to throw parties in their homes and communities to demonstrate and help spread the word about its new operating system.

People accepted as official launch party hosts will get their own copy of Windows 7 Ultimate Edition, and a chance to win a computer. But unlike the Tupperware model, there will be no literal selling. These parties are more about generating word-of-mouth buzz.

To promote this idea, Microsoft has uploaded a video to YouTube. Some journalists and bloggers think it is a public relations disaster.

Cindy Perman of CNBC writes, "You just knew that once they put the Microsoft geeks in charge of the "party," that it wouldn't be a 10-kegger and before long, we'd all be putting lampshades over our heads."

Ian Douglas, a tech blogger for the Daily Telegraph in London, writes, "I'm beginning to think that no one involved with Microsoft's advertising has ever left the house or spoken to a real person."

And James Lileks of The Bleat writes, "If Microsoft had been put in charge of marketing sex, the human race would have ended long ago, because no one would be caught dead doing something that uncool."

Now, you may be tempted to watch this 6-minute, 14-second video yourself -- to jump to your own conclusion. But, I warn you -- only serious geeks like me will watch beyond the first minute.

HostingYourParty

Now, if Microsoft really wanted to show people how to hold a Windows 7 Launch Party, they might have created a remix of the 1950s educational video below about what, in fact, makes a "good" party.

1950 - What Makes a Good Party

Not all of the reaction to Microsoft's Windows 7 House Party has been negative. Some of it can be charitably described as "mixed."

David Meerman Scott of Web Ink Now, asks, "Is this Microsoft Windows 7 House Party thing real? Or is it an incredibly wonderful and clever spoof on a 50s educational video that is so well done as to have fooled most observers who seem to think it is legit?"

Janice L. Brown of The Fussy Marketer also asks, "Hmm, if something goes viral because it's so bad, does that still count as achieving the marketing goals?"

Nevertheless, Lieutenant Columbo, if he were blogging these days, would ask just one more thing: "Why did Microsoft disable ratings and adding comments on HostingYourParty?"

Is this something you'd do if you were hoping for a video marketing triumph?

Inquiring minds want to know.

Posted by Greg Jarboe at 9:44 AM | Permalink | Comments (20)

September 5, 2009

ABC News Nightline Story Looks at NACA's Save the Dream Tour

Last night, the incredible success of the Neighborhood Assistance Corporation of America (NACA) was featured on Nightline on ABC News. Entitled "The Financial Terrorist," the story went on the frontlines to Cleveland, Ohio, with NACA CEO Bruce Marks, "a man trying to restore the American Dream."

It's worth noting that Marks is a self-proclaimed "bank terrorist," according to a recent interview in The Boston Globe entitled, "Taking bank chiefs to task to save homes." Marks explained, "Bank terrorism is a nonviolent way we personalize the consequences of CEOs' actions. When someone loses their home, they lose their neighbors, they lose their community, and their kids lose their friends and their schools. It's personal. Lives have been devastated. We go to the CEOs' homes, usually on Sunday morning, which is family time, in their gated communities."

I featured NACA's Save the Dream Tour in a case study that I presented at SES San Jose 2009 during the session entitled, "How to Optimize for Search & Engage the Community." I also presented excerpts of NACA's Save The Dream tour documentary produced by DigiNovations at Social Media & Video Strategies during the session entitled, "What Works: Best Practices / Case Studies for Online Video."

NACA's Save The Dream tour documentary - excerpts (produced by DigiNovations)

NACA's "Save the Dream" tour has already helped thousands of homeowners avoid foreclosure, restructure home loans, and reduce mortgage rates. It has used 9 optimized press releases, blog outreach, have a dozen YouTube videos, social media marketing and old fashioned media relations to generate 29 local TV stories, 18 articles in daily newspapers, 272 blog posts, and 246 Twitter tweets. The combined coverage helped to attract over 35,000 participants in Cleveland, 45,000 in Chicago, 40,000 in St. Louis, and 60,000 in Atlanta. But, as I mentioned back at SES San Jose 2009 and Social Media & Video Strategies, NACA's Save the Dream Tour isn't over.

It will continue at upcoming events in Phoenix, AZ, at the Phoenix Convention Center from Sept. 25 to 28; Los Angeles, CA, at the LA Convention Center from Oct. 2 to 5; Las Vegas, NV, at the Thomas and Mack Center from Oct, 9 to 12; and San Francisco, CA, at the Cow Palance from Oct. 16 to 20, 2009.

NACA projects that they will be able to help 80% of those who apply. NACA can do this because it has secured legally binding agreements with most of the major lenders and servicers, which covers 90% of the at-risk homeowners.

But, to achieve an affordable solution, participants also need to bring the following documents to one of NACA's Save the Dream events: a) Pay Stubs (most recent available 30 days) b) Monthly Mortgage Statement (most recent available) c) Property Tax Bill (most recent available) d) Homeowners Insurance Bill (most recent available)

It also helps to register for the event. At the first four events this summer, NACA had over 500 staff and volunteers who put in long hours and lots of hard work to help homeowners save their dream. Nevertheless, the turnout has been unprecidented.

As Chris Camp of WSB News in Atlanta reported, "Over four days, 60,000 people have been standing in the hot Georgia sun... hoping for salvation in the midst of America's money crisis. Now it comes down to this. A woman sobs uncontrollably, comforted by friends and her mother....When she lost one of her jobs, her entire world teetered on the edge of disaster. Instead, she came to the Georgia World Congress Center, hoping for a miracle. She found one: the Neighborhood Assistance Corporation of America."

Posted by Greg Jarboe at 12:56 PM | Permalink | Comments (18)

June 11, 2009

$14 Million For CircuitCity Domain, Brand = Good Link Buy?

Aaron Wall does a great analysis of the smart play by the company that bought the CircuitCity domain and brand out of bankruptcy as the new high end link buying procedure.

The site is well ranked for many many keywords and with the recent boost of brands in the Google algorithm it could be that $14 million was a bargain that could be recouped very quickly.

Aaron does a great job dissecting the purchase and gives one ideas for gaining lift from less expensive domains that have gone into bankruptcy. I wonder if people will now start looking at bankruptcy reports instead of the expired domain lists.

Posted by Frank Watson at 5:03 PM | Permalink | Comments (1)

January 27, 2009

SEW Experts: SEO Web Site Review: Water Filter Corner

This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. In today's organic search engine optimization column, "SEO Web Site Review: Water Filter Corner," Mark Jackson offers some tips on how to improve things in this quarterly SEO site review.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (2)

November 4, 2008

SEW Experts: SEO Site Review: Custom Creations, Unlimited

Mark Jackson performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. In today's organic search engine optimization column, "SEO Site Review: Custom Creations, Unlimited," Mark Jackson notes that, like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

July 1, 2008

SEW Experts: SEO Quarterly Web Site Review: Villas of Distinction

The latest in a series of site reviews, this week's subject is a travel site that already has three of the key ingredients to success: Web site depth, links to the site, and age of domain. In today's Organic Search Engine Optimization column, "SEO Quarterly Web Site Review: Villas of Distinction," Mark Jackson notes that the site is nice, but with just a little bit of attention to some details, it could generate a lot more organic search engine traffic.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

February 26, 2008

SEW Experts: SEO Site Clinic: American Express

You'd expect large companies to adhere to basic best practices in SEO, usability and accessibility. But you'd be wrong. In today's au Natural column, "SEO Site Clinic: American Express," Mark Jackson discusses ways in which the site is in need of SEO help, so that we can all learn from their mistakes.

Posted by Kevin Newcomb at 12:00 AM | Permalink

February 19, 2008

SEW Experts: American Express Axes Ellen DeGeneres: Au Natural On Amex Site

SEO success lives or dies in the proper execution of necessary SEO components. Recommendations alone don't make your site rank. In today's au Natural column, "American Express Axes Ellen DeGeneres: Au Natural On Amex Site," Mark Jackson looks at the American Express site for his latest quarterly site review. Whether or not they follow his advice is up to them.

Posted by Kevin Newcomb at 12:00 AM | Permalink

November 28, 2007

SEW Experts: SEO for Widgets: CLIQ Case Study

The search marketing world continues to expand in all sorts of ways. In an SEO strategy, widgets can be extremely effective gaining exposure for the content and tools featured on a site. In today's By the Numbers column, "SEO for Widgets: CLIQ Case Study," Eric Enge shares an exclusive preview of a new SEO case study of a beta widget called CLIQ, developed by Offermatica, Otto Digital, and StepChange.

Posted by Kevin Newcomb at 12:00 AM | Permalink

October 30, 2007

Reservation Road: A Study in SEO-based Movie Promotion

As some SEW readers know, some of our experts and bloggers have taken up the challenge to implement a best practices marketing campaign for Reservation Road, a movie released October 19. Carrie Hill and Debby Richman decided to push all the search optimization buttons possible – even with a limited time frame and zero dollars. In today's SearchDay, "Reservation Road: Getting Search-Worthy in Three Days or Less," they share their results.

Posted by Kevin Newcomb at 3:39 PM | Permalink

SEW Experts: eHobbies and Action Jackson: SEO Quarterly Site Review

Site reviews flesh out advice, best practices, and tips and tricks. In today's au Natural column, "eHobbies and Action Jackson: SEO Quarterly Site Review," Mark Jackson shows readers SEO in action.

Posted by Kevin Newcomb at 12:00 AM | Permalink

August 13, 2007

Small Business Owners can Learn SEO

Matt Cutts posted on Friday a few SEO Tips for Bloggers. He starts the post by providing a variety of links to the presentation that he gave at Wordcamp 2007, including a video of the hour long talk, a transcript of the talk, and three different write-ups of the session.

One of the very cool things that came out of Matt's post (as opposed to the session at Wordcamp) was the discussion of San Diego chiropractor David Klein. David Klein attended last years Pubcon in Las Vegas, and he volunteered his site for review in one of the Site Clinic sessions. It was immediately clear that David was at a very early stage in learning SEO.

What has unfolded since then makes a great case study for small business owners. David has truly begun to learn the craft. As Matt details in his post, he has begun to understand the link bait process - he is the publisher of the transcript above, and did some very creative things with the other attendees at Wordcamp to get links from them as well.

There are three major points that emerge from all this:

1. Small businesses can benefit from SEO. David now has made it onto the first page of Google for one of his key target terms "san diego chiropractor". My bet is that he will continue to rise in the rankings because of his other efforts.
2. Small business people can learn SEO. Many of the basics are pretty straight forward. You aren't necessarily going to learn every aspect to start getting some benefits.
3. Last, but not least, the value of these shows. David made a commitment by attending the show sat Pubcon, and has obviously followed through by going to other events.

Keep in mind, SES San Jose is just around the corner - it starts next Monday, August 20th.

Posted by at 11:11 AM | Permalink

July 24, 2007

SEW Experts: Quarterly Site Review: MDC Wallcoverings

In today's au Natural column, "Quarterly Site Review: MDC Wallcoverings," Mark Jackson examines a reader-submitted Web site, suggesting how it can be optimized.

Posted by Kevin Newcomb at 12:00 AM | Permalink

July 2, 2007

New Call for Case Studies

It's time once again to put the word out that I am looking for interesting case studies to write about for my weekly "By The Numbers" column on Search Engine Watch. All participants will get at least one link, and the visibility of being in SEW. So if you have an interesting SEO or PPC optimization story to tell, let me know, using this form. The best case studies will have the following elements:

1. A solid description of the original state of the site, or the PPC campaign, before any changes were made. This should include metrics, such as traffic, rankings, ROI on campaigns, or whatever. Some form of numbers is essential (the column is "By the Numbers!")
2. A description of the changes made that created the most impact. A complete description of these changes is required. The timing of when the changes were made should also be included.
3. A detailed description of how the metrics changed after the changes, as well as how long it took for the changes to the metrics to become visible.

If you have a good story to tell that will help our readers better understand some facet of SEO or SEM, let me know. I will get back to you quickly on whether or not it's a fit, and whatever other information I may need.

Posted by at 8:55 AM | Permalink

June 29, 2007

'Short Tail' Analytics: Getting to the Meat

SEO and web analytics company Engine Ready reminds us that while the 'long tail' is not something to forget about, the 'short tail' of search provides the majority of your conversions. And as such should be of major concern to all search marketers. Their report shows how the top 10 terms get as much as 60% of the conversions.

The San Diego-based company provides a quick case study that is worth the read.

Posted by Frank Watson at 1:49 PM | Permalink

May 30, 2007

SEW Experts: A Look at Latency In Search Engine Ranking

In today's By the Numbers column, A Look at Latency In Search Engine Ranking, Eric Enge presents a case study of a niche content site that reveals differences in latency involved in each search engine's index, and in how each search engine responds to removed pages.

Posted by Kevin Newcomb at 8:04 AM | Permalink

April 29, 2007

Yes, Virginia, there is a natural and paid search synergy

“Does running a natural search campaign and a paid search campaign together create more value than running them in a non-integrated manner?” In other words, does one plus one equal three?

Back in August 2003, I spoke at Search Engine Strategies San Jose on a panel about “Balancing Organic and Paid Listings.” I presented a case study from the University of the Pacific, which indicated that getting top ranking in both organic and paid listings had tripled our click-through-rates (CTRs). I surmised that finding both an organic and a paid listing from the same site was like getting a second opinion.

This case study quickly became an urban legend and I was frequently asked for a copy of my marketing research. When I explained that the “3X effect” I had seen was based on anecdotal evidence, people would invariably say, “Please let me know if anybody ever does such a study.”

Well, now I can.

iCrossing recently published a Search Synergy Report, which found a “symbiosis” between natural and paid search. The report “conclusively demonstrates that running an integrated natural and paid search campaign leads to improved online performance over running either a natural search or paid search campaign alone.”

iCrossing used a random sample of approximately 200 keywords, including branded and non-branded terms spanning both natural and paid search. According to the digital marketing agency, “These 200 keywords are representative of 2,000 unique keywords, engines and medium (natural, paid, or both) data point combinations used in paid search as well as ranked in the first three pages of natural search results on the major U.S. engines (Google, Yahoo!, Ask, MSN, and AOL).”

So, what did they find?

iCrossing found “online performance is dramatically improved if keywords purchased for a paid search campaign are also ranked in natural search.” For example, when the digital marketing agency incorporated natural search into an existing paid search campaign and compared its performance to the performance of the sole paid search campaign: -- Clicks in creased 91.80% -- Actions increased by 45.00% -- Orders increased by 44.92% -- Page views increased 43.63% -- Visitors increased 40.69% -- Time on site increased by 38.91%

Go to http://www.icrossing.com/research/ to download a PDF version of the full report.

Okay, so the “search synergy effect” isn't quite as dramatic as the “3X effect” I reported seeing four years ago. Nevertheless, these results strongly support the theory that a positive synergy exists between natural and paid search.

Yes, Virginia, there is a sanity clause.

Posted by Greg Jarboe at 6:50 PM | Permalink

April 24, 2007

Want Your Site Featured on Search Engine Watch?

I write a weekly column for Search Engine Watch known as "By The Numbers", which is published every Wednesday (you can always see the latest article on the home page).

And I need data.

I want to publish a series of great case studies that demonstrate success stories in SEO, web marketing, social media, or analytics. Good case studies would be something that includes this type of information:

1. A before "picture", detailing the state of a site before any changes were made to the site.
2. A summary of what was done.
3. An after "picture", detailing the state of a site after the changes were made to the site.
4. Hard core numbers that show how this grew traffic, indexed pages, revenue, margin, or whatever data seems most relevant.

If you think you have a case study that qualifies, please use the following form to contact me.

The site featured in the case study will receive a link in the process!

Posted by at 1:30 PM | Permalink

March 23, 2007

Remapping Dynamic URLs to Static URLs can Increase Traffic

Our second case study has been brought to us by PlumberSurplus.com. In this case study we explore what happens with all the URLs on a site are changed. In this case study the decision was made to change their URLs from dynamic URLs such as this one: http://www.plumbersurplus.com/category.aspx?Cat=991 to more user friendly static URLs such as this one: http://www.plumbersurplus.com/Cat/Bathroom-Faucets/991.

The changes were completed on December 22, 2006. In addition to remapping the URLs, Plumber Surplus was careful to 301 redirect the existing URLs to the new ones. This was done on a URL by URL basis, using asp.net to parse the request and rewrite the URL.

The majority of the new URLs were indexed by Yahoo and Google within 2 weeks. MSN took somewhat longer. Within two months, rankings began to improve, and the number of indexed pages began to increase. Here are the detailed results:

Indexed Pages Engine11/1/20061/3/20073/1/2007 Google38,40085,60062,200 MSN5979592,068 Yahoo10,63322,56030,581 Site Traffic DateVisitors Per Day 11/1/20069,000 1/3/200712,000 3/1/200713,500

Note that Plumber Surplus did undertake other SEO activities during this timeframe, so it's hard to credit all the search engine ranking and indexing improvements to this change alone. However, no major new links were obtained in this timeframe, and URL structure can influence search rankings.

Equally important, a massive URL move involving every page on the web site except the home page was completed without incident. Everything was resolved by the search engines in a matter of weeks. This is a clear example of how this should be done.

However, be aware that such massive moves do come with risk. There is no such thing as a risk free strategy when it comes to search engines, and your mileage may vary.

Posted by at 8:30 AM | Permalink

March 13, 2007

How Long Does it Take a New Site to Rank in the Search Engines?

Here is the first of a series of case studies I plan to publish here in SEW. Our first volunteer is Follow the Drinking Gourd. First published by Joel Bresler on January 17, 2007, The site tells the story of an American folksong.

What this case study will show is the rate of adoption of this site by the three major search engines, and the rankings achieved by the site for the search query: "Follow the Drinking Gourd" (to replicate, use the query phrase without the quotes).

It should be noted that there are numerous books and sites with information on this song. According to Mr. Bresler, he launched the site because there are a lot of myths and inaccuracies regarding the song.

After he published his web site, some of those sites that had incorrect information either removed their page, or linked to his site. This may have been a small factor in the advance of his site up the rankings charts.

So let's take a look at the raw data on the rankings in each search engine:

Source: www.followthedrinkinggourd.org Used by Permission.

Notice how quickly Yahoo and MSN moved the site into the top 10 in their rankings. It took Yahoo and MSN only 19 days to do so. As of today, Google still has not done so (the 3/5/7 ranking was #30).

From this data, it looks like Yahoo and MSN are much faster to accept what their crawler finds (in terms of content and links) at face value. Google is much slower to do so. This is consistent with the general industry belief that Google puts more weight on temporal factors, and needs to build trust in a site before giving it higher rankings.

The speculation about why Google does this is to reduce its susceptibility to SPAM. A side affect of this, however, is that it may not always carry the most authoritative content, particularly when that content is new.

Posted by at 9:53 AM | Permalink

March 8, 2007

Call for Case Studies

Do you have a great SEO case study story that you would like to tell? I would like to publish a few SEO case studies here on SEW. What I am looking for is something that demonstrates search engine behavior. A great example would include a before and after scenario.

In such a scenario, you would start by outlining the situation of your site in the beginning, and how the search engine was treating the site at that time. Then you would outline what changed with respect to your site and the search engine treatment of it after the fact. Scenarios that include detailed numerical data and/or screen shots will be the most likely to be selected.

If you think you have a story that fits these criteria, please use this contact form to send me a brief outline of your before and after scenario. If the idea looks interesting to me, I will get back to you and discuss the idea in more detail. I'll take the best case studies and put an article about them up on SEW (either on the blog or as a Search Day article). If I do publish your story, you will get attribution and a link in the process.

Posted by at 1:30 PM | Permalink

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