March 21, 2005

AOL's Newest Search Vertical: Pinpoint Travel

AOL has been on a tear over the past six months, significantly upgrading and enhancing AOL Search (including local and desktop flavors) and also staking out serious claims in vertical search spaces, with Pinpoint Shopping and Singingfish (multimedia).

Today the company has launched Pinpoint Travel, an ambitious travel meta search engine that aims to establish itself as a trusted intermediary for travel providers, agencies and consumers—not a small task.

In today's SearchDay article, AOL Launches Pinpoint Travel, I take a closer look at this new offering from AOL, describing features for both searchers and advertisers, and frankly, I'm impressed. As I wrote about the relaunch of AOL Search, AOL truly is playing in the big leagues now.

Posted by Chris Sherman at 9:22 AM | Permalink

February 9, 2005

Kayak Travel Site Leaves Beta, Launches Paid Listings

Kayak is a travel search site that went up in beta back in October, as Gary covered more here: New Travel Search: Take a Trip with Kayak. It officially left beta yesterday and announced (link to Word document press release) that it would do a cobranded travel search deal with USA Today. It already has a partnership to do the same for AOL. The company also launched a paid listings program for its results, as covered more in this ClickZ article: Kayak.com Launches Beta of Ad Bidding Engine. A self-serve system isn't up yet, but contact details on starting are here.

Posted by Danny Sullivan at 10:05 AM | Permalink

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