2003 ClickZ Marketing Excellence Awards  

and the Winners are...

The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2003, moving the industry forward by providing brilliant examples of what can be accomplished.

Winners and finalists were nominated and selected by ClickZ readers and editors in online voting. Thanks to all who participated!

What technologies, campaigns, and innovations jump-started online marketing over the past year? Your votes have been tallied.

Product of the Year:  Macromedia Flash MX

E-Mail Innovation of the Year:  Habeas

Marketing Technology

Best Ad-Serving Software Solution:
Atlas Digital Marketing Suite
Finalists:
MOJO Adserver (Mediaplex)
Ion Ad Management (Bluestreak)

Best Media Planning Technology/Product:
Atlas GRP & Reach Forecaster 3.0
Finalists:
MarketingPilot R4
NeoLeads Planning Program (NeoMarketing Systems)

Best Optimization Technology/Product:
AdLearn (Advertising.com)
Finalists:
Audience Management System 1.1 (Tacoda Systems)
Poindexter POE

Best Rich or Streaming Media Technology/Product:
Macromedia Flash MX
Finalists:
Eyeblaster
EyeWonder

Best Creative Application/Technology
MyOnlineForms (Net-O)
Finalists:
Tinderbox (Eastgate Systems)
Sports Player (BHDM -- requires PC download)

E-Mail

Best ASP E-Mail Software
Accelerator (Accucast)
Finalists:
CoolerEmail
Silverpop

Best E-Mail Service Bureau
Bigfoot Interactive
Finalists:
Digital Impact
CheetahMail

Best Anti-Spam Technology, Product, or Initiative
Brightmail
Finalists:
Habeas
Vanquish

Best E-Newsletter Product or Service
SubscriberMail
Finalists:
Constant Contact (Roving)
Campaigner (GotMarketing)

Research & Analytics

Best Web Site Analytics Tool
ClickTracks
Finalists:
WebTrends Live
SiteCatalyst (Omniture)

Search Engine Marketing

Best SEM Vendor
Oneupweb
Finalists:
Zephoria
Did-it.com

Best Paid Search Program
Google AdWords
Finalists:
Inktomi Search Submit
AskJeeves/Teoma Site Submit

Campaign

Best Publisher Media Innovation
Surround Sessions (The New York Times)
Finalists:
iVillage (first publisher to ban pop-up ads)
Ultramercial (Salon.com)

Best B2B Campaign
Microsoft Licensing: Upgrade Advantage (Nobox)
Finalists:
TribeWire (Tribesoft)
Focus on Flow (Marsh-McBirney Inc.)

Best B2C Campaign
Rhinocort Aqua (United Virtualities/NetPlus Marketing)
Finalists:
Toll Brothers Luxury Homes (NetPlus Marketing)
Keebler RecipeBuddie (ActiveBuddy)

Best E-Mail Campaign
Holiday Advergame Puzzle (E-marcom)
Finalists:
Channel 4's Masters of Darkness (20:20promo)
Bill Hallman Boutique

Best E-Newsletter
U.S. Olympic Team Gold Medal Pass
Finalists:
Café Campesino Fair Grounds
Framing the Issues

Best Branding Campaign
Florida Department of Citrus (Click Here/Richards Interactive)
Finalists:
Clarinex (i-frontier)
AmBev Guaraná Antarctica (Nobox)

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